Strategic Social Networking                      for the            Online Instructor             Melissa A. Venable, PhD ...
A Tale of Too Many Facebook     Accounts …What happens when you need to use Facebook for … work?Decisions, Decisions, Deci...
I opened a new account …                                 Picture selection                                 About: Employer...
And then … I converted from Profile    to PageProfile   Friends   Likes: pages the account holder “likes”   Individuals...
Getting Started: Goal Setting Why do you want to join a social network online? Allow your purpose to direct your activit...
Getting Started: AudienceWhere you are going to be? Where do you need to be? Students Colleagues Publishers Communitie...
Getting Started: MessageWhat do you want to say? What do you have to contribute? Teaching Research Expertise Advocacy
Getting Started: ContentHow will you relay your message? Specific topics Format Multimedia Platform options
Getting Started: VoiceWho is your audience? How do you want to be perceived? Tone and Style Point of View Personality A...
Managing Multiple AccountsHootsuite and IFTTT are just  two applications that  allow you to monitor and  update multiple s...
Connecting with    Colleagues, Students, and the Public-    at-large It’s okay to say “No.” But you can connect with me …...
Connecting with    Colleagues, Students, and the Public-    at-large Choose one (or two) accounts. Start small and add as...
What is your advice? Concerns Experiences RecommendationsShare your lessons learned with others!
ResourcesThe Academic Online: Constructing Persona Through the   WorldWideWeb – Barbour and MarshallEncouraging a Conferen...
Questions?Contact me:Melissa A. Venable. PhD melissa@onlinecollege.org @Melissa_Venable Inside Online Learning Blog | h...
Image credits Title: aslanmedia, CC: BY-NC-ND Slide 4: owenwbrown, CC: BY
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Strategic Social Networking for the Online Instructor

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Presentation for the Technology, Colleges, and Community Worldwide Online Conference - April 2013

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  • You may find yourself in a similar position – urged to connect via social media by your institution, by your students, or even to participate in networking events online with your professional associationI, as a blogger, had to react to a new commenting system that was based on Facebook - to reply to readers’ comments on my posts, I had to be logged in to Facebook.
  • Authority buildingOutreachBrandingNetworkingConnect with students
  • “The public self – the networked self”
  • Strategic Social Networking for the Online Instructor

    1. 1. Strategic Social Networking for the Online Instructor Melissa A. Venable, PhD Technology, Colleges, and Community Worldwide Online Conference #2013TCC
    2. 2. A Tale of Too Many Facebook Accounts …What happens when you need to use Facebook for … work?Decisions, Decisions, Decisions Use your existing personal account? Clean up and change use of your existing account? Create a new, separate account?
    3. 3. I opened a new account … Picture selection About: Employer, Work History, Education, Current City, Hometown “Likes”… and had to develop a new strategy for use.
    4. 4. And then … I converted from Profile to PageProfile  Friends  Likes: pages the account holder “likes”  IndividualsPage  Fans  Likes: people that “like” the page  Companies, schools, etc. … and increasingly individuals
    5. 5. Getting Started: Goal Setting Why do you want to join a social network online? Allow your purpose to direct your activity in terms of: Audience – Message – Content – Voice
    6. 6. Getting Started: AudienceWhere you are going to be? Where do you need to be? Students Colleagues Publishers Communities and Groups Others?
    7. 7. Getting Started: MessageWhat do you want to say? What do you have to contribute? Teaching Research Expertise Advocacy
    8. 8. Getting Started: ContentHow will you relay your message? Specific topics Format Multimedia Platform options
    9. 9. Getting Started: VoiceWho is your audience? How do you want to be perceived? Tone and Style Point of View Personality Attributes
    10. 10. Managing Multiple AccountsHootsuite and IFTTT are just two applications that allow you to monitor and update multiple social media accounts with a single sign-in.
    11. 11. Connecting with Colleagues, Students, and the Public- at-large It’s okay to say “No.” But you can connect with me …. Don’t focus on the numbers. – interaction Create positive energy. Think “how can I help you?” Watch what others are doing. Develop your own “style.” Be yourself. It’s so much easier than being someone else. ;)
    12. 12. Connecting with Colleagues, Students, and the Public- at-large Choose one (or two) accounts. Start small and add as needed. Check and re-check the privacy settings. They change with updates, versions, etc. Schedule time to participate. Be available, but not consumed. Set ground rules. Accepting requests, making connections. Revisit, Revise, Reconnect. It’s your account.
    13. 13. What is your advice? Concerns Experiences RecommendationsShare your lessons learned with others!
    14. 14. ResourcesThe Academic Online: Constructing Persona Through the WorldWideWeb – Barbour and MarshallEncouraging a Conference Backchannel on Twitter - ProfHackerFinding Your Blog’s Unique Voice – ProBlogger.comHow to Write a Professional Bio – Prof KRGGetting Started: Social Media for Academics – Mark CarriganThe Google Yourself Challenge – Background Check via DR4WARDLSE Guide to Using Twitter in Research, Teaching, Impact Activities &LSE Impact Blog – London School of Economics and Political Science
    15. 15. Questions?Contact me:Melissa A. Venable. PhD melissa@onlinecollege.org @Melissa_Venable Inside Online Learning Blog | http://bit.ly/V89jL6 https://www.facebook.com/melissa.a.venable.phd
    16. 16. Image credits Title: aslanmedia, CC: BY-NC-ND Slide 4: owenwbrown, CC: BY

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