MODERN MARKETING
SEO, Blogging, Social Media and Content
2
What is Modern Marketing?
A customer centric marketing strategy that
provides a personalized and unified
experience, thr...
Let’s Get Started With the Customer
4
The Internet Has Changed the Marketing
Rules
 Pushing message to client
 One way message
 Business generated content
...
5
The Customeris in Control Now!
Self-serve, self-educate via
10+ sources of
information
Sources: Google ZMOT, 2011 CEB st...
6
Focus on the Relationship with Your
Customer
 Learn more about your customers.
 Gain insight using social media.
 Spe...
Search Engine Optimization
8
Google is the new yellow pages
 Worldwide, we conduct 131Billion searches per
month on the web.
 61% of global interne...
9
Focus on YourCustomer’s Search
The more keyword-rich content you generate,
the more search engines will find (and love) ...
10
But Don’t Forget the Robots
Companies with more indexed web pages get
o ve r 20 0 % m o re le ads.
 Keyword Research a...
Content and Blogging
12
Content: Attract YourCustomers and the
Robots
Blogs +
Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word...
13
Blogs Feed the Search Engines
 Companies that blog have 434% more
indexed pages.
 Companies that blog have 97% more i...
14
Blogs Leaping in Volume & Value.
 Nearly 40% of US companies use blogs for
marketing purposes.
 Companies that blog h...
Social Media
16
Social Media: Connecting with Customers
 Engaging and attracting new customers
 Public relations (brand recognition, ...
17
Vast Social Media Landscape
18
Start with the Basics
19
What Are The Results?
 Generated Exposure 81%
 Increased my Website Traffic 61%
 Increased Search Engine Rankings 52...
20
3 out of 4 modern marketing channels cost
less than any outbound channel
SOURCE: HUBSPOT STATE OF INBOUND
MARKETING REP...
21
ThankYou ForYourTime!
Marilyn Oliva, President
MPowerMarketing Strategy, LLC
Phone: 954-629-1335
Email: Marilyn@MPowerS...
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Modern Marketing: SEO, Blogging, Social Media and Content

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Important aspects of marketing today.

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  • This presentation is intended as an introduction to the world of Modern Marketing. Modern Marketing is not only vast but has a level of complexity that could take much time to master. Just like with any other function within your business, it is recommended that a professional with knowledge of marketing strategy be consulted to ensure the return on your investment and flawless execution.
  • Pinterest (21%) is now more popular than Twitter (18%) among Internet users. 
    Women are four times more likely to be Pinterest users than men.
    Facebook is ageing. 45% of Internet users aged 65+ use Facebook.
    Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.
    Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
    Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day (compared to 46% of Twitter users)
    Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
    Instagrammers also use Twitter. There is a 50% crossover between the networks.
    Pinterest and LinkedIn are stand-alone networks. There is much less crossover usage with other networks (except Facebook).
    Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000 PA.
  • Modern Marketing: SEO, Blogging, Social Media and Content

    1. 1. MODERN MARKETING SEO, Blogging, Social Media and Content
    2. 2. 2 What is Modern Marketing? A customer centric marketing strategy that provides a personalized and unified experience, through the creation and sharing of content at the right time and through the right channel, resulting in a relationship.
    3. 3. Let’s Get Started With the Customer
    4. 4. 4 The Internet Has Changed the Marketing Rules  Pushing message to client  One way message  Business generated content  Interrupt client-direct immediate action  Hard to measure results  Guarding information  Pulling client to the message  Interactive conversation  User generated content xxx  Engage, build relationship xxx  Real time metrics  Sharing information It Was – Outbound Push It Is – Inbound Pull
    5. 5. 5 The Customeris in Control Now! Self-serve, self-educate via 10+ sources of information Sources: Google ZMOT, 2011 CEB study Complete 60% of purchase decision before contact
    6. 6. 6 Focus on the Relationship with Your Customer  Learn more about your customers.  Gain insight using social media.  Speakyou customer’s language.  Utilize marketing automation.
    7. 7. Search Engine Optimization
    8. 8. 8 Google is the new yellow pages  Worldwide, we conduct 131Billion searches per month on the web.  61% of global internet users research product online.  44% begin the research on search engines.  Google sites led the search market with 65% of SEARCHqueries. Optimizing For Search Engines Is A Necessity!
    9. 9. 9 Focus on YourCustomer’s Search The more keyword-rich content you generate, the more search engines will find (and love) you.  Define youraudience. Fundamental, but many people forget it!  Write good content - Relevant, useful and simple content  Plan a clearstructure. Visitors should ideally find information in 2-3 clicks maximum.  Make it lookgood - It matters! This is your brand.  Update yourcontent regularly. Give them a reason to return
    10. 10. 10 But Don’t Forget the Robots Companies with more indexed web pages get o ve r 20 0 % m o re le ads.  Keyword Research and Use  The title tag, The h1 and h2 headings in the page, Link text, The page URL, Image alt text, Bold and italicized text  Get links fromotherhigh-quality sites  Good content is the best long-term strategy  Structure yoursite forSEO – Good navigation, sitemap, key page links  Analyze yoursite – Track and analyze results
    11. 11. Content and Blogging
    12. 12. 12 Content: Attract YourCustomers and the Robots Blogs + Blogging Comment Marketing News/Media/PR SEO Social Networks Word of Mouth Q+A Sites Forums Video Podcastin g Webinars Research/White Papers Social Bookmarking INBOUND MARKETING! (If the search engines find you , your customers find you) Direct/Referring Links Type-In Traffic Email Document Sharing
    13. 13. 13 Blogs Feed the Search Engines  Companies that blog have 434% more indexed pages.  Companies that blog have 97% more inbound links.  Companies with more indexed web pages get waymoreleads. Blogging: The best single way to establish expertise and a following SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
    14. 14. 14 Blogs Leaping in Volume & Value.  Nearly 40% of US companies use blogs for marketing purposes.  Companies that blog have 55% more website visitors.  B2C companies that blog generate 88% more leads per month than those who do not.  B2B companies that blog generate 67% more leads per month than those who do not. SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
    15. 15. Social Media
    16. 16. 16 Social Media: Connecting with Customers  Engaging and attracting new customers  Public relations (brand recognition, crisis management, engaging with journalists)  Creating customer relationships  Ongoing customer service  Market Research and Listening tool  Integration with offline networking efforts
    17. 17. 17 Vast Social Media Landscape
    18. 18. 18 Start with the Basics
    19. 19. 19 What Are The Results?  Generated Exposure 81%  Increased my Website Traffic 61%  Increased Search Engine Rankings 52%  Generated Qualified Leads 48%  Reduced Marketing Expenses 45%  Helped Me Close New Business 35% So urce : So cialMe dia Industry Re po rt 20 0 9 by Michae lSte lzne r THEROIOFSOCIALMEDIA IS– YOURBUSINESSWILL EXISTIN FIVEYEAR.
    20. 20. 20 3 out of 4 modern marketing channels cost less than any outbound channel SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011 % Below Average Cost Per Lead
    21. 21. 21 ThankYou ForYourTime! Marilyn Oliva, President MPowerMarketing Strategy, LLC Phone: 954-629-1335 Email: Marilyn@MPowerStrategy.com http://www.MPowerStrategy.com LinkedIn.com/in/MarilynOliva

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