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					<span style="font-size:14px;">Eyetracking (MRM Experience)</span><br/>
					From: <a href="http://www.slideshare.net/MRM_Experience/">MRM_Experience</a>, 2 months ago<br /><br />
					<div style="width:425px;text-align:left" id="__ss_397554"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/MRM_Experience/eyetracking-mrm-experience?src=embed" title="Eyetracking (MRM Experience)">Eyetracking (MRM Experience)</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=eyetracking-1210410802489424-9"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=eyetracking-1210410802489424-9" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">view <a href="http://www.slideshare.net/MRM_Experience/eyetracking-mrm-experience?src=embed" title="View Eyetracking (MRM Experience) on SlideShare">presentation</a> (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/kasperski">kasperski</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/marek">marek</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/eyetracking">eyetracking</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/experience">experience</a>)</div></div><br /><br />
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					<a href="http://www.slideshare.net/MRM_Experience/eyetracking-mrm-experience">SlideShare Link</a>
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Eyetracking (MRM Experience)

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Slideshow transcript

Slide 1: { Eyetracking } Marek Kasperski MRM Experience

Slide 2: Wizualizacja danych: • Heatmapa (rysunek z lewej) – pokazuje najbardziej widoczne miejsca • Ścieżka fiksacji (rysunek z prawej) – pokazuje jak porusza się wzrok • Video – rejestrowany jest film, dzięki czemu i widzimy ścieżkę fiksacji oraz kursor myszy, kiedy użytkownik normalnie korzysta ze strony WWW (use case).

Slide 3: Możemy badać zarówno strony internetowe oraz oprogramowanie desktop...

Slide 4: ...jak i zdjęcia, reklamy, bilbordy, a nawet opakowania i reklamy TV.

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