Why is Social So Special?


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Pre-Conference Session for TCC 2014 Worldwide Online Conference - Conference Engagement Through Social Media and Digital Badges

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Why is Social So Special?

  1. 1. Why is social so special? Conference Engagement Though Social Media and Digital Badges Melissa A. Venable, PhD OnlineColleges.net #2014TCC Pre-Conference Session 3/25/2014
  2. 2. • “As of September 2013, 73% of online adults use social networking sites.” – Pew Research • As of March 2014, Facebook has 1.23 billion users, LinkedIn: 277 million, YouTube: 1 billion, Evernote: 65 million. – Digital Marketing Ramblings • The number of faculty members using social media in teaching has grown from 34% in 2012 to 41% in 2013 – mostly via blogs and wikis. – Pearson
  3. 3. Social for e-Learning and Teaching • Quick access • Tools, tools, and more tools • Breakdown the virtual walls – Bringing the outside in – leaders in the field, current events – Taking the inside out – assignments that share beyond class participants
  4. 4. Social for Conference Participation • Develop Your Online Presence, Professional Identity, Digital Footprint • Build your network • Stay focused on event schedule • Make informal contributions to discussions • Keep the conversations going after sessions • Recognize presenters and participants
  5. 5. Set a few goals … 1. What do you want to accomplish? 1. Which accounts do you want to use? 1. Create a plan for Before, During, and After – the event . . .
  6. 6. Before Connect with other attendees Touch base with presenters Prepare your profiles (in and out of TCC site) Follow the event’s social accounts During Watch and listen Share –use the hashtag! #2014TCC Find a balance After Follow-up with presenters and attendees Move from connection to conversation Keep sharing!
  7. 7. Conference + Social = Open and Global Sharing • Good opportunity to try social for the first time – start slow • For the experienced, good time to try something new – stretch a bit • Internal network  external network
  8. 8. Resources and References • The Beginner's Guide to the Hashtaghttp://mashable.com/2013/10/08/what-is-hashtag/ • Encouraging a Conference Backchannel on Twitter http://chronicle.com/blogs/profhacker/encouraging-a-conference- backchannel-on-twitter/30612 • Twitter for Professional Use http://etcjournal.com/2011/10/10/twitter- for-professional-use-%E2%80%93-part-1-getting-started/ • 32 Creative Types of Blog Posts You Can Write About http://www.twelveskip.com/guide/blogging/229/22-creative-types-of- blog-posts-you-can-write-about • Social Networking Fact Sheet (Pew Research) http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ • How Many People Use … ? (Digital Marketing Ramblings) http://expandedramblings.com/index.php/resource-how-many-people- use-the-top-social-media/#.UzA6iccwafY • Social Media for Teaching and Learning (Pearson) http://www.pearsonlearningsolutions.com/higher-education/social- media-survey.php
  9. 9. Questions? @Melissa_Venable Google.com/+MelissaAVenable LinkedIn.com/melissavenable Pinterest.com/melissavenable Facebook.com/melissa.a.venable.phd melissa.a.venable@gmail.com http://www.onlinecolleges.net/inside-online-learning/ Enjoy the conference! #2014TCC
  10. 10. Image credit • Title page: mkhmarketing, Flickr, CC:BY • Slide 3: macloo, Flickr, CC:BY-NC-ND • Slide 4: melenita2012, Flickr, CC:BY • Slide 7: freestockimages, Flickr, CC:BY