Twitter Tutorial

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Twitter Tutorial

  1. 1. How to Twitter: Basics • 140 characters maximum • On the web or by text message • Search for friends/contacts from “Find on Twitter” link at top of page • Reply to people by putting @ in front of their username eg @gioias • See messages to you at twitter.com/replies • @replies can be seen by anyone • Use “direct messages” (DMs) for privacy
  2. 2. <ul><li>How to Twitter: Before you start </li></ul><ul><li>Upload a picture, location, link and bio including Company’s name (wallpaper optional) </li></ul><ul><li>Post a few tweets - some links, some not </li></ul><ul><li>Convince people you’re not a robot/spammer </li></ul><ul><li>THEN (and only then)… </li></ul><ul><li>Follow Events people </li></ul><ul><li>Follow people they follow or reply to </li></ul><ul><li>Follow people your friends/contacts follow </li></ul><ul><li>But don’t follow celebrities </li></ul><ul><li>Listen and learn </li></ul>
  3. 3. <ul><li>How to Twitter: Etiquette </li></ul><ul><li>Twitter is a noisy bar where you can join any conversation - just jump in </li></ul><ul><li>Be yourself </li></ul><ul><li>You don’t have to follow everyone back (but ask ‘why not?’ rather than ‘why’ to start with) </li></ul><ul><li>Reply to people who @you, if you can </li></ul><ul><li>Rule of thirds - linking to your own stories, </li></ul><ul><li>replying to people, everything else </li></ul><ul><li>Spell & punctuate properly if space dictates </li></ul><ul><li>Unfollow bores, block spammers </li></ul>
  4. 4. <ul><li>Why should I Twitter? </li></ul><ul><li>An ear to the ground </li></ul><ul><li>Breaking news - spotting it & doing it </li></ul><ul><li>Contacts building </li></ul><ul><li>Personal profile </li></ul><ul><li>Feedback on your events </li></ul><ul><li>Colour from and reaction to events </li></ul><ul><li>Keep an eye on the competition </li></ul><ul><li>Brilliant for live events (conferences) </li></ul><ul><li>Behind-the-scenes for readers </li></ul>
  5. 5. <ul><li>Twitter search </li></ul><ul><li>Search box allows you to see who is Twittering about a story </li></ul><ul><li>Allows you to see how many people are interested in a story </li></ul><ul><li>Allows you to find insiders </li></ul><ul><li>Useful for colour quotes from the scene </li></ul><ul><li>But be careful – people aren’t always who they say they are </li></ul>
  6. 6. <ul><li>ReTweets </li></ul><ul><li>RT = retweet </li></ul><ul><li>If you like someone else’s tweet, retweet it to your own followers eg. RT @gioias: Great FT event </li></ul><ul><li>Builds goodwill </li></ul><ul><li>If you RT them, they might RT you </li></ul><ul><li>Great for traffic/profile </li></ul>
  7. 8. <ul><li>Use bit.ly for links </li></ul><ul><li>Go to http://bit.ly to shorten links </li></ul><ul><li>Frees up space for your headline/comment </li></ul><ul><li>Set up an account to track how many people have clicked on your links </li></ul>
  8. 9. <ul><li>#hashtags </li></ul><ul><li>Similar to tags on blog posts </li></ul><ul><li>#alloneword at start or end of tweet </li></ul><ul><li>Makes for easier tracking in Trends </li></ul><ul><li>Provides context (event, location, topic) </li></ul><ul><li>Click to see more of the same tag </li></ul>
  9. 11. <ul><li>Twitter trends </li></ul><ul><li>Trending topics on right hand side – the most popular words and phrases on </li></ul><ul><li>Twitter right now </li></ul><ul><li>Can highlight breaking news (but mostly “moronic”) </li></ul><ul><li>Click on any word to see a list of latest tweets mentioning it </li></ul><ul><li>Your story on trends = massive traffic… </li></ul><ul><li>but don’t “do a Habitat” </li></ul>
  10. 12. <ul><li>Other tips </li></ul><ul><li>You don’t have to tweet everyday - but it helps </li></ul><ul><li>Ask questions or for help on stories </li></ul><ul><li>Feedback may be bad as well as good - (be seen to) take it graciously </li></ul><ul><li>For a limited time only, Twitter is still news </li></ul><ul><li>THINK BEFORE YOU TWEET deleted tweets can still be found by searching </li></ul><ul><li>Don’t try to read every tweet </li></ul>
  11. 13. <ul><li>See you on Twitter: </li></ul><ul><li>www.twitter.com/gioias </li></ul>

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