0
Michael Tamblyn
VP Content, Sales and
   Merchandising
Your Reading Life, Always With You:
       Next Steps in Digital Reading

                            Michael Tamblyn
    ...
September 2008
Estimate:
Lose 5-10% of print sales
  to ebooks in 5 years
Choice:
a) Let someone else take 5-10%
        of Indigo’s sales.
b) Enter the ebook market and
       take it ourselves.
Strategy:
Build Your Own Competition
  (Shortcovers vs. Indigo)
Key principles:
There are great devices out there.
       There will be more.
      They will get better.
Let the reader choose the right
       device for them.
“Your whole reading life,
   always with you.”
February 26, 2009
    pilot launch
STRATEGY: SMARTPHONES FIRST

    “combined sales of Kindles and Sony Readers are
outstripped by the number of consumers wh...
IPHONE
BLACKBERRY
Also Palm Pre, Android
(and more on the way)
ADOBE EPUB
VIA DIGITAL EDITIONS
Buy on Shortcovers, read on
Sony Reader & other eInk
devices)
A full bookstore in your pocket.
Added to your library.
Buy a book, it is added to your
   library in “The Cloud”
Move to the web or a different
          device…
…your books follow you.
DRM
tied to users account
That’s nice.
What do readers want?
How can we give it to them?
publishers
authors
readers
and us.
talking to customers
analyzing usage & purchase
           data
Creative Commons: Liz Henry,
            2007
What are we missing?
What are we missing?
Your Reading Life, Always
       With You.
ebooks and digital reading
Love
summer camp
moving in together
the french horn
the four most clichéd
 life-changing books
       in history
the terrifying spectre of the
       walking dead
$9.99
the mechanics of social
       reading
the economics of
 word-of-mouth
digital contract law
the joys and sorrows of
Cloud-based reading services
the need for trust in the
        reader
$9.99
people are cheap
because they can
189
Countries
  (120/wk)
$10
what’s missing
~$14.15
eBook
$9.99
mysterious print premium
         $4.25




       eBook
       $9.99
eBook
$9.99
eBook
$9.99
mysterious print premium
         $4.25




       eBook
       $9.99
(*highly unscientific)
(**practically fiction)
The gap between
$9.99 vs. $14.15
The gap between
        ebooks today
              &
Your reading life, always with
            you.
Beauty
Beauty
 $0.50
6 projects
that could change publishing for the better
DRM
Date
Repulsion
 Mode
Renaissance Faire
       Costumes
Trek Jewelry
Renaissance Faire
       Costumes
Bluetooth Headsets
                     Trek Jewelry
 Renaissance Faire
        Costumes
Speak & Spell




Bluetooth Headsets
                     Trek Jewelry
 Renaissance Faire
        Costumes
Speak & Spell




Bluetooth Headsets
                     Trek Jewelry
 Renaissance Faire
        Costumes
Zune
     Speak & Spell




Bluetooth Headsets
                     Trek Jewelry
 Renaissance Faire
        Costumes
iPods & iPhones


                     Zune
     Speak & Spell




Bluetooth Headsets
                     Trek Jewelry
 R...
Cool books

  iPods & iPhones


                     Zune
     Speak & Spell




Bluetooth Headsets
                     T...
Labrador Puppies

                     Cool books

  iPods & iPhones


                     Zune
     Speak & Spell




Bl...
Challenge #1:
How do we make devices that
 feel good and look good?
insides could be more
     beautiful too
.epub
thousands of titles a day
Challenge #2
  How do we balance user
control with excellent design?
Beauty
 $0.50
$10.49
No More Zombies
No More Zombies
      $1.00




              Creative Commons: Sami Keinänen,
                           2005
No more zombies
.djvu
.lit
.rb
.pkg
~12 books
Fictionwise .pdb
~18 books
Sony Reader BBeB
.mobi
risk
Shortcovers
“Unless this book is lost,
              burnt,
      eaten by invertebrates,
     used to build a structure,
stolen by an...
“...it is yours forever.”
.djvu
  .lit
  .rb
 .pkg
.mobi
  .lrx
 .pdb
 .azw
“This book is yours unless...
we come up with something better,
          change our minds,
          go out of business,
                forget,
     a...
“Sometimes
  dead is
  better.”
.djvu
  .lit
  .rb
 .pkg
Zombies
Shortcovers
zombie prevention
device-neutral
Download .epub
Lifetime guarantee
Lifetime guarantee
Escrow?
In partnership with national libraries?
Publishers?
Associations?
Open formats
Lifetime guarantee
       $1.00




               Creative Commons: Sami Keinänen,
                            2005
$11.49
Be more social
Be more social
    $0.26
Reading is Social
Reading is Social
(but not too social)
Creative Commons: Moriza, 2006
Creative Commons: rommy@flickr,
             2009
Creative Commons: Moriza, 2006
Creative Commons: Moriza, 2006
Creative Commons: Moriza, 2006
Creative
Commons:
MarkWallace,
2008
Creative Commons: RichardMasoner,
              2009
semi-permeable
Be more social
Be more social
(but not too social)
Be more social
(but not too social)
Be more social
(but not too social)
      $0.26
$11.75
Bundle
Bundle
$1.00+
audio
sitting = read
driving = listen
paper
paper = $__
+ ebook = $__
+ audio = $__
Bundle
$1.00+
$12.75
Summer Camp
Summer Camp
   $0.50
Fergus, Ontario, Canada
Fergus, Ontario, Canada
Fergus, Ontario, Canada
summer camp
music camp
“No, I am not running away from
  home. This is a french horn.”
I was in trouble.
so easy.
Preserve DRM
“While she’s lending them,
  she can’t read them.”
“He can read them for __ months,
      then I get them back.”
No piracy.
next week
And we want to.
Let’s talk about it.
  mt@shortcovers.com
     @mtamblyn
Lending ≠ lost sale
Lending = fuel for the word of
      mouth machine
ebook = $__
+ ability to lend = $__
Lending
 $0.50
$13.25
Moving in together
      $0.90
September 30
September 30, 1994
check out the bookshelves
I’m in trouble.
“At least dinner was good.”
“Hmmm.... Possible.”
(thank you, bookstore discount)
Creative Commons: th.omas, 2008
Creative Commons: bfishadow,
            2009
“This person is my significant other...
“This person is my best friend...
“This person is my twin sister...
“This is the person who can read my
               books.”
“Only one person at a time.”
“Wait three weeks before choosing
         someone else.”
No problem.
Would love to do this now.
Merging collections
       $0.90
$14.15
eBook
$9.99
mysterious print premium
         $4.25




       eBook
       $9.99
Nothing a reader can’t do today.
No dramatic incremental risk of
      piracy or lost sales.
beautiful
   lendable
 semi-social
   bundled
  persistent
device-neutral
  shareable
Michael Tamblyn
mt@shortcovers.com
@mtamblyn

@shortcovers
www.shortcovers.com
$0.75
$1.00
$0.50
$1.00
$0.50




$9.99
15.00




        $0.75
        $1.00
        $0.50
11.25
        $1.00
        $0.50




 7.50




        $9.99
 3.75


...
*no GBS zone*
vs.
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
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Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
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Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
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Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
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Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
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Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
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Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt
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Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt

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We're in the thick of eReading v1.0 - a scramble for market share focused on file conversion, page curl animations and $9.99 price points. But are we thinking big enough when it comes to digital reading? Is there more to the ideal reading experience than a well-formatted epub? Michael Tamblyn, VP of Content, Sales & Merchandising outlines short-term steps and long-term goals that publishers, retailers and aggregators could undertake to create a compelling ebook ecosystem that is truly reader-centric.

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  • I have crazy bad habits with talks like these. Usually, the conference organizer, in this case, the lovely and talented [# Andrew Savikas
  • starts asking a couple of months before the conference for an outline,
    which is a completely reasonable request for a guy trying to fill a hall in Frankfurt. And if this were #
  • the [90th Annual Conference for the American Association of Thoracic Surgery] or the
  • 2009 conference on Voles, that would be an easy easy thing to do. Because even though I'm sure there are many late-breaking developments in [thoracic surgery] or [voles], right now, the publishing industry is in the middle of something different. Every once in a while an industry goes through change so rapid that even a one-month lead time means that you're getting somebody's stock presentation or you're hearing whatever it is they always talk about, or the latest company press release.
  • So my first tactic is first to stall
  • Then, 13 days later, with abject apologies, I provide a description that is as generic as possible. And this isn’t intent, but the outcome is that I can now talk about just about anything.
  • and finally, to then to start putting something together at the last possible minute so I don't miss any of the crazy stuff that is going on right now. Because if you're like me, that's what you're here for.
  • So this talk is called “Your Reading Life Always With You”, and to talk about it, I probably need to talk a little bit about Shortcovers.
  • And for that, we need to go back about a year.
  • Indigo most of you know – $1B book retailer, also had the advantage of doing very well through the most recent downturn
    Indigo had been looking at the ebook space
    - how would ebooks impact bricks and mortar
  • And that’s a fairly significant hit if you are a retailer. 10% would be like the worst recession in living memory, except that it would never get better. It would only get worse.
  • So they had a choice
  • 6 months after that decision was made, Shortcovers was launched.
  • And of course both reading and shopping for books on the web.
  • Keep as much of the experience inside the app as possible. Search, browse.
  • And that, in a lot of ways, is table stakes in digital reading right now. But I tell you that only to give some context for what we’re really here to talk about.
    To deliver all of this, we spend a lot of time thinking about # (what do readers want
  • ...
    and how can we make a business where everyone wins. Everyone being...
  • So how do we do this:
  • So how do we do this?
  • surveys, email
    and every week, hopefully a few times a week actually picking up the phone and talking to customers.
  • ...
    One of the things we do is attempt to look inside (#) the brain of a publisher.
  • brain of a publisher. And if we looked in there right now, if we had a special scanner that could detect thoughts about ebooks, we’d probably see something like this.
  • ...
    There’s a lot of stuff rolling around in there right now. There's a certain kind of brain freeze that can go on, thinking about that stuff over and over again. So every once in a while, we try to sit back and think (#)
  • And not just us, or our applications, or the way that we're working right now, but what are we as an industry missing when we think about ebooks.
    Because this (#)
  • Can’t be all there is. And this:
  • Is not your whole reading life. So that’s why this talk can be both about:
  • Is not your whole reading life. So that’s why this talk can be both about:
  • Is not your whole reading life. So that’s why this talk can be both about:
  • Is not your whole reading life. So that’s why this talk can be both about:
  • Is not your whole reading life. So that’s why this talk can be both about:
  • Is not your whole reading life. So that’s why this talk can be both about:
  • Is not your whole reading life. So that’s why this talk can be both about:
  • a bit about ebooks and digital reading
  • And it is also about...
  • ...
    As you can see, it is shockingly dangerous to give me a full hour.
  • This all started with a series of conversations I've been having with ebook buyers about
  • and specifically, why is it that people are willing to pay $14 or 15 dollars for a paper book but rarely willing to pay more than $10 for an ebook?
    And the answer is definitely not just [# because people are cheap]
  • I mean they are, and in these troubled economic times, often rightly so. But they aren’t only cheap. And it isn't just
    [# because they can]
  • Shortcovers is selling books in [# 189 countries].
  • 189 countries.
    And in lots of them, we aren't competing against the Kindle, so you would think the $9.99 pricepoint wouldn't be an issue.
    And yet when you look at the distribution of our Canadian sales, they look something like this:
  • And it isn’t like we don’t have lots of books at $11 and 15 and 21 dollars.
    Publishers give us all kinds of books above $20. But readers stop at $10. A few hold out to 11, 12, even 16. But most stop at 10.
  • And it turns out if you ask people why they're willing to pay $14 or 15 dollars for a paper book but rarely willing to pay more than $10 for an ebook, even though they aren't industry insiders or people working for publishing or economists, they can generally give you a pretty good breakdown of
  • As some of you know, I have pretty strong opinions about the aesthetics of ebooks. Last year, I did a presentation called
  • Where I didn’t talk about Digital Rights Management. What I’m concerned about is that all reading devices are embedded with...
  • Date Repulsion Mode
    You know what I’m talking about -- that if you want to keep your teen from getting into trouble or really dating at all, you should buy them a #Kindle.
  • Now DRM, like all things, is relative. In fact, there is a scale.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • At the bottom, we have
    # Renaissance Faire costumes
    # Homemade Star Trek Jewelry
    And then somewhere between (#) Bluetooth Headsets and the (#) Speak & Spell
    are the (#) readers, ((quickly))
    followed by (#) Zunes, (#) iPhones, (#) books that make you look smart
    and (#) Labrador Puppies.
  • The insides could definitely be more beautiful too. On one hand, we all want to (#) make epub beautiful
  • make epub beautiful and there are some fantastic examples of that
  • Liza Daly’s excellent epub Zen Garden.
  • And obviously that’s trickier to do when you have a 3.5” screen to work with. But at the same time, we’re pulled by the user who wants:
  • the ability to set night reading and change fonts and that fact that you can turn #this
  • this, which is a reasonably lovely rendering of an epub for iPhone, to (#) this
  • into this, which is some kinda nasty.
  • And, unlike some folks, we really have no opportunity to hand-tweak titles because we’re bringing in
  • This is the design challenge of mobile reading:
    ...
    along with the first one: how do we bring to market devices that are compelling and interesting and tactile.
    You get both of those right, it’s probably worth at least
  • So we are now at $10.49
  • Now to be perfectly clear, I have no problem with
  • these zombies
  • these zombies
  • or these ones. All of these, in fact, have been a friend to publisher, retailer, and reader alike.
  • when I say No More Zombies, I mean this.
  • All proprietary ebook formats that have lost their sponsor or creator. And this is a concern to me, because while I don’t have any books with these guys, I do have(#)
  • I have a few in mobipocket form.
  • With each of these, there is a proprietary format. And with each of these there is an element of risk.
  • I also have a whack of titles with Shortcovers. (I’m less concerned about these, and not just because of parental pride.)
  • on the flip side...
  • I also have the House at Pooh Corner that my mother-in-law got as a girl, and gave to her daughter, who is now my dearly beloved, who has now given it to my son. And basically the deal has been, as if written in invisible ink on the inside cover:
  • That certainly isn’t true with these.
  • And even with these, from well-established companies with strong user bases, you have to muster up a bit of faith to believe that the same thing won’t happen. Because really, the only promise is...
  • Now to be fair, even if these things do happen, in most of these cases, it’s not like your books are *dead*.
  • There are, after all, lots of perfectly serviceable Rocket eBooks around. But as Stephen King said in his philosophical masterwork
  • #
    Sometimes, dead is better.
  • The file formats...
  • are Zombies. Not entirely alive, but not quite dead. And there could be more of them.
  • One of the things that has always made me happy about Shortcovers is that, as much as possible, we are in the
  • zombie prevention business.
  • your books live in the Cloud, so even if your device drops in a lake, or you get tired of it or something better comes along, your books follow along with you.
  • And if you don’t trust us, you can download your titles in epub and hide them in an underground bunker, so that even if everyone at Shortcovers is eaten by bears or kidnapped by a crack team of mercenaries from Seattle, you still have your books. And yes, if the books have DRM on them, it means we have to trust
  • but it seems like the best compromise for the time being while publishers get their heads around DRM. My hope is that they will do the right thing like they’ve done with
  • PDF and make the maintenance of that DRM something more open, if it is something that the industry continues to demand.
  • or until Cory Doctorow triumphs over all. Who knows -- it took the music industry a few years, but they seem to have gotten past it.
  • But at the end of the day, one way or another, what I really want is a
  • Lifetime guarantee, just like I have with...
  • this
  • and even this.
  • I think it’s something we as an industry should be talking about.
  • open formats certainly
  • I don’t think it’s too much to ask that our books to be around as long as we are. Alive and available, on whatever device we choose to read them on.
  • So we are now at $11.49
  • We have a lot of discussions about the combination of books and social networks. After all, there are great sites like
  • •And we're thinking – wouldn't it be great if as soon as you started to read a book, it showed up [librarything] or [goodreads] or [Facebook] or [Twitter].
    •But as we talk to users we discover that
  • Because there are the books you read in public
  • and on the subway
  • and when I’m out having coffee
  • There are the ones I read because Oprah tells me to. And that’s a different kind of social -- those are books I’m reading with a lot of other people.
  • And the books I want people to know I’ve read
  • And there are the books that no one will ever know I’ve read.
    (or may be reading now!)
  • •And that’s what makes ebooks great – they're the literary equivalent of never having to say you're sorry. You can read whatever you want, and no one will ever be the wiser.
  • This person could be reading
  • This person could be reading
  • The lost Symbol or, well... if we believe the press releases, it is statistically impossible that she is reading anything other than (#) the Lost Symbol.
  • But it seems like what we want is social integration with ebooks that is a kind of semi-permeable membrane, where our better selves shine through but we don’t have to give away absolutely everything. I should be able to maintain a private life and a public life. And that’s something that we’re working on now.
  • So we are now at $11.75
  • Every single one of these devices can
  • show a page of text
  • and can play audio.
  • There are times when I’m sitting and want to read. There are times when I’m
  • and would love to listen to the same book I was just reading.
  • And there are times I really want to read in paper.
  • I would happily pay extra to get two or all three, depending on the book.
    I might not do it for #)
  • this, but I would almost certainly do it for
  • this. And we know, with a high degree of statistical certainty, I’m not going to buy all three. I’m going to buy one. But wouldn’t it be fantastic if that one was more valuable, if it did more. I would happily pay more for that.
  • So we are now at $12.75
  • I grew up in the very small town of
  • Fergus, Ontario, Canada.
    its claims to fame are.
    # The Fergus Highland Games,
    # A waterfall
    and that’s pretty much it.
  • Fergus, Ontario, Canada.
    its claims to fame are.
    # The Fergus Highland Games,
    # A waterfall
    and that’s pretty much it.
  • There was also a bookstore, here, where I went weekly to buy sci fi and fantasy novels.
  • In the summer of my 16th year
  • She played the french horn. She wore combat boots and skirts made out of tablecloths. She was a vision. Her french horn case looked like a suitcase and had a sticker on the side that said
  • And although the romance was almost certainly entirely one-sided (she was 2 years older and about to go off to university), we did became friends. And on the last day of camp, she gave me something truly miraculous.
    (No. Get your minds out of the gutter.)
    She lent me the paperbacks that she had had with her while at camp, as long as I promised to send them back to her. They were:
  • And it is safe to say that these four books, which I would never have bought for myself and were probably never even carried at the bookstore in Fergus, Ontario, changed my life.
  • And it is safe to say that these four books, which I would never have bought for myself and were probably never even carried at the bookstore in Fergus, Ontario, changed my life.
  • And it is safe to say that these four books, which I would never have bought for myself and were probably never even carried at the bookstore in Fergus, Ontario, changed my life.
  • And it is safe to say that these four books, which I would never have bought for myself and were probably never even carried at the bookstore in Fergus, Ontario, changed my life.
  • And no, these are not the most cliched books a person could list as lifechanging books. According to my scientific polling, the most cliched books are:
  • But anyway, I read them, I sent them back, and in return I got a list of books that I could go and buy myself and I started to special-order the bookstore in Fergus Ontario and my reading life was changed. And there is no doubt in my mind that I have bought more books and better books as a result those first four lent books than I ever would have left to my own devices.
  • And I’m thinking about this because someday my son will go off to camp. And it's my mission to make sure that when he meets his own
  • [tablecloth skirt], combat-book wearing [French horn] playing wearing literary provocateuse, that she can say, hey, let me lend you
  • The 3 pillars of zen and On the Road and The Waste Land and Real World Haskell
    and his life will be changed.
    (I know -- dream date)
  • The 3 pillars of zen and On the Road and The Waste Land and Real World Haskell
    and his life will be changed.
    (I know -- dream date)
  • The 3 pillars of zen and On the Road and The Waste Land and Real World Haskell
    and his life will be changed.
    (I know -- dream date)
  • The 3 pillars of zen and On the Road and The Waste Land and Real World Haskell
    and his life will be changed.
    (I know -- dream date)
  • From a technical standpoint, this is...
  • ...
    we can say
  • No files floating around. We could do that
  • No files floating around. We could do that
  • And if you do too, #
  • Because if publishers spend time wishing for one thing, it’s word of mouth. Word of mouth is like the mystical elixer of book sales – when you break free of the slog of promotion and suddenly a book goes viral.
  • And while you may not believe Cory in his idea that giving books away unprotected is the best way to fuel the word of mouth machine, this gets you a similar lift, without the risk.
    It could just be something users are allowed to do.
  • There could be an incremental cost
  • So we are now at $13.25
  • ...
    my partner and I celebrated our 15th anniversary. We count our anniverary from our first date. #
  • So on September 30th, 1994, we had our first date. And soon after, I got to visit her place. And I was working in a [book store] at the time, my first steps into the life of crime that you see me in now. And as everyone in the book trade knows, the first visit is very important, because you get to [check out the bookshelves].
  • [book store] at the time, my first steps into the life of crime that you see me in now. And as everyone in the book trade knows, the first visit in a relationship is very important, because you get to [check out the bookshelves].
  • ...
    So many things hinge on this moment. It’s absolutely critical.
  • ...
    and I think
  • And then next week she’s at my place and I make her dinner and she checks out my bookshelves and sees...
  • and she thinks
  • But then she sees...
    and she thinks #)
  • And then, after more dinners and bookshelf inventory checks and other things, we moved in together. And we combined our bookshelves.
  • And then the best part happens. (The best part of combining book collections, that is.)
  • I read her Raymond Carver, then start buying my own Raymond Carver
  • I read her Raymond Carver, then start buying my own Raymond Carver
  • She reads my Generation X, then starts buying Douglas Coupland
    Together, we start picking up more Ondaatje.
    I have no doubt that on the whole, many more books were bought.
  • She reads my Generation X, then starts buying Douglas Coupland
    Together, we start picking up more Ondaatje.
    I have no doubt that on the whole, many more books were bought.
  • She reads my Generation X, then starts buying Douglas Coupland
    Together, we start picking up more Ondaatje.
    I have no doubt that on the whole, many more books were bought.
  • She reads my Generation X, then starts buying Douglas Coupland
    Together, we start picking up more Ondaatje.
    I have no doubt that on the whole, many more books were bought.
  • And yet, if we were getting together a few years from now, I might just see
  • ...and she would see #this
  • (Aparently, I have a lot of faux birch veneer in the future.)
    And neither of us would have that valuable information.
  • And when we moved in together, our books would remain forever apart, due to publisher langauge that looks like
  • And yes I know it's hard, and maybe I would have bought those books anyway, or bought just as many other books instead, but shouldn't I at least be able to say
  • ...
    You could say...
  • So we are now at $14.15. And so I guess I’m hoping that I’ve shown how a consumer might get from
  • $9.99 to $14.15. And also how they might get back again.
  • $9.99 to $14.15. And also how they might get back again.
  • $9.99 to $14.15. And also how they might get back again.
  • $9.99 to $14.15. And also how they might get back again.
  • $9.99 to $14.15. And also how they might get back again.
  • $9.99 to $14.15. And also how they might get back again.
  • But I hope a little more than that too.
  • But I hope a little more than that too.
  • All of this stuff is about being on the defensive. The more books are treated as a license, the harder they are to fit into our lives. The harder they are to fit in our lives, the less valuable they become.
  • The more we think about how we want books to be present in our lives, and find ways for technology to help make that happen, the more valuable they become.
  • I should remind you that this is a no Google Book Settlement zone. But if that is something you’re interested in, for lunch they have installed a giant steel cage
  • in the lobby where (#) Peter Brantley will fight the entire Google legal team using only his conference badge as a weapon. It’s even odds -- Peter is very wiry.
  • in the lobby where (#) Peter Brantley will fight the entire Google legal team using only his conference badge as a weapon. It’s even odds -- Peter is very wiry.
  • in the lobby where (#) Peter Brantley will fight the entire Google legal team using only his conference badge as a weapon. It’s even odds -- Peter is very wiry.
  • Transcript of "Your Reading Life, Always With You - Michael Tamblyn, Shortcovers at Tools of Change Frankfurt"

    1. 1. Michael Tamblyn
    2. 2. VP Content, Sales and Merchandising
    3. 3. Your Reading Life, Always With You: Next Steps in Digital Reading Michael Tamblyn VP Content, Sales & Merchandising Tools of Change Frankfurt
    4. 4. September 2008
    5. 5. Estimate: Lose 5-10% of print sales to ebooks in 5 years
    6. 6. Choice:
    7. 7. a) Let someone else take 5-10% of Indigo’s sales.
    8. 8. b) Enter the ebook market and take it ourselves.
    9. 9. Strategy: Build Your Own Competition (Shortcovers vs. Indigo)
    10. 10. Key principles:
    11. 11. There are great devices out there. There will be more. They will get better.
    12. 12. Let the reader choose the right device for them.
    13. 13. “Your whole reading life, always with you.”
    14. 14. February 26, 2009 pilot launch
    15. 15. STRATEGY: SMARTPHONES FIRST “combined sales of Kindles and Sony Readers are outstripped by the number of consumers who read books on their iPhones” - Forrester 1. Capable of providing a great reading experience. 2. Preferred by younger readers. 3. Devices people already own - no new purchase. 4. 30M+ devices in the market, more on the way.
    16. 16. IPHONE
    17. 17. BLACKBERRY
    18. 18. Also Palm Pre, Android (and more on the way)
    19. 19. ADOBE EPUB VIA DIGITAL EDITIONS Buy on Shortcovers, read on Sony Reader & other eInk devices)
    20. 20. A full bookstore in your pocket.
    21. 21. Added to your library.
    22. 22. Buy a book, it is added to your library in “The Cloud”
    23. 23. Move to the web or a different device…
    24. 24. …your books follow you.
    25. 25. DRM tied to users account
    26. 26. That’s nice.
    27. 27. What do readers want?
    28. 28. How can we give it to them?
    29. 29. publishers
    30. 30. authors
    31. 31. readers
    32. 32. and us.
    33. 33. talking to customers
    34. 34. analyzing usage & purchase data
    35. 35. Creative Commons: Liz Henry, 2007
    36. 36. What are we missing?
    37. 37. What are we missing?
    38. 38. Your Reading Life, Always With You.
    39. 39. ebooks and digital reading
    40. 40. Love
    41. 41. summer camp
    42. 42. moving in together
    43. 43. the french horn
    44. 44. the four most clichéd life-changing books in history
    45. 45. the terrifying spectre of the walking dead
    46. 46. $9.99
    47. 47. the mechanics of social reading
    48. 48. the economics of word-of-mouth
    49. 49. digital contract law
    50. 50. the joys and sorrows of Cloud-based reading services
    51. 51. the need for trust in the reader
    52. 52. $9.99
    53. 53. people are cheap
    54. 54. because they can
    55. 55. 189 Countries (120/wk)
    56. 56. $10
    57. 57. what’s missing
    58. 58. ~$14.15
    59. 59. eBook $9.99
    60. 60. mysterious print premium $4.25 eBook $9.99
    61. 61. eBook $9.99
    62. 62. eBook $9.99
    63. 63. mysterious print premium $4.25 eBook $9.99
    64. 64. (*highly unscientific)
    65. 65. (**practically fiction)
    66. 66. The gap between $9.99 vs. $14.15
    67. 67. The gap between ebooks today & Your reading life, always with you.
    68. 68. Beauty
    69. 69. Beauty $0.50
    70. 70. 6 projects that could change publishing for the better
    71. 71. DRM
    72. 72. Date Repulsion Mode
    73. 73. Renaissance Faire Costumes
    74. 74. Trek Jewelry Renaissance Faire Costumes
    75. 75. Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes
    76. 76. Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes
    77. 77. Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes
    78. 78. Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes
    79. 79. iPods & iPhones Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes
    80. 80. Cool books iPods & iPhones Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes
    81. 81. Labrador Puppies Cool books iPods & iPhones Zune Speak & Spell Bluetooth Headsets Trek Jewelry Renaissance Faire Costumes
    82. 82. Challenge #1: How do we make devices that feel good and look good?
    83. 83. insides could be more beautiful too
    84. 84. .epub
    85. 85. thousands of titles a day
    86. 86. Challenge #2 How do we balance user control with excellent design?
    87. 87. Beauty $0.50
    88. 88. $10.49
    89. 89. No More Zombies
    90. 90. No More Zombies $1.00 Creative Commons: Sami Keinänen, 2005
    91. 91. No more zombies
    92. 92. .djvu
    93. 93. .lit
    94. 94. .rb
    95. 95. .pkg
    96. 96. ~12 books
    97. 97. Fictionwise .pdb
    98. 98. ~18 books
    99. 99. Sony Reader BBeB
    100. 100. .mobi
    101. 101. risk
    102. 102. Shortcovers
    103. 103. “Unless this book is lost, burnt, eaten by invertebrates, used to build a structure, stolen by an A.A. Milne collector, or read until it falls apart...
    104. 104. “...it is yours forever.”
    105. 105. .djvu .lit .rb .pkg
    106. 106. .mobi .lrx .pdb .azw
    107. 107. “This book is yours unless...
    108. 108. we come up with something better, change our minds, go out of business, forget, are bought by a competitor, or your device breaks/is lost/is eaten and you choose not to buy a new one, assuming one is still for sale.”
    109. 109. “Sometimes dead is better.”
    110. 110. .djvu .lit .rb .pkg
    111. 111. Zombies
    112. 112. Shortcovers
    113. 113. zombie prevention
    114. 114. device-neutral
    115. 115. Download .epub
    116. 116. Lifetime guarantee
    117. 117. Lifetime guarantee
    118. 118. Escrow?
    119. 119. In partnership with national libraries?
    120. 120. Publishers?
    121. 121. Associations?
    122. 122. Open formats
    123. 123. Lifetime guarantee $1.00 Creative Commons: Sami Keinänen, 2005
    124. 124. $11.49
    125. 125. Be more social
    126. 126. Be more social $0.26
    127. 127. Reading is Social
    128. 128. Reading is Social (but not too social)
    129. 129. Creative Commons: Moriza, 2006
    130. 130. Creative Commons: rommy@flickr, 2009
    131. 131. Creative Commons: Moriza, 2006
    132. 132. Creative Commons: Moriza, 2006
    133. 133. Creative Commons: Moriza, 2006
    134. 134. Creative Commons: MarkWallace, 2008
    135. 135. Creative Commons: RichardMasoner, 2009
    136. 136. semi-permeable
    137. 137. Be more social
    138. 138. Be more social (but not too social)
    139. 139. Be more social (but not too social)
    140. 140. Be more social (but not too social) $0.26
    141. 141. $11.75
    142. 142. Bundle
    143. 143. Bundle $1.00+
    144. 144. audio
    145. 145. sitting = read
    146. 146. driving = listen
    147. 147. paper
    148. 148. paper = $__ + ebook = $__ + audio = $__
    149. 149. Bundle $1.00+
    150. 150. $12.75
    151. 151. Summer Camp
    152. 152. Summer Camp $0.50
    153. 153. Fergus, Ontario, Canada
    154. 154. Fergus, Ontario, Canada
    155. 155. Fergus, Ontario, Canada
    156. 156. summer camp
    157. 157. music camp
    158. 158. “No, I am not running away from home. This is a french horn.”
    159. 159. I was in trouble.
    160. 160. so easy.
    161. 161. Preserve DRM
    162. 162. “While she’s lending them, she can’t read them.”
    163. 163. “He can read them for __ months, then I get them back.”
    164. 164. No piracy.
    165. 165. next week
    166. 166. And we want to.
    167. 167. Let’s talk about it. mt@shortcovers.com @mtamblyn
    168. 168. Lending ≠ lost sale
    169. 169. Lending = fuel for the word of mouth machine
    170. 170. ebook = $__ + ability to lend = $__
    171. 171. Lending $0.50
    172. 172. $13.25
    173. 173. Moving in together $0.90
    174. 174. September 30
    175. 175. September 30, 1994
    176. 176. check out the bookshelves
    177. 177. I’m in trouble.
    178. 178. “At least dinner was good.”
    179. 179. “Hmmm.... Possible.”
    180. 180. (thank you, bookstore discount)
    181. 181. Creative Commons: th.omas, 2008
    182. 182. Creative Commons: bfishadow, 2009
    183. 183. “This person is my significant other...
    184. 184. “This person is my best friend...
    185. 185. “This person is my twin sister...
    186. 186. “This is the person who can read my books.”
    187. 187. “Only one person at a time.”
    188. 188. “Wait three weeks before choosing someone else.”
    189. 189. No problem.
    190. 190. Would love to do this now.
    191. 191. Merging collections $0.90
    192. 192. $14.15
    193. 193. eBook $9.99
    194. 194. mysterious print premium $4.25 eBook $9.99
    195. 195. Nothing a reader can’t do today.
    196. 196. No dramatic incremental risk of piracy or lost sales.
    197. 197. beautiful lendable semi-social bundled persistent device-neutral shareable
    198. 198. Michael Tamblyn mt@shortcovers.com @mtamblyn @shortcovers www.shortcovers.com
    199. 199. $0.75 $1.00 $0.50 $1.00 $0.50 $9.99
    200. 200. 15.00 $0.75 $1.00 $0.50 11.25 $1.00 $0.50 7.50 $9.99 3.75 0 Untitled 1
    201. 201. *no GBS zone*
    202. 202. vs.
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