Client Coyote Marketing Seminar

MPOA and Coyote Marketing Joint Seminar for the Restaurant Consultant membership of the NEW YORK CERTIFIED PUBLIC ACCOUNTANT SOCIETY

Steven Miller Experience
Corporate Trainer with Time Warner Leisure.
Formal Service Trainer Marriott Corporation.
General Manager of The Depot Hotel, Restaurant and Banquet Facility.
Owner of Serenity Inn.
General Sales Manager Red Diamond Fountain Syrup and CO2.
Founder of Coyote Marketing.

Warren Miller Experience
High-Impact Sales Presentations
P&L Management
Recruiting and Employee Retention
Solution Selling Strategies
Process Improvement Systems
Performance Assessment
Territory Growth/Development
Conflict Resolution
Training and Development
Organizational Leadership
Business Value Mapping
Team Building
Strategic Market Positioning
Competency Models
Metric Dashboard Design

Making Bar/Restaurants successful using today’s marketing innovations
Database collection and utilization
Event driven marketing
Press release preparation and utilization
Mobile marketing
Branding

100% of people consume food and drinks! So, If you open some will come! But, How do we get them to return? How do we get more to come?

Data Capturing:
Name
Date of Birth
Cell Phone number
E-mail address
Miscellaneous info
Techniques :
Guest Comment Cards
Fishbowl Drop
Register And Win Through Web Site
Organization Affiliations
MySpace/CraigsList

Event Driven Marketing
New Menu Release
Wine Tasting / Beer Tasting
Benefits / Not For Profit
Group Gatherings
Personal Events (Birthdays, Anniversary)
Complimentary Happy Hour
Office Party

Media Notification Press Release Design
Cannot appear as Advertising
Compose in Third person Narration
Details and Facts only
News Worthiness
Ample Notification
Distribution 1. E-Mail 2. Fax 3. Postal Mail 4. Community postings 5. Network Organizations

Mobile Marketing
Low Cost vs Direct Mail
Must Have A Call To Action
Must Be Well Timed
236 million US Americans Have A Cell Phone

Modern Marketing Mediums
Mobile Billboards
Sports Marketing
Strategically Placed Monitors
Establishment Sponsorship With Other Community Businesses
Logo Items

Branding

Logo Exposure
Everybody Gets A Business Card
Clothing Apparel
Souvenirs, Magnets, Bumper Stickers
Glassware, Mugs
Community Sponsorships
Web Site
Menus to go and on site
ENDLESS POSSIBILITIES

Branding Mobile marketing Press release preparation and utilization Event driven marketing Database collection and utilization

Client Coyote Marketing Seminar

by MPOA

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