Who's Afraid of Barbra Streisand..?

So who’s afraid of Barbra Streisand?

In 2003 Streisand attempted to sue photographer Kenneth Alderman and pictopia.com for $50 million

In 2003 Streisand attempted to sue photographer Kenneth Alderman and pictopia.com for $50 million
Streisand claimed the publication of this picture – as part of a 12,000 image archive hosted by the California Coastal Records Project – risked her personal privacy and security

The Project countersued and Streisand lost

The Project countersued and Streisand lost
But by pursuing legal action, Streisand attracted public interest and attention. 420,000 users visited the Project’s image of her Malibu home during the month following the filing of the lawsuit

And that’s ‘The Streisand Effect’

A phrase coined by Techdirt founder Mike Masnick

A phrase coined by Techdirt founder Mike Masnick
A social media phenomenon where attempts to restrict accessibility of information or content sparks an – often exponential – increase in public attention

‘The mob doesn’t think’
Spencer Tracy in Fury

But – more often than not – there
is remarkable power in the collective wisdom of crowds
‘The mob doesn’t think’
Spencer Tracy in Fury

#trafigura

#trafigura
On 13 October 2009 a Swiss-based
multinational trading in base-metals and energy sought to prevent the reporting – by The Guardian newspaper – of a Parliamentary Question...

The peaks in the graphs show the instances of web searches and mentions of the phrase ‘Trafigura’. It clearly shows the huge lift in volumes as news spread of the attempt to suppress the story.

Trafigura will become a milestone event in the potency of social media to harness popular opposition to the intervention of private individuals or institutions in matters of public interest

‘The more you tighten your grip. The more star systems will slip through your fingers’
Carrie Fisher in Star Wars

It’s not your brand anymore
Your brand exists in the public sphere, so failure to play an active and useful role in wider society is anti-social

Shut up and share
Well do you enjoy the company of people who only talk about themselves?

Shut up and share
Well do you enjoy the company of people who only talk about themselves?
The medium is the message
Reputation rests on how your brand engages in conversation and not what it has to say

With all that in mind, how does this statement stack up?

The general public needs to learn to ‘tolerate inequality as a way to achieve greater prosperity for all’?
Lord Griffiths, Vice Chairman Goldman Sachs International
21 October 2009
With all that in mind, how does this statement stack up?

www.twitter.com/ianthomas_mrm
Slideshare: http://bit.ly/2Vfk52

Sources / Acknowledgements
Image of Barbra Streisand: Photos by Mavis photostream hosted at Flickr (http://bit.ly/3Uq11C)
2-3 Image of Streisand home: Kenneth Alderman; pictopia.com; Californian Coastal Records Project http://www.californiacoastline.org
Content based on Wikipedia summary of ‘The Streisand Effect’ (http://bit.ly/1eoTFZ)
Image of Spencer Tracey – ‘Life’ image hosted at Google (http://bit.ly/489wit)
14 Trafigura trending data: Google Trends(Top); Trendistic.com (Bottom)
Image of Carrie Fisher – Jimivr’s photostream hosted at Flickr (http://bit.ly/4lD4oF)
Image of crowd: James Cridland’s photostream hosted at Flickr (http://bit.ly/14ewZW)
The phrase ‘the medium is the message’ was first articulated by Marshall McLuhan in his book ‘Understanding media : the extensions of man’ (London: Routledge, 1964) (Current imprint: http://bit.ly/3afEIk
21 Paraphrased from news report at guardian.co.uk (http://bit.ly/1O5PYC)

http://www.mrm-london.com	48
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http://www.newtradition.co.uk	8
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Who's Afraid of Barbra Streisand..?

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Who’s Afraid of Barbra Streisand..? Presentation Transcript