Updated: January 11, 2016
For Additional Insights: Profile, Resume, Bio, Portfolio, Analytics Experience, Auto, LinkedIn P...
Updated: January 11, 2016
For Additional Insights: Profile, Resume, Bio, Portfolio, Analytics Experience, Auto, LinkedIn P...
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Biography Digital Marketing Executive SME, Speaker, Presenter, Instructor, Consultant Marty Terbrack

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As the CEO Chief Digital Marketing Strategy, Experience, Technology and Analytics Officer Marty provides a wide range services from developing multi-brand, multi-country, cross-channel enterprise digital marketing strategic plans to managing analytics platform implementations, or being embedded as marketing analytics, insights and optimization analyst.

Marty is Featured Presenter & Training Program Designer for “Digital Marketing 101 Boot camp” mentoring program for advertising agency professionals who are members of the 313digital (Greater Detroit Area) Marketing Association and Author of Digital Marketing Resource Guide



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Biography Digital Marketing Executive SME, Speaker, Presenter, Instructor, Consultant Marty Terbrack

  1. 1. Updated: January 11, 2016 For Additional Insights: Profile, Resume, Bio, Portfolio, Analytics Experience, Auto, LinkedIn Profile & References, Twitter, 150+ Courses, 100+ Books Questions / Consulting Engagements: 248.227.9914 (c), 248.879.3887 (h), mterbrack@digitalmarketing-inc.com Biography | Marty Terbrack As the CEO Chief Digital Marketing Strategy, Experience, Technology and Analytics Officer Marty provides a wide range services from developing multi- brand, multi-country, cross-channel enterprise digital marketing strategic plans to managing analytics platform implementations, or being embedded as marketing analytics, insights and optimization analyst. He has cross Industry Experience: Automotive, Technology, Financial, Retail, CPG, Construction, Manufacturing, eCommerce, Lead Generation working with Premier Global Brands including: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, Jeep, Spartan Motors, State Farm, Northwestern Mutual, Kmart, Pulte Homes, American Airlines, Dow and DuPont He has been on a personal 20 year quest to learn about digital with a personal library of over 100 Digital Marketing Books, authored by top industry and academic minds and completion of over 150 Digital Marketing Courses from industry experts, in addition to averaging 20 minutes daily abreast of changes in consumer technology adoption, digital marketing, information technology, brand marketing, human decision making theory, consumer insights, digital trends, mobile marketing, social marketing, usability & user experience optimization, social media, search marketing, website design, development & optimization, website analytics & marketing data analysis, as well as IT & project management. Reviewing marketing & technology research reports, case studies, white papers, from sources such as: Forrester Research, Wall Street Journal, Google, Adobe, Microsoft, CNBC, Bloomberg, HBR, Mashable, TechCrunch, eMarketer, Adage as well participate in numerous discussion groups & blogs conversing with industry experts & influencers on social platforms including: Twitter, LinkedIn, Google+ & Facebook Marty is Featured Presenter & Training Program Designer for “Digital Marketing 101 Boot camp” mentoring program for advertising agency professionals who are members of the 313digital (Greater Detroit Area) Marketing Association and Author of Digital Marketing Resource Guide Marty is early Automotive Digital Visionary, in Early 90’s, Marty worked at the company that developed the original ford.com website and 1st generation automotive shopping tools. He was also a member of a team that launched the first automotive social media campaign on Facebook for the Ford college program back when “The Facebook” required users to have a .edu college domain name. Senior Project / Launch Manager working with Ford Global Marketing business leads to manage the development & launch of a Suite of digital applications for their dealers, including Website Manager used by more than 5,000 Ford, Lincoln Mercury, Volvo, Land Rover & Jaguar dealers. As a Digital Strategy and Program Launch Manager with Marketing Associates I helped develop and launch FCA Group (formerly, Chrysler Corporation) Enterprise Lead Management System which provides leads from brand sites & buys leads from numerous 3rd party websites & lead providers, then improves them prior to delivering them to 25+ Dealers Lead Management or CRM Tools, this OEM cost neutral system, increased the frequency of transactions, improved lead quality and yield, while lowering OEM and Dealer lead costs, while improving dealer and customer satisfaction. Recent Successes include: Building Digital Marketing, Analytics & Optimization Practice to extend HCL services provided to Microsoft Global Marketing Operations Team. Improving digital user experience, cross-channel marketing performance and data-driven decision making at Northwestern Mutual working with business, technical leaders to define KBO’s, CTA’s & KPI’s implementing Adobe Marketing Cloud - Marketing Analytics for web properties and mobile apps. Developing global corporate multi-brand Digital Marketing Strategic Plan & Roadmap by brand and by program for Spartan Motor, Inc. Cascading objectives, targets, KPI’s, investments, job descriptions, incentives, performance baseline and value contribution. Developing a digital marketing competitive intelligence system that informed State Farm Leadership to a $20-million-dollar annual revenue opportunity and continuous waterfall or website enhancements, as well as unified Enterprise Paid Search /
  2. 2. Updated: January 11, 2016 For Additional Insights: Profile, Resume, Bio, Portfolio, Analytics Experience, Auto, LinkedIn Profile & References, Twitter, 150+ Courses, 100+ Books Questions / Consulting Engagements: 248.227.9914 (c), 248.879.3887 (h), mterbrack@digitalmarketing-inc.com SEO Strategy and Roadmap Improving data driven decision making, marketing program performance across Insurance, business lines at State Farm completing a migration from Webtrends to Adobe Analytics as a member of the analytics and insights team. He delivered American Airlines site recommendations, competitive comparison, lift analysis & mockups for A/B testing to improve conversion lift Providing Strategic direction to over 100 eCommerce / retail web site business owners and overseeing Marketing Services as Director of eCommerce at Brand Labs As eCommerce Manager responsible for consumer facing web sites, I partnered with Pulte Homes business stakeholders to deliver a 50% increase in web site traffic & user registrations, 300% increase in Internet leads over the previous year, web sites contributed to 5% of Sales. On a personal note Marty and His Wife Cathy are Foster Parents, caring for over 20 foster children, receiving the “2013 Child Advocate Award” from Community Social Services of Wayne County Mary has also coached hockey for 10 years and was a kickboxer in his youth

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