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Dear Clients and friends of Mercury:
As you know, polling has always been core to the DNA of our company, an original capability dating back to 1999 which remains a critical part of our daily strategic work. Since the founding of the firm, there has been an explosion of polling data and polling firms, particularly during election years. To that end, we’ve decided to have our polling shop analyze the public polling data and provide you with a brief summary of what we’re seeing in the public data that is credible, well-researched, interesting and timely. For the balance of this election season, we will provide this update on a bi-weekly basis. Post-election, we will continue with presentations monthly unless events warrant more frequent updates.
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