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Site Audits in 10 Minutes
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Site Audits in 10 Minutes

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My presentation on conducting site audits in 10 minutes from SearchLondon

My presentation on conducting site audits in 10 minutes from SearchLondon

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Transcript

  • 1. SITE AUDITS IN TEN MINUTES Jon Quinton, Senior SEO Consultant, SEOgadget
  • 2. AKA – DISCOVERING WHAT YOU’RE DEALING WITH…
  • 3. WEAPONS PLUGINS OF CHOICE
  • 4. • Ayima Redirect Path – checks and displays http headers and redirect chainshttp://www.ayima.com/seo-knowledge/redirect-checker.html• Web Developer Toolbar – a MUST have!https://addons.mozilla.org/en-US/firefox/addon/web-developer/• MozBar – does allsorts; useful links to tools such as WHOIShttp://www.seomoz.org/seo-toolbar• LinkChecker – scans for broken links• https://addons.mozilla.org/en-us/firefox/addon/linkchecker/
  • 5. REACHING 1ST BASE -BUILTWITH.COM
  • 6. -Server Information?-Analytics?-Language?
  • 7. Lowercase – (200) Uppercase – (200) Remove www – (nothing)
  • 8. STEP TWO – CHECKING INSTRUCTIONS -ROBOTS.TXT -XML SITEMAPS
  • 9. -Import sitemap intoExcel-Get a quick URL count-Check for 404s,redirects etc
  • 10. Are there any obvious errorswith robots directives?
  • 11. http://www.guildford.gov.uk/events?aday=5&amonth=1&ayear=2013#calendarCheck how URL parametersare being handled. Are theybeing indexed?
  • 12. STEP 3 – TURN OFF STYLING-CSS-JAVASCRIPT-CACHE
  • 13. Check the following:-Links-Content-Positioning
  • 14. STEP 4 – INDEXATION-ADVANCED OPERATORS
  • 15. Indexed pages vs. pages included in sitemap
  • 16. Are URL parameters being indexed?
  • 17. Duplicate Content – External Domains
  • 18. Checking for keywordcannibalisation
  • 19. THANK YOU Jon Quinton, SEOgadgetBlog: seogadget.co.ukEmail: jon@seogadget.co.uk