Presented by
June, 2009

ABOUT:
• Founded 4 years ago, from an incoming trend:
– Infrastructure sharing
– Data Centre hosting
– SaaS, pay as you go model
– Catered to the small and medium sized
businesses
• Entered a service provider license
agreement (SPLA) with Microsoft
• Strategy: Microsoft hosted suite of services
• Out of strategy: Windows hosting, web
hosting, or application development

INTRODUCTION
Customers
O O
Substitutes
Suppliers
Competition And
U O Complements
New entrants

WHY PARTNER?
When you select the right partner:
You can do more! Grow your business faster!
For example, what would a hosting company
would do for an application development firm:
– Data centre space
– Services: Monitoring, management, help desk
– Value added: Backup, SLA
– Support ticket queue
You can specialize and focus on your competitive
advantage…

WHAT CUSTOMERS’ VALUE
Solutions, from a trusted source.
Customers are looking for:
• Trusted service providers / partners
• Solid services to help them…
• A solution to implemented fast!
They also want to protect their brand
as you protect yours
And when customers are happy…

A PARTNERSHIP EXAMPLE
CRM hosting: CRM customization:
• Data Centre investment • Understand customer’s
• Server management and business processes,
monitoring policies, strategies.
• Technical Support • Document the process
• Help Desk flows and,
• Service level agreements • Integrate these processes
into CRM

NAVIGATING MICROSOFT
OUR strategy:
To become preferred Microsoft partner
Microsoft
Network!
Profiler
Attend
relevant Engage with
events your MS PMs
OUTCOME:
Referral business from Microsoft

ENVIRONMENT AND STRATEGY
Vancouver
• startup capital of Canada
• An unlimited environment of small and medium
target customers and partners!
Strategy
Since it is impossible to be all things to all
customers…
• Focus on core competencies, and execute!
• Select partners who are also targeting your
selected segments