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Social Networks Generate LeadsPresentation Transcript
What Social Networks can do? Generate Business LeadsMunif Ahmad
Social Networks You Already Know• Chambers• Village Head (KK)• Organization• Charities• Religious• Country Clubs• Network Groups
Why do “Traditional” Social Networks Work?• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
What can an ONLINE Social Networks do for YOU?•Build your professional network•Get your business known•Generate leads•Re-connect to old customers/friends•Find new markets•Promote yourself•Promote your product or service•Gain TRUST and Credibility•Find a new buyer – or have one find you!•The list goes on……..
Who do they work best for?LawyersBusiness Owner Accountants Partners ConsultantsFinancial Services Coach’sProfessional Services InsuranceMedical Professionals Real EstateStudents Sales Job Seekers AgentsRecruiters Sports ManufacturersWeb Developers Technology ANDMANY MORE…………………………
What Social Networks Should I Choose?
What Social Networks Should I Choose? • Three Types of Social Sites • Reputation and Identity • LinkedIN – Plaxo – Facebook – Personal Site – Blog – Org Sites • News and Opportunity • EZineArticles – Article99 – Sales Gravy – FastPitch – Org Sites - Blog • Communication and Nurturing • Reunion – Xing – Twitter – Org Sites – Blog -Face book- Whatapps
Are you doing any of these things?• Determine what your company is already doing or has! • What Information do you already have? • Information, Brochures, Sell Sheets, Instruction Sheets • LinkedIN – Plaxo – Org Site – Personal Site - Blog • Photo’s or Sales Videos, Training Videos, Product Videos • YOUTube – Org Site – Facebook - Vlogs (Video Blog) • Power Point, Training, Sales, Marketing, Service • Slideshare – Org Site • Articles, Monthly Newsletter, Events, Charities, Memberships • EZineArticles – Article99 – FastPitch – Org Site – Blog • Then why not leverage what you have to promote yourself and your business?
I have joined a site –Then WHAT?• Profile Maintenance • REMEMBER - This is your Welcome Mat to the WWWORLD! • Have a system to update weekly – worst case! • Something simple – but relevant! • AddUpdate Pictures • Be newsworthy • Link and promote others • Publish articles • Target your profile to the reader • Link back to more associations and companies • Post awards and promotions • Join Groups • Create relevancy • Add more Co-workers – professionals – clients – vendors – partners – fans!
I have joined a site –Then WHAT?• Blogging - If you can……. • Type an email • Start a conversation • Ask a questions • Take advice • Give advice • ………………………..Then you can Blog!
I have joined a site –Then WHAT?• Blogging – How Frequent? • How often do you email now? • How many leads do you need • Who else can help you? • What do you have that’s relevant to someone else? • Then build a system to work it like email… daily!
I have joined a site –Then WHAT?• Event Notifications – Online and Onsite • If you do events this is a must! • Product or Service Announcements • Webinars • Chamber Events • Village Head (KK) • Club meetings - Membership • Trade Shows • Grand Openings • Showings • Viral Effect – AGAIN!
I have joined a site –Then WHAT?• Product/service Submissions – Personal PR!• If you have any new product/service – A MUST• If not – get a one! (People like new things/ trends)• You have things to tell the world!• It creates relevancy• Target your audience• Generate Leads• Viral Effect – again!