Real-Time Research: Engaging Candidates & Clients


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The first half of a two-part interactive workshop given at the 2010 TechServe Annual Conference. The goal of this session was to challenge participants to think about their current recruiting process and how they could optimize their efforts by incorporating social media in order to build relationships.

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  • This is a great one-stop shop for you if you really don’t have a ton of time between calls… you just want the highlights and you need them now. Plus, you can look at this jetsons type character when searching which I think is cute.
  • Real-Time Research: Engaging Candidates & Clients

    1. 1. Real-Time Research:Engaging Candidates and Clients<br />Michelle SpellerbergSenior Director, Brand Management and Emerging Media<br />Leah McKelvey<br />Marketing Manager, Staffing & Recruiting Group<br />
    2. 2. So, you want more clients?<br />
    3. 3. Why is this guy so angry?<br />
    4. 4.
    5. 5. Make the conversation about them.<br />5 Tips for B2B Selling <br />1. Listen well. Let your customers talk so you can learn their needs and determine how your products or services can help them. <br />2. Learn as much as you can about your prospects' industry. You may come up with ideas to help them that they haven't thought of before. <br />3. Make yourself a part of their team. Demonstrate that you're there to help them increase their bottom line. <br />4. Emphasize the benefit of your products or services. Show how you can help customers cut costs, increase profits, or beat the competition.<br />5. Follow up. Keep customers coming back by making sure your products or services work well for them. If not, show concern and fix things cheerfully. <br />Source: SCORE “Counselors to America’s Small Business.”<br />
    6. 6. How do you learn more about your clients or prospects… <br />without being a stalker?<br />
    7. 7. Pixar<br />
    8. 8. Pixar Careers Website<br />
    9. 9. Not a bad approach…<br />
    10. 10. GoogleTrends<br />GoogleTrends<br />What? Tracks trends in search related to a specific term<br />Why? Watch for changes that might indicate future need. Trends by region and city could help with recruitment strategy as well.<br />
    11. 11. GoogleReader<br />GoogleReader<br />What? Compiles your main information sources into one place<br />Why? Get an update on a certain area when you need it, in one place.<br />
    12. 12. socialmention<br />What? Real-time social media search and analysis<br />Why? Conversations in real-time give you the opportunity to provide candid and unfiltered data.<br />
    13. 13. Follow the path to more information…<br />
    14. 14. OpenBook<br />What? Tool for searching Facebook updates<br />Why? There are 500 million people on Facebook – they have candid insight that could help you build your impact statement<br />
    15. 15. HootSuite<br /><ul><li>What? Platform to manage your own social media presence – or track topics and trends in real time
    16. 16. Why? A compiled source for information can give you more content for your own efforts or tips for making a more informed call when you need it</li></li></ul><li>BlogPulse<br />What? Scans blogosphere for specific term or phrase<br />Why? Blogs can provide more content around the company or term in question to complement your research.<br />
    17. 17. Following the trail of information…<br />
    18. 18. “IT Staffing” in BlogPulse<br />
    19. 19. Addict-o-matic<br />What? Real-time search of multiple social media sites in one platform<br />Why? Sometimes you only have a short amount of time to do research before the next cold call<br />
    20. 20. More Real-time Social Media Search Tools<br /><br /><br /> - <br /><br /><br /><br /><br /><br /><br /><br /><br />
    21. 21.
    22. 22. Links to Sites Covered Thus Far<br />World of information at your fingertips:<br /> <br /> <br /> <br /><br /><br /><br />
    23. 23. So what, who cares?<br />
    24. 24. STand out in the crowd<br />
    25. 25. Contact Information<br />Michelle Spellerberg<br />Senior Director, Brand Management and Emerging Media<br /><br />773.527.3630<br />Twitter: @mspellerberg<br />LinkedIn:<br />Leah McKelvey<br />Marketing Manager, Staffing & Recruiting Group<br /><br />773.527.2444<br />LinkedIn:<br />