• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Marketing mix
 

Marketing mix

on

  • 1,676 views

Good for students and Teaching Staff

Good for students and Teaching Staff

Statistics

Views

Total Views
1,676
Views on SlideShare
1,530
Embed Views
146

Actions

Likes
0
Downloads
98
Comments
0

2 Embeds 146

http://svsbnd.weebly.com 119
http://www.weebly.com 27

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing mix Marketing mix Presentation Transcript

    • Marketing Mix The specific combination of interrelatedand inter-depended marketing activities inwhich an organization engages to meet its objectives. Munif Ahmad
    • Four Ps of Marketing The basic elements of the Marketing Mix, Product, Place (distribution), Price, and Promotion, also called the controllable variables of marketing, because they can be controlled and manipulated by the marketer.
    • Product A good, service, or idea that offers a bundle of tangible and intangible attributes to satisfy consumers. PHYSICAL GOOD SERVICE FEATURES ACCESSORIES INSTALLATION WARRANTY PRODUCTS LINES PACKAGING BRANDING
    • Place (Distribution) The element of the marketing mix that encompasses all aspects of getting products to the consumer in the rights location at right time. CHANNEL TRANSPORTS STORING Chain Management
    • Promotion The element of the marketing mix that includes all forms of marketing communication. PROMOTION BLEND SALES  PEOPLE NUMBER  SELECTION  TRAINING  MOTIVATION ADVERTISING TARGETS  KINDS OF ADS  MEDIA TYPE  SALES PROMOTION  PUBLICITY  NETWORKS
    • Price The amount of money or other consideration-that is, something of value given in exchange for a product. FLEXIBILITY GEOGRAPHIC TERMS LEVEL OVER PRODUCT LIFE CYCLE DISCOUNTS ALLOWANCES Munif Ahmad