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# 09 sensation -perception

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• Context السياق
• Law of Proximity – The law of proximity states that when an individual perceives an assortment of objects they perceive objects that are close to each other as forming a group. For example, in the figure illustrating the Law of Proximity, there are 72 circles in total, but we perceive the collection of circles to be in groups. Specifically, we perceive there to be a group of 36 circles on the left side of the image, and three groups of 12 circles on the right side of the image. This law is often used in advertising logos to emphasize which aspects of events are associated
• Law of Similarity – The law of similarity states that elements within an assortment of objects will be perceptually grouped together if they are similar to each other. This similarity can occur in the form of shape, colour, shading or other qualities. For example, the figure illustrating the law of similarity portrays 36 circles all equal distance apart from one another forming a square. In this depiction, 18 of the circles are shaded dark and 18 of the circles are shaded light. We perceive the dark circles to be grouped together and the light circles to be grouped together forming six horizontal lines within the square of circles. This perception of lines is due to the law of similarity.
• Law of Closure – The law of closure states that individuals perceive objects such as shapes, letters, pictures, etc., as being whole when they are not complete. Specifically, when parts of a whole picture are missing, our perception fills in the visual gap. Research has shown that the purpose of completing a regular figure that is not perceived through sensation is in order to increase the regularity of surrounding stimuli. For example, the figure depicting the law of closure portrays what we perceive to be a circle on the left side of the image and a rectangle on the right side of the image. However, there are gaps missing from the shapes. If the law of closure did not exist, the image would depict an assortment of different lines with different lengths, rotations and curvatures, but with the law of closure, we perceptually combine the lines into whole shapes. [13] [14]
• Law of Symmetry The law of symmetry states that the mind perceives objects as being symmetrical and forming around a center point. It is perceptually pleasing to be able to divide objects into an even number of symmetrical parts. Therefore, when two symmetrical elements are unconnected the mind perceptually connects them to form a coherent shape. Similarities between symmetrical objects increase the likelihood that objects will be grouped to form a combined symmetrical object. For example, the figure depicting the law of symmetry shows a configuration of square and curled brackets. When the image is perceived, we tend to observe three pairs of symmetrical brackets rather than six individual brackets.
• Objects are perceived as lines that move along the smoothest path. Experiments using the visual sensory modality found that movement of elements of an object produce paths individuals perceive objects to be on. We perceive elements of objects to have trends of motion, which indicate the path that the object is on. The law of continuity implies the grouping together of objects that have the same trend of motion and are therefore on the same path. For example, if there are an array of dots and half the dots are moving upward while the other half are moving downward, we would perceive the upward moving dots and the downward moving dots as two distinct units.
• The law of continuity states that elements of objects tend to be grouped together, and therefore integrated into perceptual wholes if they are aligned within an object. In cases where there is an intersection between objects, individuals tend to perceive the two objects as two single uninterrupted entities. Stimuli remain distinct even with overlap. We are less likely to group elements with sharp abrupt directional changes as being one object.
• On this view, external objects are mind-independent, and we have direct access to them via our sensory organs. Simple.&quot; However, this view has several problems, which we will go over in detail in class, and which I will summarize briefly here: (1) In the meditations, Descartes pointed out that the senses sometimes deceive. There are illusions, hallucinations, etc. It would seem silly to deny this. Just place a pencil half-way in a glass of water or waggle that same pencil between your thumb and forefinger, simultaneously moving your hand up and down. In each case, the pencil will look bent, even though it isn&apos;t. But the above naive picture has no room for such perceptual deceptions. Put another way: if we perceive things directly, then how can we ever explain mis perception? (2) There is perceptual relativity and variability. What may look one way to you may look another way to another. Moreover, what may look one way to you at one time, may look another way to you at another. Colors, tastes, smells, feels, etc., can all vary from observer to observer, and can vary in the same observer at different times. If this is right, then which perspective is privledge? And how do we account, on the naive view, for the fact that some people have got it wrong, if there is a priveledged perspective? (3) Finally, in light of (1) and (2), how do we know for sure that there are these mind-independent objects out there? So, to accommodate the above sorts of objects, we might modify our Theory of Perception to the following...
• So, on this view, things would &apos;disappear&apos; if there weren&apos;t any mind to perceive it. Although this is sort of the wrong way of looking at it, since there are no objects &apos;out there&apos; to disappear. Moreover, if there is a mind that perceives everything all of the time--perhaps God, say--then things wouldn&apos;t &apos;disappear&apos; in any sense. However, you might wonder whether, like direct realism, idealism can make any sense of the distinction between &apos;veridical&apos; ideas and &apos;illusory&apos; ones. Even the idealist has to admit that certain ideas, such as the one of you reading a string of words right now, are more vivid, steady, distinct, and orderly, than other ideas, such as the one you have when you have the idea of a watery image on hot asphalt. Also, some ideas are voluntary (as when you purposely look at the sun and then look away and see an orangey-red after image), while others are involuntary (as when you are reading the flow of these typed words right now). Can there be a distinction, then, on this view between &apos;dreams&apos; and &apos;reality&apos;, for example?
• Refering to a person whowho is selectivelylooking at or listening to a certain task and doing effort
• variations on the Stroop task (lab activity) read colored words vs. name colors of colored words
• very little about the unattended message is processed: can tell whether it was a human voice or a noise can tell whether the voice was male or female this information is limited cannot tell what language was spoken cannot report any of the words spoken, even if the same word was repeated over and over again what does this tell us? theoretically, difficult to attend to two things at once; can tell us what can draw attention...such as hearing your name in the unattended ear but when your attention gets drawn to the unattended ear, you lose information from tha attended ear ( cocktail party phenomenon .)
• The conclusion reached and embodied in theories of the 1950s was that somewhere in the system was a bottleneck. Views differed as to where the bottleneck occurred. One of the most influential of the psychological models of selective attention was that put forward by Broadbent in 1958. He postulated that the many signals entering the central nervous system in parallel with one another are held for a very short time in a temporary “buffer.” At this point the signals are analyzed for features such as their location in space, their tonal quality, their size, their colour, or other basic physical properties. They then pass through a selective “filter” that allows only those signals with the appropriate properties to proceed along a single channel for further analysis. Part of the lower-priority information held in the buffer will fail to pass this stage before the time limit on the buffer expires. Items lost in this way have no further effect on behaviour. The original theory held that signals from only one source at a time could proceed. Subsequent work cast doubt on this explanation, and it was later modified by Anne Treisman, to suggest that the filter does not completely block, but simply attenuates, the nonattended signals.
• With the notion of attenuation, rather than exclusion, of nonattended signals came the idea of the establishment of thresholds . Thus threshold sensitivity might be set quite low for certain priority classes of stimuli, which, even when basically unattended and hence attenuated, may nevertheless be capable of activating the perceptual systems. Examples would be the sensitivity displayed to hearing one’s own name spoken or the mother’s sensitivity to the cry of her child in the night. This latter example demonstrates how processing at some level occurs even in sleep . Before attention can be said to be deployed on the activating event, however, the brain must return to a state of wakefulness. Some theorists have considered that there is no real need to postulate an early filter at all. They suggest that all signals reach central brain structures, which are, according to current circumstances, weighted to take account of particular properties. Some have a high weighting, for example, in response to one’s own name; others are weighted according to the immediate task or interest. Among the concurrently active structures, that with the highest weighting gains awareness and is most directly responded to.
• Treisman &amp; Geffen (1967) tests between attenuation and late selection -- guess who wins?! dichotic listening + detect target words in either channel (tap upon detection) detection much worse in unattended channel, supporting attenuation...if late selection, detection should be no problem since all info is getting through
• ### Transcript

• 1. Sensation andPerceptionDR Mohamed Youssef Abuzied
• 2. Sensation &amp; Perception&#x201C; The study of perception is concerned with identifyingthe process through which we interpret and organizesensory information to produce our conscious experienceof objects and object relationship.&#x201D;We are now turning our attention to the topic of&#x201C;Sensation &amp; Perception,&#x201D; a specialty area withinPsychology that works at understanding how our senseswork &amp; how we perceive stimuli in the environment. So,with no further delay&#x2026;.
• 3. Let&#x2019;s begin with somebasic definitions&#x2026;&#xF06E; S ense &#x2013; Physical system that receives physical stimulation from surrounding environment and translates that stimulation into an electrochemical message&#xF06E; S ensation &#x2013; The electrochemical message in neurons transmitting information from the sense organ to the brain.&#xF06E; P erception &#x2013; Processing of information done by the brain &#x2013; mental processes that organize and interpret sensory information that has been transmitted to the brain.
• 4. Transduction&#xF071; So the brain&#x2019;s &#x201C;language&#x201D; is electrochemical!&#xF06E; All senses involve something called receptor cells. Their job is to transduce (transform or even &#x201C;translate&#x201D;) physical stimulation/physical energy from the environment into electrochemical messages that can be understood by the brain.
• 5. The mystery of featuredetectors&#x2026;&#xF06E; Feature detectors are cortical neurons that respond to specific features of a scene (e.g., particular edges, lines, angles and movements)&#xF06E; The brain then needs to assemble the whole image from these specific features.&#xF06E; &#x201C;&#x2026;perceptions arise from the interaction of many neuron systems, each performing a simple task.&#x201D;
• 6. Perception&#x201C; Perception is the process of receiving information about and making sense of the world around us. It involves deciding which information to notice, how to categorize this information and how to interpret it within the framework of existing knowledge.&#x201C; A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. 6 Organizational Behavior / Perception
• 7. Perception Defined&#xF06E; The process by which we become aware of objects and events in the external world.&#xF06E; The process of making sense of the world around us.&#xF06E; Many people ignore the fact that all of us are different and that these differences equip us to view the world from our very own vantage points. Usually we spend more energy defending our own position than understanding others. Where does the triangle begin?
• 8. The Perceptual Process1. Sensation 3. Organization &#x2013; An individual&#x2019;s ability to &#x2013; The process of placing detect stimuli in the selected perceptual immediate stimuli into a environment. framework for1. Selection &#x201C;storage.&#x201D; &#x2013; The process a person 3. Translation uses to eliminate some &#x2013; The stage of the of the stimuli that have perceptual process at been sensed and to which stimuli are retain others for further interpreted and given processing. meaning. 8 Organizational Behavior / Perception
• 9. Factors influencing perception A number of factors operate to shape and sometimes distort perception. These factors can reside in the perceiver, in the object or target being perceived or in the context of the situation in which the perception is made. 9 Organizational Behavior / Perception
• 10. &#xF06E; Factors influencing Perception Factors in the perceiver &#x2022; Attitudes &#x2022; Motives &#x2022; Interests &#x2022; Experience &#x2022; Expectations Factors in the situation &#x2022; Time Perception &#x2022; Work Setting &#x2022; Social Setting Factors in the Target &#x2022; Motion &#x2022; Sounds &#x2022; Size &#x2022; Background &#x2022; Proximity 10 &#x2022; Similarity Organizational Behavior / Perception
• 11. Perceptual organization&#xF06E; It is the process by which we group outside stimuli into recognizable and identifiable patterns and whole objects.&#xF06E; Certain factors are considered to be important contributors on assembling, organizing and categorizing information in the human brain. These are- Figure ground- Perceptual grouping11 Organizational Behavior / Perception
• 12. Perceptual organization&#xF06E; Three Principles of Organization: &#x2013; A) Binary Opposition (all things in pairs) &#xF06E; male/female, short/tall, white/black, good/bad &#x2013; B) Already formed social categories &#xF06E; 101 students, sorority sisters, UK basketball players, Italians &#x2013; C) We also organize by similarities &#xF06E; size (big buildings), color (things that are purple), space (things from Hawaii), smell (things that make us hungry), function (computer, phone, TV, DVD, VCR, CD player, pager, palm)
• 13. The Cognitive Approach emphasizesthat people are shaped (&amp; differ. fromeach other) because their perceptions &amp;their thought processes differ. Sounderstanding some backgroundinformation on how we perceive thingsin our environment may help assist us inour understanding of the Cognitiveapproach.
• 14. Schemas and PerceptualSet A perceptual set is&#x2026;&#xF06E; A mental predisposition to perceive one thing and not another&#x201D;&#xF06E; This is based on experiences, assumptions and expectations.
• 15. What shapes ourperceptual sets?&#xF06E; What things do you think might affect our perceptual sets (i.e., our tendency to perceive things in certain ways)?&#xF06E; Context effects&#xF06E; Past experiences&#xF06E; Effects of our culture
• 16. Schematas or CognitiveFrameworks&#xF06E; To eliminate the chaos of life (entropy) and help make sense of the world, we simplify and reduce our world&#xF06E; We put our &#x201C;selected&#x201D; data in cognitive &#x201C;folders&#x201D; &#x2013; Also called: Schemata or Cognitive Frameworks
• 17. Schemas&#xF06E; Another word used to describe perceptual set is schemas.&#xF06E; Schemas can influence our perception because we tend to see things that we expect to see or wish to.&#xF06E; We interpret things based on similar things we have experienced in the past &#x2013;this is called assimilation.
• 18. Schemas&#x2026;.. &#xF06E; Now what do you think would happen if we receive new information that doesn&#x2019;t not fit our schemas? &#xF06E; When we receive new information we can ignore it (!) &#xF06E; or we can change ourSchemas are almost like a schemas to fit the new box that we put information into. information. This is called The way we organize compartmentsin the box is based on things like our past experiences, accommodation.contexts, etc. and this influences our perceptions!
• 19. Gestalt laws of grouping&#xF06E; A major aspect of Gestalt psychology is that it implies that the mind understands external stimuli as whole rather than the sum of their parts. The wholes are structured and organized using grouping laws. These laws deal with the sensory modality vision however there are analogous laws for other sensory modalities . Through the 1930s and 40s Wertheimer, Kohler and Koffka formulated many of the laws of grouping through the study of visual perception.
• 20. Law of Proximity&#xF06E; &#x2013; The law of proximity states that when an individual perceives an assortment of objects they perceive objects that are close to each other as forming a group. For example, in the figure illustrating , we perceive the collection of circles to be in groups.
• 21. Law of Similarity&#xF06E; &#x2013; The law of similarity states that elements within an assortment of objects will be perceptually grouped together if they are similar to each other. This similarity can occur in the form of shape, colour, shading or other qualities .
• 22. Law of Closure&#xF06E; &#x2013; The law of closure states that individuals perceive objects , as being whole when they are not complete. We tend to complete the incomplete Specifically, when parts of a whole picture are missing, our perception fills in the visual gap. The purpose of completing a regular figure is in order to increase the regularity of surrounding stimuli.
• 23. Law of Symmetry&#xF06E; &#x2013; The law of symmetry states that the mind perceives objects as being symmetrical and forming around a center point. It is perceptually pleasing to be able to divide objects into an even number of symmetrical parts. Therefore, when two symmetrical elements are unconnected the mind perceptually connects them to form a coherent shape.
• 24. Law of CommonFate&#xF06E; &#x2013; Objects are perceived as lines that move along the smoothest path. We perceive elements of objects to have trends of motion, which indicate the path that the object is on. The law of continuity implies the grouping together of objects that have the same trend of motion and are therefore on the same path.
• 25. Law of Continuity&#xF06E; &#x2013; The law of continuity&#xF06E; states that elements of&#xF06E; objects tend to be grouped&#xF06E; together, and therefore&#xF06E; integrated into perceptual wholes if they are aligned within an object . We are less likely to group elements with sharp abrupt directional changes as being one object.
• 26. &#xF06E; The sense-datum theory can say, however, that we areindirectly aware of ordinary objects: that is, aware of them by being aware of sense-data.
• 27. The Naive Theory ofPerception (A.K.A: DirectRealism)
• 28. The Not-so-Naive Theoryof Perception (AKA:Indirect Realism)
• 29. The Not-so-Naive butTotally Crazy Theory ofPerception (AKA: Idealism)
• 30. What is Attention?&#xF06E; ability to focus on a task&#xF06E; ability to concentrate&#xF06E; refers to the allocation of processing resources
• 31. Attention&#xF06E; In daily language it refers to concentration&#xF06E;Attention has two broad dimensions :a- selectivity b- intensity
• 32. Attention&#xF06E; Quality of information processing :&#xF06E; Perception ,processing and storing of information wit a good intensity&#xF06E; So Attention can be defined as the state of the processing system that is optimally tuned in terms of selectivity and intensity
• 33. Attentional Behavior&#xF06E; Now more dimensions will appear&#xF06E; E.g. Divided Vs Sustained attention
• 34. Different Aspects ofAttention&#xF06E; selective attention&#xF06E; divided attention&#xF06E; automaticity
• 35. Selective Attention&#xF06E; Difficult to attend to more than one thing at the same time&#xF06E; Trying to attend to one task over another requires selective attention&#xF06E; Selective Attention (Visual)&#xF06E; slower to name color when word says a different color than to name the color of an colored square
• 36. why does this happen? &#x2013; reading is an automatic process &#x2013; color naming is a controlled process &#x2013; automatic process of reading interferes with our ability to selectively attend to ink color
• 37. Selective Attention(Auditory)&#xF06E; Dichotic listening&#xF06E; In a typical dichotic listening task, Ss hear two messages simultaneously...one message in one ear and one message in the other;&#xF06E; As they are listening, they are asked to shadow one of the messages (i.e. repeat back the words from one message only
• 38. Theoretical Interpretationsof Selective Attention&#xF06E; Bottleneck theories or filter theories&#xF06E; bottleneck is a mechanism that limits the amount of information to be attended to&#xF06E; what gets through? what is selected and when?
• 39. Early selection&#xF06E; Broadbent (1958) proposed that physical characteristics of messages are used to select one message for further processing and all others are lost .He postulated that the many signals entering the central nervous system in parallel are held for a very short time in a temporary &#x201C;buffer.&#x201D;
• 40. Attenuation&#xF06E; Treisman (1964) proposed that physical characteristics are used to select one message for full processing and other messages are given partial processing
• 41. Late selection&#xF06E; Deutsch &amp; Deutsch (1963) proposed that all messages get through, but that only one response can be made (late selection)
• 42. Divided Attention andDual Task Performance&#xF06E; trying to attend to two stimuli at once and making multiple responses rather than making one response to multiple stimuli (interference)
• 43. Sustained attention:vigilance&#xF06E; Sustained attention, or vigilance, as it is more often called, refers to the state in which attention must be maintained over time.
• 44. Two-process&#x201D; theories ofattention.&#xF06E; Controlled search and automatic detection.&#xF06E; Controlled search is easily established and is largely under the individual&#x2019;s control in that it can be readily altered or even reversed. It is strongly dependent on the stimulus load. It has been suggested that it uses short-term memory.
• 45. Automatic Detection .&#xF06E; By contrast, automatic detection, or automatic processing, operates in long-term memory and is dependent upon extensive learning. It comes into operation without active control or attention by the individual, it is difficult to alter or suppress.
• 46. Broadly speaking, the two types ofattention can be characterized asfocal and automatic . &#xF06E; Someone who is focally attentive is highly aware, consciously in control, and selective in handling sensory phenomena. A person in such a state also uses the brain for short-term storage. Focal attention makes great demands on brain capacity
• 47. &#xF06E; Automatic attention makes fewer demands but is relatively inflexible, as it cannot cope with the unexpected.
• 48. &#xF06E; The focal and automatic modes may be illustrated by a driving example: a new driver has to attend to gear shifting in a focal way (actively thinking about it), while an experienced driver changes gears automatically (not needing to think about it).