Leveraging Social Media for Recruitment

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  • For Facebook, that is currently 42.3% of the US population.
  • You must put your customers in the center.
  • http://www.facebook.com/MicrosoftCareershttp://jobsblog.com/blog/microsofts-masterbrewer/http://twitter.com/#!/msftcareers
  • Bring your differentiator to life and go beyond the written word.
  • Leveraging Social Media for Recruitment

    1. 1. Leveraging Social Media for Recruitment<br />Presented By: <br />Michelle Spellerberg <br />Sr. Director, Emerging Media Solutions<br />@mspellerberg<br />
    2. 2. U.S. Social Media By The Numbers<br />132.5M<br />Facebook users<br />67%<br />Internet users on social media<br />20.6M<br />Twitter users<br />147.8M<br />People using social media<br />21%<br />Mobile phone users access social media<br />
    3. 3. Job Seeker Social Media Usage<br />30% use social media at least once a day<br />Source: 2010 Personified Social Media Survey of active and passive Job Seekers<br />
    4. 4. The Social Job Seeker<br />55% said interacting with a company via social media gives them a stronger connection to the brand<br />71% expect a company to respond to questions on social media<br />40% are more likely to apply to a job at a company with a social media presence <br />Source: 2010 Personified Social Media Survey<br />
    5. 5. Getting Started<br />
    6. 6. Social Recruitment Strategy<br />What are the top 3 business objectives?<br />How do these tie to recruitment?<br />What resources do we have or need?<br />People, money, time, content, technology, etc.<br />Do we need a policy or guidelines?<br />Do we need to train our recruiters and/or our employees?<br />Do we know where the talent is and what they need?<br />Is leadership on board?<br />Do I know who my brand advocates are?<br />How am I going to measure results?<br />Long-Term Strategy <br />Will not change your business overnight.<br />
    7. 7. What Are People Saying?<br />How Can I Improve?<br />How do I get my community to interact?<br />How Do I Create Action?<br />How do Igrow my community?<br />How Am I Different?<br />Listen & Learn<br />Wh<br />Analyze & Optimize<br />Communicate & Engage<br />Advertise & Promote<br />Innovate & Strategize<br />Design & Develop<br />Social Media Lifecycle<br />
    8. 8.
    9. 9. Be CANDIDATE Centric<br />
    10. 10. <ul><li>Ask what your talent wants
    11. 11. Make it relevant
    12. 12. Personalize communications
    13. 13. Find your brand advocates
    14. 14. Create new content
    15. 15. Make your differentiator obvious
    16. 16. Talk about yourself only
    17. 17. Post only jobs
    18. 18. Be bland
    19. 19. Respond to only questions and negative posts
    20. 20. Be afraid to have some fun</li></ul>Be Candidate Centric<br />DO<br />DON’T<br />
    21. 21. Microsoft<br />
    22. 22. BeEMPOWERING<br />
    23. 23. <ul><li>Ask community members to submit content
    24. 24. Form relationships
    25. 25. Use your biggest brand advocates: your employees
    26. 26. Share responsibilities with other departments
    27. 27. Auto feed your blog to other platforms
    28. 28. Give incomplete answers
    29. 29. Delete posts without having a community promise
    30. 30. Post for the sake of posting – no spam</li></ul>Be Empowering<br />DO<br />DON’T<br />
    31. 31. The Community Promise<br />Community promise has helped community managers and our community<br />Cut down on internal questions<br />Have an emergency preparedness plan / hierarchy of where certain questions go<br />
    32. 32. The Container Store<br />
    33. 33. Be Infinite<br />
    34. 34. <ul><li>Bring them back for more
    35. 35. Be social media agnostic
    36. 36. Give them a reason to share
    37. 37. Allow multiple ways to personalize
    38. 38. Give talent info they can use today
    39. 39. Provide dead ends
    40. 40. Be self centric
    41. 41. Get ahead of the technology curve
    42. 42. Create it and leave it
    43. 43. Create for the short term</li></ul>Be Infinite<br />DO<br />DON’T<br />
    44. 44. More Ideas<br />
    45. 45. INNOVATION PROCESS<br />Be Infinite<br />Be Talent Centric<br />Be Empowering<br />Communication is Changing: Change With It<br />
    46. 46. But Wait, There’s More!<br />Michelle Spellerberg<br />michelle.spellerberg@careerbuilder.com<br />@mspellerberg<br />linkedin.com/in/michellespellerberg<br />CB Social Solutions<br />@cb_social<br />slideshare.net/cbsocial<br />flickr.com/cbsocial<br />thehiringsite.careerbuilder.com<br /> <br /> <br />www.careerbuilder.com/wantme<br />

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