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What Can Database Marketers
Learn from Content Marketing
World?
Written by: Mark Price,
Managing Partner of M Squared Grou...
About M Squared Group
M Squared Group is a data-driven marketing
consulting firm. We help our clients build
measurable, lo...
What I Learned at Content Marketing
World 2013
Every database marketer is in the content
business, whether they want to be...
The Question is:
What is your content telling your
customers about your business and
how you want to relate to them?
Conta...
Start out with these Assumptions:
Customers don't care about your company; they care
about their problems and how you can ...
The most frequent communication database
marketers send out to their customers is email.
What does your email say about wh...
It is time for database marketers to
become publishers.
Contact Us: 952.746.3230
The end result will be increased short- a...
Contact Us: 952.746.3230
This will help you gain share of mind in order to garner
share of wallet.
Content Marketing shoul...
This also provides “SEO Fuel”
You increase the chance that customers will find
your information when they search online
Co...
As long as consumers have the same
problems, they will keep searching, keep
finding your content,
and then reach out to yo...
the impact of additional transactions
driven by online content should also
be analyzed and included in the
results.
Contac...
Customers are sick of the sale, sale, sale
messages delivered by most companies
Just because they take advantage of
the of...
Marketers need to start testing content + offers over a 3-4
month period.
The net impact could change your marketing,
your...
Contact Us: 952.746.3230
Website: http://www.msquaredgroup.com
Blog: http://blog.msquaredgroup.com/blog
Twitter: MarkPrice...
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What Can Database Marketers Learn from Content Marketing World?

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Database marketers should begin testing content marketing, which can improve retention and loyalty to customers, as well as have SEO benefits.

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Transcript of "What Can Database Marketers Learn from Content Marketing World?"

  1. 1. What Can Database Marketers Learn from Content Marketing World? Written by: Mark Price, Managing Partner of M Squared Group Contact Us: 952.746.3230
  2. 2. About M Squared Group M Squared Group is a data-driven marketing consulting firm. We help our clients build measurable, long-term customer relationships and revenue streams using data-driven insights and targeted customer communications and services. Our approach is fast, practical and financially- driven. Contact Us: 952.746.3230 info@msquaredgroup.com www.msquaredgroup.com
  3. 3. What I Learned at Content Marketing World 2013 Every database marketer is in the content business, whether they want to be or not. Contact Us: 952.746.3230
  4. 4. The Question is: What is your content telling your customers about your business and how you want to relate to them? Contact Us: 952.746.3230
  5. 5. Start out with these Assumptions: Customers don't care about your company; they care about their problems and how you can solve them Customers and prospects conduct 70%+ of their sales process before they contact your company Content transmits valuable insight into your brand, your values and how you treat customers Contact Us: 952.746.3230
  6. 6. The most frequent communication database marketers send out to their customers is email. What does your email say about what you think of your customer? Contact Us: 952.746.3230
  7. 7. It is time for database marketers to become publishers. Contact Us: 952.746.3230 The end result will be increased short- and long-term revenue as well as increased loyalty and brand preference.
  8. 8. Contact Us: 952.746.3230 This will help you gain share of mind in order to garner share of wallet. Content Marketing should be given the same thorough testing analysis as any other marketing campaign.
  9. 9. This also provides “SEO Fuel” You increase the chance that customers will find your information when they search online Contact Us: 952.746.3230
  10. 10. As long as consumers have the same problems, they will keep searching, keep finding your content, and then reach out to your company to help solve their problems Contact Us: 952.746.3230
  11. 11. the impact of additional transactions driven by online content should also be analyzed and included in the results. Contact Us: 952.746.3230 So when the results of a content marketing campaign is analyzed,
  12. 12. Customers are sick of the sale, sale, sale messages delivered by most companies Just because they take advantage of the offer does not mean you have captured their preference or their loyalty Contact Us: 952.746.3230
  13. 13. Marketers need to start testing content + offers over a 3-4 month period. The net impact could change your marketing, your marketing department and your impact on retention and loyalty. Contact Us: 952.746.3230
  14. 14. Contact Us: 952.746.3230 Website: http://www.msquaredgroup.com Blog: http://blog.msquaredgroup.com/blog Twitter: MarkPriceMSG LinkedIn: www.linkedin.com/in/markpricemsg/ ABOUT US To read the full blog post: What can Database Marketers learn from Content Marketing World? click here
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