Link Building Lessons from Swiss Toni - Think Visibility 2012

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My presentation from Think Visibility, March 2012. 'Link Building Lessons From Swiss Toni' covers ideas and techniques enabling you to scale your link building the right way.

https://seogadget.co.uk/link-building-lessons-from-swiss-toni-think-visibility/

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Link Building Lessons from Swiss Toni - Think Visibility 2012

  1. 1. LINK BUILDING LESSONS FROM SWISS TONI Jon Quinton SEOgadget.co.uk
  2. 2. FORUM FRIDAY LINK BUILDING 20/01/2012 Hosted by Oli
  3. 3. ............................................................................................................................................................................................... ‚MY INTEREST IN LIFE COMES FROM SETTING MYSELF HUGE, APPARENTLY UNACHIEVABLE CHALLENGES‛ Read: ‘Losing My Virginity’ and ‘Screw It, Let’s Do It’
  4. 4. ............................................................................................................................................................................................... RESEARCHING LINK OPPORTUNITIES Find Combine Filter Competitor Analysis Domain Metrics Excel Scraping Links BuzzStream My Blog Guest Social Metrics
  5. 5. ............................................................................................................................................................................................... MY BLOG GUEST – GREAT FOR SPEED AND HIGH RESPONSE RATE When looking for opportunities, diversifying your sources is key
  6. 6. ............................................................................................................................................................................................... FIND LISTS http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848 Google ‘list of keyword blogs’ etc – then get scraping!
  7. 7. ............................................................................................................................................................................................... SCRAPING BLOG LIST – GOOGLE DOCS http://www.distilled.net/blog/seo/how-to-build-agile-seo-tools-using-google-docs/ https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdFdhWEc0ZjN1a3F2dWI2anc0TW1STHc *Requires some playing around using view source and inspect element
  8. 8. ............................................................................................................................................................................................... SIMILAR SITE’S Use ‘Similar Sites’ to find other related blogs/websites
  9. 9. ............................................................................................................................................................................................... SCRAPE RESULTS - SCRAPEBOX Start with a large site Keep looking until you reach the smaller guys [related:www.vogue.co.uk –www.vogue.co.uk]
  10. 10. ............................................................................................................................................................................................... SCRAPING SERPS USING GOOGLE DOCS *TAKE CARE* Enter Keyword https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdFQzMUkxdEN0T0I2UDJ6Y0FWZ2sxTmc / http://www.seerinteractive.com/blog/google-scraper-in-google-docs-update - New JSON code XPATH no longer works when scraping SERPS. Limited functionality but still does the trick 
  11. 11. ............................................................................................................................................................................................... LOOKING THROUGH COMPETITOR BACKLINKS USING AHREFS Search by Date http://ahrefs.com Also look for recent lost links – pounce before they know what’s happened!
  12. 12. ............................................................................................................................................................................................... USING FOLLOWER WONK TO FIND POPULAR BLOGGERS http://followerwonk.com A search for ‘fashion blogger’ returned 7,768 results
  13. 13. ............................................................................................................................................................................................... …AND SCRAPE USING GOOGLE DOCS: https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdDMzdjZQSUlJSEV6VEQ4OVVDVkRhelE
  14. 14. ............................................................................................................................................................................................... BUZZSTREAM – BUILDING LISTS BOOKMARK, TAG, SORT OPPORTUNITIES http://www.buzzstream.com/ BuzzStream; download the ‘buzzmaker’ to add sites on the go!
  15. 15. ............................................................................................................................................................................................... USEFUL PLUGINS Multi Links Similar Web https://addons.mozilla.org/en-US/firefox/addon/multi-links/ https://addons.mozilla.org/en-US/firefox/addon/similarweb-sites-recommendatio/
  16. 16. ............................................................................................................................................................................................... CREATE YOUR MAIN LIST
  17. 17. MAKING SENSE OF IT ALL...
  18. 18. ............................................................................................................................................................................................... FILTERING DIRECT FROM ONE SINGLE TOOL IS EASY... Filter by page authority/domain authority for best opportunities...
  19. 19. ....But What About MultipleSources?
  20. 20. ............................................................................................................................................................................................... SEPARATE URLS TO GET DOMAIN METRICS IN ADDITION TO PAGE METRICS =MID([@URL],8,FIND("/",[@URL],8)-8) – extracts domain before 1st“/”
  21. 21. ............................................................................................................................................................................................... USE SEO TOOLS FOR EXCEL TO PULL THROUGH PAGE RANK + SOCIAL METRICS http://nielsbosma.se/projects/seotools/ Metrics available with SEO tools for Excel include page rank, and social counts.
  22. 22. ............................................................................................................................................................................................... USE SEOMOZ API TO CHECK FOR REFERRING DOMAINS AND OTHER METRICS http://www.majesticseo.com/reports/bulk-backlink-checker Easily pull through PR, Social, Domain Authority, Inbound Links
  23. 23. ............................................................................................................................................................................................... USING THE SEOMOZ API API Call: http://lsapi.seomoz.com/linkscape/url-metrics/www.thejewelleryboutique.com?Cols=8192 Linkscape API URL to check EXT Links Member ID Secret Key https://seogadget.co.uk/links-data-excel-seomoz-api/ {"ueid":2181} http://www.seomoz.org/api http://apiwiki.seomoz.org/w/page/13991145/Request-Response%20Format
  24. 24. ............................................................................................................................................................................................... BUT WHAT ABOUT GETTING THIS INTO EXCEL?? =BuildHttpDownloaderConfig( FALSE,15000,,,,,[member ID], [Secret Key] ) http://lsapi.seomoz.com/linkscape/url-metrics/www.thejewelleryboutique.com?Cols=8192 =DownloadString( [API Call],[BuildHTTPDownloaderConfig]) {"ueid":2181} SEO Tools for Excel makes life 10 x easier – get it now!
  25. 25. ............................................................................................................................................................................................... THE FINAL RESULT =RegexpFind(A3,"d+") *Returns numbers only* Use [=CONCATENATE] to build API calls in your table
  26. 26. SUITS YOU SIR...
  27. 27. ............................................................................................................................................................................................... ‚"IN BUSINESS THATS ONE OF THE MOST IMPORTANT SKILLS; INFLUENCING PEOPLE‛ Watch: The Apprentice
  28. 28. ............................................................................................................................................................................................... BEST TOOL TO USE? GUT FEELING BUT... Think more about what they get out of it, rather than just considering your link
  29. 29. ............................................................................................................................................................................................... LOOK FOR ‘HOT TOPICS’ AND STYLE OF POSTS ‘HOT’ TOPICS? HOW TO GUIDES? NEWS? REVIEWS? Start to find what works well for them...
  30. 30. ............................................................................................................................................................................................... IMPORT SITEMAP INTO EXCEL If someone’s had a ‘hit’ you know they’re going to want more...
  31. 31. ............................................................................................................................................................................................... USE SEO TOOLS FOR EXCEL TO FIND A ‘HIT’ ‘Showbiz news’
  32. 32. ............................................................................................................................................................................................... ALWAYS PERSONALISE... Hi Viv, I saw your blog in Saturday’s edition of the Guardian, congratulations on the coverage! I really like the look and feel of your blog, and wandered if you’d be interested in what we’re doing at www.thejewelleryboutique.com? I was thinking it would be great if we could do something together, perhaps organise a giveaway for your readers, or something else...we’d love to get involved with your blog. Let me know what you think! All the best, Jon Quinton jon@thejewelleryboutique.com Speak their language...
  33. 33. ............................................................................................................................................................................................... FORGET ABOUT SEO AND LINKS Rob Harris (Jamiroquai) master class [http://www.guitarworld.com/new-guitar-tutorial-website-launches]
  34. 34. DELIVERY....
  35. 35. ............................................................................................................................................................................................... ‚ SUCCESSFUL BUSINESS IS NOT ABOUT GOOD TRANSACTIONS, ITS ABOUT GOOD RELATIONSHIPS.‛ Read: ‘The Real Deal: My Story from Brick Lane to Dragon’s Den
  36. 36. ............................................................................................................................................................................................... OUTSOURCE WITH CARE YOUR REPUTATION AND FUTURE LINKS ARE AT STAKE Quality = higher success rate and future links
  37. 37. ............................................................................................................................................................................................... THIS IS WHAT YOU WANT: Hi Jon, Coincidentally I’ve just published your content with link on our main site (better SEO link for yourself). The content was very relevant and included events, times, and solid info that we thought warranted a place on the main corporate site, here’s the link to our city breaks homepage: http://www.travelsupermarket.com/c/holidays/city-breaks/ Thanks Dave
  38. 38. ............................................................................................................................................................................................... KEY TAKEAWAYS • Scale Research • Personalise Pitch • Quality Deliver
  39. 39. ............................................................................................................................................................................................... THANK YOU! JON QUINTON SEOgadget.co.uk jon@seogadget.co.uk @jonquinton1

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