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International Competency Standards for Meetings and Business Events Management.

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Ics Presentation

  1. 1. JANUARY 2010<br />International Competency Standards for <br />Meeting and Business Event Management<br />Presented by:<br />Amanda Cecil, PhD, CMP, Chair, MPI’s Body of Knowledge Task Force<br />Didier Scaillet, MPI’s Chief Development Officer<br />Philip Mondor, Senior VP, CTHRC<br />Vicki Hawarden, MPI’s VP of Knowledge<br />
  2. 2. What’s this all about?<br />It is one thing to call ourselves professionals and another thing altogether to be respected as professionals by organizations and employers outside the meetings industry. A recognized body of knowledge, or competency standards, will provide the increased credibility we have been seeking for decades. For those of us in academia, an accepted body of knowledge is an exciting opportunity to develop and deliver more practical and relevant education. Now we have something concrete, standardized and globally recognized with which to develop curriculum that may be harmonized across institutions in the future. This is a quantum leap for our profession and I am grateful to have had the opportunity to participate in this exciting collaboration. Quote from Carol Krugman, MEd, CMP, CMMMetropolitan State College of DenverDepartment of Hospitality, Tourism & Event ManagementMember, MPI Body of Knowledge Task Force<br />
  3. 3. 3<br />Why the need for competency standards?<br />Industry Landscape is Rapidly Changing…<br />As part of the evolution of our profession, it’s time for globally accepted standards and practices such as those for more mature industries<br />Greater scrutiny of industry<br />Increased focus on ROI<br />The value of meetings questioned<br />Economic uncertainties<br />Consolidation pressures<br />Therefore…<br /><ul><li>Workforce needs difference skills
  4. 4. Focus changing from hospitality affiliation to business and communication tool
  5. 5. Urgency to prove effectiveness and value of meetings
  6. 6. Need defined standards and training methods</li></li></ul><li>Competency<br />Standards<br />
  7. 7. The Approach<br />MPI assembled a Task Force representative of expert practitioners and academics.<br />The Task Force partnered with the Canadian Tourism Human Resources Council, a federal agency with significant experience in developing standards for industry segments.<br />The Task Force based its work on the International Event Management Standard (IEMS), developed by the Canadian Tourism Human Resource Council and completed in June 2009. <br />The Task Force modified IEMS for the meeting and business event industry with a focus on:<br />relevance: tasks were important<br />context: tasks, examples, terms and concepts were meaningful <br />currency: standards reflected current and emergent practice<br />completeness: standards were comprehensive and covered the scope of the profession<br />
  8. 8. Task Force Participants<br />MANAGEMENT LIAISON<br />Vicki Hawarden, CMP<br />MANAGEMENT PARTICIPANTS<br />Didier Scaillet<br />Joyce Dogniez, CMM<br />Dr. Graydon Dawson<br />Brooke Dillier<br />CTHRC PARTNERS<br />Philip Mondor<br />Val Nichols<br />Brent Moore, CMP, CMM<br />Eva Schausberger<br />Amanda Cecil, PhD, CMP│Chair<br />Terri Breining, CMP, CMM<br />Betsy Bondurant, CMP, CMM<br />Mary Davar, MBA, CMP, CMM<br />Barbara Cummins, CMP, CMM<br />Michael Goldsmith, CMP<br />Eli Gorin, CMP<br />Tyra Hilliard, Phd, JD, CMP<br />Teresa John, MBA<br />Carol Krugman, MEd, CMP, CMM<br />Jessica Schanbaum<br />Janet Sperstad, CMP<br />Peta Helen Thomas, CMP, MBA<br />Cara Tracy, CMP, CMM<br />Alexandra Wagner<br />Chrissy Ward, CAE<br />
  9. 9. Who is CTHRC?<br />The CTHRC is a Canadian skills sector council whose goal is to improve on the quality of the Canadian labour force, and to assist businesses to be more flexible in meeting changing competitive demands. CTHRC is funded by the federal department of labour: Human Resources and Skills Development Canada (HRSDC). The Council works on behalf of the tourism sector to support a globally (including meetings and events) competitive workforce. www.cthrc.ca<br />MPI partnered with CTHRC to create standards for meetings and business events. Working together, CTHRC advanced its cause of creating standards for its workforce, and MPI achieved the creation of competency framework that is the first to be recognized by a government agency. Together, each partner met its goals more effectively.<br />
  10. 10. What are the new Meeting and Business Event Competency Standards?<br /> Integrated outline of knowledge and skills required to be considered competent at managing a variety of meetings and business events at an expert level<br />Benchmarked and informed by IEMS, CMP and APEX<br />Contains skills and knowledge that describe a competent meeting professional<br />Broad and inclusive to apply to a wide range of industry career paths and experience levels<br />
  11. 11. Do These Standards Replace the CMP?<br />No, absolutely not. The Certified Meeting Professional designation is a certification based on knowledge of selected components of the meeting planning process<br />These standards include the knowledge areas required to obtain the CMP and do not conflict with, but complement, the CMP requirements<br />The International Competency Standards for Meeting and Business Event Management can be used as a basis for future certifications<br />
  12. 12. And now here is an outline of the new competency standards<br />INTERNATIONAL COMPETENCY STANDARDS <br />FOR MEETING AND BUSINESS EVENT MANAGEMENT<br />OUTLINE<br />STRATEGIC PLANNING<br />PROJECT MANAGEMENT<br />RISK MANAGEMENT<br />FINANCIAL MANAGEMENT<br />ADMINISTRATION<br />HUMAN RESOURCES<br />A<br />B<br />C<br />D<br />E<br />F<br />Manage strategic plan for meeting or event<br />Develop sustainability plan for meeting or event<br />Measure value of meetings<br />1<br />4<br />Plan meeting or event project<br />Manage meeting or event project<br />Manage risk management plan<br />Manage risks<br />Develop financial resources<br />Manage budget<br />Manage cash handling<br />Perform administrative tasks<br />6<br />8<br />11<br />Manage human resources plan<br />Acquire staff and volunteers<br />Train staff and volunteers<br />Manage workforce relations<br />12<br />5<br />7<br />9<br />13<br />2<br />10<br />14<br />15<br />3<br />COMMUNICATION<br />STAKEHOLDER MANAGEMENT<br />EVENT DESIGN<br />SITE MANAGEMENT<br />MARKETING<br />PROFESSIONALISM<br />L<br />G<br />H<br />J<br />K<br />I<br />28<br />Select site<br />Design site<br />Manage site<br />Manage site infrastructure<br />Manage on-site communications<br />Manage marketing plan<br />Manage marketing materials<br />Manage meeting or event merchandise<br />Promote event<br />Conduct public relations activities<br />Manage sales activities<br />23<br />17<br />16<br />Design program<br />Engage performers and entertainers<br />Coordinate food and beverage services<br />Design environment<br />Manage technical production<br />Develop plan for attendee/participant management<br />Manage stakeholder relationships<br />34<br />Exhibit professional behaviour<br />Conduct business communications<br />35<br />24<br />18<br />29<br />25<br />19<br />26<br />30<br />27<br />31<br />20<br />32<br />21<br />33<br />22<br />
  13. 13. What will these standards accomplish for our profession?<br />11<br />Portable, globally recognized, standardized skills and knowledge<br />Ability to hire employees who meet recognized standards<br />Provide a better understanding of the new business realities for our industry<br />Transition the profession to a business results focus<br />
  14. 14. Why should you care as an individual? <br />Competency standards will:<br />Create clear career paths and options<br />Help you gain employment and advancement through proof of competency with certificates and certifications based on global standards<br />Help you build and grow your business through your ability to hire competent, knowledgeable employees<br />Create more job opportunities on a global basis with portable, proven skills<br />
  15. 15. How will MPI use these standards to enable your success?<br />They will serve as the foundation of MPI’s global training program<br />They will be introduced in 15 leading universities and institutes around the world. Partnerships to date include:<br />Hong Kong Polytechnic University<br />Qatar MICE Development Institute<br />Ryerson University<br />San Diego State University<br />SKEMA Business School<br />
  16. 16. MPI Global Training<br />The standards will be used to create all<br />certificates and certifications for MPI.<br />Executive Leadership Program<br />Certification in Meetings Management (CMM)<br />Global Certificate in Meetings and Business Events IV<br /> Introduction Basics Intermediate Advanced Strategic Executive <br />Global Certificate in Meetings and Business Events III<br />CMP Exam Preparation & Study Materials <br />Global Certificate in Meetings and Business Events II <br />Global Certificate in Meetings and Business Events I<br />Skills Assessment <br />Introduction to the Meeting & Event Industry<br />
  17. 17. How will MPI use these standards to enable your success?<br />Additionally, the standards will drive the development of:<br /><ul><li> MPI education products and services
  18. 18. Research
  19. 19. Textbooks
  20. 20. One+ magazine content
  21. 21. Visual representation of career paths
  22. 22. An updated framework for the skills assessment tool</li></li></ul><li>Next Steps<br />Community input through January 31, 2010<br />Task Force reviews all the comments in February 2010<br />Final standards will be released at MeetDifferent 2010<br />Endorsement from other organizations and governmental agencies will be sought<br />Standards will be updated regularly to remain current and credible<br />Remember, the deadline to provide commentary is January 31! <br />
  23. 23. MPI is seeking your feedback <br />on the International Competency Standards for Meeting and Business Event Management!<br />Comments accepted through January 31 <br />To Comment:<br />Review each standard and determine: Is it complete?<br />Is it accurate?<br />If you have recommendations, record reference number and:<br />Click here to view the standards and provide comments by January 31:<br /> www.mpiweb.org/standards<br />Describe what should change<br />Provide brief explanation on why the change is needed<br />Partial review or general commentary also welcome<br /> Specific knowledge <br /> and abilities associated with the task / skill<br />Task / skill<br />Reference number<br />Questions? Email Vicki Hawarden, <br />MPI’s VP of Knowledge<br />vhawarden@mpiweb.org<br />

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