Glamour Magazine Media Kit Analysis

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Class project. Spring 2009.

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Glamour Magazine Media Kit Analysis

  1. 1. Media Kit Analysis<br />Peter Herman, Mariam Shahab, <br />Courtney Burd, Brittany O’Donnell<br />
  2. 2. Glamour Magazine<br />“stylish, award-winning editorial consistently reflects our reader&apos;s interest in the world around her while fueling her aspirational, yet accessible lifestyle.”<br />
  3. 3. Glamour Magazine<br />Founded in 1939<br />First national magazine to feature an African-American on the cover (Aug ’68)<br />
  4. 4. Awards<br />National Magazine Award - General Excellence<br />3 Clarion Awards - Women in Communications<br />3 Front Page Awards - Newswomen’s Club of New York<br />2005/2006 Ad Age’s A-List, Adweek’s Hot List<br />
  5. 5. Editorial Content<br />• Closing deadline is 90 days before printing<br />• Issues On Sale 25 days before that month<br />
  6. 6.
  7. 7. Editorial Sections<br />Glamour Beauty<br />Glamour Fashion<br />Men, Sex & Love<br />Your Health & Beauty<br />Life & Happiness<br />
  8. 8. Circulation<br />
  9. 9.
  10. 10.
  11. 11. Readership<br />Glamour readers spend on average over an hour reading our magazine<br />32.7% of our audience reads 4 out of every 4 issues they receive. Front to back.<br />
  12. 12. Demographics<br />
  13. 13. Effective CPM: $13.88 <br />* <br />* based on 1p 4C ad<br />Rates<br />
  14. 14. Rates<br />
  15. 15. Rates<br />
  16. 16. Rates<br />
  17. 17. Condé Nast Discount<br />
  18. 18. Ad Categories<br />Beauty <br />Jewelry <br />Clothing<br />Opportunities<br />•Technology<br />•Food<br />
  19. 19. Ad Pages<br />March Issue: 139.26 pages<br />
  20. 20. Ad Specs<br />
  21. 21. Innovative Opportunities<br />
  22. 22. Innovative Opportunities<br />
  23. 23. Glamtones<br />Glamour and Pantone partnered with various brands to make products specifically for our magazine.<br />
  24. 24. Competitive Analysis<br />
  25. 25. Glamour Magazine<br />“Glamour is doing it your own way.”<br />- Kara Walker<br />

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