Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business
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Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business

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Class presentation for Schulich School of Business, Social Media Marketing on how foursquare is being used, and can be used by businesses and brands.

Class presentation for Schulich School of Business, Social Media Marketing on how foursquare is being used, and can be used by businesses and brands.

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Transcript

  • 1. foursquare
    MKTG 6226 – Sites of the Social
    March 21, 2011
    Meghan Rose, @MeghanARose
  • 2. What is foursquare?
    Mobile social networking ‘game’
    Check-ins, Mayors and Tips
    Syncs to Twitter, Facebook
  • 3. State of the foursquare Nation
    In 5 years time, mobile web will outgrow desktop
    Foursquare Valued at $250 Million
    6 Million users globally, with 15k new foursquare users every day
  • 4. Brands using foursquare
    SPECIALS NEARBY
    The Mayor receives 15% off all photobook orders. Cannot be used in combination with any other offer. Associates: use Sku 181 to apply 15% discount to photobook orders for the mayor.
  • 5. Opportunities for SMM
  • 6. Case Study – McDonald’s
    Foursquare Day: April 16, 2010
    Budget: $1000
    Offer: 100 randomly awarded $5/$10 giftcards for check-ins
  • 7. Case Study – McDonald’s (cont’d)
    RESULTS:
    33% more foot traffic in one day (measured in check-ins)
    600,000 followers/fans on social media sites
    Media attention and more than 50+ articles in traditional media
    Sales…?
  • 8. Before You Check-In…
    In Social Media…
    Value ≥ Cost
  • 9. Questions?