You may find yourself in a similar position – urged to connect via social media by your institution, by your students, or even to participate in networking events online with your professional associationI, as a blogger, had to react to a new commenting system that was based on Facebook - to reply to readers’ comments on my posts, I had to be logged in to Facebook.
Authority buildingOutreachBrandingNetworkingConnect with students
“The public self – the networked self”
Strategic Social Networking for the Online Instructor
Strategic Social Networking for the Online Instructor Melissa A. Venable, PhD Technology, Colleges, and Community Worldwide Online Conference #2013TCC
A Tale of Too Many Facebook Accounts …What happens when you need to use Facebook for … work?Decisions, Decisions, Decisions Use your existing personal account? Clean up and change use of your existing account? Create a new, separate account?
I opened a new account … Picture selection About: Employer, Work History, Education, Current City, Hometown “Likes”… and had to develop a new strategy for use.
And then … I converted from Profile to PageProfile Friends Likes: pages the account holder “likes” IndividualsPage Fans Likes: people that “like” the page Companies, schools, etc. … and increasingly individuals
Getting Started: Goal Setting Why do you want to join a social network online? Allow your purpose to direct your activity in terms of: Audience – Message – Content – Voice
Getting Started: AudienceWhere you are going to be? Where do you need to be? Students Colleagues Publishers Communities and Groups Others?
Getting Started: MessageWhat do you want to say? What do you have to contribute? Teaching Research Expertise Advocacy
Getting Started: ContentHow will you relay your message? Specific topics Format Multimedia Platform options
Getting Started: VoiceWho is your audience? How do you want to be perceived? Tone and Style Point of View Personality Attributes
Managing Multiple AccountsHootsuite and IFTTT are just two applications that allow you to monitor and update multiple social media accounts with a single sign-in.
Connecting with Colleagues, Students, and the Public- at-large It’s okay to say “No.” But you can connect with me …. Don’t focus on the numbers. – interaction Create positive energy. Think “how can I help you?” Watch what others are doing. Develop your own “style.” Be yourself. It’s so much easier than being someone else. ;)
Connecting with Colleagues, Students, and the Public- at-large Choose one (or two) accounts. Start small and add as needed. Check and re-check the privacy settings. They change with updates, versions, etc. Schedule time to participate. Be available, but not consumed. Set ground rules. Accepting requests, making connections. Revisit, Revise, Reconnect. It’s your account.
What is your advice? Concerns Experiences RecommendationsShare your lessons learned with others!
ResourcesThe Academic Online: Constructing Persona Through the WorldWideWeb – Barbour and MarshallEncouraging a Conference Backchannel on Twitter - ProfHackerFinding Your Blog’s Unique Voice – ProBlogger.comHow to Write a Professional Bio – Prof KRGGetting Started: Social Media for Academics – Mark CarriganThe Google Yourself Challenge – Background Check via DR4WARDLSE Guide to Using Twitter in Research, Teaching, Impact Activities &LSE Impact Blog – London School of Economics and Political Science
Questions?Contact me:Melissa A. Venable. PhD firstname.lastname@example.org @Melissa_Venable Inside Online Learning Blog | http://bit.ly/V89jL6 https://www.facebook.com/melissa.a.venable.phd