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    1. Digital Marketing Resources The “digital marketing resources” Project by: Marty Terbrack Revision: 2.2 Send Feedback to: Marty Terbrack 1 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    2. Digital Marketing Resources Online Behavior, Internet Demographics and Site Rankings....................................................... 6 • Who is the audience I want to target?......................................................................... 6 • Where is my target audience spending time online?...................................................... 6 • What activities are they engaged in online? ................................................................. 6 • How can I interact with my target audience, provide them value and drive desired action? 6 • Who can tell me which web properties are the most popular by category? ...................... 6 • What trends provide the most opportunities and risks? ................................................. 6 • How do I interact with these web properties and my target audience who uses them? ..... 6 Research Companies ............................................................................................................ 7 • Where can I find online marketing research? ............................................................... 7 Segmentation and Primary Research Tools .............................................................................. 8 • Who are my target consumer groups?......................................................................... 8 • What characteristics define my target audience? .......................................................... 8 • What motivates them and what is their purchase behavior?........................................... 8 • How would I describe their lifestyle, likes and dislikes?.................................................. 8 Award Winning Websites and Showcases ................................................................................ 9 • Where can I find really well designed websites? ........................................................... 9 Stock Photography and Studios.............................................................................................. 9 • Where can I purchase stock photography for my website? ............................................ 9 Award Winning Rich Media Campaigns.................................................................................... 9 • Where can I find showcases of well designed rich media ads and widgets? ..................... 9 Flash / Film Production ....................................................................................................... 10 • Where can I find showcases well defined video advertising? ........................................ 10 Ad Networks & Exchanges................................................................................................... 10 • How can ensure my Ads are reaching my intended audience?...................................... 10 Personalization................................................................................................................... 15 Paid and Organic Search ..................................................................................................... 17 • What traffic generation tools are offered by the top search engines? ............................ 17 • What are the current market share for each search engine? ........................................ 17 Vertical Search / Virtual Tradeshows..................................................................................... 17 • Do any search engines focus entirely on B2B traffic?................................................... 17 Search Platform Tools ......................................................................................................... 18 • What tools and resources are available to improve my search efforts? .......................... 18 • How do I find out how my site ranks versus competitors? ........................................... 18 Affiliate Networks ............................................................................................................... 20 • Is it possible for me to only pay when someone actually buys something instead of paying each time someone clicks an ad or link?............................................................................ 20 • Which Affiliate Network will help me to reach my target audience? ............................... 20 • Which Affiliate provides the best value for my business? ............................................. 20 Comparison Shopping Engines ............................................................................................. 22 • How can get my products correctly into multiple comparison shopping engines? ............ 22 • Which comparison shopping engines would be best for my product? ............................ 22 • How can I ensure my products are properly categorized? ............................................ 22 Traffic Generation / Channel Management ............................................................................ 26 • How can a manufacture ensure consumers who visit his brand web properties are properly channeled to his retailers? ............................................................................................... 26 • How can a manufacture ensure his products are properly merchandised on comparison shopping engines and then channeled to his retailer network?............................................. 26 Send Feedback to: Marty Terbrack 2 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    3. Digital Marketing Resources • How can a manufacture ensure the current product information and creative assets are provided to consumers wherever they are online? .............................................................. 26 • How can a retailer properly integrate manufacture data into his web properties and online marketing activates?....................................................................................................... 26 • How does a manufacture only pay for desired purchase activity?.................................. 26 • How does a manufacture ingest his data into the web properties the consumers are visting? ......................................................................................................................... 26 Social Networking Sites ....................................................................................................... 27 • What are the most popular social marketing websites?................................................ 27 Syndicated Content ............................................................................................................ 29 • How can I get relevant authoritative content? ............................................................ 29 Contextual Advertising ........................................................................................................ 29 • How can I reach people who are actively reading about topics relevant to my brand, product or service? ......................................................................................................... 29 RSS Feeds ......................................................................................................................... 30 • How can I get my feed processed? ........................................................................... 30 Public Relations and Press Release Websites ......................................................................... 30 • Where is a good place to post press releases?............................................................ 30 User Generated Content / Reviews ....................................................................................... 31 • How do I increase conversion with ratings, reviews, and stories? ................................. 31 Contests and Incentives ...................................................................................................... 31 • What are some good contests and Incentives?........................................................... 31 eCatelogs .......................................................................................................................... 32 • How can I put my print catalog online? ..................................................................... 32 Enterprise Search ............................................................................................................... 32 • How can I improve search of my corporations information? ......................................... 32 Video Spokesperson ........................................................................................................... 32 • How can I improve how I present my products online? ............................................... 32 Product Merchandising........................................................................................................ 32 • How can I improve how I present my products online? ............................................... 32 Content Management Systems............................................................................................. 34 • What is a CMS? ...................................................................................................... 34 eCommerce Platforms for Larger Size Businesses ................................................................... 35 • How can I develop a best in class eCommerce site quickly without heavy IT investment? 35 eCommerce Platforms / Carts for Small to Medium Size Businesses.......................................... 35 • How can I develop a best in class eCommerce site quickly without heavy IT investment? 35 eCommerce Order Processing and Fullfillment for Small Business............................................. 37 • Who can help me with order management and fulliment for my eCommerce site?.......... 37 Lead Data Append, Enrichment, Scoring and Trading ............................................................. 38 • What is a good Lead process? .................................................................................. 38 Chat Providers ................................................................................................................... 39 • What is the next generation of call Center?................................................................ 39 Web Analytics and Multivariate Testing ................................................................................. 39 • How do improve conversion? ................................................................................... 39 Website Analytics ............................................................................................................... 40 • How do I determine the success of my marketing efforts? ........................................... 40 Website Survey Tools ......................................................................................................... 40 • What are good web based survey tools?.................................................................... 40 Usability Experts ................................................................................................................ 41 • How can I test usability?.......................................................................................... 41 Send Feedback to: Marty Terbrack 3 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    4. Digital Marketing Resources • How can I see how my target audience interacts with my communication? ................... 41 Email Campaign Tools......................................................................................................... 42 • What are best the best tools for managing and measuring email campaigns / communications?............................................................................................................ 42 CRM for Large Companies ................................................................................................... 42 • What are considered to be the best Customer Relationship Management (CRM) Systems? 42 CRM for Small Companies ................................................................................................... 43 • What are considered to be good inexpensive Customer Relationship Management (CRM) Systems?....................................................................................................................... 43 Content Distribution Networks ............................................................................................. 43 • How can I deliver my consumers the fastest online experience?................................... 43 Performance Monitoring ...................................................................................................... 43 • How do I measure the end user performance outside my company’s network? .............. 43 • How do I ensure I know about issues as early as possible?.......................................... 43 Click Fraud ........................................................................................................................ 43 • How do reduce click fraud? ...................................................................................... 43 Rich experience Interactive Technologies .............................................................................. 44 Full Service Agencies .......................................................................................................... 45 Local Marketing Companies ................................................................................................. 46 Smaller local agencies, interactive, marketing services companies............................................ 47 Widget Companies ............................................................................................................. 48 • Where can I find social website widget development companies? ................................. 48 Agencies that specialize in Search and SEO ........................................................................... 48 • Which agencies specialize in Search? ........................................................................ 48 • Where can I find search related whitepapers, case studies and feeds? .......................... 48 B2B Agencies..................................................................................................................... 51 • What do companies who specialize in B2B Lead Generation? ....................................... 51 eCommerce Agencies & Marketing Services Providers for Small to Medium Size Businesses ........ 51 • Who can help me with an eCommerce site and Online Marketing Strategy / Services? .... 51 Local eCommerce Agencies Providers for Larger Businesses .................................................... 51 • Who can help me with an eCommerce site and Online Marketing Strategy / Services? .... 51 Small Web 2.0 Agencies ...................................................................................................... 51 Digital Marketing Industry News & Associations ..................................................................... 52 • What are good sources of information to stay help me stay abreast of online marketing? 52 eCommerce Industry News & Associations ............................................................................ 54 • What sources of information are available for eCommerce? ......................................... 54 Search Industry News & Associations ................................................................................... 54 • What sources of information are available for Search? ................................................ 54 Web Analytics Industry News & Associations ......................................................................... 55 • What sources of information are available for Web Analytics? ...................................... 55 Training ............................................................................................................................ 55 • What sources of information are available for eCommerce? ......................................... 55 Industry Blogs ................................................................................................................... 56 Browsers ........................................................................................................................... 58 Collaboration and Project Management ................................................................................. 58 Misc. Tools ........................................................................................................................ 58 Cloud Computing................................................................................................................ 59 Automotive Research & Data ............................................................................................... 59 Automotive Dealer CRM Tools & Lead Providers..................................................................... 59 Marketing Books ................................................................................................................ 62 Send Feedback to: Marty Terbrack 4 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    5. Digital Marketing Resources Tech Companies to Watch ................................................................................................... 62 Send Feedback to: Marty Terbrack 5 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    6. Digital Marketing Resources Online Behavior, Internet Demographics and Site Rankings • Who is the audience I want to target? • Where is my target audience spending time online? • What activities are they engaged in online? • How can I interact with my target audience, provide them value and drive desired action? • Who can tell me which web properties are the most popular by category? • What trends provide the most opportunities and risks? • How do I interact with these web properties and my target audience who uses them? ComScore maintains massive proprietary databases that provide a continuous, real-time measurement ways in which the Internet is used and activities that are occurring online. Flagship Service Media Metrix 2.0 delivers highly accurate and comprehensive audience ratings and estimates reports on people, not machines providing accurate demographic view of Internet users, allowing clients to analyze their online efforts and compare them to competitors. Homepage | Products & Services | Resources | News Feed | Blogs Feed Recommendations: Cookie Deletion White paper A Comparison of Measurement Techniques Overview of Measurement Techniques Last reviewed: 5/4/2009 Leading online competitive intelligence service; Hitwise provides insights on how 10 million US Internet users interact with more than 1 million websites, across 165+ industries. Provides insights to online branding, search marketing, content strategies and online partnerships Homepage | Products & Services | Resources | Reports & Webinars | Feed Recommendations: Product Tour, Top Search Terms, Top 20 Web Sites US Comparison Shopping Tools Report Last reviewed: 5/4/2009 Nielsen Online's innovative suite of Internet media and market research products help publishers and brands understand, measure and respond to online consumers. Proprietary tools, syndicated services and custom analytics provide actionable insights to help you differentiate your product, site or brand, target your audience, define your business objectives and power your online strategy. Nielsen Online’s BuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses. Homepage | Products & Services | Resources Recommendations: Blog Pulse, Free Data & Reports, Blogs Last reviewed: 5/4/2009 Send Feedback to: Marty Terbrack 6 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    7. Digital Marketing Resources http://www.quantcast.com “Quantcast is the world’s only open Internet ratings solution. The free service enables anyone to view Internet ratings as well as audience demographics and lifestyle information for millions of websites and services. Quantcast was founded in 2005 by a team of engineers and mathematicians committed to making accurate and insightful Internet audience information as widely available as possible. Unlike panel measurement services which report a standardized traffic metric for all sites by extrapolating from their sample, Quantcast directly measures traffic for quantified publishers and provides rough estimates for the rest of the web (non-quantified publishers). http://www.quantcast.com/top-sites-1 http://www.quantcast.com/docs/display/info/Glossary http://www.alexa.com Provides Web site traffic rankings by category and country http://marketshare.hitslink.com Net Applications Market share tool provides share for browsers, search engines, operating systems and ISPs by country, region and city, helps to spot early trends Research Companies • Where can I find online marketing research? It can be difficult to obtain approval to purchase Research studies but often the free content provides value and can be obtained by subscribing to eNewsletters, feeds, web searches etc. http://www.forrester.com Forrester is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. Great source for Free and paid research for: Business-To-Consumer eCommerce, Consumer Portals & Search, Consumer Retail & CPG, Consumer Technology Adoption, eBusiness/eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Strategy, Retail, Retail Marketing http://www.jupiterresearch.com Purchased by Forrester http://www.marketingsherpa.com MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results. http://www.marketingsherpa.com/freestuff.html http://www.emarketer.com Market Research on E-Business and Online Marketing Research and Analysis on Digital Marketing and Media Objective Analysis of Internet Market Trends Data from Over 3,000 Worldwide Sources Send Feedback to: Marty Terbrack 7 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    8. Digital Marketing Resources http://www.idc.com Research - IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. http://www.idc.com/about/rss.jsp#web http://www.outsellinc.com Research - Market Research for content companies Outsell is the only research and advisory firm focused on the publishing, information, and education industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. http://people-press.org The PEW Research Center is an Independent opinion research group that studies attitudes toward the press, politics and public policy issues http://www.gongos.com/default.aspx Research company headquartered in Michigan http://tns-us.com Research - TNS Media Intelligence is a leading provider of strategic advertising intelligence to advertising agencies, advertisers and media properties Segmentation and Primary Research Tools • Who are my target consumer groups? • What characteristics define my target audience? • What motivates them and what is their purchase behavior? • How would I describe their lifestyle, likes and dislikes? http://www.claritas.com/claritas/Default.jsp?ci=3&si=4&pn=prizmne Claritas PRIZM NE combines the demographic and consumer behavior segmentation data you need to easily identify, understand and target your customers and prospects. PRIZM NE defines every household in terms of 66 demographically and behaviorally distinct types, or \"segments,\" to help you learn about their likes, dislikes, lifestyles and purchase behavior. http://www.insightexpress.com Provides research survey’s http://www.dynamiclogic.com Provides traditional branding measurements with to internet advertising Send Feedback to: Marty Terbrack 8 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    9. Digital Marketing Resources http://www.freedemographics.com Free demographics Provides reports based on census data Award Winning Websites and Showcases • Where can I find really well designed websites? http://www.webbyawards.com Awards website with showcase by category http://www.thefwa.com Awards website with showcase by category http://www.adobe.com/cfusion/showcase/index.cfm Showcase by category – Adobe Flash focus http://silverlight.net/showcase Showcase by category – Microsoft Silverlight focus Stock Photography and Studios • Where can I purchase stock photography for my website? http://www.gettyimages.com http://www.istockphoto.com more … http://www.iacadvertising.com http://www.jupiterimages.com/ http://www.graphics.com/ http://www.latcha.com Photography & Retouching Studio Produces Ford vehicle photography Award Winning Rich Media Campaigns • Where can I find showcases of well designed rich media ads and widgets? http://creativezone.eyeblaster.com rich media ad showcase http://feeds.eyeblaster.com/CreativeZone http://www.eyeblaster.com Eyeblaster’s Ad Campaign Manager (ACM) http://www.eyeblaster.com/content.aspx?page=Ad_Formats Send Feedback to: Marty Terbrack 9 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    10. Digital Marketing Resources http://unicast.com/#/showcase Showcase of rich media ads http://www.eyewonder.com/showcase.php Showcase of rich media ads http://www.vendaria.com Expertise in telling stories in web video http://www.pointroll.com/showcase.html Rich media ad showcase Flash / Film Production • Where can I find showcases well defined video advertising? http://www.d-kitchen.com Film production. Digital Kitchen is a creative agency that focuses on film production, experiential design, motion graphics, brand identity, and interactive work for marketing and entertainment. Ad Networks & Exchanges • How can ensure my Ads are reaching my intended audience? http://www.platform-a.com Platform-A** Platform-A integrates AOL's leading media properties, TACODA's behavioral technology and Advertising.com's mass reach into a unified solution for advertisers and publishers. Our mission is to operate the world's most effective, efficient marketplace for the buying and selling of digital advertising. http://www.adtechus.com/ http://www.thirdscreenmedia.com/ - mobile http://www.doubleclick.com/ Purchased By Google – Ad network, Widgets DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new Widget Ad rich media format. Widget Ads enable media and creative agencies to integrate a viral component into any campaign to allow consumers to “snag” or “grab” the ad onto their personal homepage or social network page http://www.doubleclick.com/products/richmedia/formats.aspx http://www.dotomi.com Dotomi is a leading provider of targeted internet advertising solutions, multi-network with access to over 20,000 web sites with 1 point of integration. Provides full service solutions provide media, creative strategy, creative design, analytics and technical support Send Feedback to: Marty Terbrack 10 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    11. Digital Marketing Resources http://www.tribalfusion.com Tribal Fusion® is the leading site representation company, serving 20 billion monthly impressions and reaching over 230 million users worldwide per month. We partner with top quality web publishers to provide advertisers with targeted ad placements. Offering site-specific, channel-wide and run-of-network placements, we deliver results through expert advice and intelligent technology. http://www.eyeblaster.com Eyeblaster’s Ad Campaign Manager (ACM) http://www.eyeblaster.com/content.aspx?page=Ad_Formats http://www.eyeblaster.com/Content.aspx?page=resource http://www.atlasrichmedia.com/ is an online advertising product operated by Microsoft Corporation. Via Atlas, Microsoft provides digital marketing technologies that are designed by marketers, for marketers. This buy-side focus enables Atlas to develop effective tools and services that meet the real-world needs of agencies and advertisers. Features and Formats: http://atlasrichmedia.com/index.php?page=formats Showcase: http://atlasrichmedia.com/index.php?page=showcase AudienceScience provides relevant advertisements to consumers based on your interests. In order to provide advertisements that may be of interest to you, AudienceScience uses general information about the types of Web sites you visit and other non-personally identifiable information about you. http://www.audiencescience.com/press_room/videos.asp Bluekai is the creator of the first and largest online data exchange that is designed with consumer transparency and participation in mind. Unlike ad networks, BlueKai does not sell ads or impressions. By aggregating valuable shopping and research data across the Internet, BlueKai enables marketers and ad networks to drive effective and scalable targeting and prospecting campaigns. Publishers can participate as intent data providers to earn revenue in a privacy friendly way. Our goal is to create the next-generation approach to effective online marketing that is driven by intent data and advocacy for consumer participation. http://www.xplusone.com media+1 screens and segments web traffic into audiences, allowing an advertiser to purchase only those audiences most likely to convert into customers. media+1 is certified to operate on inventory totaling more than 50B+ impressions per month, representing more than 90% of the US population http://www.bluestreak.com Bluestreak's ion Ad Manager makes the most of your advertising budget. It's the only ad platform that lets you watch and respond to ad performance in real time. IonAd is a hosted online advertising suite to help you execute advertising campaigns across all internet media http://www.checkm8.com AdVantage was designed with a \"fresh start\" approach to the challenges of managing and delivering online advertising based on input from customers, as opposed to the \"legacy and patch\" approach of other Send Feedback to: Marty Terbrack 11 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    12. Digital Marketing Resources technology providers. http://www.eyereturnmarketing.com eyeReturn Marketing is the leading Ad-server and Internet solution provider for the online marketing and advertising industry in Canada. eyeReturn Marketing delivers top tier rich media advertising campaigns, reporting and auditing tools, bilingual websites/microsites, databases, email deployment and promotions for blue chip clients http://www.interpolls.com/interactivemedia.html Interpolls provides full-service rich media advertising, widgets, sweepstakes and promotions, and emerging media solutions through its patent-pending (two-way) interactive platform. http://www.pointroll.com With PointRoll technology, consumers can interact with an ad just as rich and full-featured as a complete web site, without leaving the site and content they were already browsing. The result: improved ad effectiveness including increased branding and conversion opportunity, without the negative experience associated with other intrusive technologies http://www.pointroll.com/showcase.html http://www.adgregate.com Adgregate Markets is changing the dynamic of traditional banner advertising by aggregating micro-markets through fully transactional banners. Our proprietary ShopAdsTM widgets provide advertisers and publishers with fully contained micro-stores where consumers can discover, browse, and purchase products within the confines of their trusted sites http://www.mediaplex.com MOJO Adserver is the most advanced third-party ad serving technology available for managing online advertising, measuring campaign effectiveness and maximizing return on investment. MOJO Adserver was developed for maximum usability, enabling users to manage all interactive marketing programs in one streamlined interface. Advertising.com, Inc. is a leading provider of interactive marketing services to advertisers, agencies and publishers. We conduct strategic direct-response and brand marketing campaigns that guarantee bottom- line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of America Online, Inc. http://casalemedia.com/Network/ Ad Network http://www.adecn.com/ Ad Network Send Feedback to: Marty Terbrack 12 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    13. Digital Marketing Resources Acerno Acerno is the predictive targeting network that drives consideration for brands, incremental transactions for retailers, and relevance in advertising for consumers. No personal information of any kind is ever collected: We use analytics and completely anonymous shopping data to accurately describe audiences and predict what they are interested in buying. AlmondNet AlmondNet is a New York-based media and advertising technology company that revolutionizes search and makes the Internet advertising market efficient by distributing relevant paid search ads to people wherever they go, based on recent searches they made. BlueLithium www.bluelithium.com is a Yahoo company. Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Collective Media www.collective.com is a leading online advertising media and technology company specializing in audience targeting, optimization and reporting solutions to serve online publishers, agencies and advertisers. Collective's product suite includes the Collective Network(TM), the largest premium display advertising network, the Directive Network(TM), the only transparent performance advertising network, AMP(TM), its proprietary ad network management platform and Personifi(TM), the leading semantic content classification and audience targeting solution. Dedicated Networks www.dedicatednetworks.com is an online advertising platform allowing advertisers to effectively reach their target audience, while maintaining brand response and direct response goals. Dedicated Networks incorporates custom channel targeting within its list of 2,000+ publishers, reaching more than 90MM unique users. eXelate www.exelate.com is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns. The eXelate targeting eXchange stresses transactional transparancy, performance accountability and consumer respect. FetchBack www.fetchback.com is the Retargeting Company that converts more lost prospects than any other Retargeting solution in the marketplace today. We are dedicated to protecting consumer privacy online. The Fox Audience www.foxaudiencenetwork.com enables marketers of all sizes to find and Network connect with customized audiences across the Internet. With its massive reach and the industry’s leading customization and reporting platform, FAN is able to maximize return on investment for marketers and revenues for publishers while creating an altogether more relevant experience for users across the web. Google www.google.com operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have Send Feedback to: Marty Terbrack 13 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    14. Digital Marketing Resources become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics. As consumers embrace new forms of media and business scales to meet the demands of multi-channel marketing, Google will remain at the forefront, helping marketers effectively target, reach and measure the results of their marketing programs. Interclick www.interclick.com is the leading transparent ad network, committed to providing full end-to-end transparency to advertisers, publisher and consumers. In 2007, comScore named interCLICK the fast growing ad network and currently reaches over 65% of the U.S. internet audience and growing. interCLICK provides advertisers solutions for the entire marketing lifecycle, employing the latest advanced targeting methodologies to meet and exceed campaign goals. With a network of comScore top 1000 sites, top brand advertisers and consumer choice, interCLICK strives to be a trusted partner for all of its clients. For more information, please visit www.interCLICK.com. Lotame www.lotame.com provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Please visit http://www.lotame.com for more information Media6º www.media6degrees.com provides marketing analytics to help leading marketers meet their online customer acquisition goals. Our proprietary targeting technology delivers behaviorally targeted banner ads across the web. For more information about our privacy practice, please visit our privacy policy http://www.media6degrees.com/privacy.php. NextAction www.nextaction.net is committed to improving consumer's online ad experience, increasing transparency, creating meaningful user controls, and enforcing robust data security.NextAction's mission is to enhance your browsing experience by increasing the relevance of the products and services that advertise to you on the Web. We do this through the anonymous aggregation of a number of online and offline data sources which help us to determine which marketing offers are most likely to be relevant. For more detailed information, please read our online advertising Privacy/Security Q&A Safecount www.safecount.net provides a simple, straightforward digital platform that enables advertisers, researchers and media companies to understand the effectiveness of online advertising and marketing programs. The platform also gives consumers far more information about their role in these programs more plainly than ever before through a unique \"cookie viewer,\" the first of its kind. Safecount's guiding principle is that consumers have a right to control and choose what information they share while online. We believe in being clear and transparent regarding our privacy practices, and we consider all Web visitors' opinions to be very important. Safecount is committed to promoting respect for consumer privacy and consumer control in collaboration with online researchers, advertisers and publishers. For more information, please visit: www.safecount.net. Send Feedback to: Marty Terbrack 14 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    15. Digital Marketing Resources SpecificMEDIA, Inc. www.specificmedia.com the advertising industry's fastest-growing interactive media company, enables advertisers to target consumers through advanced demographic, behavioral, contextual, geographic and retargeting technologies. The company's Premium Network is wholly comprised of over 450 name brand publisher that reach more than 118 million U.S. consumers monthly. Specific Media's Data Network provides anonymous consumer tracking information from more than 2 million websites and 20 million web pages. The combined size of its Premium Network and Data Network enables the company to identify and target a larger number of consumers than other networks. Specific Media works with leading Fortune 500 brand advertisers, including seven of the top 10 companies. No other media company gives advertisers the ability to reach their target audience online with scale and nearly 100% accuracy. Traffic Marketplace www.trafficmarketplace.com As the premiere Business-to-Audience online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Traffic Marketplace delivers billions of advertising impressions each month to over 120 million unique USusers, generating millions of leads and customers from its network of top tier branded websites. www.turn.com is an innovative technology company that provides advertisers and publishers with an advanced marketplace for buying and selling online advertising. Turn's technology utilizes information about the publisher, web page, advertiser and anonymous audience to improve the relevance of the advertising shown to you. Undertone Networks www.undertone.com is a premier online advertising network comprised of today's top media properties.. http://rubiconproject.com We don't work directly with advertisers or agencies - but we can make your media spend more effective. the Rubicon Project allows for hyper- targeting across the best inventory on the Web so your campaigns reach the right audience, every time. http://www.widgetbucks.com WidgetBucks features pay-per-click shopping widgets that help our customers make money fast. They instantly display the most popular products based on buying trends of 100 million shoppers.. http://www.rightmedia.com/ Ad Network More … 24/7 Real Media, AdDynamix, AdFusion, AdShuffle, Ad Tech Helios IQ (Aktiv Digital), Atlas a.k.a. Aquantive, Blackfoot, Bluestreak, Bridgetrack, Brightroll, Broadband Enterprises, Clearspring, Cossette, Dynamic Logic, Exponential/Full Tango, Eyereturn, Facilitate Digital, Factor TG, Falk, Flashtalking, IB, Klipmart, Linkstorm, Mediaplex, Metrixlab, Quigo, Rovion, Shoshkele/United Virtualities, Specific Media, Tango Zebra, TruEffect, Visible World, Zedo Personalization Send Feedback to: Marty Terbrack 15 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    16. Digital Marketing Resources http://www.certona.com Resonance® is an automated Web 2.0 optimization and personalization platform that automates your ability to provide highly relevant, personalized content and experience to each individual visitor and customer, in real-time. http://www.richrelevance.com personalization Send Feedback to: Marty Terbrack 16 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    17. Digital Marketing Resources Paid and Organic Search • What traffic generation tools are offered by the top search engines? • What are the current market share for each search engine? http://www.google.com https://adwords.google.com Advertise to people searching on Google and thier advertising network with paid search, you bid on relevant keywords and pay when people click on your ad; Pay Per Click (PPC) https://www.google.com/adsense http://www.google.com/analytics http://www.google.com/trends https://adwords.google.com/select/KeywordToolExternal http://www.yahoo.com 47 million people use Yahoo! every day 2.4 billion searches conducted every month http://marketingsolutions.yahoo.com http://siteexplorer.search.yahoo.com http://solutions.yahoo.com/adspecs/richmedia/rm_formats.html http://www.live.com http://www.msn.com http://advertising.microsoft.com http://advertising.microsoft.com/advertising-case-studies http://advertising.microsoft.com/advertising-case-studies http://advertising.microsoft.com/search-advertising/adcenter_addin Microsoft's adCenter Add-in is a keyword research and optimization tool http://www.aol.com http://www.platform-a.com/advertiser-solutions http://www.platform-a.com/advertiser-solutions/audience-targeting Search market share U.S. 4/08, AOL LCC 4.8% source: comscore http://sponsoredlistings.ask.com/ http://sponsoredlistings.ask.com/optimization.php Search market share U.S. 4/08, Ask Network 4.7% source: comscore New search engines http://www.kosmix.com/ http://www.scoopler.com/ http://www.wolframalpha.com http://www.searchme.com/ http://www.twine.com http://hakia.com http://www.tyloon.com Vertical Search / Virtual Tradeshows • Do any search engines focus entirely on B2B traffic? http://www.business.com B2B search engine http://www.globalspec.com Engineering search engine http://www.directindustry.com/about.html Virtual Tradeshows for B2B Send Feedback to: Marty Terbrack 17 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    18. Digital Marketing Resources Search Platform Tools • What tools and resources are available to improve my search efforts? • How do I find out how my site ranks versus competitors? http://www.wordtracker.com Wordtracker helps you optimize your website content, generate relevant keywords, and research online markets http://www.adgooroo.com Search Management and Competitive Analysis http://www.omniutre.com Search Center http://www.seomoz.org http://getlisted.org/index.aspx http://www.seomoz.org/directories Send Feedback to: Marty Terbrack 18 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    19. Digital Marketing Resources http://www.webposition.com SEO tool that reports trend graphs, link popularity, off-site metrics and more. All essential tools to get higher rankings in the search engines http://www.webposition.com/resources/default.asp http://www.keyworddiscovery.com KeywordDiscovery gathers keyword statistics from more than 180 search engines and reveals what search phrases that are used. Competitive Intelligence - Trellian compiles and analyzes internet usage statistics to create a powerful Competitive Intelligence tools which Identify search terms your competitors are advertising on. Link Intelligence- find out which sites send the most traffic to your competitors. Affiliate Partners - Identify the top Affiliate partners sending traffic to your competitors. http://www.adapt.com Web-based application compares reported data to your goals and systematically improves your campaigns - providing you with better return on your advertising investment http://www.covario.com Covario™ Organic Search Insight is an Interactive Marketing Analytics (IMA) solution that helps large advertisers increase natural search engine rankings by incorporating Search Engine Optimization (SEO) best practices in a cost-effective, repeatable and extensible process. http://www.keywordmax.com KeywordMax™ offers advertisers, agencies and local search publishers the most comprehensive tools and services to fit their evolving PPC marketing needs. Flexible API suite and powerful keyword generation functionality manage their PPC keyword initiatives and ROI from all major search engines while supplying advanced real-time analytics and fraud detection. Private-labeled solution http://www.soloseo.com/tools/linkSearch.html Link Search Tool - SoloSEO's keyword based link search tool http://www.roboform.com Roboform is an excellent tool to auto-fill forms when submitting to directories http://www.wordze.com Wordze provides multiple keyword research tools based on real search queries http://www.nichebot.com/?nb_version=3 Keyword Research gives you access to over 295 billion keywords in 41 languages spanning 243 countries using multiple keyword sources http://soovle.com Soovle is keyword research tool that compares the amount of queries between 7 major websites in an appealing visual manner http://searchignite.com/default.aspx Search program management tool Send Feedback to: Marty Terbrack 19 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    20. Digital Marketing Resources Affiliate Networks • Is it possible for me to only pay when someone actually buys something instead of paying each time someone clicks an ad or link? • Which Affiliate Network will help me to reach my target audience? • Which Affiliate provides the best value for my business? http://www.google.com/ads/affiliatenetwork Google Affiliate Network Promote brands like Adidas, get all the support you need and customized marketing solutions! $1,000 one-time Implementation Fee, $1,000 Deposit 25% of publisher fees; $500 monthly minimum The monthly minimum requires that if an advertiser generates less than $500 in network fees/$2,000 in publisher fees during a particular month, the advertiser will be invoiced for $500 plus the related publisher commissions Six-month minimum commitment http://shareasale.com With over 2000 merchants you won’t have any problems finding a company that you want to promote. $2500 sign-up 4500 Deposit 20% of transaction This network has less communication options (e.g, can’t view network) http://www.pepperjam.com Pepperjam is an industry leading full-service internet marketing agency recognized by Inc. Magazine for two consecutive years as one of the fastest growing privately-held businesses in the United States $2500 sign-up 12 month contract with a 30 day out clause 30% transaction fee commission (e.g. for every $1 to publisher / you pay an additional .30 to pepperjam http://www.linkshare.com LinkShare provides SEM, Lead Generation and Affiliate Marketing. With the LinkShare affiliate program you have the choice of more than 600 merchants to promote. Lead generation - uses affiliate network with CPA (cost-per-action) model drive traffic through a variety of online channels including email, search, media buys, and pay per call http://www.linkconnector.com LinkConnector pricing: http://www.linkconnector.com/merchantfaqs.htm#3 Featured Merchants http://www.linkconnector.com/featuredmerchants.htm?section=merchants Promotions: http://www.linkconnector.com/merchantpromotions.htm?section=merchants http://marketleverage.com Top affiliate network representing clients in as good as all segments available. Send Feedback to: Marty Terbrack 20 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    21. Digital Marketing Resources http://www.clixgalore.com clixGalore offer lucrative commissions, USP and profitable 2nd tier affiliate program http://www.clixgalore.com/showcase.aspx http://www.markethealth.com Leading affiliate health and beauty network, a lucrative industry. Initial 50 % per sale commission. Offers: http://www.markethealth.com/offers/overview http://copeac.com/ With clients like Google, Copeac Affiliate Network is a division of Intermark Media! Offers: http://copeac.com/offers/index.asp One of the best affiliate program promoting strong international brands in five different countries. Also, offers Paid search bid management (SEM), Organic search engine optimization (SEO), Paid inclusion, Comparison shopping feed optimization CJ university: http://cju.cj.com https://www.advaliant.com/The award-winning Advaliant Platform empowers marketers to implement and measure pay-for-performance digital campaigns using search, email, and display advertising. With Advaliant, you'll increase traffic, leads, and sales using the Cost-Per-Action (CPA) Part of the MediaTrust online media and advertising concern http://www.mediatrust.com http://www.incentreward.com Affiliate network with many great and trusted brands in several different segments. http://www.leadvisionnetwork.com Also, has lead gen network http://pantheranetwork.com Glossary http://pantheranetwork.com/aff-marketing.htm http://www.affiliatebot.com +100 unique, funny,cool and rare affiliate programs. AffiliateBot.com inludes an affiliate forum http://programs.affiliatebot.com/ http://www.partnercentric.com/ Affiliate / marketing services Case studies http://www.partnercentric.com/info.php CostPerNews http://www.costpernews.com Affiliate news http://www.abestweb.com Affiliate news http://www.affiliatetips.com Reviews and compare all top affiliate programs and rank the best ones Send Feedback to: Marty Terbrack 21 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    22. Digital Marketing Resources Comparison Shopping Engines • How can get my products correctly into multiple comparison shopping engines? • Which comparison shopping engines would be best for my product? • How can I ensure my products are properly categorized? http://www.google.com/products Google Product Search is Google's online shopping search engine. http://base.google.com Google Base is a free Google service that allows you to publish your information for inclusion in Google search results. To include your products in Product Search, you must submit your information to Google Base. https://checkout.google.com For merchants, Google Checkout is a new way to process sales. It works with Google AdWords to make it easy for shoppers to find you and buy from you. With Google Checkout, you can: Shoppers who see the Google Checkout badges on your AdWords ads http://www.google.com/base/help/ps_submit.html http://www.shopzilla.com Shopzilla also operates the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year.E. W. Scripps Company (NYSE: SSP) Shopzilla operates websites serving consumers and retailers in the U.S., U.K., French and German markets. http://merchant.shopzilla.com http://www.shopping.com Shopping.com, an eBay® company, pioneered online comparison shopping and today is consistently the leading online comparison site because of its comprehensive set of products from thousands of trusted stores from across the Web. With an average of 20 million1 unique visitors each month, Shopping.com offers shoppers easy-to-use search tools, engaging content, and time saving navigation, along with millions of unbiased product and merchant reviews from Epinions.com community, all in one place http://www.pricegrabber.com PriceGrabber attracts over 26 million unique visitors each month, and provides the easiest and most comprehensive environment for them to find and select the right products and shop. Merchants can sign-up using any of the following methods http://www.pricegrabber.com/sell_here.php http://shopping.yahoo.com http://shopping.yahoo.com/t-all-categories http://searchmarketing.yahoo.com/shopsb/index.php http://smallbusiness.yahoo.com/ecommerce/ http://shopping.yahoo.com/syndication https://sam.smarter.com/register/sign_up_step_1.php http://www.smarter.com/sitemap/top_products.html http://shopper.cnet.com http://shopper.cnet.com/4002-5_9-1008724.html Send Feedback to: Marty Terbrack 22 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    23. Digital Marketing Resources http://www.nextag.com http://merchants.nextag.com/serv/main/buyer/CPCCatMinsPopup.jsp?nxt g=17b50a1c05e4 http://search.live.com/products/ http://search.live.com/productupload/Default.aspx Pay Model: Free http://search.live.com/cashback/howToUse Pay Model: Pay Per Action http://www.pronto.com https://merchant.pronto.com/enrollment/enrollhome.do https://merchant.pronto.com/ http://www.thefind.com/ Type: Comparison Shopping Engine Pay Model: FREE Become.com Type: Comparison Shopping Engine Pay Model: Pay Per Click Like.com Type: Comparison Shopping Engine Pay Model: Pay Per Click Shop.com Type: Comparison Shopping Engine Pay Model: Pay Per Click MyCoupons Type: Comparison Shopping Engine Pay Model: Pay Per Click PriceForSure Type: Comparison Shopping Engine Pay Model: Pay Per Click PriceComparison Type: Comparison Shopping Engine Pay Model: Pay Per Click PriceWatch Type: Comparison Shopping Engine Pay Model: Pay Per Click MShopper Type: Comparison Shopping Engine Pay Model: Pay Per Click Amazon Type: Comparison Shopping Engine Pay Model: Pay Per Action StreetPrices.com Type: Comparison Shopping Engine Pay Model: Pay Per Click Send Feedback to: Marty Terbrack 23 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    24. Digital Marketing Resources BuyersEdge.com Type: Comparison Shopping Engine Pay Model: Pay Per Click Underbid Type: Comparison Shopping Engine Pay Model: Pay Per Action Oodle Type: Comparison Shopping Engine Pay Model: FREE Gifts.com Type: Comparison Shopping Engine Pay Model: Pay Per Click SortPrice.com Type: Comparison Shopping Engine Pay Model: Flat Rate PriceRunner Type: Comparison Shopping Engine Pay Model: Pay Per Click FindGift Type: Comparison Shopping Engine Pay Model: Pay Per Click Ciao Type: Comparison Shopping Engine Pay Model: Pay Per Click Amazon Product Ads Type: Comparison Shopping Engine Pay Model: Pay Per Click Type: Comparison Shopping Engine Pay Model: Pay Per Click ShopMania Type: Comparison Shopping Engine Pay Model: Pay Per Click NewEggMall Type: Comparison Shopping Engine Pay Model: Pay Per Click Buy.com Type: Comparison Shopping Engine Pay Model: Pay Per Action GrabCart Type: Comparison Shopping Engine Pay Model: Pay Per Click Send Feedback to: Marty Terbrack 24 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    25. Digital Marketing Resources PriceFish Type: Comparison Shopping Engine Pay Model: Pay Per Click HGTV Type: Comparison Shopping Engine Pay Model: Pay Per Click PriceScan Type: Comparison Shopping Engine Pay Model: Pay Per Click Ebates.com Type: Comparison Shopping Engine Pay Model: Pay Per Action Dealio Type: Comparison Shopping Engine Pay Model: Pay Per Click http://www.mercent.com Mercent’s on-demand platform, Mercent Retail, helps retailers market and sell through multiple ecommerce channels. On-Demand Applications Mercent Retail Shopping – Promote your products on more than fifty comparison shopping engines (CSEs) like Shopzilla, NexTag, and Google Product Search, and affiliate networks like LinkShare and Commission Junction. Mercent Retail Marketplace – Promote your products on online retail marketplaces like Amazon, Buy.com and Shop.com Mercent Retail Paid Inclusion – Promote your products through natural search results on Yahoo, AltaVista, AlltheWeb, and more ClassifiedFlyerAds Type: Classified Ads Syndication Pay Model: FREE http://www.godatafeed.com Feed processing CSN News http://www.ecommerceoptimization.com/ Provides directory Send Feedback to: Marty Terbrack 25 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    26. Digital Marketing Resources Traffic Generation / Channel Management • How can a manufacture ensure consumers who visit his brand web properties are properly channeled to his retailers? • How can a manufacture ensure his products are properly merchandised on comparison shopping engines and then channeled to his retailer network? • How can a manufacture ensure the current product information and creative assets are provided to consumers wherever they are online? • How can a retailer properly integrate manufacture data into his web properties and online marketing activates? • How does a manufacture only pay for desired purchase activity? • How does a manufacture ingest his data into the web properties the consumers are visting? http://channelintelligence.com Helping consumers easily find and buy products is our primary goal. We accomplish this through innovative suites of marketing services for manufacturers, retailers and publishers. We understand how important the Internet is in facilitating commerce transactions and have designed our products to meet the needs of each online channel that influences the consumer’s buying process on the Web and in brick and mortar stores. Our products help our customers strengthen and protect their brands online while also increasing sales and maximizing the return-on- investment from online advertising programs With product data as the core foundation of our marketing services, we have created a database capable of storing, managing and optimizing hundreds of millions of products. Through our patented and patent- pending technologies, we automatically find and group like products together in our database by understanding and interpreting various naming conventions, categorizing each and every product into our Universal Type-based categories and harvesting essential search variables such as attributes and keywords. This optimized product data can be sent and received in all the commonly used formats, integrating seamlessly with existing channels and offering greater possibilities to marketers and publishers. Most importantly, the tools we provide facilitate more effective, accurate management of online and off line influenced local marketing programs. Send Feedback to: Marty Terbrack 26 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    27. Digital Marketing Resources Social Networking Sites • What are the most popular social marketing websites? http://www.myspace.com http://www.facebook.com Tend to be younger than Facebook http://www.facebook.com/marketing http://www.facebook.com/advertising/?pages http://developers.facebook.com/connect.php http://facebook.grader.com/ http://www.youtube.com Video hosting/sharing site. YouTube is a resource site where you can host, tag and share videos. If you want to use a video, you can either link to it on the YouTube site or embed it into a web page or blog. http://m.youtube.com YouTube Moblie http://twitter.com Microblogging and social network http://search.twitter.com/ Power Tools for Twitter: http://tweetscan.com/index.php http://hootsuite.com http://retweetist.com http://twitter.grader.com http://www.linkedin.com Business Contact Social network http://www.blogger.com Blogger is a simple and quick way to get a blog up and running Blogger is owned by Google. http://www.flickr.com Photo storage/sharing site. Flickr is a place where you can store your photos, tag them and share them with others either through a link to the site or by embedding them in your blog or web page. http://www.hulu.com Video hosting/sharing site and social network http://www.netvibes.com Popular Free Blog Micro site Creation tool Add This A great bookmarking and sharing button for blogs Send Feedback to: Marty Terbrack 27 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    28. Digital Marketing Resources http://sharethis.com http://www.ning.com Ning enables you to create and discover social networks for the most important people and interests in your life. As soon as you sign in to Ning.com, you can track the activity on your social networks, keep up with all of your friends, and discover new social networks — all in one place. Search social networks base on interest http://help.ning.com/cgi- bin/ning.cfg/php/enduser/std_adp.php?p_faqid=3576 http://www.gigya.com/site/Content/Advertisers.aspx Gigya provides an end to end solution for implementing a successful social media marketing campaign using widgets as your ad unit. http://tinyurl.com Digg Digg - http://digg.com Del.icio.us Del.icio.us - http://del.icio.us Dzone Dzone - http://www.dzone.com Google marks Google Bookmarks - http://www.google.com/bookmarks Technorati Technorati - http://technorati.com/faves Sphinn Sphinn - http://sphinn.com Mixx Mixx - http://www.mixx.com Blinkbits Blinkbits - http://www.blinkbits.com/bookmarklets Blogmarks Blogmarks - http://blogmarks.net Blogsvine Blogsvine - http://blogsvine.com Bluedot Bluedot - http://bluedot.us Fark Fark - http://fark.com Furl Furl - http://www.furl.net Linkter Linkter - http://www.linkter.hu Ma.gnolia Ma.gnolia - http://ma.gnolia.com/bookmarklet Netvouz Netvouz - http://www.netvouz.com Spurl Spurl - http://www.spurl.net Stumbeupon Stumbeupon - http://www.stumbleupon.com Twitter Twitter - http://twitthis.com Myweb2 Myweb2 - http://myweb2.search.yahoo.com Bumzee Bumzee - http://www.bumpzee.com Healthranker Healthranker - http://healthranker.com Mister-Wrong Mister-Wrong - http://www.mister-wong.com Reddit Reddit - http://reddit.com Fleck Fleck - http://extension.fleck.com Send Feedback to: Marty Terbrack 28 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    29. Digital Marketing Resources Gwar Gwar - http://www.gwar.pl Kiertsy Kiertsy - http://www.kirtsy.com Linkedin Linkedin - http://www.linkedin.com Newsvine Newsvine - http://www.newsvine.com Orkut, Friendster, Bebo, Hi5, Freewebs, Xanga, LiveJournal, BlackPlanet, MyYearBook, Piczo, Wordpress, Typepad, Multiply, iGoogle, PageFlakes Tagged Bloglines, Pageflakes, Itunes, PodNova, BUZmob, NETime Channel, Sofomo, FeedBucket, BlogRovR, RSS 2 PDF, FeedLounge , i metaRSS, Xian Guo, AideRSS, Miro, Newgie, Yourminis, Rasasa, Xanga, Hi5, Symbalo Bookmarks, GoogleRSS Feed, Excite MIX, The Free, Dictionary, Zune, WINKsite, NewsIsFree, Feed Mailer, Flurry, Netomat HUB, The Free Library, Webwag, Google Toolbar, LiteFeeds, FeedReader, SimplyHeadlines, Mobilerss, Fwicki, Shyftr, NewsAlloy, Eskobo, AvantGo, FeedBlitz, Agregator, Windows LiveE-mail, My AOL, My MSN, Protopage News, Feeds, FeedM8, Hubdog, KlipFolio, Rocket RSS Reader, FireAnt, FeedMarker, Wikio, Daily Rotation, Bitty Browser, Preview, Gritwire, FeedOnSite, Zhua Xia, Odeo, RapidFeeds, ZapTXT, Plusmo, Alesti, FeedShow, RssFwd http://www.blogpulse.com/index.html A BlogPulse blog summarizing recent activity, trends, personalities and issues in the blog universe. Syndicated Content • How can I get relevant authoritative content? http://www.mochila.com http://marketplace.mochila.com Syndicated content http://www.yellowbrix.com Paid Syndicated content http://www.newsgator.com Content feeds / syndication http://www.topix.net Content feeds / Syndication based on category and location ARALifestyle.com Life Style Contextual Advertising • How can I reach people who are actively reading about topics relevant to my brand, product or service? http://vibrantmedia.com/ In Text Advertising Send Feedback to: Marty Terbrack 29 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    30. Digital Marketing Resources http://www.contextweb.com Connects content, ads, and users. Our system assigns a definition to each web page in our exchange in real time. Then, it matches that definition to a keyword selected by one of our advertisers. RSS Feeds • How can I get my feed processed? http://Feedburner.com Process RSS Feeds, Recently acquired by Google Bloglines http://www.bloglines.com/ Feedroll http://www.feedroll.com/ AllRSS http://allrss.com/rssresources.html NewzPile http://newzpile.com/tickers/ ShareRSS http://www.sharedrss.com/index.htm Public Relations and Press Release Websites • Where is a good place to post press releases? http://www.prweb.com http://www.prnewswire.com/ http://prtoolkit.prnewswire.com/index.php?s=26 http://www.multivu.com/ MultiVu is a full-service source for production, distribution and measurement of: VNRs, ANRs, SMTs, PSAs, Inflight Video, Webcasts and Multimedia News Releases. By adapting your message for multiple audiences on a variety of platforms, our goal is to help you maximize your multimedia ROI. http://www.businesswire.com http://www.businesswire.com/portal/site/home/tips/seo/ Business Wire is the leading source for press releases, photos, multimedia and regulatory filings from companies and groups throughout the world. Send Feedback to: Marty Terbrack 30 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    31. Digital Marketing Resources http://www.pr.com PR.com is a unique business community where you have a Full Company Profile with which to promote your business, post products and services with full descriptions and images, distribute press releases, post job opportunities, and more. http://www.marketwire.com Our complete range of services allows direct access throughout the world, as well as comprehensive media databases, up-to-the-minute video and web options and more. http://www.24-7pressrelease.com http://www.ereleases.com http://www.ereleases.com/submit.html User Generated Content / Reviews • How do I increase conversion with ratings, reviews, and stories? http://www.bazaarvoice.com Gather the reviews, spread the word. Your customer-generated content to the world’s top portals and online networks. Once you have Ratings & Reviews, Ask & Answer or Stories on your site, that content will automatically start to drive more natural search traffic to your site. http://www.powerreviews.com PowerReviews was founded on the principle that customer reviews can have a much greater impact on shoppers and the retailers that serve them — customer reviews can be the “engine” for a complete, trusted shopping research experience. Contests and Incentives • What are some good contests and Incentives? http://www.eprize.com/Solutions/Solve.aspx?sec=1 One ePrize Drive, Pleasant Ridge, Michigan 48069 248.543.2699 Contests and Incentives http://www.prizelogic.com 25200 Telegraph Road, Suite 405, Southfield, Michigan 48033 248.936.2640 Contests and Incentives http://www.e-centives.com Internet Coupons and promotions - Sweepstakes & Instant Wins, Incentivized Viral Promotions, Consumer-Generated Content Enhanced Promotions, Rewards & Loyalty Certificates, Registrations & Surveys, Contests, Rating & Voting, Code-based entries and Points-based programs Send Feedback to: Marty Terbrack 31 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    32. Digital Marketing Resources http://www.giftcards.com eCatelogs • How can I put my print catalog online? http://www.nxtbook.com/ eCatalog Enterprise Search • How can I improve search of my corporations information? http://vivisimo.com Vivísimo provides Enterprise Search services, it serves it’s global client base through headquarters in Pittsburgh, PA, and Paris, France, and partners throughout the world. Forrester Wave™: Enterprise Search Q2 2008 Google Search Google provides ability to leverage their search technology on a specific set of web properties with or without advertising http://www.fastsearch.com/ Site Search Video Spokesperson • How can I improve how I present my products online? http://www.innovateads.com Video Spokesperson, Online Streaming Video Ads, Short Presentations http://www.eggheadproductions.com http://www.livefaceonweb.com http://www.laserstreamvideo.com http://laserstreamvideo.com/our-talent.html Video Spokesperson, Online Streaming Video Ads, Short Presentations Product Merchandising • How can I improve how I present my products online? http://www.richfx.com/ Provides online merchandisers even more tools to improve their online conversion and provides them with a solution to automate and simplify their internal processes when managing their product images. Send Feedback to: Marty Terbrack 32 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    33. Digital Marketing Resources http://www.idealaunch.com http://www.contentwidgets.com Send Feedback to: Marty Terbrack 33 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    34. Digital Marketing Resources Content Management Systems • What is a CMS? http://www.interwoven.com CMS, DAM, MAM Marketing Associates Partner Program for DAM http://www.vignette.com CMS http://www.clickability.com http://www.clickability.com/customers/success Joomla Joomla! Content management system http://drupal.org/ Drupal/DrupalEd Content management system Easy content creation & editing even for the least technically saavy content contributors. Structured workflow processes for content approvals. Archival, history & versioning of content. Templates and content reuse functionality for consistent output Template Monster http://www.templatemonster.com More CMS http://cmsreport.com/ PHP-Nuke, PHBB, MAMBO Send Feedback to: Marty Terbrack 34 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    35. Digital Marketing Resources eCommerce Platforms for Larger Size Businesses • How can I develop a best in class eCommerce site quickly without heavy IT investment? http://www.atg.com/en/products Top ranked e-commerce platform and application suite http://www.demandware.com Saas ecommerce site We'll work with you to implement ecommerce best-practices in site design, merchandising, analytics, interactive marketing, and more to optimally manage your site. *Great Cross Sell / Up Sell & Promotion Segmentation http://www.hybris.de/Produkte/Commerce_Suite/Mehr_Profit_im_Interne t%3F_Mit_hybris_Software_schon_heute_Realit%C3%A4t/hybris_Comme rce.html Microsoft http://www.microsoft.com/commerceserver/en/us/default.aspx IBM http://www-01.ibm.com/software/genservers/commerceproductline http://digitalriver.com Used by large software companies http://www.icongo.com http://www.escalate.com/products.asp?cid=48581039064 Escalate Retail’s comprehensive, front-to-back commerce solution, built upon an integrated Java platform, is designed to help overcome the many obstacles to loyalty-building online experiences faced by so many retailers today eCommerce Platforms / Carts for Small to Medium Size Businesses • How can I develop a best in class eCommerce site quickly without heavy IT investment? http://www.volusion.com Complete eCommerce package, competes with Yahoo eCommerce solution. http://www.searchfit.com rates well for SEO Send Feedback to: Marty Terbrack 35 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    36. Digital Marketing Resources http://www.vcommerce.com eCommerce Software as a Service (SaaS) http://www.marketlive.com The MarketLive® E-Commerce Platform is a complete end-to-end e- commerce solution designed to maximize customer acquisition, conversion, and retention through an e-commerce site that is uniquely your own. It provides the flexible and powerful tools you need to consistently give your customers a world-class shopping experience. http://www.magentocommerce.com http://www.magentocommerce.com/partners/find?type=1 http://www.oscommerce.com http://www.oscommerce.com/partners http://www.goecart.com http://www.3dcart.com http://ecommerce.networksolutions.com http://www.x-cart.com ZenCart http://www.zen-cart.com Template Monster http://www.templatemonster.com CRE Loaded http://www.creloaded.com Sendori https://sendori.com/ Send Feedback to: Marty Terbrack 36 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    37. Digital Marketing Resources eCommerce Order Processing and Fullfillment for Small Business • Who can help me with order management and fulliment for my eCommerce site? http://www.ordermotion.com ecommerce order management platform from OrderMotion, is engineered to give online merchants new insight into their daily operations https://www.dydacomp.com http://www.efulfillmentservice.com Storage and Fulfillment http://www.budco.com Storage and Fulfillment http://www.helm.com Storage and Fulfillment http://www.mercuryfs.com/home.asp Storage and Fulfillment http://www.sampletize.com http://www.jga.com Retail Store Design Send Feedback to: Marty Terbrack 37 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    38. Digital Marketing Resources Lead Data Append, Enrichment, Scoring and Trading • What is a good Lead process? http://www.wambatech.com/ WambaTech provides industry leading software products and services designed to streamline and accelerate your internet marketing efforts. Our enterprise grade, turn-key solutions empower you with the tools needed to evolve your business quickly, easily and affordably. http://www.startwithalead.com http://blog.startwithalead.com InTouch stays “in touch” with your leads on your behalf. Our lead nurturing process delivers consistent and meaningful communication to all of your viable prospects, regardless of their timing to buy. http://www.urbanscience.com To give you the edge in the three most important customer relationship management strategies, customer acquisition, development and retention, we apply our proprietary, award-winning GainSmarts® data- mining tool with our unequaled expertise. http://acxiom.com Selecting the right partner for data integration and business intelligence initiatives means finding a company that truly understands a company’s business. That’s where Acxiom can help. Our job is to help clients better understand their customers, prospects and the markets in which they operate. We have worked with many of the world’s largest and most profitable companies for decades, giving us critical insights and deep expertise in the specific business challenges faced by companies across a wide range of industries http://www.melissa.com/ Data http://targusinfo.com TARGUSinfo dynamically delivers relevant, actionable information. In a split second, you can access our rich data and analytics to identify, verify, qualify and locate the people who are interacting with your organization http://www.equifax.com Going far beyond self reported data, we integrate trade credit history, financial payment history, business demographics and organizational insight. Access to better information sheds new light on credit worthiness, business viability, potential prospects and more. http://dnb.com/us/ D&B products and services can help you turn information into insight to develop conclusive, fact-based strategies that will help you gain a competitive edge and transform your enterprise into a nimble, customer- focused, more profitable business. As the leading provider of business information for credit, marketing and purchasing decisions worldwide, D&B can help you perform a wide range of business analyses. http://www.experian.com In local markets and around the world, Experian Marketing Solutions delivers insight into the customers and prospects most receptive to your messages: where to find them, how best to reach them, and how they are shaped by their environments. Send Feedback to: Marty Terbrack 38 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    39. Digital Marketing Resources Chat Providers • What is the next generation of call Center? http://www.instantservice.com InstantService is an ASP providing proactive chat and email management solutions to increase sales, reduce costs, and improve customer service and loyalty. http://www.liveperson.com Affordable, award-winning live chat solution Help online visitors find what they need before they get frustrated and leave your site. Increase online sales, Provide customer service, Reduce operating costs. http://www.safeharbor.com/index.html SafeHarbor Technology provides web self-help services integrated with other support channels. By combining web, chat, email and phone calls, complex customer support challenges are solved for companies with large or internally diverse organizations and extensive product lines resulting in both lowered support costs and higher user satisfaction levels. http://www.upsellit.com Upsellit has the ability to launch a SMARTagent chat window to engage the customer when they abandon your shopping cart or order form. The SMARTagent can answer any questions or concerns the customer has while also offering that customer a new incentive to buy – a discount, free shipping, etc. When the customer is reengaged and agrees to make a purchase, the SMARTagent will provide him/her with a link back to your order page. Historically, our clients have seen an increase in sales between 5-20%. Web Analytics and Multivariate Testing • How do improve conversion? http://www.omniture.com/products/conversion/testandtarget Omniture Test and Target (formerly offermatica) Multivariate Testing http://www.coremetrics.com Google Web Optimizer http://www.google.com/websiteoptimizer Website Optimizer, Google's free website testing and optimization tool http://www.optimost.com Multivariate Testing Send Feedback to: Marty Terbrack 39 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    40. Digital Marketing Resources Website Analytics • How do I determine the success of my marketing efforts? http://www.omniture.com/ Web analytics http://www.webtrends.com/ Web analytics http://www.coremetrics.com Web analytics http://www.google.com/analytics Free If you have content behind a security firewall or on an intranet or internal network that prevents you from using the Google Analytics service, Urchin Software from Google is available. http://www.tealeaf.com Tealeaf enables you to see your customers' actual online experiences, analyze their motivations and ultimately, gain insight as to why abandonment or other site actions occur. http://www.tealeaf.com/resources/asset-library/default.asp http://www.stratigent.com http://www.stratigent.com/web-analytics-glossary/default.html http://www.emetrics.org/ http://www.youcalc.com Free Cool Reporting Dashboard for OnDemand Applications http://netapplications.com Our collection of website applications gives you the power to track your visitors, measure the effectiveness of your campaigns, and optimize your site for search engines Website Survey Tools • What are good web based survey tools? http://www.foreseeresults.com Provides website Customer Satisfaction Survey and reporting based on American Customer Satisfaction Index (ACSI) methodology The ACSI methodology is a measurement system that provides a rigorous scientific foundation and proven track record to quantify the value of customer satisfaction to your organization, enabling you to make sound, informed, strategic business decisions -- about your website and your business Send Feedback to: Marty Terbrack 40 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    41. Digital Marketing Resources Recommendations: Adopting a “Virtuous Cycle” of Insight, Execution and Refinement Measuring Word of Mouth Online: Six Key Considerations The Voice of Customer: Qualitative Data as a Critical Input to Web Site Optimization Rethinking Net Promoter®: Simple Flaws Tarnish Simple Idea Homepage | Products & Services | Research | Whitepapers | Events Last review date: 5/9/2009 http://www.opinionlab.com At OpinionLab, we’ve defined best practices for gathering, analyzing and leveraging continuous streams of unstructured feedback collected from brand touch points. Our patented and proven Dynamic Comment Card process is employed by the leading brands on the web. Recommendations: Determining the ROI of an OnlineOpinion Subscription Tracking the Success of A Website Redesign: Measuring Sustainable Effects The 50 Most Trafficked Websites Need to Improve the Way They Listen to Their Website Visitors Homepage | Products & Services | White Papers | Events Last review date: 5/9/2009 http://www.iperceptions.com Site Survey’s / Insights Survey Monkey Survey Monkey Survey and questionnaire tool Usability Experts • How can I test usability? • How can I see how my target audience interacts with my communication? http://www.usabilitysciences.com http://www.tobii.com eyetracking http://www.sensorylogic.com eye tracking and sensory tracking http://www.eyetools.com Send Feedback to: Marty Terbrack 41 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    42. Digital Marketing Resources http://www.techsmith.com/morae.asp Usability Software http://www.useit.com Usability Expert Nielsen Email Campaign Tools • What are best the best tools for managing and measuring email campaigns / communications? http://email.exacttarget.com http://www.responsys.com http://www.cheetahmail.com http://www.feedblitz.com/ FeedBlitz automates turning publisher blogs and feeds into customized marketing communications using our integrated RSS feed management, Email marketing and Social Media services. http://www.constantcontact.com/index.jsp email newsletter, promotion, an email event invitation, an online survey, or build your email list http://www.constantcontact.com/learning-center/index.jsp http://www.whatcounts.com WhatCounts provides e-communications solutions that leverage targeted email marketing, personalized RSS, interactive and viral marketing, and strategic coaching services for e-marketers across the spectrum, including online retailers, content publishers, agencies, universities, and non profit organizations SpamLaws http://www.spamlaws.com CRM for Large Companies • What are considered to be the best Customer Relationship Management (CRM) Systems? http://www.oracle.com/ondemand/on-demand-siebel-crm.html On Demand CRM http://www.salesforce.com CRM Send Feedback to: Marty Terbrack 42 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    43. Digital Marketing Resources http://www.sap.com Headquartered in Walldorf, Germany, SAP is the world's largest business software company – with more than 51,500 employees at sales and development locations in more than 50 countries worldwide. http://www.infor.com http://www.infor.com/crm/resources Micorsoft Dynamics http://www.microsoft.com/dynamics/crm/default.mspx http://crm.dynamics.com/customers/allcasestudies.aspx CRM for Small Companies • What are considered to be good inexpensive Customer Relationship Management (CRM) Systems? http://www.zoho.com/ On-demand suite of services http://www.highrisehq.com is a low cost CRM Basecamp is great for project tracking Content Distribution Networks • How can I deliver my consumers the fastest online experience? http://www.akamai.com/ Content Distribution Networks Performance Monitoring • How do I measure the end user performance outside my company’s network? • How do I ensure I know about issues as early as possible? http://www.keynote.com http://www.gomez.com Click Fraud • How do reduce click fraud? http://www.clickforensics.com http://www.adwatcher.com All-in-one tool that monitors your ad campaigns for fraudulent activity. AdWatcher is a revolutionary, all-in-one tool that helps you track your Send Feedback to: Marty Terbrack 43 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    44. Digital Marketing Resources Return on Investment (ROI), monitor your ad campaigns for fraudulent activity, and manage your online... Who is clicking who http://www.whosclickingwho.com Rich experience Interactive Technologies http://www.adobe.com/products/flash/ http://script.aculo.us/ Send Feedback to: Marty Terbrack 44 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    45. Digital Marketing Resources Full Service Agencies BBDO Detroit 880 West Long Lake Road, Troy, Michigan 48098 | 248.293.4000 | map BBDO Detroit is a wholly owned subsidiary of BBDO Worldwide with over 290 offices globally, in 77 different countries, and is ranked as the 4th largest global agency network. BBDO Worldwide is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom Group Inc. is a leading global marketing and corporate communications company. Cambell-Ewald Detroit 30400 Van Dyke Ave., Warren, MI 48093 | 586.574.3400 | map DIGITAS 400 Renaissance Center, Suite 1500, Detroit, MI 48243 313.394.2800 | map GM’s Interactive Agency owned by Publicis Doner Advertising 25900 Northwestern Highway, Southfield, Michigan 48075 248.354.9700 | map icrossing – Search Agency 30400 Telegraph Road, Bingham Farms, Michigan 48025 248.430.1519 | map As marketing becomes digital, it becomes more complex to manage. How can marketers keep up and make sense of it all? Enter the iCrossing Marketing Platform. Our platform is the only solution in the market to provide marketers with all the tools and technology needed to capture marketing and customer data, to target and deploy effective tactics, and to optimize everything in order to enhance performance Local Detroit location, GM Account 2007 search marketing revenues – 79 million source: Forrester Organic 2600 S. Telegraph, Suite 100, Bloomfield Hills, Michigan 48303 248.454.4000 | map Chrysler’s Interactive Agency Star Media Group, SMG Search 150 W. Jefferson, Suite 400, Detroit, Michigan 48226 313.237.8200 | map Publicis company – local Detroit location, search for GM - Saturn Team Detroit 500/ 550 Town Center Drive, Dearborn, Michigan 48126 313.615.2000 Agency for Ford owned by WPP JWT Wunderman Ogilvy Y&R Mindshare Mindshare Case Studies Send Feedback to: Marty Terbrack 45 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    46. Digital Marketing Resources ZaaZ WPP company – local Detroit location, analytics for Ford 313.615.3700 Local Marketing Companies http://www.bigcommunications.com 1200 Woodward Heights, Ferndale, Michigan 48220 248.246.5200 Healthcare / Pharmaceutical focus http://www.brogan.com 325 South Old Woodward, Birmingham, Michigan 48009 248.341.8200 http://www.carlsonmarketing.com 2800 Livernois, Suite 660, Troy, Michigan 48083 248.824.7600 http://www.channelnet.com 3 Parklane Boulevard, 1600 Parklane Tower West, Dearborn, Michigan 48125 313.441.2410 Enlighten 3027 Miller Road, Ann Arbor, Michigan 48103 734.668.6678 http://www.entertainment.com 1414 East Maple Road, Troy, Michigan 48083 248.404.1544 http://www.ewiworldwide.com 13211 Merriman Road, Livonia, Michigan 48150 734.525.9010 Send Feedback to: Marty Terbrack 46 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    47. Digital Marketing Resources http://www.globalhue.com 4000 Town Center, Suite 1600, Southfield, Michigan 48075 Multi cultural focus http://www.gpj.com 3600 Giddings Road, Auburn Hills, Michigan 48326 248.475.2500 http://www.i33.com 3011 West Grand Blvd., Suite 2200, Detroit, Michigan 48202 313.873.5631 http://www.marketingassociates.com 777 Woodward Avenue, Suite 500, Detroit, Michigan 48226 Direct Mail Focus http://www.marsusa.com 25200 Telegraph Road, Southfield, Michigan 48033 248.936.2200 Packaged Goods focus http://www.maritz.com 1000 Town Center, Suite 1200, Southfield, MI 48075 248.948.4500 Perich http://interactive.perich.com/ 117 North 1st Street, Ann Arbor, Michigan 48104 734.769.2215 http://purevisibility.com 201 South Main St., Fifth Floor, Ann Arbor, MI 48104 734.213.8100 http://www.uniworldgroup.com One Parklane Boulevard, Dearborn, Michigan 48126 313.203.1291 Multi cultural focus Valassis 19975 Victor Parkway, Livonia, Michigan 48152 734.591.3000 Direct Mail Focus Smaller local agencies, interactive, marketing services companies http://bossdev.com http://www.digitalagemarketinggroup.com http://www.smz.com/ http://www.awecomm.com http://www.tekgroup.com http://www.boomdash.com http://www.fluencymedia.com Send Feedback to: Marty Terbrack 47 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    48. Digital Marketing Resources Widget Companies • Where can I find social website widget development companies? RockYou http://www.rockyou.com RockYou is the leading innovator, creator and distributor of widgets and applications on the social web. The company offers customized branding and advertising opportunities on Facebook and can deploy applications across any social network, including hi5, MySpace, Bebo and Friendster. RockYou's advertising platform is the most dynamic way for brands and advertisers to reach application users. Widgetbox http://www.widgetbox.com/ Slide http://www.slide.com/ http://www.avenuea-razorfish.com http://www.razorfish.com/#/ideas/reports-and-papers/special-reports www.tribalddb.com Brand Agency Sapient Agencies that specialize in Search and SEO • Which agencies specialize in Search? • Where can I find search related whitepapers, case studies and feeds? icrossing – Search Agency 30400 Telegraph Road, Bingham Farms, MI 48025 248.430.1519 As marketing becomes digital, it becomes more complex to manage. How can marketers keep up and make sense of it all? Enter the iCrossing Marketing Platform. Our platform is the only solution in the market to provide marketers with all the tools and technology needed to capture marketing and customer data, to target and deploy effective tactics, and to optimize everything in order to enhance performance Local Detroit location, GM Account 2007 search marketing revenues – 79 million source: Forrester Send Feedback to: Marty Terbrack 48 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    49. Digital Marketing Resources http://www.360i.com 360i is an award-winning digital agency that helps Fortune 500 marketers reach their target audiences when, where and how they \"live\" online; core expertise developing integrated marketing strategies that span both emerging digital channels and complex, metrics-driven online media. http://www.360i.com/portfoli 2007 search marketing revenues – 34 million source: Forrester http://www.reprisemedia.com Reprise Media helps advertisers of all sizes acquire customers more effectively through an integrated suite of search engine marketing solutions. http://www.reprisemedia.com/casestudies.aspx http://www.reprisemedia.com/whitepapers.aspx http://www.reprisemedia.com/glossary.aspx http://www.reprisemedia.com/semresources.aspx 2007 search marketing revenues – 65 million source: Forrester http://www.impaqt.com IMPAQT is a privately-held Search Marketing agency helping Fortune 1000 marketers gain revenue, branding, awareness and top Internet rankings through Search-based paid placement campaigns and natural web site optimization. http://www.iprospect.com iProspect® is a search engine marketing professional services firm that develops, implements and manages both natural search engine optimization and paid search advertising campaigns http://www.iprospect.com/search-engine-marketing-university/index.htm 2007 search marketing revenues – 40 million source: Forrester http://www.oneupweb.com/ Oneupweb, a digital marketing agency http://www.oneupweb.com/whitepapers http://www.oneupweb.com/our-work/case-studies.htm 2007 search marketing revenues – 13 million source: Forrester Located in Traverse City http://www.clickequations.com Paid Search tools http://www.clickequations.com/learn/paid-search-videos-and-webinars/ http://www.futurenowinc.com/free_tools_resources.htm http://www.avenuea-razorfish.com http://www.razorfish.com http://www.razorfish.com/#/ideas/reports-and-papers/special-reports http://www.zaaz.com WPP company – local Detroit location, analytics for Ford Account http://www.performics.com/ search business purchased by Publicis http://www.publicisgroupe.com Send Feedback to: Marty Terbrack 49 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    50. Digital Marketing Resources http://smgsearch.com Publicis company – local Detroit location, search for GM - Saturn http://www.bruceclay.com http://www.wpromote.com small search agency - ppc, seo … http://www.wpromote.com/pageperfect/case-studies/ -landing pages Send Feedback to: Marty Terbrack 50 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    51. Digital Marketing Resources B2B Agencies • What do companies who specialize in B2B Lead Generation? http://www.enquiro.com B2B Agency http://www.cleargauge.com B2B Agency eCommerce Agencies & Marketing Services Providers for Small to Medium Size Businesses • Who can help me with an eCommerce site and Online Marketing Strategy / Services? http://www.brandlabs.us small to medium business store design and marketing services / specialize in Volusion shopping cart platform http://www.solidcactus.com/ small to medium business / store design and services Local eCommerce Agencies Providers for Larger Businesses • Who can help me with an eCommerce site and Online Marketing Strategy / Services? http://www.fry.com 650 Avis Drive, Ann Arbor, MI 48108 734.741.0640 Small Web 2.0 Agencies http://www.cleargauge.com B2B Agency http://www.beyondroi.com Interactive http://www.beyondroi.com/partner-solutions.php http://www.beyondroi.com/our-work.php Send Feedback to: Marty Terbrack 51 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    52. Digital Marketing Resources Digital Marketing Industry News & Associations • What are good sources of information to stay help me stay abreast of online marketing? http://www.iab.net The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. Association is dedicated to helping online, interactive broadcasting, email, wireless and Interactive television media companies increase their revenues Standards and Guidelines: http://www.iab.net/iab_products_and_industry_services Research and Insights: http://www.iab.net/insights_research Glossary: http://www.iab.net/insights_research/530422/1494 http://adage.com/index.php Leading print and online publication covering the interactive industry http://www.adweek.com Weekly trade magazine about the advertising industry. AdWeek's Q Interactive section features daily coverage on the Interactive industry Good source of news, ideas and information for advertising, media http://www.the-dma.org Direct Marketing Association DMNews : The online newspaper of record for Direct Marketers http://www.btobonline.com http://www.mediabuyerplanner.com http://www.revenews.com Reviews online marketing, SEM, affiliate marketing, retail (e-commerce), analytics, spyware, blogging and much more http://feeds2.feedburner.com/ReveNewsOnlineRevenueBlogs http://networkadvertising.org http://networkadvertising.org/managing/learn_more.asp More Business 2.0 : The playbook for a new generation of leaders Industry Publications & BusinessWeek : Weekly business-focused print magazine, w/ online News component CNet News : Technology news and business reports MediaPost : Print and online publication focused on the interactive industry Marketing Vox : The Voice of Online Marketing MarketWatch : Leading provider of business news, financial information and analytical tools PaidContent.org : Independent information on the digital sectors where media and entertainment companies operate Send Feedback to: Marty Terbrack 52 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    53. Digital Marketing Resources The Register : Biting the hand that feeds IT Reuters Internet News : Global news site providing indispensable information tailored for professionals in the financial services, media and corporate markets WebProNews : Source for investigative ebusiness reporting and search engine related news ZDNet : Network of blogs on the intersection of technology and business Ars Technica : Detailed coverage of the best multi-OS, PC hardware, and tech news http://www.e-consultancy.com/ http://www.bnet.com/ http://www.knowledgestorm.com/ http://www.entrepreneur.com http://acnielsen.com/site/index.shtml http://www.sendtraffic.com/internet-marketing-solutions.php http://www.weblogsinc.com/ http://www.techinsights.com/ http://www.marketingpower.com http://.clickz.com http://www.thestandard.com http://www.marketingtrends.com Google Blog : Insight into the news, technology, and culture of Google ClickZ News Blog : Coverage of interactive marketing and advertising issues from the editors of ClickZ Google Blogoscoped : Google, the World, and the World Wide Web, Weblogged Online Marketing Blog : A marketing blog about the intersection of social media, search marketing and online public relations Read/Write Web : Popular tech weblog by Richard MacManus, focused on Next Generation Web Technology SeekingAlpha : Leading provider of stock market opinion and analysis from blogs, money managers and investment newsletters TechCrunch : Weblog dedicated to obsessively profiling and reviewing new Internet products and companies VentureBeat Discussion Boards Cre8aSite Forum : Building better websites together Digital Point : Discussion board dealing with all aspects of Search Engine Marketing SitePoint Forums : Community site that deals with all aspects of building and managing a website Slashdot : News for nerds, stuff that matters ThreadWatch : Community website focused on Internet marketing and related technologies Webmaster World : News & discussion for the independent web professional http://www.marketingpower.com/_layouts/Dictionary.aspx Send Feedback to: Marty Terbrack 53 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    54. Digital Marketing Resources eCommerce Industry News & Associations • What sources of information are available for eCommerce? http://www.ecommercetimes.com/ http://www.shop.org http://www.retailtechnologyreview.com/internet_retailing/ http://www.internetretailer.com Search Industry News & Associations • What sources of information are available for Search? http://searchenginewatch.com http://feeds.searchenginewatch.com/sew http://www.sempo.org/home keyword research BLOG http://tonyadam.com/blog/an-understanding-of-seo-keyword-research An understanding of SEO Keyword Research http://www.seobook.com/ http://training.seobook.com/internet-marketing-tools Hub Finder 3.0 - Hub Finder is an open source link analysis tool which looks for co occurring backlinks. http://www.linkhounds.com/hub-finder/hubfinder.php More Search Sites Search Engine Journal : Fair and balanced search engine news Search Engine Land : Blog of search engine industry thought leaders Danny Sullivan and Barry Schwartz Search Engine Lowdown : Search industry coverage of new media, sponsored by Ask.com Search Engine Roundtable : The pulse of the search marketing community Live Search’s Weblog : Official blog of the MSN Search team Yahoo Search Blog : A look inside the world of search from the people of Yahoo! Ask.com Blog : Official Ask Jeeves blog John Battelle's SearchBlog : Thoughts on the intersection of search, media, technology and more http://www.mobilesearchmarketing.com/resources.php Send Feedback to: Marty Terbrack 54 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    55. Digital Marketing Resources https://didit.com/articles_archive.html more Market Leap SEO Chat Tools Google Co-Op Webconfs.com Tools http://www.esearchvision.com, eSearchvisionBlogs Web Analytics Industry News & Associations • What sources of information are available for Web Analytics? http://www.webanalyticsassoication.com http://www.webanalyticsdemystified.com http://www.emetrics.org Social Media Industry News • What sources of information are available for Web Analytics? http://www.lotame.com http://www.lotame.com/blog/ http://www.underscoremarketing.com Misc. http://www.sas.com/products/index.html http://alwayson.goingon.com/permalink/post/27959 http://www.federatedmedia.net/ http://www.mediapost.com/publications/?fa=p.rssfeeds http://www.mediapost.com/directories/index.cfm?fa=mpDir.dirMain http://www.seocompany.ca/tool/seo-tools.html#link-popularity-tools http://www.topseo.org Training • What sources of information are available for eCommerce? http://www.marketmotive.com Send Feedback to: Marty Terbrack 55 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    56. Digital Marketing Resources Industry Blogs Blogs A VC Blog Maverick Church of the Customer Blog GigaOm iCPG Mashable Metrics Insider MicroPersuasion Occam's Razor Persuasionism Pew I.A.L.P. Blog ReadWriteWeb Screenwerk Searchblog Search Engine Land SearchEngineWatch Seth Godin's Blog ShopLocal Blog Startup Conversations Techcrunch Techmeme VC Confidential WebMetricsGuru The WOMMA Word AWS http://analytics.technologyleaders.com/ channeldollars.com Get Elastic: The Ecommerce Blog Google Base Blog John Battelle’s Search Blog Marketing Experiments MarketingSherpa Matt Cutts Blog Practical Ecommerce Blogs Retail Technology Blog Revenue Performance Marketing Standard Search Engine Land Search Engine Watch The Official Google Blog Yahoo! Search Marketing Blog Beth Kanter Bev Trayner Bruce Mason Conradiator - Conrad Taylor Dave Briggs Dave Snowden David Coleman David Gurteen Send Feedback to: Marty Terbrack 56 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    57. Digital Marketing Resources David Wilcox Development Blog Documentation Ed Mitchell Etienne Wenger Euan Semple FutureGov Jeremy Gould Joining Dots Learning Alliances Lloyd Davis Luis Suarez Michele Martin Mike Gotta Patrick Lambe Plugins Robert Scoble (Scobleizer) Semantix Seth Godin Simon Dickson Social Reporter Steph Gray - Helpful Technology Stowe Boyd Studio 501c Suggest Ideas Support Forum tfpl blog Themes Tim Berners-Lee Tim Davies WordPress Planet Zoli Send Feedback to: Marty Terbrack 57 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    58. Digital Marketing Resources Browsers Internet Explorer Internet Explorer Web browser Safari Safari Web browser Firefox Firefox Web browser Opera/Opera mini Opera Web browser Collaboration and Project Management Basecamp Basecamp Collaborative, project management tool OmniFocus OmniFocus Task management tool OmniGraffle OmniGraffle Diagramming tool OmniOutliner OmniOutliner Keep track of projects Course Development CourseLab CourseLab Course authoring tool Misc. Tools Photoshop Adobe Photoshop Photo/Image editing tools Adobe Reader Adobe Reader PDF Reader Cute PDF Writer CutePDF Writer PDF Conversion tool Audacity Audacity Sound editor and recorder Flash Flash Animation authoring tool TypePad TypePad Blogging tool http://www.w3.org/Style/CSS/ W3 CSS Tutorial http://www.html.net/tutorials/css/ Meta Tag Generator http://www.submitcorner.com/Tools/Meta/ DNS Stuff http://www.dnsstuff.com/ Dreamweaver Dreamweaver Web authoring tool Send Feedback to: Marty Terbrack 58 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    59. Digital Marketing Resources Cloud Computing What do companies offer dealers tools for lead follow-up? Appiro http://www.appirio.com Automotive Research & Data Automotive Customer JD Power Satisfaction Surveys http://www.jdpower.com/ Polk http://www.polk.com http://usa.polk.com/ Polk provides trusted automotive intelligence and insight to the world’s automotive manufacturers and supporting industries. We collect and interpret global data, and provide extensive automotive expertise to help customers understand their market position, increase and protect market volume, identify trends, build brand loyalty, forecast sales, conquest new business and gain a competitive advantage http://www.polk.com/knowledge/ Automotive Dealer CRM Tools & Lead Providers What do companies offer dealers tools for lead follow-up? Dealer Lead Management CRM Tools: ADP w.e.b. CRM ADP w.e.b. CRM http://www.adp.com/solutions.aspx Auto/Mate Auto/Mate http://www.automate.com AutoBase (Sales Center) AutoBase (Sales Center) http://www.autobase.com Autonation Compass Autonation Compass http://www.autonation.com Autosoft DMS Autosoft DMS http://www.autosoft-asi.com AVV AVV http://www.avv.com Car-Research (Car- Car-Research (Car-Interactive) Interactive) http://www.car-research.com Send Feedback to: Marty Terbrack 59 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    60. Digital Marketing Resources Cobalt-LMCC Cobalt-LMCC http://www.cobalt.com/leads Dealer.com - Lead Dealer.com - Lead Machine Machine http://www.dealer.com/index.htm DealerPeak DealerPeak http://www.dealerpeak.com DealerSocket/Firesocket DealerSocket/Firesocket http://dealersocket.com DealerUps-DeskLog DealerUps-DeskLog Dynisys http://www.dealerups.com/public/p1.asp Dynisys Dynisys http://www.dadsvirtualdealership.com eLeadCRM eLeadCRM/WebLink/eLead Track http://www.eleadcrm.com/fresh/elead_sales/default.html e-PulseTrack e-PulseTrack http://www2.e-pulsetrak.com HigherGear HigherGear http://www.highergear.com iMagicLab iMagicLab/iCarMagic/iCarConnect http://www.imagiclab.com IZMO IZMO/Reckon Up/Prize Corporation http://www.izmocars.com NetTrak NetTrak/BuzzTrak/Internet FX http://nettraklm.com ProMax Online ProMax Online http://www.promaxonline.com R&R (SalesPoint and R&R (SalesPoint and Contact Management) Contact Management) http://www.reyrey.com/solutions/era/internet_crm/lead_mgmt.asp Dealer E Process Dealer E Process http://www.dealereprocess.com VIN Solutions VIN Solutions http://www.vinsolutions.com Send Feedback to: Marty Terbrack 60 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    61. Digital Marketing Resources Jumpstartautomotive http://jumpstartautomotive.com Send Feedback to: Marty Terbrack 61 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    62. Digital Marketing Resources Marketing Books 313Digital.org – Must Read Book List Marketing Books How to Make Friends and Influence People, by Dale Carnegie Leading Change, by John Kotter The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson The Tipping Point, by Malcom Gladwell Adland: A Global History of Advertising, by Mark Tungate Ogilvy on Advertising, by David Ogilvy Confessions of an Advertising Man, by David Ogilvy The One Thing you Need to Know, by Marcus Buckingham The Online Advertising Playbook, by J. Plummer, S. Rappaport, T. Hall, R. Barocci Only the Paranoid Survive, by Andrew S. Grove Profitable Marketing Communications, by Antony Young and Lucy Aitken The Road Ahead, by Bill Gates Sony, by John Nathan Truth, Lies & Advertising, by Jon Steel Watch This, Listen Up, Click Here, by David Verklin and Bernice Kanner When Ads Work: New Proof that Advertising Triggers Sales, by John Phillip Jones 3G Marketing on the Internet, by Susan Sweeney, Andy MacLellan, and Ed Dorey Mobile Advertising, by Chetan Sharma, Joe Herzog, and Victor Melfi Internet Advertising: Theory and Research, by David Schumann and Esther Thorson Neuro Web Design - What makes them click - by Susan Weinschenk, Ph.D. Social Media Marketing - An Hour A Day - by Dave Evans O'reilly's Website Optimization - by Andy King Marketing Books Groundswell, by Charlene Li and Josh Bernoff Here Comes Everybody, by Clay Shirky The New Rules of Marketing and PR, by David Meerman Scott Now is Gone, by Geoff Livingson Blogging for Business, by Shel Holtz and Ted Demoupolos Naked Conversations, by Robert Scoble and Shel Israel The Cluetrain Manifesto, by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger Strategies and Tools for Corporate Blogging, by John Cass Send Feedback to: Marty Terbrack 62 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    63. Digital Marketing Resources The New Influencers, by Paul Gillin Online Public Relations, by David Phillips Join the Conversation, by Joseph Jaffe Measuring Public Relationships, by Katie Delahaye Paine Wikinomics: How Mass Collaboration Changes Everything, by Dan Tapscott and Anthony D. Williams Tech Companies to Watch TechnoCrata Award Adgregate Markets Winners AdRocket Akoha Alfabetic Atmosphir Birdpost BlahGirls Bojam Burt Causecast Closet Couture Connective Logic Devunity DotSpots DropBox Emerginvest ExchangeP FairSoftware FitBit Footnote Fotonauts GazoPa GoodGuide Goodrec GoPlanit Grockit Hangout Industries iamnews (DemoPit Winner) iCharts Imindi LiveHit Me-trics MIXTT Mobclix Mytopia OtherInBox Personalria PlaYce Send Feedback to: Marty Terbrack 63 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    64. Digital Marketing Resources Popego Postbox Quant the News Rinen Shattered Reality Interactive Shryk Swype Tingz Tonchidot TrueCar Tweegee VideoSurf Yammer Ångströ app2you BeFunky Cake Financial CastTV Cubic Telecom Faroo Flock Kaltura mEgo Mint MusicShake Orgoo Powerset PubMatic StoryBlender Teach the People TripIt Viewdle Wixi Xobni Yap Zivity ZocDoc List for Review Consumer & Community 58.com Adap.tv Avvo Blowtorch Media Buzznet CityVoter Desi Hits! Etsy Facebook Fark.com FixYa Flixster FriendFeed Gaia Online Send Feedback to: Marty Terbrack 64 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    65. Digital Marketing Resources GameFly GameLogic Glam Media Habbo hi5 ***Category Winner*** ibeatyou iLike imeem Jaman Kayak Kongregate Kreeda Games India Ladders, The Like.com Live Mocha Maxthon International Mint Mochi Media Nurien OpenTable PayScale PlayFirst PlaySpan Prosper Quikr Rebtel Networks RedBubble Revision3 RockYou Seesmic SelectMinds Seventymm Slide Stardoll TidalTV Topix Tremor Trulia Twitter ***Overall Winner*** Ustream.TV Veoh Networks Viagogo We7 weblin WeeWorld WooMe Xiaonei Yapta Yelp Zazzle Zillow Zilok Zivity Zlango Zynga Enablers 4HomeMedia 99Bill AdaptiveBlue Aggregate Knowledge Amadesa Babelgum Buzzwire Conduit Delivery Agent Send Feedback to: Marty Terbrack 65 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    66. Digital Marketing Resources Delver Digg Dilithium Eye-Fi Flock ImageSpan ItzCash Joost Kaltura Ku6 LiveOps LiveU Move Networks NearbyNow Offerpal Media Ooyala Polar Rose Qifang Quantcast Spot Runner Thought Equity Motion Transpera TrialPay Tudou UUSee Vuze WetPaint Youku ***Category Winner*** Green A123 Systems ***Category Winner*** Amyris Biotechnologies Ausra Coskata d.light design Fisker Automotive Great Point Energy GridPoint HelioVolt Infinia LS9 ReVolt Technology Serious Materials Silver Spring Networks SolarCity Solazyme SolFocus Sway TechTurn Tesla Motors Th!nk http://www.portentinteractive.com http://www.bluemoonworks.com Mobile 4INFO 51.com 5th Finger Admob AirClic Aka Aki Appear Networks Apptera Send Feedback to: Marty Terbrack 66 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    67. Digital Marketing Resources Aylus Networks Blyk doubleTwist Fon Greystripe IMImobile InnoPath Jajah Jawbone jaxtr Kirusa Kyte Lian Lian Loopt mBlox mBricks Mformation Technologies mFoundry mig33 Miyowa MobiTV MocoSpace modu ***Category Winner*** Mozes Networks in Motion Next2Friends Nimbuzz Omnifone OZ Communications Púca Qik Quattro Wireless reQall Skyfire Thumbplay vlingo ZipClip Zygo Communications http://www.moconews.net/ Online Advertising AdBrite AdChina Adconion Media Group Adknowledge AdReady Clickable Conductor ***Category Winner*** Consorte Media Epic Advertising eXelate Federated Media Publishing Kontera Marin Software Martian Logic Mercado Software OpenX Oversee.net Peer39 PubMatic Rubicon Project, The Specific Media Spotzer TattoMedia Vibrant Media VideoEgg Send Feedback to: Marty Terbrack 67 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    68. Digital Marketing Resources Visible Measures Widgetbucks Mobile Tags http://www.skycore.com/ http://www.mobiletag.com/ http://scanbuy.com/web/ events ticketing — including mobile coupons, vouchers, reservations, IDs, payments and loyalty programs. Venture Capital http://www.lightspeedvp.com/ & Angel Investors http://www.dcm.com/ http://www.partechvc.com/ Sequoia Capital http://www.angelcapitalassociation.org/dir_resources/best_practices.aspx http://www.angelcapitaleducation.org/dir_resources/directory.aspx The Logo’s of organizations listed are protected by copyright and/or trademark. It is believed that the use of low-resolution images on the English-language by Digital Marketing Resources, LLC, hosted on servers in the United States non-profit of logos for certain uses involving identification and critical commentary may qualify as fair use under United States copyright law. Any other uses of this image elsewhere, may be copyright infringement. Certain commercial use of this image may also be trademark infringement. See Wikipedia:Non-free content and Wikipedia:Logos. To the uploader: This tag is not sufficient on its own. You must also include the source of the work, all available copyright information, and a detailed non-free use rationale. Use of the logo here does not imply endorsement of the organization by Digital Marketing Resources, LLC or vice versa. Send Feedback to: Marty Terbrack 68 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    69. Digital Marketing Resources http://www.wdfm.com/ Advanced Email Marketing Email Deliverability Tools, Tactics, PPC (Pay-per-click) Advertising Tools & Tactics & Resources Promotional & Event Marketing B2B Sales Lead Generation Increasing Response Rates Online Public Relations Online Best Email Marketing Blogs Increasing Website Traffic ROI Marketing Tools & Tactics Best of Google Tools & Tips Internet Affiliate Marketing Programs RSS Marketing Toolbox for Internet Marketing Internet Direct Response Marketing Search Engine Marketing Best Internet Marketing Widgets Internet Marketing Consultant's Search Engine Optimization Tools Best of Larry Chase's Toolbox & Tactics Top 10 Internet Marketing Tips Internet Marketing Statistics Search Engines, Directories & Databases Best of SEO Tools that Link Popularity SEM/SEO Newsletters Cost You Nothing List Management & Brokerage Social Media Marketing Tools & Resources Best Search Engine Marketing Blogs Mapping Tools for Search Engine Thought Leadership Marketing Book Publishing & Marketing Marketing Top Incentive Marketing Tools Brand Advertising Marketing Blogs Top Twitter Tools & Resources Competitive Intelligence Marketing Calculators Top Web Marketing 2.0 Tools, Tactics, Conversation Marketing Marketing Jobs & Resources Conversion Rate Marketing Marketing to Marketers Online Trade Show & Event Marketing Copywriting Marketing Viewpoints by Larry Chase Viral Marketing Customer Experience Marketing Media Buying & Planning Tools Web Analytics/Web Metrics Customer Relationship Management New Business Development Tools White Paper Marketing Direct Response Resources Online Event Marketing Who's Who in SEO Experts Direct Response Tools for Online Sales Lead Generation Search Engine Marketing http://social-media-university-global.org/ http://pressrelease.grader.com/# Send Feedback to: Marty Terbrack 69 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.
    70. Digital Marketing Resources The Logo’s of organizations listed are protected by copyright and/or trademark. It is believed that the use of low-resolution images on the English-language by Digital Marketing Resources, LLC, hosted on servers in the United States non-profit of logos for certain uses involving identification and critical commentary may qualify as fair use under United States copyright law. Any other uses of this image elsewhere, may be copyright infringement. Certain commercial use of this image may also be trademark infringement. See Wikipedia:Non-free content and Wikipedia:Logos. To the uploader: This tag is not sufficient on its own. You must also include the source of the work, all available copyright information, and a detailed non-free use rationale. Use of the logo here does not imply endorsement of the organization by Digital Marketing Resources, LLC or vice versa. Send Feedback to: Marty Terbrack 70 of 70 Version 2.2 mterbrack@comcast.net 6/9/2009 © Copyright 2009 Digital Marketing Resources, LLC. All Rights Reserved The trademarks in this document are owned by their respective owners who do not endorse this document. No duplication in whole or in part of this document is allowed without prior written authorization.

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