Our take on building up your YouTube Search Engine Optimization...

1. YouTube VSEO
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2007 2008 2009 2010
Video Search Engine Optimization
©2010 MedSelfEd, Inc.

2. Elements of YT
Channel Info: Title, Channel Tags
Playlist Info: Title, Description, Tags,
Thumbnail
Video Info: Title, Description, Tags, Category,
location, Thumbnail

3. Channel Info:
Title Channel Tags
“Patient Education” is the key phrase for this VSEO, because the target
audience are patient educators - nurses, liberians, medical assistants, etc.
Note: placement and usage of “Patient Education”

4. Playlist Info:
Thumbnail
Title
Description
Tags
Note: placement and usage of “Patient Education”

5. Video Info:
Title
Description
Tags
Note: placement and usage
of “Patient Education”
Thumbnail

6. Concept time
Description Tags Google Analytics
generic info generic tags optimized words
We grab chunks of text from each bucket

7. Create a Description
one paragraph of unique description
1st sentence 120 characters + (bit.ley url)
several paragraphs of generic sentences
sprinkle key words (best if already part of the
generic sentences)
sprinkle google analytic words & phrases
You can add about 1000+ words in a video description

8. Tags

9. Description

10. Google Analytic apps
Cardiac vs. Heart
Google Analytics
optimized words

11. Heart
Cardiac

12. Heart
Cardiac

15. Google Analytics
Description Tags Google Analytics
generic info generic tags optimized words
Build up this bucket, and often based on time period

16. Presently, for the
Text search: “patient
education” we control
5-8 pages of YouTube
results, including videos
and playlists.

17. Presently, for the
search: “patient
education” in
Channels, our multiple
channels control the
top 5 results and the
remainder of our
channels list all on
the first page.

18. Education
Presently, the
PreOpcom Channel is
the 10th “most viewed”
channel in “all time” -
33,548,011 views

19. Education
Presently, the
PreOpcom Channel is
the 6th “most viewed”
channel in “all time” -
40,000,000+ views