We're in the thick of eReading v1.0 - a scramble for market share focused on file conversion, page curl animations and $9.99 price points. But are we thinking big enough when it comes to digital reading? Is there more to the ideal reading experience than a well-formatted epub? Michael Tamblyn, VP of Content, Sales & Merchandising outlines short-term steps and long-term goals that publishers, retailers and aggregators could undertake to create a compelling ebook ecosystem that is truly reader-centric.
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