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MUC109 LEC2. Managers, Agents, Publicists and Attorneys
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MUC109 LEC2. Managers, Agents, Publicists and Attorneys

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Managers, Agents, Publicists and Attorneys

Managers, Agents, Publicists and Attorneys


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  • 1. Music Business Essentials Roles & Responsibilities: Artist Supporters © 2006 musicbizclasses.com
  • 2. The Artist Ecosystem P.R.O BIZ MNGR Record Label Artist Self-Produce Self Produce Self-Record Self-Distribute Self Distribute Self-License Self Promote Self-Promote © 2006 musicbizclasses.com
  • 3. Roles & Responsibilities: The Artist Job: Creating Musical Work Roles: •Musicians •Songwriters/Composers/Lyricists •Producers •Studio musicians •Backup singers Backup Creative skills needed: •Composition and writing skills •Playing/singing ability •Performance skills P f kill •Listening and having a good “singing ear” © 2006 musicbizclasses.com
  • 4. Roles & Responsibilities: The Artist Business Skill Needed: B i Skills N d d •Communication skills •Networking and promotion •Organizational skills •Ability to understand contracts & agreements •Ability to understand copyright laws •Ability to manage collection agencies •Ability to manage diverse members of team © 2006 musicbizclasses.com
  • 5. Career & Business Management Job: Managing the Marketplace Role: Personal Manager (A Musician’s CEO) Business Skills needed: • Skills in strategic, long term planning strategic long-term • Ability to guide artists in all aspects of creative development- sound, look, p , , creative support team, touring strategy, etc. • Ability to hire and coordinate agents, publicists, managers, and attorneys • Ability to locate, close and manage deals © 2006 musicbizclasses.com
  • 6. Career & Business Management Job: Managing the Marketplace Role: Personal Manager g (A Musician’s CEO) Business Skill needed: B i Skills d d • Ability to advise on all aspects of marketing, publicity and branding • Ability to mediate when conflicts arise • Ability to negotiate diverse contracts • Ability to build and leverage network to get opportunities for artists © 2006 musicbizclasses.com
  • 7. Good Personal Managers: • Help with career decisions - Which record deal? Which publishing/Licensing deals? Which distribution partners? • Help with market decisions – What is the best branding/marketing position for artist? • Help with the creative process – Which producer? Which songs to perform/record? Helping recruit new band members etc. • Promote Artist by “selling” to everyone – help h l co-ordinate publicity campaigns with di t bli it i ith Independent Publicist and PR department at the record label © 2006 musicbizclasses.com
  • 8. Good Personal Managers : g • Assemble and help manage professional team – introducing lawyers, b i i t d i l business managers and agents, etc. - overseeing their work. • N Negotiate tours by working with agents ti t t b ki ith t to make the best deals. • Maximize the artist’s record company ’ relationship - making sure artist is treated as a priority by the record company. • Act as a buffer between the artist and the outside world. © 2006 musicbizclasses.com
  • 9. Career & Business Job: Legal and Business counsel Role: Attorney y Business Skills needed: • Ability to connect musical artists with record labels, managers and agents • Ability to draft multiple types of contracts and agreements • Ability to advise on Intellectual Property issues • Ability to advise on estate planning, bankruptcy, etc. • Ability to recommend tax professionals © 2006 musicbizclasses.com
  • 10. Career & Business Management Job: Procure Opportunities for the Musical Artist Role: Agent (talent or booking) Business Skill needed: B i Skills d d • Ability to network and locate business opportunities in all entertainment categories, pp g including: Music, Film, TV, Advertising, Sponsorships, Speaking engagements, etc. • Ability to negotiate complex contracts • Ability to brainstorm promotional and marketing ideas •KKnowledge of marketplace and l d f k t l d current venues for booking engagements & tours © 2006 musicbizclasses.com
  • 11. Promotions and Marketing Job: Building Awareness & Getting Press Role: Publicist Business Skills needed: •Ability to achieve press coverage Ability in the mass media, including television, radio, the press and the internet. p •Ability to write, edit and disseminate information of public i t i f ti f bli interest t th media. t to the di © 2006 musicbizclasses.com
  • 12. Promotions and Marketing Job: Building Awareness & Getting Press Role: Publicist Business Skills needed: • Ability to liaise on behalf of their clients with editors, reporters, television p producers and radio announcers • Ability to compile and manage lists f li t of media contacts in di di t t i diverse i d t i industries © 2006 musicbizclasses.com
  • 13. Promotions and Marketing Job: Building Awareness & Getting Press Role: Publicist Business Skills needed: • Organize the distribution of news and photographs by wire service, fax, email, post and the internet p • Ability to negotiate with subcontractors for list maintenance, media monitoring, clipping collection, coverage reporting, li i ll ti ti photography, video production, etc. © 2006 musicbizclasses.com
  • 14. Career & Business Management Job: Financial Management Role: Business Manager g (The Musician’s CFO- Chief Financial Officer) Business Skills needed: B i Skill d d • Ability to provide comprehensive Financial Planning advice – Investments, Insurance, Estate Planning • Ability to offer counsel on tax issues y • Ability to prepare and manage budgets • Understanding of asset administration • Ability to provide various financial reports- royalties, projections, P&L, etc. © 2006 musicbizclasses.com
  • 15. Key Take-Aways: • Each part of the creative and business process requires different creative, technical and business management skills • Key supporting roles of the Musical Artist: • Personal Manager- the Artist’s Chief Executive Officer • Booking or Talent Agent- • secures work (Live gigs) © 2006 musicbizclasses.com
  • 16. Key Take-Aways: Key supporting roles of the Musical Artist: • Attorney- y •Legal and business advisor • Publicist- •Raises public awareness about artist • Business Manager- like a CFO •Often a CPA (Certified Public Accountant) © 2006 musicbizclasses.com
  • 17. For Educational Use Only This slide presentation is part of the Music Business Essentials series. Contact info@musicbizclasses.com f b l for more information © 2006 musicbizclasses.com