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Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
Iwd talk michael shilling inbound marketing
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Iwd talk michael shilling inbound marketing

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  • 1. Harnessing Inbound Marketing Michael Shilling | Memory Gate@memorygate #IWDLON2013
  • 2. What is Inbound Marketing? @memorygate #IWDLON2013
  • 3. @memorygate #IWDLON2013
  • 4. Its about creating and sharing content with the world@memorygate #IWDLON2013
  • 5. Its about making the world a better place@memorygate #IWDLON2013
  • 6. Its about attracting qualified customers to our businesses@memorygate #IWDLON2013
  • 7. It begins with great content@memorygate #IWDLON2013
  • 8. .....and continues with conversation@memorygate #IWDLON2013
  • 9. Content that caters for multiple levels of understanding@memorygate #IWDLON2013
  • 10. Its evolving and personalised@memorygate #IWDLON2013
  • 11. As we get to know our clients better then our strategies change. You have to allow yourself to be flexible and sometimes patient.@memorygate #IWDLON2013
  • 12. @memorygate #IWDLON2013
  • 13. Important Factors Easy Integration Measurable Analytics Proper Planning@memorygate #IWDLON2013
  • 14. Create Watch Repeat@memorygate #IWDLON2013
  • 15. socialadjective1. pertaining to, devoted to, or characterized by friendlycompanionship or relations: a social club.2. seeking or enjoying the companionship of others;friendly; sociable; gregarious. @memorygate #IWDLON2013
  • 16. Sharing and free stuff@memorygate #IWDLON2013
  • 17. more at memorygate.co.uk@memorygate #IWDLON2013
  • 18. Prize Draw 1-2-1 Sessions Inbound Marketing Audit Developing a Blogging Strategy Developing a Social Media Strategy@memorygate #IWDLON2013
  • 19. Quick Tips Which I’m Tweeting right now@memorygate #IWDLON2013
  • 20. Appear on The Apprentice Oliver Bonas@memorygate #IWDLON2013
  • 21. Find and seduce the sneezers Seth Godin@memorygate #IWDLON2013
  • 22. 80% of everything that is sold is brought by women@memorygate #IWDLON2013
  • 23. To be really popular it helps if youre awesome at what you Michael Shilling @memorygate #IWDLON2013
  • 24. On average people check their email about as frequently as they do Facebook@memorygate #IWDLON2013
  • 25. Inbound Marketing is more than just sending out a monthly newsletter@memorygate #IWDLON2013
  • 26. TwitterKeep your best tweets to 110 - 120 characters@memorygate #IWDLON2013
  • 27. Twitter @@@@memorygate #IWDLON2013
  • 28. Twitter Ask for RTs@memorygate #IWDLON2013
  • 29. Twitter Auto No No@memorygate #IWDLON2013
  • 30. Twitter Clear out the dead wood@memorygate #IWDLON2013
  • 31. Facebooks New News Feed Bigger Images Multiple Feeds Mobile Consistency @memorygate #IWDLON2013
  • 32. The stories around you deserve to be displayed with more than just text Mark Zuckerberg@memorygate #IWDLON2013
  • 33. Facebook What would Jesus do? 16.4m Likes@memorygate #IWDLON2013
  • 34. Facebook@memorygate #IWDLON2013
  • 35. Facebook Wednesday 3pm@memorygate #IWDLON2013
  • 36. Facebook Post every 3 days More of your fans will actually see your content@memorygate #IWDLON2013
  • 37. Pinterest IF YOU SELL ANY SORT OF PHYSICAL PRODUCT ONLINE USE THIS@memorygate #IWDLON2013
  • 38. Your Blog Be consistent@memorygate #IWDLON2013
  • 39. Your Blog Offer Value@memorygate #IWDLON2013
  • 40. Your Blog Use loads of images@memorygate #IWDLON2013
  • 41. Your Blog 500 words is a good start@memorygate #IWDLON2013
  • 42. Your Blog Flattery is fantastic@memorygate #IWDLON2013
  • 43. SEO Could you write 3 Mills & Boon books this year?@memorygate #IWDLON2013
  • 44. SEO This year create 365 new ways for people to find you@memorygate #IWDLON2013
  • 45. SEO Build a portfolio of longtail keywords@memorygate #IWDLON2013
  • 46. SEOReally get into Google+@memorygate #IWDLON2013
  • 47. Google+ cost $585 million and took 500 employees to build@memorygate #IWDLON2013
  • 48. The One Golden Rule Above all else, create good, useful content The rest will follow@memorygate #IWDLON2013
  • 49. Tools I Use WordPress | Joomla HootSuite Evernote MailChimp StudioCloudAwesome Memory Gate Photos iPad | iPhone Train journeysInbound Marketing Audit reports Inbound Marketing Schedule

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