Trends Fueling Mobiles Growth

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Market data and trends which show mobile\'s growth and some of the influences driving smartphone penetration, app downloads and mobile data traffic.

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  • Mobile strategies are largely driven by urgency to “get there”-Executive pressure top down to get their app-Developers building product without market direction or marketing still dabblingResult is lack of relevant, interesting experience with short lifespanMany downloaded apps are never activated or only used onceUtility of app or site is key to retention
  • Consumers are there are you?Consumer Adoption of Mobile Accelerating
  • Trends Fueling Mobiles Growth

    1. 1. What’s Fueling Mobile’s Explosive Growth?<br />
    2. 2. Mobile has reached it’s tipping point<br />
    3. 3. 3<br />Morgan Stanley – mobile rules <br />
    4. 4. Mobile web penetration escalates<br />
    5. 5. Mobile - set to exceed PC shipments in 2011<br />
    6. 6. Projected smartphone penetration - USA<br />
    7. 7. Recent acquirers accelerating this growth<br />
    8. 8. Mobile web vs. apps – usage & consumption <br />
    9. 9.
    10. 10. A global battle for smartphone dominance<br />
    11. 11. Smartphone penetration - USA<br />
    12. 12. Droid continues swallowing market share<br />
    13. 13. Millennial ad network – Jan 2011<br />
    14. 14. Was last year 2010 or 1999?<br />Mandate<br />n<br />“I don’t know what a website is, but I know I need to have one.” <br />APP<br />Experimentation<br />
    15. 15. 38% are dissatisfied with branded apps …<br />Source: EffectiveUI 2010<br />
    16. 16. eBay mobile users to spend $1.5 billion in 2010 compared to $600 MM in 2009 (TechCrunch)<br />2.5x<br />91%<br />In USA, 9 of 10 US citizens owns a mobiledevice and 66% are regular users of SMS. <br />In 2010, one in three Americans used a mobiledevice to access the Internet every month. <br />About 16.2 billion mobile apps will be downloaded in 2013compared to 3.5 billion in 2009 (FutureSource)<br />32%<br />4.6x<br />Consumers are there ----- are you?<br />
    17. 17. Key Tools in the Mobile Marketer’s Quiver<br />
    18. 18. Top trends in mobile – 4G & video <br />Cisco CTO @ CTIA: 66% of all mobile internet traffic will be video by 2013 <br />
    19. 19. Samsung, Dell, Kyocera, HTC join Android stampede<br />Top trends in mobile - Droid<br />
    20. 20. Top trends in mobile - Tablets<br />Google’s Android response launched by Samsung, Dell, MOTO<br /><ul><li>iPad sales cross million mark twice as fast as original iPhone.
    21. 21. iPad adoption outstripping iPod and iPhone combined (Kliener Perkins)</li></li></ul><li>Top trends in mobile – QR codes<br />
    22. 22. Mobile – program benchmarks <br />
    23. 23. Case study – My Starbucks<br /><ul><li>Mobile loyalty program designed to work with Starbucks CRM card
    24. 24. Integrated 2D barcode capability allows iPhone to become Starbucks card and consumers can check balance and reload card from app
    25. 25. App allows registration and has store locator, My Favs and puts nutritional info at customers fingertips.
    26. 26. Launched in SEPT in 16 test markets. In certain stores consumers can pay with device.</li></li></ul><li>Mobile benchmarks - QR Codes<br />
    27. 27. Michael RicciVice President – MobileMike.Ricci@webtrends.com@MobileNTRactv<br />

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