"Pics or It Didn't Happen": A Social Proof Thinkpiece by MRM Manila

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How visual culture and the quest for social proof impacts brand communication

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  • PICS OR IT DIDN’T HAPPEN: Social Proof in the Digital Space
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  • "Pics or It Didn't Happen": A Social Proof Thinkpiece by MRM Manila

    1. 1. A Thought Leadership Piece by MRM PlanningJanuary 2013
    2. 2. Capturing family memories;Learning about places and people
    3. 3. Everyminute, someoneis uploading a newphoto or a newalbum.
    4. 4. Everyminute, someoneis uploading a newphoto or a newalbum.Photos of anythingandeverything, everywhere!
    5. 5. From a way to revisittreasured memories…
    6. 6. To becoming thecurrency of social media and the interactions within it.
    7. 7. To becoming the currency of social media and the interactions within it.Sharing Tagged photos Wall posts
    8. 8. Engagement for both individuals and brands takes place mainly on the wall and the photos and content within it.
    9. 9. Because asmartphone’s camera allows instant capturing and sharing, many people consider it as an integral part of their mobile.
    10. 10. In the Philippines, photos are one of the top Facebook content. Source: Facebook data, August 2012 CONFIDENTIAL: FOR INTERNAL USE ONLY
    11. 11. The Age of a Visual Culture Rise of image- People using Increased fan Photos as top based Social mobile to take & engagement with Facebook contentNetworking Sites upload photos photo posts in the PH
    12. 12. The validation of an experience by posting about it.
    13. 13. Digital does not only give people more opportunities to share themselves with the world—it also allows acknowledgement of user content.
    14. 14. The projection of what What actually vs. I want to document happened
    15. 15. Grab attention and stand Communicate the richer out from newsfeed details, like a mood or a clutter. claim to quality
    16. 16. Images have become so central to people’s lives that for them,their real-world experiences aren’t validated unlessthey become documented and uploaded for proof.
    17. 17. Images have become so central to people’s lives that for them,their real-world experiences aren’t validated unlessthey become documented and uploaded for proof.
    18. 18. Every photo reinforces the Photos are always consistent To an extent, photos light, uplifting break with brand image uploaded are art-directed
    19. 19. What do we want to reinforce?Presence? Positioning? Personality?What type of images will clearly communicate this?What images will fans want to interact with and share?
    20. 20. Copyright © 2012 McCann Worldgroup Philippines Inc. All Rights Reserved.Reproduction, republication or redistribution of this material by any means, in whole or in part, is prohibited without written permission from McCann Worldgroup Philippines Inc. The information shown is believedto be true and correct however, it is not warranted or certified for accuracy. McCann Worldgroup Philippines Inc. shall not be liable for errors, omissions, or inconsistencies. Please contact McCann WorldgroupPhilippines Inc. to note any changes, errors, or omissions.

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