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Twitter Tutorial

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Published in: Technology, News & Politics

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Transcript

  • 1. How to Twitter: Basics • 140 characters maximum • On the web or by text message • Search for friends/contacts from “Find on Twitter” link at top of page • Reply to people by putting @ in front of their username eg @gioias • See messages to you at twitter.com/replies • @replies can be seen by anyone • Use “direct messages” (DMs) for privacy
  • 2.
    • How to Twitter: Before you start
    • Upload a picture, location, link and bio including Company’s name (wallpaper optional)
    • Post a few tweets - some links, some not
    • Convince people you’re not a robot/spammer
    • THEN (and only then)…
    • Follow Events people
    • Follow people they follow or reply to
    • Follow people your friends/contacts follow
    • But don’t follow celebrities
    • Listen and learn
  • 3.
    • How to Twitter: Etiquette
    • Twitter is a noisy bar where you can join any conversation - just jump in
    • Be yourself
    • You don’t have to follow everyone back (but ask ‘why not?’ rather than ‘why’ to start with)
    • Reply to people who @you, if you can
    • Rule of thirds - linking to your own stories,
    • replying to people, everything else
    • Spell & punctuate properly if space dictates
    • Unfollow bores, block spammers
  • 4.
    • Why should I Twitter?
    • An ear to the ground
    • Breaking news - spotting it & doing it
    • Contacts building
    • Personal profile
    • Feedback on your events
    • Colour from and reaction to events
    • Keep an eye on the competition
    • Brilliant for live events (conferences)
    • Behind-the-scenes for readers
  • 5.
    • Twitter search
    • Search box allows you to see who is Twittering about a story
    • Allows you to see how many people are interested in a story
    • Allows you to find insiders
    • Useful for colour quotes from the scene
    • But be careful – people aren’t always who they say they are
  • 6.
    • ReTweets
    • RT = retweet
    • If you like someone else’s tweet, retweet it to your own followers eg. RT @gioias: Great FT event
    • Builds goodwill
    • If you RT them, they might RT you
    • Great for traffic/profile
  • 7.  
  • 8.
    • Use bit.ly for links
    • Go to http://bit.ly to shorten links
    • Frees up space for your headline/comment
    • Set up an account to track how many people have clicked on your links
  • 9.
    • #hashtags
    • Similar to tags on blog posts
    • #alloneword at start or end of tweet
    • Makes for easier tracking in Trends
    • Provides context (event, location, topic)
    • Click to see more of the same tag
  • 10.  
  • 11.
    • Twitter trends
    • Trending topics on right hand side – the most popular words and phrases on
    • Twitter right now
    • Can highlight breaking news (but mostly “moronic”)
    • Click on any word to see a list of latest tweets mentioning it
    • Your story on trends = massive traffic…
    • but don’t “do a Habitat”
  • 12.
    • Other tips
    • You don’t have to tweet everyday - but it helps
    • Ask questions or for help on stories
    • Feedback may be bad as well as good - (be seen to) take it graciously
    • For a limited time only, Twitter is still news
    • THINK BEFORE YOU TWEET deleted tweets can still be found by searching
    • Don’t try to read every tweet
  • 13.
    • See you on Twitter:
    • www.twitter.com/gioias