City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
What Is Next? <br />City Manager Introduction<br />
Planning<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
Planning for Monterey Park’s Future<br />“Pride in the Past, Faith in the Future”<br />
2001 General Plan Update: from the past to the future <br /><ul><li>Mixed Use Areas (Smart Growth Opportunities)
Industrial to Employment Technology along Monterey Pass Road/west of Long Beach Freeway
Industrial to Commercial (Market Place site)
Public Facilities to Open Space (South of Market Place)</li></li></ul><li>The General Plan: paved the way for opportunitie...
Identified housing needs
Created a new vision for Downtown
Created Goals and Policies for Implementing Tools</li></li></ul><li>Goals: future guidance<br /><ul><li>Create a downtown ...
Establish the North Atlantic area as a focal point for retail and entertainment
Establish Monterey Pass Road as a prime location for new technology-oriented businesses</li></li></ul><li>Policies: path t...
Revise the Specific Plans or set aside the Plans in favor of new zoning regulations and design guidelines that will facili...
Ensure that zoning regulations applicable to Monterey Pass Road corridor permit the range of uses necessary to achieve lan...
Zoning Ordinance<br /><ul><li>Translates the long term objectives and policies of the General Plan into everyday decisions.
Must be consistent with goals, objectives and policies of the General Plan (Government Code Sec. 65860,a).
Must be amended within a reasonable time so that it is consistent with the amended General Plan (Government Code Sec. 6586...
Promote Pedestrian Circulation: entry design features such as lined trees, lighting and clear visibility<br />
Industrial to Employment Technology:  update zoning classification<br />
Promote Commercial Success: streamline development process, provide flexibility  <br />
Diversity: Update land use classifications to address community growth <br />
Image: development design guidelines that focus on identity/parkway accents<br />
Downtown area: larger sidewalks, decorative crosswalks, reduce traffic volumes<br />
Reason to Repeal Specific Plans <br /><ul><li>North Atlantic, Mid-Atlantic, Garvey/Garfield and South Garfield
Adopted in 1980’s
Inconsistent with 2001 General Plan
Development standards already incorporated into the Zoning Ordinance and Pedestrian Linkages Plan  </li></li></ul><li>Sign...
Create harmony and design compatibility
Establish Master Sign Programs for all new shopping centers
Consistent application for wall and window signs</li></li></ul><li>Window Signs<br />
Sign Graphics<br />
City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
Building & Safety<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
Monterey Park<br />GreenBuilding Program<br />An opportunity and obligation to rethink our community and economic developm...
What is GreenBuildingorSustainableDevelopment?<br /><ul><li>Efficient use of resources
Minimized impact on environment
Healthy indoor air quality</li></ul>Green Building is a way of building that strives for three goals over the life cycle o...
GreenBuilding Criteria<br /><ul><li>Site Selection & Planning
Energy Efficiency & Renewable Energy
Water Efficiency
Material Efficiency & Reuse/Recycle
Indoor Air Quality
Pollution Reduction
Waste Reduction
Innovation in Design & Technology</li></li></ul><li>Green Building RatingSystems <br />Nationwide<br /><ul><li>LEED(Leader...
Green Globes
National Green Building Standard</li></ul>California<br /><ul><li>BIG(Build It Green)
CGB(California Green Builder)</li></li></ul><li>CaliforniaGreenLegislations<br /><ul><li>AB 32(2006)—set a carbon reductio...
AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification
AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning</li><...
CaliforniaGreenLegislations<br /><ul><li>AB 32(2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification
Upcoming SlideShare
Loading in …5
×

Monterey Park Economic Strategic Planning Workshop 9 May 2009

504
-1

Published on

City of Monterey Park Joint Economic Strategy Presentation. The City Council/Redevelopment Agency Board, Planning Commission and Economic Development Advisory Board received a presentation on the initiation of an Economic Strategy by the Economic Development Department, Development Services and consultants.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
504
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Minimal window signage.Posters-advertisementWindow Graphics-permanent*****encouraged
  • Demonstrate how to calculate sign areaSpecify different types of signage
  • Monterey Park Economic Strategic Planning Workshop 9 May 2009

    1. 1. City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
    2. 2. What Is Next? <br />City Manager Introduction<br />
    3. 3. Planning<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
    4. 4. Planning for Monterey Park’s Future<br />“Pride in the Past, Faith in the Future”<br />
    5. 5. 2001 General Plan Update: from the past to the future <br /><ul><li>Mixed Use Areas (Smart Growth Opportunities)
    6. 6. Industrial to Employment Technology along Monterey Pass Road/west of Long Beach Freeway
    7. 7. Industrial to Commercial (Market Place site)
    8. 8. Public Facilities to Open Space (South of Market Place)</li></li></ul><li>The General Plan: paved the way for opportunities<br /><ul><li>Opened the doors to opportunities for business growth and new jobs
    9. 9. Identified housing needs
    10. 10. Created a new vision for Downtown
    11. 11. Created Goals and Policies for Implementing Tools</li></li></ul><li>Goals: future guidance<br /><ul><li>Create a downtown that serves as a community focus, provides opportunities for economic development and accommodate commercial/ residential uses.
    12. 12. Establish the North Atlantic area as a focal point for retail and entertainment
    13. 13. Establish Monterey Pass Road as a prime location for new technology-oriented businesses</li></li></ul><li>Policies: path to progress<br /><ul><li>Provide zoning incentives that encourages cohesive mixed-use development
    14. 14. Revise the Specific Plans or set aside the Plans in favor of new zoning regulations and design guidelines that will facilitate redevelopment efforts
    15. 15. Ensure that zoning regulations applicable to Monterey Pass Road corridor permit the range of uses necessary to achieve land use goals and prohibit uses that conflict with the goals.</li></li></ul><li>City of Monterey Park Zoning Ordinance Update<br />A more simplistic, user friendly and refined document <br />
    16. 16. Zoning Ordinance<br /><ul><li>Translates the long term objectives and policies of the General Plan into everyday decisions.
    17. 17. Must be consistent with goals, objectives and policies of the General Plan (Government Code Sec. 65860,a).
    18. 18. Must be amended within a reasonable time so that it is consistent with the amended General Plan (Government Code Sec. 65860,c).</li></li></ul><li>Reinvigorate Downtown: Strengthen the Pedestrian Linkages Plan <br />
    19. 19. Promote Pedestrian Circulation: entry design features such as lined trees, lighting and clear visibility<br />
    20. 20. Industrial to Employment Technology: update zoning classification<br />
    21. 21.
    22. 22. Promote Commercial Success: streamline development process, provide flexibility <br />
    23. 23. Diversity: Update land use classifications to address community growth <br />
    24. 24. Image: development design guidelines that focus on identity/parkway accents<br />
    25. 25. Downtown area: larger sidewalks, decorative crosswalks, reduce traffic volumes<br />
    26. 26. Reason to Repeal Specific Plans <br /><ul><li>North Atlantic, Mid-Atlantic, Garvey/Garfield and South Garfield
    27. 27. Adopted in 1980’s
    28. 28. Inconsistent with 2001 General Plan
    29. 29. Development standards already incorporated into the Zoning Ordinance and Pedestrian Linkages Plan </li></li></ul><li>Sign Ordinance: maximizing business identity<br /><ul><li>Create uniformity, proportionality and cohesion
    30. 30. Create harmony and design compatibility
    31. 31. Establish Master Sign Programs for all new shopping centers
    32. 32. Consistent application for wall and window signs</li></li></ul><li>Window Signs<br />
    33. 33. Sign Graphics<br />
    34. 34. City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
    35. 35. Building & Safety<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
    36. 36. Monterey Park<br />GreenBuilding Program<br />An opportunity and obligation to rethink our community and economic development<br />
    37. 37. What is GreenBuildingorSustainableDevelopment?<br /><ul><li>Efficient use of resources
    38. 38. Minimized impact on environment
    39. 39. Healthy indoor air quality</li></ul>Green Building is a way of building that strives for three goals over the life cycle of a project:<br />
    40. 40. GreenBuilding Criteria<br /><ul><li>Site Selection & Planning
    41. 41. Energy Efficiency & Renewable Energy
    42. 42. Water Efficiency
    43. 43. Material Efficiency & Reuse/Recycle
    44. 44. Indoor Air Quality
    45. 45. Pollution Reduction
    46. 46. Waste Reduction
    47. 47. Innovation in Design & Technology</li></li></ul><li>Green Building RatingSystems <br />Nationwide<br /><ul><li>LEED(Leadership on Energy and Environmental Design)
    48. 48. Green Globes
    49. 49. National Green Building Standard</li></ul>California<br /><ul><li>BIG(Build It Green)
    50. 50. CGB(California Green Builder)</li></li></ul><li>CaliforniaGreenLegislations<br /><ul><li>AB 32(2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
    51. 51. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
    52. 52. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification
    53. 53. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
    54. 54. SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning</li></ul>Sources of Carbon Emission<br />Electricity used in Buildings<br />Materials used in Construction<br />
    55. 55. CaliforniaGreenLegislations<br /><ul><li>AB 32(2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
    56. 56. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
    57. 57. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification
    58. 58. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
    59. 59. SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning</li></li></ul><li>CaliforniaGreenLegislations<br /><ul><li>AB 32(2006)—set a carbon reduction target similar to the Kyoto Protocol by 2020
    60. 60. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings by 7/1/2009
    61. 61. AB 888 (2007, vetoed)—would require commercial buildings50,000 sq. ft. or larger to achieve LEED Gold Certification
    62. 62. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings by 7/1/2009
    63. 63. SB 375 (2008)— intend to help achieve AB 32 through anti-sprawl land use policy and regional transportation planning
    64. 64. AB 35 (2007, vetoed)—would require EPA to adopt green building standards for State buildings
    65. 65. AB 888 (2007, vetoed)—would require certain commercial buildings to achieve LEED Gold Certification
    66. 66. AB 1058 (2007, vetoed)—would require HCD to adopt green building guidelines for residential buildings</li></li></ul><li>CaliforniaGreenBuildingCode<br /><ul><li>Adopted July 2008
    67. 67. Effective August 1, 2009, on a voluntary basis
    68. 68. Mandatory after January 1, 2011</li></li></ul><li>Why aMonterey ParkGreenBuildingProgram<br /><ul><li>Set forth local procedural policies for enforcing the California Green Building Code
    69. 69. Provide local guidelines to make the code user-friendly
    70. 70. Provide information resources to assist compliance
    71. 71. Provide incentivesandmarketing edge for green projects
    72. 72. Facilitate land use planning</li></li></ul><li>Timelinefor the Monterey ParkGreenBuilding Program<br />
    73. 73. California CurrentGreenLegislations<br /><ul><li>AB 210– to allow local amendments to Green Building Code
    74. 74. AB 212– to require all residential buildings to be zero net energy buildings by 2020
    75. 75. AB 290– to set aside portion of low-mod housing block grant for energy efficient or green housing
    76. 76. SB 7– to allow net energy surplus credits over a 12 months period
    77. 77. SB 1672– to propose a $2.25 billion bond related to renewable energy
    78. 78. And more…</li></li></ul><li>Implications of EmergingTrendsinGreenBuilding <br /><ul><li>Growing consensus on how to measure and define green buildings
    79. 79. More green building legislationsto come
    80. 80. Grant funding increasingly tied to Green features
    81. 81. Green housing becoming a norm
    82. 82. Green Building eventually no longer optional
    83. 83. Proximity to transit and pedestrian-oriented district = Cost Saving in development </li></li></ul><li>Implications of EmergingTrendsinGreenBuilding <br /><ul><li>Growing consensus on how to measure and define green buildings
    84. 84. More green building legislations to come
    85. 85. Funding increasingly tied to Green features
    86. 86. Green housing becoming a norm
    87. 87. Green Building eventually no longer optional
    88. 88. Proximity to transit and pedestrian-oriented district = Cost Saving in development </li></li></ul><li>City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
    89. 89. Redevelopment Agency<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
    90. 90. Agency<br />Optimization <br />of<br />Financial Resources<br />
    91. 91. Merger of the Atlantic/Garvey and “Merged Project” Areas<br /><ul><li>Merge the Atlantic/Garvey Redevelopment Project Area and the “Merged Project” Area into a single redevelopment project area.
    92. 92. The newly Consolidated Merged Project Redevelopment Plan documents to be covered under one redevelopment plan. </li></li></ul><li>Legal Rationale<br /><ul><li>“Mergers of project areas are desirable as a matter of public policy if they result in substantial benefit to the public and if they contribute to the revitalization of blighted areas through the increased economic vitality of those areas and through increased and improved housing opportunities in or near such areas,” California Redevelopment Law 33485</li></li></ul><li>Policy Rationale<br /><ul><li>“Merged Project” Area has both the majority of still existing blight and the greatest potential for new redevelopment projects.
    93. 93. The “Merged Area” is running out of Tax Increment funds faster than the Atlantic/Garvey.
    94. 94. Being able to use the Atlantic/Garvey funds throughout a single project area would enhance the overall financial capacity of the Redevelopment Agency.</li></li></ul><li>44<br />Utilization<br />The ability to use Tax Increment<br />Funds in all areas under the <br />Redevelopment Project Area <br />Plan will allow:<br /><ul><li> Funding of infrastructure for new developments.
    95. 95. Funding for upgrade or replacement of existing infrastructure within the redevelopment area.
    96. 96. Funding of Green Building Technology in the redevelopment area and for City-wide residential rehabilitation.</li></ul>44<br />
    97. 97. Additional Amendments<br />The Agency may also consider additional amendments to enhance the financial vitality of the Consolidated Redevelopment Project Area.<br /><ul><li>Tax Increment & Bond Debt Limit Amendment
    98. 98. Add Capital Projects to the Redevelopment Plans
    99. 99. Ten-Year Extension of Project Area</li></li></ul><li>Legislative Findings<br /><ul><li>Significant blight remains within one of the project areas.
    100. 100. True, demonstrated by recent study conducted by Agency Consultants
    101. 101. Blight cannot be eliminated without merging the project areas
    102. 102. True existing “Merged Project” area has diminishing financial capacity</li></li></ul><li>47<br />Amendment toAdd Territory<br />The potential exists of adding territory extending along South Garfield Avenue and Pomona Boulevard into the Redevelopment Project Area.<br /><ul><li>The area is a “Gateway” into the City
    103. 103. The area has a need for commercial rehabilitation and economic assistance</li></ul>6<br />
    104. 104. 48<br />48<br />
    105. 105. Required Procedures<br />Conduct financial review of each area to be merged<br />Prepare necessary documents<br /><ul><li>Preliminary report
    106. 106. Amendment plan
    107. 107. Blight report (includes amended implementation plan)
    108. 108. Report to city council
    109. 109. Environmental document</li></li></ul><li>Required Procedures :<br />Transmit documents to appropriate bodies<br /><ul><li>Agency/City Council
    110. 110. Taxing agencies
    111. 111. State HCD and Department of Finance
    112. 112. Planning commission</li></ul>Notice Public Hearing <br /><ul><li>Mailed notice 30 days prior to hearing
    113. 113. Published notice 3 times for 3 successive weeks)</li></li></ul><li>Budget/Cost Items<br /><ul><li>Cost - $150,000 and $350,000
    114. 114. For all amendments and related costs.
    115. 115. Based on amendment types and size of the project areas.
    116. 116. Redevelopment consultant
    117. 117. Environmental consultant
    118. 118. Agency special legal counsel
    119. 119. Citizen participation
    120. 120. Required mailing and publishing cost
    121. 121. Internal staff time.</li></li></ul><li>Processing Time All Major Amendments<br /><ul><li>Twelve to eighteen months </li></li></ul><li>City of Monterey Park<br />May 9, 2009 <br />Joint Workshop <br />
    122. 122. Economic Development<br />May 9, 2009 <br />Joint Workshop <br />City of Monterey Park<br />
    123. 123. Economic Strategic Plan / Brand Development Process<br />STREAM 2<br />STREAM 4<br />STREAM 3<br />STREAM 1<br />Brand Development <br />Urban Design <br />Economic & <br />Demographic Analysis <br />Primary Research <br />Economic and Brand Strategic Plan<br />Implementation Actions/Priorities<br />
    124. 124. Preliminary Economic Goals for Discussion<br /><ul><li>Increase the Economic Competitiveness of Monterey Park
    125. 125. Maximize Public Revenues
    126. 126. Develop a Wide Array of Retail Opportunities
    127. 127. Create Destination Retail/Entertainment Opportunities
    128. 128. Diversify the City’s Economic Jobs and Wages
    129. 129. Provide a Good Jobs/Housing Mix
    130. 130. Support the Existing Businesses
    131. 131. Create Attractive Pedestrian Environments
    132. 132. Develop and Promote a Strong Brand Identity and Image for Monterey Park
    133. 133. Provide Good Economic Data and Indicators for Decision Makers</li></li></ul><li>City of Monterey Park<br />Thank you for attending.<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×