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MUC110 LEC1. Overview of Recorded Music Industry
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MUC110 LEC1. Overview of Recorded Music Industry

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Overview of the Recorded Music Industry

Overview of the Recorded Music Industry

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  • 1. OVERVIEW: RECORDED MUSIC INDUSTRY © 2007 musicbizclasses.com
  • 2. U.S. RECORDING INDUSTRY Overview • 3000+ Labels; ; • 30,000 new releases per year Primary activities: • Talent acquisition through A&R (Artist & Repertoire); • Contractual arrangements with recording artists and their managers • Prod ction manufacture, distribution Production, man fact re distrib tion • Marketing and Promotion of recorded music • Enforcement of copyright p py g protection of sound recordings g • In the U.S. the Industry is centered, primarily, in NY, LA, and NASHVILLE with activity in Atlanta and Miami also Miami, also. © 2007 musicbizclasses.com
  • 3. RECORDED MUSIC INDUSTRY REVENUE RECORDED Global Sales: MUSIC $18 Billi Billion 2008 US Sales: $5 Billion Products: 2008 CDS Vinyl DVDs Downloads D l d Streams g Mobile/Ringtones Merchandise © 2007 musicbizclasses.com
  • 4. RECORDED MUSIC CHANNELS WHOLESALE: RECORDED To Distributors MUSIC RETAIL: LICENSING: Direct to Consumers Film TV •Bricks and Mortar Radio •Online Internet I t t •Cell Phones Background Music © 2007 musicbizclasses.com
  • 5. Label Types • The Majors: major distribution; dominant market share • Independents: lacking major distribution; can be large or small, “Major Minors” • Sub-labels & Imprints: separate companies or divisions owned or distributed by major labels • Specialty labels: non-traditional distribution; focused on non-mainstream genres (i.e. classical, gospel) Distribution channels & market share define record label types yp © 2007 musicbizclasses.com
  • 6. The Majors • Divisions of an Multi-national conglomerates, which usually have other non-music divisions. • Majors control approx. 70% of the world music market, and 80-90% of the United States music market. • Universal– Universal Music Group is a subsidiary of French Global Telecom/Entertainment company (Universal/Vivendi) • Sony Music Entertainment— American-based subsidiary of Japanese Electronics Company • Warner Music Group– Publicly traded, U.S. Based • EMI Music Group– Privately held, British-based Global Music Group © 2007 musicbizclasses.com
  • 7. Major Music Company Corporate Structure Corporate Conglomerate Media-TV, Telecom Music Group Gas, Water, other Music non-music Record Publishing Distribution activities Label(s) Company p y © 2007 musicbizclasses.com
  • 8. VIVENDI/UNIVERSAL MUSIC GROUP Island Def Jam Music Universal Motown Group Records Interscope Geffen Decca A&M Records Deutsche Grammophon p Lost Highway Verve Records GRP MCA Nashville Impulse! Records Mercury Nashville Mercury Records M R d Polydor © 2007 musicbizclasses.com
  • 9. SONY Arista Zomba Label Group Arista Nashville Legacy Bluebird Sony Latin BNA Records Label Masterworks Burgundy Records Provident Label Columbia Group Columbia Nashville RCA Epic RCA Nashville Jive RCA Victor J Records Sony Wonder Verity Group y © 2007 musicbizclasses.com
  • 10. WARNER MUSIC GROUP Atlantic Reprise Records Asylum Rhino Bad Boy B dB Roadrunner R R d Records d Entertainment Rykodisc Cordless Sire Recordings WB Nashville East West WB records Elektra Warner Music Intn’l Lava Word Records Maverick M i k Nonesuch © 2007 musicbizclasses.com
  • 11. EMI MUSIC GROUP Angel Manhattan Astralwerks Mute Blue Note Parlophone Capitol Virgin Capitol Nashville EMI Classics EMI CMG EMI Records EMI Televisa Music © 2007 musicbizclasses.com
  • 12. ADVANTAGES OF MAJOR LABELS: Scale WELL FINANCED: Can afford better… • Production • Distribution- major networks • Marketing • Talent Acquisition • And, sometimes, manufacturing • INDUSTRY PERKS: Can Offer artists… • Stability • Prestige P ti • Advances • Top production resources op p oduct o esou ces © 2007 musicbizclasses.com
  • 13. Advantages of Independent Labels: Vision & Knowledge g MORE CREATIVE: • Can find more raw talent • Can use creative development, marketing and financing tactics • Can build better brand loyalty among fans y y g • SPEED: • N t encumbered b l Not b d by long corporate approval processes t l • Can understand artists and trends faster • REGIONAL CONNECTIONS: • Better regional connections for publicity and sales © 2007 musicbizclasses.com
  • 14. Record Label: Key Activities Internal: • Talent Development • Artist P d t M k ti A ti t Product Marketing • Legal • Providing service to the artists External: • Sales & Distribution • Marketing and Promotions • Providing service to distributors and retailers © 2007 musicbizclasses.com
  • 15. Record Label: Departments SPECIAL MARKETS INDIE RADIO PROMOTER PRGRM DIRECTOR A&R PRODUCT MKTG- PRESS ARTIST DEVELPMNT NOTE: This is a sample organizational chart. Depending on the size of the Record Label, the departments may be combined or organized in a different configuration. © 2007 musicbizclasses.com
  • 16. Record Label Business Structure: Key Functions Leadership/Vision Talent Marketing & Admin Manufacturing Aquisition Sales Product Pressing A&R Management g Business Affairs Packing Marketing Legal Inventory Promotions Management Sales/ Accounting Distribution Royalty/ Creative Creati e Affiliate Services Management © 2007 musicbizclasses.com
  • 17. Record Label Business Structure: Department Heads CEO/President CEO/P id t (Chief Executive Officer) General COO CFO CTO Counsel C l Administration Technology Legal Finance Human Information Affairs Accounting Resources Mngmnt Business Marketing & g Online Affairs Aff i Sales Security © 2007 musicbizclasses.com
  • 18. For Educational Purposes Only Please do not copy or distribute © 2007 musicbizclasses.com