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  • 1. Social Networking for Meeting Professionals
      • MPI UK & Ireland, March 11 th 2010
      • QEII Conference Centre, London
  • 2. Social Networking for Meeting Professionals
      • Social Networking is a subset of Social Media
    •  
        • Social Media = YouTube, Skype, Second Life, Flickr , Facebook, MySpace etc..
    •  
        • Social Networks = Facebook, MySpace, Linkedin, Twitter
        • Email is not Social Networking
  • 3. Social Networking for Meeting Professionals
      • Social and professional
      • Find friends, share pictures, links etc...
      • Groups / Conversations
      • Gen Y and Gen X
      • Professional only
      • Recruitment (respected tool)
      • Groups / Conversations
      • Gen X and Baby Boomers
      • Social and professional
      • “ Micro blog”, shout to the world
      • Simple but powerful
      • Mobile at core
  • 4. Social Networking for Meeting Professionals
      •   Up to date statistics:
    •  
    •  
    •                                 = 400,000,000 active users (0.5M new/day)
    •                                    (Barak Obama = 7,820,020 fans)
    •                                 =  80,000,000 active users
    •                                     (Ashton Kutcher = 4,600,000 followers)
    •  
    •                                 =  60,000,000 active users
    •                                     (Ron Bates = 4,000 connections)
  • 5. Social Networking for Meeting Professionals
    • Social Networking works
    • Shoreditch Fire today (twitter ahead of the news)
    • Ford Fiesta Movement (SM only marketing)
    • Use of #hashtags at conferences (#md10)
    • MPI Groups around live conferences (Photos, Discussions, Comments)
  • 6. Social Networking for Meeting Professionals
    •   What defines a good in person networker?
  • 7. Social Networking for Meeting Professionals
    •   What defines a good in person networker?
      • Engages with others
      • Informs
      • Shares knowledge
      • Connects
      • Listens
      • Offers good advice
      • Makes suggestions
      • Generates business referrals
      • Passes on information
      • Learns from others
  • 8. Social Networking for Meeting Professionals
    • A good online social networker….
      • Engages with others
      • Informs
      • Shares knowledge
      • Connects
      • Listens
      • Offers good advice
      • Makes suggestions
      • Generates business referrals
      • Passes on information
      • Learns from others
  • 9. Social Networking for Meeting Professionals
    • Social Networking has rules
    • Social networking, NOT social spamming
    • (Gen. Y have automatic SPAM filters)
    • More hits/friends/followers should not be the goal
    • Give credit to content creators
    • News travels fast…so be 1st
  • 10. Social Networking for Meeting Professionals
    • Social Networking is not free!
    • + X
      • Social Networking Cost = (People + Technology) x Time
  • 11. Social Networking for Meeting Professionals
    • 5 Points to take away
    • Social Networking is BIG…and growing
    • Social Networking works
    • Social Networking is about real connections
    • Social Networking has rules
    • Social Networking is not free