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Welcome!
Designing and Leveraging Your LinkedIn Profile for PR and Social Proof
Donna Gilliland, Founder of MOSTraining
Profile: optimize for exposure
Connections: strategies and tips
Social Proof: Recommendations & Endorsements
Linked in
AGE...
78%
U.S. Recruiters surveyed use a search engine
Online Reputation research study commissioned by Microsoft
Perform a Goog...
85%U.S. HR professionals say online reputation influences their
hiring decisions.
Online Reputation research study commiss...
Do you know why
you want to be on
LinkedIn?
My LinkedIn Goals Linked
Optimizing Your Profile for Exposure
1
First Steps: gather you data Linked
Job History
Certifications
Specialized skills
Memberships
Videos
Presentations
Professional Headline 120 characters
Who are you? What do you offer?
Headliner
TIP: your headline travels with you when yo...
3 Web sites
Call to Action headings
Custom URL
Adding website links to your profile
SUMMARY – 2000 characters of space
Write your Summary section in a Word
document so you can spell check.
Where applicable ...
More Profile Options
Skills & Expertise
Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Goal Examples
• Gain visibility
• Subject ma...
Groups – strategic choices
Choose based upon your industry
and/or interest.
Contribute to your Groups.
Groups appear on yo...
Connection Strategies
2
Grow Your Network
Business colleagues
People your meet at events
Connect with customers
Use LinkedIn’s Advanced search
Pow...
Social Proof
Recommendations & Endorsements
3
Recommendations
Endorsements
WARNING: please don’t endorse people on skills you have not witnessed first hand. It’s not genuine or ethical.
Tools
4
LinkedIn Today
Follow LinkedIn’s Thought Leaders
Tip: you can comment on their post. Potentially gain visibility.
LinkedIn Signal
Benefits
• Real-time updates
• Filter updates by what
matters to you
• Search for keywords, topics
and str...
LinkedIn Company Pages
5
LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page Banners
• Link to external pages
• 30 Serv...
Follow LinkedIn Company Pages
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Designing and Leveraging Your LinkedIn Profile for Social Proof

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  • Microsoft commissioned Cross-Tab to perform a Online Reputation research study on Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.
  • place to get business intelligence, to research problems, to establish an online presence where other people in the network can find
  • Hand out an Action list for writing goalsSocial marketing campaignPosition a new product or service
  • LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
  • Hand out an Action list for writing goalsSocial marketing campaignPosition a new product or service
  • TIP: the headliner what people see first when they perform a Google search. Thinking keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
  • Use the Web sites section to link to your Company web site, blog and/or social channels. Use the Other category classification in order to create a customized label for the website. I use it as a CTA (call to action).Customize your LinkedIn URL from the numeric link that LinkedIn defaults to. Include your LinkedIn URL in your email signatures.
  • Use the Skills and Expertise to locate keywords.
  • Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements.Skills that have been endorsed cannot be rearranged.TIP: when people endorse you, reach out and thank them.
  • Tips:Connect with business and personal friendsConnect with those who have larger networks
  • Default for search results are for1st degree connections. One of many reasons to build your network.
  • Giving endorsements gains visibility.Thank people for endorsing you.
  • 150 of the most influential thought leaders on LinkedIn.
  • 150 of the most influential thought leaders on LinkedIn.Bonus Tip: you can gain visibility by commenting on their post.
  • Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.
  • Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.
  • Transcript of "Designing and Leveraging Your LinkedIn Profile for Social Proof"

    1. 1. Welcome! Designing and Leveraging Your LinkedIn Profile for PR and Social Proof Donna Gilliland, Founder of MOSTraining
    2. 2. Profile: optimize for exposure Connections: strategies and tips Social Proof: Recommendations & Endorsements Linked in AGENDA Tools: LinkedIn Today, Follow Leaders, LinkedIn Signal LinkedIn Company Pages: overview & tips
    3. 3. 78% U.S. Recruiters surveyed use a search engine Online Reputation research study commissioned by Microsoft Perform a Google search on your name
    4. 4. 85%U.S. HR professionals say online reputation influences their hiring decisions. Online Reputation research study commissioned by Microsoft Online Reputation Research Study
    5. 5. Do you know why you want to be on LinkedIn?
    6. 6. My LinkedIn Goals Linked
    7. 7. Optimizing Your Profile for Exposure 1
    8. 8. First Steps: gather you data Linked Job History Certifications Specialized skills Memberships Videos Presentations
    9. 9. Professional Headline 120 characters Who are you? What do you offer? Headliner TIP: your headline travels with you when you comment and post.
    10. 10. 3 Web sites Call to Action headings Custom URL Adding website links to your profile
    11. 11. SUMMARY – 2000 characters of space Write your Summary section in a Word document so you can spell check. Where applicable include a link to a video, document or presentation. Think keyword strategic as you craft your Summary section.
    12. 12. More Profile Options
    13. 13. Skills & Expertise
    14. 14. Status Updates Tip: Plan status updates to coincide with your LinkedIn goals. Goal Examples • Gain visibility • Subject matter expert • Share information • Attract new clients
    15. 15. Groups – strategic choices Choose based upon your industry and/or interest. Contribute to your Groups. Groups appear on your Profile. You can message people in your Groups.
    16. 16. Connection Strategies 2
    17. 17. Grow Your Network Business colleagues People your meet at events Connect with customers Use LinkedIn’s Advanced search Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
    18. 18. Social Proof Recommendations & Endorsements 3
    19. 19. Recommendations
    20. 20. Endorsements WARNING: please don’t endorse people on skills you have not witnessed first hand. It’s not genuine or ethical.
    21. 21. Tools 4
    22. 22. LinkedIn Today
    23. 23. Follow LinkedIn’s Thought Leaders Tip: you can comment on their post. Potentially gain visibility.
    24. 24. LinkedIn Signal Benefits • Real-time updates • Filter updates by what matters to you • Search for keywords, topics and streams • Save your search and check for updates later. • Trending Links • Industry headlines.
    25. 25. LinkedIn Company Pages 5
    26. 26. LinkedIn Company Page Benefits • Visibility • Home Page Banner • 3 Service Page Banners • Link to external pages • 30 Services/Products • Video • Target marketing • Special offers • Recommendations
    27. 27. Follow LinkedIn Company Pages
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