Pinterest Marketing - A Comprehensive Strategy to Convert Leads to Your Customers
A Comprehensive Strategy to Convert Leads to Your Customers
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Being a popular social media networking site, Pinterest is on its way to
evolve as an incomparable marketing tool. Not only does it provide
several features for promoting products such as Pin It button, Boards,
and Repin, but also offers an exclusive marketing platform ‘Pinterest
for Business’ Page. The latest analysis made by BloomReach, a
reputable data marketing firm shows that Pinterest traffic converts into
sales at 22% more than that of Facebook. Thus, Pinterest Marketing
remains as a powerful, yet cost-effective tactic for businesses,
especially small businesses to improve their sales and generate better
ROI (Return on Investment). Pinterest is a safe platform for online
marketers to build trust in their customers and allure them to buy the
products online. Imagine that you are selling jewelry online. You can
pin attractive pictures of necklaces and earrings on boards in your
Pinterest account so that your customers can be encouraged to buy
them and your pictures won’t get shared illegitimately. Pinterest online
marketing is thus emerging as a boon for online marketers. So, how
do Pinterest-based marketing techniques help a business attain its
goals? Let us have a detailed look.
Drives More Referral Traffic
Pinterest is one of the most popular social media networking sites
which relies much on referral traffic (traffic that arrives at your site
through a link or another website). The 2012 report by Shareaholic, a
company that has earned a name for making content discovery and
sharing on the internet quite simple and delightful for readers, points
out that Pinterest can drive more referral traffic than that generated
by Google +, LinkedIn and You Tube combined.
At that time, there were more than 10 million unique visitors for
Pinterest. Now, Pinterest has declared that they have more than
70 million unique visitors as of July 2013. Hence, it is obvious
that the referral traffic to Pinterest may have increased at a
higher rate. Once a business website gets more referral traffic
from a marketing campaign on Pinterest, there is a good chance
that it will come up on the top search engine results and drive
the attention of customers who search for a product online (if
that business website offers such a product).
Increases Inbound Links to Your Website
Suppose you have started a marketing campaign on Pinterest.
Then, each pin on the board will include a link to the image
source. So, whenever someone pins your images, that person
will link back to your website automatically. In this way, your
website can earn a large number of inbound links. You can also
include links in the pin description to increase inbound links as
Easy to Connect with Customers
Pinterest provides an easy platform for businesses to engage
with their customers. It offers the facility to socialize with
customers (with ‘Follow’ option) and make them post comments
on products. Another way to lure customers and increase sales
is by creating boards featured for a particular group of
customers. For example, you can find separate boards dedicated
to document scanning, medical transcription, data entry and
document conversion services on the Pinterest account of
Managed Outsourced Solutions as given below.
t is also possible to conduct contests for re-pinning an entry,
similar to Facebook contests.
Integrate with Other Websites Easily
You can integrate your Pinterest account with other social
networking sites including Facebook and Twitter and gain
maximum benefits from social media marketing. This allows
you to share the pins on Facebook and Twitter, which will drive
more traffic to Pinterest boards and eventually to your business
website. To share the pins, you can simply log into your
Pinterest account with Facebook or Twitter username and
password as shown below.
Great Pinterest Marketing Strategies to
Create Pins with Less Description – When you create
pins, give minimum details so that customers will visit your
website for more information.
Use Rich Pins – Using rich pins (product pins featuring
price, availability and where to buy; recipe pins featuring
ingredients, cooking times, and serving info; movie pins
featuring ratings, cast members and reviews) on your Pinterest
board can help customers gather more specific information
about your products or services. This makes it easy for them
to make the choice. Rich pins also make the content engaging
and shareable to earn more repins and likes and thereby
increase the conversions.
Have a Pin It Button on Your Website – Placing ‘Pin
It’ button on your website will allow your website visitors to pin
the content on your site easily on their Pinterest account.
Reduce Price Occasionally – Pinterest introduced a new
drop price alert feature recently. This feature will alert
Pinterest users whenever the price of an item they have pinned
gets reduced. People are more likely to choose affordable
items. Hence, drop the prices of your items intermittently.
Even though these strategies are highly effective, thorough
knowledge and research is required to understand which
Pinterest marketing strategy will be suitable for your industry.
The best approach is to get help from a professional SEO
company that offers reliable Pinterest marketing services and
effective social media optimization techniques. Such a
company can provide customized services for your industry,
monitoring its progress and taking appropriate steps for