#scalingsocialWhy Social – Bottom Line1.
Effective collaboration Effectiveness2. Knowledge worker productivity Productivity3. Shared knowledge Governance4. Informed decisions Risk5. Contextual workflow for business process Workflow6. Internal communications Compliance
#scalingsocialWhy Social – Top Line1.
New markets Growth2. Competitive and marketplace intelligence Competition3. Increased revenue per transaction LTV4. Advance demand for new products and services Demand5. Referral and influencer marketing Expansion6. Rapid time-to-revenue Revenue
#scalingsocialFive Steps to Social Success1.
Determine leadership and organize your teams2. Audit and validate use cases you will support3. Satisfy business needs through provision of tools4. Tap in to social ecosystem inside and out5. Enable systematic rollout and success through: • Education and training • Thorough testing • Measurement and Insight
#scalingsocial Why do people follow
brands? Reasons US Social Network Users* “Like”/Follow Brands on Social Networks, by Product Category – April 2011 % of respondents*access at least one social network regularlySource: ROI Research Inc., “S-Net: A Study in Social Media Usage & Behavior” Aug 2011
#scalingsocialMarketing is SocialSocial Media Marketing
Objectives According to Marketersand Agencies in North America, May 2011% of respondentsNote: amount respondents currently conducting social advertising Source: Pivot Conference, “Te Rise of the Social Advertiser” Aug 1, 2011
#scalingsocialSales is Social• Connect CRM
to social tools• Collaborate across large account teams• Research and understand customer needs “Conversations among the• Understand members of your marketplace competitive threats happen whether you like it• Work directly with or not.” – Seth Godin customer teams
#scalingsocialHow to ScaleTop 3 factors
leading to the adoption of social software1. Clear vision of how social media supports business strategy2. Senior management support3. Good fit with organization’s culture