Social Media & Science
Bridging the Gap
Data Types
Scientific Data

Social Data

BIG Data

PRECISE

GLOBAL

VAST

CONTROLLED

PERSONAL

UNCONTROLLED

REPLICABLE

...
Social Data
Approach

Outcomes

FACEBOOK

AUTHENTIC

MEANINGFUL

TWITTER

CONSISTENT

EFFICIENT

YOUTUBE

CREATIVE

COMMUN...
MStranslate

Inform

Engage

Share

1

2

3
Focuses
CURATE & COMMUNICATE
INFORM & EDUCATE
CONNECT & ENGAGE
SHARE & SUPPORT
Considerations & Approach
Reaffirm & renew
relationships

Driven by interest

Closed communities
Reflection of self

FACEB...
We Are Growing!

Twitter

Established - October 2012
Followers - 1,200
Tweets - 974
Follower : Tweet - 1 : 1.23
Facebook

...
We Can Help You
RAISE YOUR PROFILE
EXTEND YOUR REACH
ATTRACT NEW SUPPORT
IMPROVE RESEARCH EFFICIENCY
PROMOTE TRIALS / EVEN...
You Can Help Us
CREATION OF CONTENT
CONNECT US WITH 'FRIENDS'
ACT AS ADVOCATES
SUGGEST FUNDING / SUPPORT SOURCES
The Future
TECHNOLOGY IS NOT THE SOLUTION
SOCIAL DATA IS INVALUABLE
COLLABORATION BEATS ISOLATION
INNOVATION IS ESSENTIAL
Connect

www.twitter.com/MStranslate

www.facebook.com/MStranslate

www.mstranslate.com.au
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Social Media & Science - Bridging the Gap

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MStranslate presented on the role of social media in science communication at the 2013 Melbourne Brain Centre Symposium.

Referencing MStranslate as an example, this presentation focuses on the importance of community engagement in furthering scientific research, outlining the essential "ingredients" of a successful approach to building online communities.

For more information on MStranslate, please use the links outlined on the final slide. You can also email us at any time at: info@mstranslate.com.au

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Social Media & Science - Bridging the Gap

  1. 1. Social Media & Science Bridging the Gap
  2. 2. Data Types Scientific Data Social Data BIG Data PRECISE GLOBAL VAST CONTROLLED PERSONAL UNCONTROLLED REPLICABLE EMOTIVE COMPLEX PEER REVIEWED CONNECTED COSTLY
  3. 3. Social Data Approach Outcomes FACEBOOK AUTHENTIC MEANINGFUL TWITTER CONSISTENT EFFICIENT YOUTUBE CREATIVE COMMUNITY PINTEREST STRATEGIC ADVOCATES Tools LINKEDIN TUMBLR
  4. 4. MStranslate Inform Engage Share 1 2 3
  5. 5. Focuses CURATE & COMMUNICATE INFORM & EDUCATE CONNECT & ENGAGE SHARE & SUPPORT
  6. 6. Considerations & Approach Reaffirm & renew relationships Driven by interest Closed communities Reflection of self FACEBOOK "Detached Connections" vs Flexible content Available anonymity TWITTER Restricted content Visual Content Enhanced engagement Fight for Exposure Limited engagement
  7. 7. We Are Growing! Twitter Established - October 2012 Followers - 1,200 Tweets - 974 Follower : Tweet - 1 : 1.23 Facebook Established - October 2012 Likes - 234 Best Post Reach - 938 people Average Post Reach - 90 people
  8. 8. We Can Help You RAISE YOUR PROFILE EXTEND YOUR REACH ATTRACT NEW SUPPORT IMPROVE RESEARCH EFFICIENCY PROMOTE TRIALS / EVENTS
  9. 9. You Can Help Us CREATION OF CONTENT CONNECT US WITH 'FRIENDS' ACT AS ADVOCATES SUGGEST FUNDING / SUPPORT SOURCES
  10. 10. The Future TECHNOLOGY IS NOT THE SOLUTION SOCIAL DATA IS INVALUABLE COLLABORATION BEATS ISOLATION INNOVATION IS ESSENTIAL
  11. 11. Connect www.twitter.com/MStranslate www.facebook.com/MStranslate www.mstranslate.com.au

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