Social Media for Social GoodHeather Mansfield, Blogger at Nonprofit Tech 2.0 Author, Social Media for Social Good
The Story of “Nonprofit Organizations”• The “Nonprofit Organizations” brand was born in July 2006 on Myspace.• Press coverage lead to demand for help with Myspace – which led to the launch of DIOSA Communications.• In the Fall of 2007, “Nonprofit Organizations” expanded to YouTube, Flickr, and Facebook. In 2008, to LinkedIn and Twitter. In 2009, Nonprofit Tech 2.0 was launched.
The Secret to Success?• Trust your instinct and act on your passion.• Hard work and long hours!• A balanced family and social life.• An active commitment to social good.• Good technology and marketing skills.
Top 3 Social Media Best Practices1. Design a square avatar of your logo and use it consistently on all social networks. (View Kiva, Toms, @NonprofitOrgs Favorites)
Top 3 Social Media Best Practices2. Use social media for storytelling and inspiration, not marketing. (View Toms on Facebook, Kiva on Twitter)
Top 3 Social Media Best Practices• Build your video and digital libraries! Social media has changed the way your supporters process information online. Many are struggling with information overload.• Quite often a video or slideshow can better tell your story than text, and if done well, can create an emotional reaction and attachment your nonprofit’s work. (View Microsoft Citizenship on Facebook)
Conclusion• You have to spend money to make money online. Social media is not free and web design needs to make a strong first impression. (View WWF, Furry Feet Rescue)• You get out of social media what you put into it! There’s no such thing as overnight success on the Social Web.• Questions?