2016 Top Digital Marketing Courses and Instructors by Martin Terbrack

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Digital Marketing Course Recomendations for Analytics
 Omniture Site Catalyst – Adobe Marketing Analytics – 40 online courses, Omniture University SiteCatalyst User & Advance User Training
 Ensighten Tag Management Training – 10 Courses
 Google Analytics Essential Training – Lynda.com
 Excel Charts in Depth
 Managing and Analyzing Data in Excel
 Excel Business Statistics
 Excel Advanced Formulas and Functions
 Web Analytics Fundamentals
 Up and Running with Adobe Reports and Analytics

Paid Search & Display Advertising
 Google AdWords Accredited Professional – 15 courses, plus exam
 Google Analytic s and Double Click Bid Manager – 20 courses
 Microsoft Bing Ad’s Accredited Professional – 15 courses, plus exam
 Advanced Google AdWords Essentials Training
 Google Double Click Bid Manager – Google - 10 Online Courses
 Bing Essentials Training

Search Engine Optimization
 SEO Keyword Strategy In-depth
 SEO Link Building In-depth

Content
 Creating and Effective Content Strategy for your Website
 SEO Link Building In-depth

Design & UX
 Creating a Responsive Web Design
 Website Planning and Wireframing
 Photoshop CS4 Getting Started
 Photoshop CS4 Essential Training
 Adobe Illustrator CS5 New Features
 Adobe Illustrator Essential Training
 PowerPoint Essential Training
 CSS Website Design
 InDesign CS4 Getting Started

Programing
 HTML5 First Look
 CSS Fundamentals
 JavaScript for Web Designers
 JavaScript Essential Training
 JavaScript and JSON
 JavaScript Events
 SQL Essentials Training
 Access Essentials Training
 Dream Weaver Essentials Training
 Drupal Essentials Training
 XML Essential Training
 AJAX Essential Training
 Adobe Acrobat Pro

Marketing
 Online Marketing Basics
 Email Marketing Basics

Project Management
 Project 2010 Essentials

Management
 Becoming a Thought Leader

Video
 After Effects CS4 Getting Started
 After Effects CS4 Essentials Training
 Premiere Pro Essential Training

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2016 Top Digital Marketing Courses and Instructors by Martin Terbrack

  1. 1. For Additional Insights: Profile, Resume, Bio, Portfolio, Analytics Experience, Auto, LinkedIn Profile & References, Twitter, 150+ Courses, 100+ Books Questions / Consulting Engagements: 248.227.9914 (c), 248.879.3887 (h), mterbrack@digitalmarketing-inc.com 1 Marty Terbrack’s – Library of Digital Marketing Books by Top Authors Updated: January 11, 2016 I have been gaining hands-on digital expertise across industry sectors: Automotive, Technology, Financial, Retail, CPG, Construction, Manufacturing, eCommerce, Lead Generation with Premier Global Brands: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, Jeep, Spartan Motors, State Farm, Northwestern Mutual, Kmart, Pulte Homes, American Airlines, Dow and DuPont in various business, marketing, IT, research and develop, program management and analytics roles for 20 years. During that time I have been on a continuous quest to gain a deeper understanding of consumer technology adoption trends, the ever changing digital landscape, develop sound digital marketing strategies and expertly wield the top ad tech / marketing analytics platforms to improve the digital experience and achieve the highest win-win optimal yield on marketing investments, I have a personal library of over 100 digital marketing books authored by top industry and academic minds as well as completed over 150 online courses. Categories: Brand Marketing, Digital Marketing, Changing Digital Landscape, Digital Business Strategies and Tactics, Mobile Interaction Design, Content Marketing, Ad Serving Technology, Affiliate Marketing, E-Business, Ecommerce Management, Link Building, Content Marketing, Mobile Marketing, Visual Storytelling, Search Marketing, Paid Search Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Project Management, Usability / User Experience Design, Web Analytics, Marketing Analytics, Data Science, Data Analysis, Statistical Analysis, Data Mining, Predictive Analytics, Optimization Testing and Personalized, Adaptive Multi-Channel Experiences Favorite Authors Include: Seth Godin, Oliver Blanchard, Mark Penn, Charlene Li, Josh Bernoff, Avinash Kaushik, Adam Greco, Shane Atchison, Gregory Cristal, Eric T. Peterson, Jason Burby, Evgenii Prusskov, Ira Kaufman, Frank Fiore, Shawn Collins, Dave Chaffey, Ira Kaufman, Chris Horton, Jeffrey Rohrs, Eric Ward, Garrett French, Rachel Pasqua, Noah Elkin, Cameron Banga, Josh Weinhold, Steve Krug, Lee Odden, Wayne Winston, Jakob Nielsen, Kara Pernice, Erik Qualman and Eric Siegel Please share with me your recommended titles, reach out to me with questions or to schedule an intial consulting engagement: (cell)248.227.9914 or (e): mterbrack@digitalmarketing-inc.com Digital Business Strategies and Tactics  Digital Marketing: Integrating Strategy and Tactics with Values by Ira Kaufman | ira9201 and Chris Horton | chrshorton Adaptive / Personalization  Adaptive Marketing Leveraging Real-Time Data to Become a More Competitive and Successful Company by Norm Johnston  Social Media ROI by Oliver Blanchard Brand Marketing, Changing Digital Landscape  Marketing 3.0 by Philip Kotler
  2. 2. For Additional Insights: Profile, Resume, Bio, Portfolio, Analytics Experience, Auto, LinkedIn Profile & References, Twitter, 150+ Courses, 100+ Books Questions / Consulting Engagements: 248.227.9914 (c), 248.879.3887 (h), mterbrack@digitalmarketing-inc.com 2  New Rules of marketing & PR by David Meerman Scott  Content Rules by Ann Handley & C.C. Chapman  The New Influencers by Paul Gillin  Tribes by Seth Godin  Purple Cow by Seth Godin  Meatball Sundae by Seth Godin  Made to Stick by Chip Heath & Dan Heath  Drive by Daniel Pink  Microtrends by Mark Penn  Groundswell by Charlene Li & Josh Bernoff  Audience: Marketing in the Age of Subscribers Fans and Followers by Jeffrey Rohrs Mobile  Mobile Marketing An Hour A Day by Rachel Pasqua & Noah Elkin  Mobilize by Rana Sobhany  Essential Mobile Interaction Design by Cameron Banga & Josh Weinhold Content Marketing  The Power of Visual Storytelling by Ekaterina Walter & Jessica Gioglio  Global Content Marketing by Pam Didner  Optimize by Lee Odden Usability / User Experience Design  Don't Make Me Think by Steve Krug  Eye tracking Web Usability by Jakob Nielsen & Kara Pernice  Designing Interfaces by Jenifer Tidwell  Essential Mobile Interaction Design by Cameron Banga & Josh Weinhold Search Marketing and Search Engine Optimization  Ultimate Guide to Pay-Per-Click Advertising by Richard Stokes  Advanced Google AdWords by Brad Geddes  Search Engine Optimization by Jennifer Grappone & Gradiva Couzin  Ultimate Guide to Link Building by Eric Ward & Garrett French  Google Advertising Advanced Search Exam Prep Guide by Keith Penn Social Media  500 Social Media Marketing Tips by Andrew Macarthy  Socialnomics by Erik Qualman  Social Media ROI by Oliver Blanchard  Social Media Metrics by Jim Sterne  Social Media Marketing Book by Dan Zarrella  Audience by Jeffery Rohrs  The Power of Visual Storytelling by Ekaterina Walter & Jessica Gioglio
  3. 3. For Additional Insights: Profile, Resume, Bio, Portfolio, Analytics Experience, Auto, LinkedIn Profile & References, Twitter, 150+ Courses, 100+ Books Questions / Consulting Engagements: 248.227.9914 (c), 248.879.3887 (h), mterbrack@digitalmarketing-inc.com 3 Ad Serving Technology  Ad Serving Technology by Gregory Cristal | ideasears E-Business, Ecommerce Management  E-Business & E-Commerce Management by Dave Chaffey | DaveChaffey Affiliate Marketing  Affiliate Marketing Program Management by Evgenii Prusskov  Successful Affiliate Marketing for Merchants by Frank Fiore & Shawn Collins Link Building Ultimate Guide to Link Building by Eric Ward | ericward and Garrett French | GarrettFrench
  4. 4. For Additional Insights: Profile, Resume, Bio, Portfolio, Analytics Experience, Auto, LinkedIn Profile & References, Twitter, 150+ Courses, 100+ Books Questions / Consulting Engagements: 248.227.9914 (c), 248.879.3887 (h), mterbrack@digitalmarketing-inc.com 4 Web Analytics, Marketing Analytics, Data Science, Data Analysis  The Adobe SiteCatalyst Handbook by Adam Greco  Adobe Analytics Classroom in a Book for SiteCatalyst by Vidya Subramanian  Does It Work? By Jason Burby & Shane Atchison  Actionable Web Analytics by Jason Burby & Shane Atchison  Cult of Analytics by Steve Jackson  Web Analytics 2.0 by Avinash Kaushik  Web Site Measurement Hacks by Eric T. Peterson  The Big Book on KPI’s by Eric T. Peterson  Now you See It Simple Visualization Techniques for Quantitative Analysis by Stephen Few  Statistical Analysis Excel 2010 by Conrad Carlberg  Marketing Analytics Data Driven Techniques with Excel by Wayne Winston  Marketing Metrics by Paul Farris Neil Bendle Phillip Pfeifer & David Reibstein  Visualize This by Yau Nathan  Data Science for Business by Foster Provost and Tom Fawcett  Data Mining Techniques: for Sales Marketing & CRM by Gordon Linoff & Micheal J. A. Berry  Adaptive Marketing Leveraging Real-Time Data to Become a More Competitive and Successful Company by Norm Johnston  Predictive Analytics by Eric Siegel Predictive Analytics by Eric Siegel Optimization  Always be Testing by Bryan Eisenberg & John Quarto  Landing Page Optimization by Rich Page & Maura Ginty  You Should Test That: Conversion Optimization by Chris Goward Project Management  A Guide to the Project Management Body of Knowledge (PMBOK)  Portfolio Management Bryan Maizlish & Robert Handler  Web Project Management Ashley Friedlein  Software Project Survival Guide by Steve McConnell  Scrum: A Breaktakingly Brief and AGILE Introduction by Chris Sims & Hillary Louise Johnso

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