Devising effective link building tactics for your website that adhere to Google's Webmaster guidelines can benefit your site which helps in increasing your SEO rankings and thereby more business reputation.
SEO Link Building Campaigns in Keeping with Google's Webmaster Guidelines
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With all the marketing campaigns now carried out on the internet, businesses
are searching for new opportunities to expand their footprint and increase their
customer base. The search engine based online marketing tactics or search
engine optimization (SEO) is the most preferred marketing strategy adopted
by almost all businesses to increase online visib ility for their brand. In SEO, link
building is considered a very potent tactic to increase traffic to your website by
increasing the number and quality of inbound links to the desired webpage.
As we all know, majority of the SEO tactics are focused on Google as it is the
most popular search engine worldwide. Google has its own Webmaster guidelines,
which are certain rules that must be followed by those who are using the search
engine as a platform for conducting their online marketing campaigns.
Recently, this leading search engine updated its link schemes document in
Google Webmaster tools that explains about the link building strategies that
violate their guidelines. According to Google, “Any links intended to manipulate
PageRank or a site's ranking in Google search results may be considered part of
a link scheme and a violation of Google’s Webmaster Guidelines. This includes
any behavior that manipulates links to your site or outgoing links from your site”.
New Rules for Implementing Effective Link-
To monitor the quality of links, Google introduced the Penguin algorithm that
penalizes those websites which manipulate links to gain more search rankings.
This illegal activity of manipulating links is commonly known as link schemes as
per Google’s Webmaster guidelines. Some of the updated rules mentioned in
Google’s link schemes document include:
The link schemes document also mentions unnatural links that violate Google’s
webmaster guidelines and the Penguin algorithm will go after those sites that try
to utilize these links to gain SEO benefits. Some of the links that Google
considers unnatural include bookmark sites or low quality directory links, text
ads that pass PageRank, and widely distributed links in the footers of various
Utilizing automated programs or
services to create links to your
website can adversely affect
your website rankings and
Google will definitely downgrade
it in its search results.
Google has advised SEOs
executing link exchange tactics
(also known as cross-linking)
that the search engine will
penalize those sites that use link
exchange tactic excessively.
Google is against selling or
buying links that pass through
their PageRank algorithm. This
tactic includes posts that contain
links, exchanging money for
links, sending someone a free
product in exchange for them
writing about it and including a
link or exchanging goods or
services for links.
Link building services that
include guest posting campaigns
with keyword-rich anchor text
links or large-scale article
marketing are considered as link
schemes and websites using this
kind of services will face strict
penalization by Google.
You can Get Customized Link Building
Since Google’s Penguin and Panda updates are roaming in the search network,
you need to be careful while executing link building strategies. A reliable SEO
service provider can provide you with affordable and customized services to
attract considerable traffic to your site. Most SEO companies offer link building
packages in which you can choose the services that lie within your budget
requirements. Some of the service features include article submission, PR
submission, blogging, directory submission, viral marketing, reciprocal link
building and social media optimization. Thus a professional SEO company can
create backlinks in keeping with Google’s guidelines and increase your site traffic
and thereby, its rankings and popularity.