@jonquinton1PROPORTION OF MATCHES VS. MISSED OPPORTUNITIES Keyword Matches vs. Non-Matches 23% This is interesting, but it’s not telling us much and isn’t immediately actionable. 77%
@jonquinton1 TOP TEN BOUNCED TERMS – NON MATCH Top ‘Non-Matched’ Keywords Ordered By Exit Rate 10.90.80.70.220.127.116.11.20.1 0 gifts for valentine gifts unusual gift girls stocking funny gifts laser star laser cosmos star projector wine rack wedding wedding boyfriend for him uk ideas fillers projector projector planner book planning books
@jonquinton11. MEASURE MULTIPLE GOALS FOR YOUR CONTENT Email Sign Ups GA Event Tracking Bookings GA Funnels New Products GA Views / Bookings
@jonquinton12. MONITOR INTERNAL SEARCH Have any crucial needs been missed? Is new content required? Is my navigation as good as possible?
@jonquinton1 3. CUSTOMER SERVICE – MONITOR PHONE HOURS70000 6860000 6650000 6440000 62 Traffic30000 60 Call Hours20000 5810000 56 0 54 Are you monitoring the effect content has on customer enquiries and customer service workload?
@jonquinton1 4. MONITOR USER PERCEPTION / SENTIMENT Customer Service: Monitor Reviews: Monitor Social: Ask Questions:Simple Brand Monitoring: Monitor Support Tickets: It’s SO easy to find out what people are thinking. Often, all you need to do is ask..