SITE AUDITS IN TEN MINUTES    Jon Quinton, Senior SEO Consultant, SEOgadget
AKA – DISCOVERING WHAT YOU’RE        DEALING WITH…
WEAPONS PLUGINS OF CHOICE
• Ayima Redirect Path – checks and displays http headers and  redirect chainshttp://www.ayima.com/seo-knowledge/redirect-c...
REACHING 1ST BASE -BUILTWITH.COM
-Server Information?-Analytics?-Language?
Lowercase – (200)                                             Uppercase – (200)                    Remove www – (nothing)
STEP TWO – CHECKING INSTRUCTIONS                      -ROBOTS.TXT                   -XML SITEMAPS
-Import sitemap intoExcel-Get a quick URL count-Check for 404s,redirects etc
Are there any obvious errorswith robots directives?
http://www.guildford.gov.uk/events?aday=5&amonth=1&ayear=2013#calendarCheck how URL parametersare being handled. Are theyb...
STEP 3 – TURN OFF STYLING-CSS-JAVASCRIPT-CACHE
Check the following:-Links-Content-Positioning
STEP 4 – INDEXATION-ADVANCED OPERATORS
Indexed pages vs. pages included in     sitemap
Are URL parameters  being indexed?
Duplicate Content – External Domains
Checking for   keywordcannibalisation
THANK YOU                             Jon Quinton, SEOgadgetBlog: seogadget.co.ukEmail: jon@seogadget.co.uk
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Site Audits in 10 Minutes

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My presentation on conducting site audits in 10 minutes from SearchLondon

Site Audits in 10 Minutes

  1. 1. SITE AUDITS IN TEN MINUTES Jon Quinton, Senior SEO Consultant, SEOgadget
  2. 2. AKA – DISCOVERING WHAT YOU’RE DEALING WITH…
  3. 3. WEAPONS PLUGINS OF CHOICE
  4. 4. • Ayima Redirect Path – checks and displays http headers and redirect chainshttp://www.ayima.com/seo-knowledge/redirect-checker.html• Web Developer Toolbar – a MUST have!https://addons.mozilla.org/en-US/firefox/addon/web-developer/• MozBar – does allsorts; useful links to tools such as WHOIShttp://www.seomoz.org/seo-toolbar• LinkChecker – scans for broken links• https://addons.mozilla.org/en-us/firefox/addon/linkchecker/
  5. 5. REACHING 1ST BASE -BUILTWITH.COM
  6. 6. -Server Information?-Analytics?-Language?
  7. 7. Lowercase – (200) Uppercase – (200) Remove www – (nothing)
  8. 8. STEP TWO – CHECKING INSTRUCTIONS -ROBOTS.TXT -XML SITEMAPS
  9. 9. -Import sitemap intoExcel-Get a quick URL count-Check for 404s,redirects etc
  10. 10. Are there any obvious errorswith robots directives?
  11. 11. http://www.guildford.gov.uk/events?aday=5&amonth=1&ayear=2013#calendarCheck how URL parametersare being handled. Are theybeing indexed?
  12. 12. STEP 3 – TURN OFF STYLING-CSS-JAVASCRIPT-CACHE
  13. 13. Check the following:-Links-Content-Positioning
  14. 14. STEP 4 – INDEXATION-ADVANCED OPERATORS
  15. 15. Indexed pages vs. pages included in sitemap
  16. 16. Are URL parameters being indexed?
  17. 17. Duplicate Content – External Domains
  18. 18. Checking for keywordcannibalisation
  19. 19. THANK YOU Jon Quinton, SEOgadgetBlog: seogadget.co.ukEmail: jon@seogadget.co.uk
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