How to Build and Maintain
lively Social Networks and
Online Communities
Munif Ahmad
Types of Social Networks
Family
 Work
 Play
 Spirituality
 Politics


Geographic
 Demographic
 Topical
 Activity
...
Mazlow’s Hierarchy of Needs
adapted by Amy Jo Kim
Physiological

Food clothing
Shelter, health,

Security and Safety Prote...
The “Why” of social
networking








Name – helps if it’s meaningful
Slogan – funky one liner
Why – ‘public’ compa...
Name and Motto








Fark.com
Mother&Ba
by
Facebook
iYoMu
Flickr
MySpace
YouTube









…it’s Not News it...
What to do?








Areas to meet
Tools to communicate – blogs,
forums
News to read
Tools to use – hosted, white
labe...
How to you like to communicate?






Instant (synchronous), real time
support
- instant messenger, broadcast, chat
cha...
Who-to-who(m)?








One to One
- email, personal messages,
chat
One to Many
- blogs,
Many to Many
- forums
Few to F...
Tools to Use






Hosted
Facebook, MySpace,
White Label
Ning,
DIY
Drupal,

Munif Ahmad
Summary







Meeting places (role based)
- Newcomer
- Off Topic
- Elders
Meeting places (tool based)
- forums
- blog...
Who am I?






Sign me up!
Establish identity
Establish reputation
Establish trust
Context:
- system, personal, publ...
Sign Me Up!








Decide on Barrier to Entry and
stick to it!
Sign up procedure
- Account, email confirmation
Welcom...
Establish Reputation








Who are the top contributors?
Most popular articles?
Newest members?
Newest comments?
...
Technical decisions









Images, video, media
What constitutes porn, shock sites
Civility
Spam
Privacy
Liabili...
Documents





Member agreement.
Legal
Community or Social Guidelines
Support Issues
Help: FAQ, Knowledgebase

Munif A...
Tools for Leaders





Moderators are a community too!
Own titles, own forums, own
areas/places
Evidence Locker – remo...
Events
Personal Calendar
 Community calendar
 Contests
 Meetings
 Performances
 Event co-ordinators (support them)
 ...
Events
Personal Calendar
 Community calendar
 Contests
 Meetings
 Performances
 Event co-ordinators (support them)
 ...
How to build a social network
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How to build a social network

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  • Do you know these taglines? It's Not News It's Fark: How Mass Media Tries to Pass Off Crap as News
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  • How to build a social network

    1. 1. How to Build and Maintain lively Social Networks and Online Communities Munif Ahmad
    2. 2. Types of Social Networks Family  Work  Play  Spirituality  Politics  Geographic  Demographic  Topical  Activity  Munif Ahmad
    3. 3. Mazlow’s Hierarchy of Needs adapted by Amy Jo Kim Physiological Food clothing Shelter, health, Security and Safety Protection from crimes and war, living in a just society System access, retain management of system identity Protection from hacking and trolling, privacy, level playing field Social Belonging to a community as a whole, and swarms (subgroups) Self-esteem Ability to earn self respect, respect of others and ability to contribute Ability to contribute and be recognised for those contributions Self Actualisation Munif Ahmad Ability to give and receive love, belonging to a group Develop skills Take on new roles and new opportunities
    4. 4. The “Why” of social networking       Name – helps if it’s meaningful Slogan – funky one liner Why – ‘public’ company reasons Interface – colours are important ! Human story – evil or good? Content, tools, links – what’s inside? Munif Ahmad
    5. 5. Name and Motto        Fark.com Mother&Ba by Facebook iYoMu Flickr MySpace YouTube       …it’s Not News it’s Fark.com ? ? (how many friends have you got) …Social Networking for Grownups …Loves You …a Place for Friends (just not MINE)  …Broadcast Yourself Munif Ahmad
    6. 6. What to do?      Areas to meet Tools to communicate – blogs, forums News to read Tools to use – hosted, white label, or self Useability, sociability, navigation, taxonomy, site maps Munif Ahmad
    7. 7. How to you like to communicate?    Instant (synchronous), real time support - instant messenger, broadcast, chat channels, SMS, virtual worlds, ventrilo Delayed (asynchronous) - email, listserv, blogs, forums, wiki, Either? - Twitter, RSS, APIs Munif Ahmad
    8. 8. Who-to-who(m)?     One to One - email, personal messages, chat One to Many - blogs, Many to Many - forums Few to Few (gated) - follow me services Munif Ahmad
    9. 9. Tools to Use    Hosted Facebook, MySpace, White Label Ning, DIY Drupal, Munif Ahmad
    10. 10. Summary     Meeting places (role based) - Newcomer - Off Topic - Elders Meeting places (tool based) - forums - blogs - wikis Tools News Munif Ahmad
    11. 11. Who am I?      Sign me up! Establish identity Establish reputation Establish trust Context: - system, personal, public (old) - as many profiles as needed (new) Munif Ahmad
    12. 12. Sign Me Up!     Decide on Barrier to Entry and stick to it! Sign up procedure - Account, email confirmation Welcome email Username, password Importing friends list Munif Ahmad
    13. 13. Establish Reputation        Who are the top contributors? Most popular articles? Newest members? Newest comments? Latest uploaded media? Featured blog, featured profile Titles – guild, moderator (see status later) Munif Ahmad
    14. 14. Technical decisions         Images, video, media What constitutes porn, shock sites Civility Spam Privacy Liability Censorship Ownership of content Munif Ahmad
    15. 15. Documents     Member agreement. Legal Community or Social Guidelines Support Issues Help: FAQ, Knowledgebase Munif Ahmad
    16. 16. Tools for Leaders     Moderators are a community too! Own titles, own forums, own areas/places Evidence Locker – remove content to an evidence locker. Do not delete. Rap Sheet – keep a database of details of Watched, Warned, Banned members Includes, all IP addresses, signup and all email addresses, links to evidence locker, copy of Personal Messages. Munif Ahmad
    17. 17. Events Personal Calendar  Community calendar  Contests  Meetings  Performances  Event co-ordinators (support them)  Transitory forum  Tools *An important moment/highlight in the week. Even an update achieve that…  Munif Ahmad
    18. 18. Events Personal Calendar  Community calendar  Contests  Meetings  Performances  Event co-ordinators (support them)  Transitory forum  Tools *An important moment/highlight in the week. Even an update achieve that…  Munif Ahmad
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