Embracing Chaos
David Crow
david@davidcrow.ca & david.crow@microsoft.com
http://davidcrow.ca/
+1-416-575-6177
Twitter: @davidcrow
Find me on Facebook, LinkedIn, FriendFeed, etc.

The future exists today. It's just
unevenly distributed

Wayback
Machine

Now

Device proliferation

Experiences should span devices

Federations of loosely coupled co-
operating systems and loosely coupled
compositions

Infrastructure and solutions should
span from server to cloud

“When you combine the
ever-growing power of
devices and the
increasing ubiquity of the
Web, you come up with a
sum that is greater than
its parts”
Ray Ozzie
Photo by Dbegley

Trends

Service Oriented
Architectures

Software as a Service

Web 2.0

Rich Internet Applications
(RIA)

Cloud Computing

A platform for the web and beyond

Microsoft .NET Application Platform
Deliver applications across the UX Continuum
Consistent Tools &
Application Model
Develop Deploy Design
Browser User Experience Continuum Client

Elements of a
Successful Web Platform

It’s all about Communities
Developers and End-Users that are active participants in
various communities; using web products to create and
extend applications, build websites and other solutions,
and donating knowledge back to the ecosystem
#1 An Active Community with Growth Potential

Everyone Likes Re-use:
Developers and end-users want applications, code, and
feature abstractions so that they don’t have to build
everything from scratch – or they can just download
applications/ turn-key solutions for their business.
#2 Many, Many (great) Applications

Marketing & Distribution: Monetization: Developers and Partners
Developers and Partners who want to make money. They want an easy
build and/or customize to use process where they can focus on
applications want a customer building their apps/solutions, and then
distribution pipeline, so they just get a check. They don’t want to deal
don’t have to exert their efforts with the implementation/ collection of
on marketing payment.
#3 A Thriving Marketplace

A range of choices for an end-to-end solution:
Successful Web Platforms provide developers with many
different options for tooling, languages, and growth, but
offered from one location; making it easier to build, sell,
download and deploy their applications, all through one
secure and familiar environment.
#4 A One-Stop Shop with Many Choices

CAN’T WE ALL JUST GET ALONG
Run Web applications in a high-performance and
reliable way alongside ASP.NET with IIS 7.0 FastCGI.

Choice for developers
“.NET supports the
programming language
you prefer.”
Support for powerful, static
languages like Visual Basic,
PHP and C#
Support dynamic languages
such as IronRuby and
IronPython

Open Source .NET & PHP Web Apps
Choice for development, deployment and customers

Visual Studio & .NET
Oslo Modeling
Partners

A platform for the web and beyond

Call to Action
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More Information
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David Crow
david@davidcrow.ca & david.crow@microsoft.com
http://davidcrow.ca/
+1-416-575-6177
Twitter: @davidcrow
Find me on Facebook, LinkedIn, FriendFeed, etc.