6/23/2009




LINKEDIN AS A TOOL TO NETWORK
       AND FIND YOUR NEXT JOB




                   AGENDA
      Introduction...
6/23/2009




WHAT IS LINKEDIN?
         A platform to start and
         maintain relationships

         Largest online ...
6/23/2009




5 BASIC PRINCIPLES of
NETWORKING-
NETWORKING- Jan Vermeiran
           Networking Attitude
           Golden...
6/23/2009




2>The GOLDEN TRIANGLE

                       Give/Share
                           /
                      ...
6/23/2009




4>QUALITY AND DIVERSITY

          Quality
             ◦ Not seniority, but help
               achieving y...
6/23/2009




SO-
SO- HOW DOES IT HELP MY JOB
SEARCH?
 Identify the right
     people>              Discover           Cha...
6/23/2009




LI FUNCTIONALITY- HIGHLIGHTS
   FUNCTIONALITY-
       GROUPS
         ◦ My groups
         ◦ Groups Director...
6/23/2009




LI FUNCTIONALITY- HIGHLIGHTS
   FUNCTIONALITY-
       INBOX
         ◦ By clicking on Inbox, you get aggrega...
6/23/2009




LI FUNCTIONALITY- HIGHLIGHTS
   FUNCTIONALITY-
       ADD CONNECTIONS
       (last function on the LHS)

   ...
6/23/2009




LI FUNCTIONALITY- HIGHLIGHTS
   FUNCTIONALITY-
       MENU AT THE TOP- continued

        COMPANIES
        ...
6/23/2009




LI FUNCTIONALITY- HIGHLIGHTS
   FUNCTIONALITY-
       ACCOUNTS AND SETTINGS

        Introductions messages
...
6/23/2009




LI FUNCTIONALITY- HIGHLIGHTS
   FUNCTIONALITY-
       EMAIL NOTIFICATIONS

        Contact Settings
        ...
6/23/2009




HOW TO BUILD YOUR NETWORK
…….FAST

      Phase 1: Foundation

       Upload contacts from outlook, webmails
...
6/23/2009




HOW TO BUILD YOUR NETWORK
…….FAST

      Phase 3: The Third Layer of your network

       People who you kno...
6/23/2009




THE ADDED VALUE OF GROUPS
      A Few benefits of being a Group Member

        Asking questions
        A k...
6/23/2009




TWELVE ADVANCED STRATEGIES
OF FINDING A NEW JOB
      2) FIND MORE PEOPLE WHO CAN HELP YOU FIND A
        JO...
6/23/2009




TWELVE ADVANCED STRATEGIES
OF FINDING A NEW JOB
      8) USE THE “STATUS UPDATE” FUNCTION
        100 Charac...
6/23/2009




WHY NOT LINKEDIN!

          THE TIME IS NOW!



          GET STARTED ON BUILDING AND
          EXPANDING Y...
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Linkedin 06.16.2009 Ken Morris

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Presented by Ken Morris
June 16, 2009

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Linkedin 06.16.2009 Ken Morris

  1. 1. 6/23/2009 LINKEDIN AS A TOOL TO NETWORK AND FIND YOUR NEXT JOB AGENDA Introduction to LinkedIn Networking Basics LinkedIn Functionalities 4 Steps to Build your Network..Fast 12 Advanced Strategies of Finding a Ad d St t i f Fi di New Job Using LinkedIn Wrap-up 1
  2. 2. 6/23/2009 WHAT IS LINKEDIN? A platform to start and maintain relationships Largest online business network website worldwide ◦ 32 million users (up from 19m in 2007) ◦ People from all industries ◦ High profile NETWORKING 101-Some Tips 101- Define your goal Who are the people in the best position to help you reach your goal? 2
  3. 3. 6/23/2009 5 BASIC PRINCIPLES of NETWORKING- NETWORKING- Jan Vermeiran Networking Attitude Golden Triangle of Networking The Real Power of the Network is in the 2nd degree Quality and Diversity “Know,Like,Trust” Factor 1>NETWORKING ATTITUDE Sharing* Information*In a reactive and proactive way* Without expecting anything in return Leads Win-win Volunteer information Openness builds trust Long-term 3
  4. 4. 6/23/2009 2>The GOLDEN TRIANGLE Give/Share / ◦ Improve relationship ◦ Not lost- both have it! GIVE Ask ◦ Help others help you! ◦ Be specific Thank ASK THANK ◦ Give thanks anyway(even if results didn’t happen- you can thank the for their effort!) 3>POWER of SECOND DEGREE First vs second degree vs. Not who you know, but who they know! 4
  5. 5. 6/23/2009 4>QUALITY AND DIVERSITY Quality ◦ Not seniority, but help achieving your goals Diversity ◦ Goals change over time ◦ More opportunities ◦ Value for your network ◦ Larger safety net 5>KNOW-LIKE- 5>KNOW-LIKE-TRUST ‘All things being equal, people do business with, and refer business to people they know, like trust’ - Bob Burg in ‘Endless Referrals’ KNOW ◦ what do they know about you? ◦ your background etc? ◦ complete profile. LIKE ◦ helpful, kind, not pushy. ◦ How can you help? ◦ Participate in discussions TRUST ◦ In you as an expert ◦ That you would behave in a decent manner 5
  6. 6. 6/23/2009 SO- SO- HOW DOES IT HELP MY JOB SEARCH? Identify the right people> Discover Change of Relationships Jobs/Updates profile search Discover Introductions and information>profile Market Trends Referrals Maintain relationship> Recommendations, Expertise, Groups messages, sharing Branding, ‘WoM’ ideas, Q&A LINKEDIN FUNCTIONALITY - HOME LEFT HAND MENU RIGHT HAND MENU INBOX- last 5 PEOPLE YOU MAY Messages KNOW NETWORK UPDATES Ads!!!☺ OTHER GROUP WHO VIEWED MY UPDATES PROFILE? JUST JOINED LI EVENTS OTHER APPS 6
  7. 7. 6/23/2009 LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- GROUPS ◦ My groups ◦ Groups Directory ◦ Create a group GROUPS- OPTIONS ◦ Overview ◦ Discussions- Q&A from group members ◦ News- links to articles posted in the group ◦ Updates ◦ Members ◦ Settings (visibility-logo, contact frequency, permit) ◦ Group Profile ◦ Manage (visible to the group manager) LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- YOUR PROFILE - Your representation on LI ◦ Y Your P fil on LI- S Profile LI Seen only by members who are l b b h within 3 degrees of you and to people with premium accounts ◦ Your Pubic Profile- seen by everyone and can be found via search engines CONTACTS ◦ View all contacts- import and add or remove ◦ New connections, b industry, by location N ti by i d t b l ti ◦ News- links to articles posted in the group ◦ Option to hide connections, if needed 7
  8. 8. 6/23/2009 LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- INBOX ◦ By clicking on Inbox, you get aggregate view of all messages mails, invites messages- mails invites- for which action needs to be taken (accept/declined, replied, archived) ◦ Can be viewed also under different categories- inmails, profiles, Q&A, Jobs, Recommendations and Groups Normally action not taken from Inbox, but from Groups, or responses to questions in Answers or Discussions LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- APPLICATIONS Reading l d lists Blogs (wordpress, bloglink) Polls Presentation and Files (Slide Share) Online Collaboration Market Watch TripIt p 8
  9. 9. 6/23/2009 LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- ADD CONNECTIONS (last function on the LHS) Invite contacts- upto 6 contacts, edit/preview invitation Import Contacts From your email accounts May need to uncheck “enable protected mode” for Vista Colleagues Colleagues- current and past from past, companies listed by you where you worked Classmates LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- MENU AT THE TOP PEOPLE Advanced people search Reference Search (only with upgraded account) JOBS …later ☺ ANSWERS Answers Home Advance Answer Search (before you ask!) My Q &A Ask a question Answer questions COMPANIES >>> 9
  10. 10. 6/23/2009 LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- MENU AT THE TOP- continued COMPANIES Search or browse by industry For larger COMPANIES Who from your first and second degree work here New Hires Recent Promotions and Changes Popular profiles Related Companies Key Stats SERVICE PROVIDERS>> LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- MENU AT THE TOP- continued SERVICE PROVIDERS Services Home- entry for everybody who has recd. at least one recommendation View who is recommended by you, our 1st and 2nd degree, and by the whole LI network MAKE a RECOMMENDATION- also done from profile REQUEST a RECOMMENDATION 10
  11. 11. 6/23/2009 LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- ACCOUNTS AND SETTINGS Introductions messages Introductions-messages to 2nd and 3rd degree degree. 5 introductions /free account InMails- to anyone whose settings allow to accept inmails. Only for paid accounts Memberships Business, business plus, pro, corporate solutions Main diff between free accounts in the number of introductions and inmails and option to be part of OpenLink Network Openlinkers can send as many messages between them- al are free and not counted in number. LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- PROFILE SETTING My Profle fl My Profile Photo Upload pic Available to all, your own connections, your network Pubic Profile Manage recommendations Status Visibility ( what you are doing) Only to O l t your connections, your network , all ti t k ll 11
  12. 12. 6/23/2009 LI FUNCTIONALITY- HIGHLIGHTS FUNCTIONALITY- EMAIL NOTIFICATIONS Contact Settings g Introductions and inmails or intros only) Opportunity preferences What you would prefer being contacted for? Receiving messages- control emails Individual emails- sent imediately as recd. Daily Digest Email: one per day Weekly Digest: once per week No email Invitation filtering All invitations(default) Only those who know my email address Only from imported contact list BEGINNING to USE LINKEDIN Create a good profile Name, professional headline, location, expertise Photo Status Public profile Summary Additional Info Contact settings Applications 12
  13. 13. 6/23/2009 HOW TO BUILD YOUR NETWORK …….FAST Phase 1: Foundation Upload contacts from outlook, webmails Select people already on LinkedIn and who you know Write a semi-personal message to them HOW TO BUILD YOUR NETWORK …….FAST Phase 2: A Second Layer Look for current and past collegues Click on a company that you know, look for people Write a perosonal or semi-personal message to them Repeat 2 and 3 for every company 13
  14. 14. 6/23/2009 HOW TO BUILD YOUR NETWORK …….FAST Phase 3: The Third Layer of your network People who you know but are not yet on LI Import contacts and write personal or semi personal messages OR Go through “ADD CONNECTONS” option HOW TO BUILD YOUR NETWORK …….FAST Phase 4: Grow Your Network Passively Mention your LI Profile in your email signature (Tools>overview>email signature>Try It Now>Create Signature Mention your LI profile on your website/blog/business card ( website and blog through edit profile option- edit pubic profile settings>promote your profile>choose button/code you want to use) 14
  15. 15. 6/23/2009 THE ADDED VALUE OF GROUPS A Few benefits of being a Group Member Asking questions A ki i Visible to people who are not in your network but connected thru’ group Gain visibility by being active or sharing news clippings/blogs/presentations How to find a group? Through Groups Directory LEARN AND SPEND TIME IN MAINTAINING THESE RELATIONSHIPS!! TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOB 1) MAKE A DEFINITION OF THE JOB YOU WANT Industry Location Function/title What kind of projects? Target earnings? Target companies? Use several synonyms 15
  16. 16. 6/23/2009 TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOB 2) FIND MORE PEOPLE WHO CAN HELP YOU FIND A JOB Browse in your networks of current contacts for a similar job function/role Look in the profile of someone who might help you “viewers of this profile also viewed” Join relevant groups Look in Companies 3) LOOK UP THE PEOPLE WHO MIGHT HELP YOU on LI Ask for introductions Send emails requesting advise, support People normally tend to give advice and in the bargain might refer you to somebody who is looking for candidates! TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOB 4) USE LI JOBS TOOL Not only shows you the jobs that match your search category, but also gives you ways to connect or reach the hiring manager through your network 5) JOIN GROUPS 6) ANSWER QUESTIONS 7) INCREASE YOUR NUMBER OF RECOMMENDATIONS 16
  17. 17. 6/23/2009 TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOB 8) USE THE “STATUS UPDATE” FUNCTION 100 Characters to say what you’re doing, or what you’re looking for you re 9) JOIN THE JOBINSIDER FUNCTION ON THE LI BROWSER TOOLBAR Download the free IE/Firefox toolbar Tools available would be Search Bar, Bookmarks and Jobinsider 10) WATCH NETWORK UPDATES Recruiter movements Who is asking questions, who is answering them Who is connecting to whom TWELVE ADVANCED STRATEGIES OF FINDING A NEW JOB 11) CONNECT WITH OTHER JOB SEEKERS Expand your network for new opportunities d kf 12) CREATE ALERTS Save searches and run them automatically every week or month 3 saved searches per free account 17
  18. 18. 6/23/2009 WHY NOT LINKEDIN! THE TIME IS NOW! GET STARTED ON BUILDING AND EXPANDING YOUR NETWORK PROACTIVELY and REAP THE BENEFITS WISH YOU THE VERY BEST! AND THANK YOU FOR YOUR TIME! 18

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