Credentials 2010
                              www.mointernational.com




LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY    ...
The B2B Technology Marketing People
Just like You


      Fully integrated B2B Technology Marketing agency with over 23 ye...
International Capability
Combining global reach with local understanding
Global infrastructure – people, processes, presen...
Service Excellence
Influencing your audience in the most effective and engaging ways




                                 ...
Reaching and Influencing Customers Online
When and where it counts


    MOI Digital

Digital & Social Media Services

 Em...
End-to-End Event Expertise
Memorable engagement, carefully tailored


    MOI Live
Delegate & Event Management Services
Au...
Direct Marketing & Customer Nurture
Generating demand. With a personal touch.


    MOI Direct
Brand Awareness, Lead Gener...
Integrated Marketing Expertise
Maximising the reach & return from your marketing budget

                                 ...
Reaching and influencing customers online
When and where it counts

Vertical Knowledge                            Technica...
Our Approach, Our Difference
The B2B Technology Marketing People. Just Like You.


      We develop partnerships with you,...
Client Engagement
Supporting the worlds leading technology organisations




LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY  ...
The MOI Management Team




                           Phil Payne                 David Haward                Vanessa Chea...
Learn more about MOI




Tel: + 44 (0) 1932 233000
Email: vanessa.cheal@mointernational.com
Visit: www.mointernational.com...
Appendices




         Marketing Options International works with intelligence and passion to
         deliver the best p...
Case Study Examples
Client: Oracle Corporation UK
Campaign: Public Sector eMedia Campaign – Lead Generation

Oracle's Poli...
Case Study Examples
Client: Cognizant
Campaign: Gartner BI Summit, The Hague

Cognizant needed a high profile exhibition s...
Case Study Examples
Client: Crystal CG International
Campaign: Summer Networking Party

Following our successful launch of...
Case Study Examples
Client: Careline Services Ltd
Campaign: Brand Re-design & launch

Careline Services recruited Marketin...
Case Study Examples
Client: Oracle Corporation US
Campaign: “Get Productive” Webinar Lead Generation Programme

Oracle Use...
Case Study Examples
Client: Oracle Corporation EMEA
Campaign: WoHIT 2010 Exhibition, Barcelona

Following their recent acq...
Case Study Examples
Client: Oracle Corporation EMEA
Campaign: WoHIT 2010 Exhibition, Barcelona

Following their recent acq...
Case Study Examples
Client: EMC
Campaign: Government Networking Lunch, Canberra

EMC wanted a senior level lunch for Gover...
Case Study Examples
Client: Verint
Campaign: “ Survival Skills in Tough Economies” eNewsletter Series

Verint asked Market...
Case Study Examples
Client: Salesforce.com
Campaign: 1-2-1 Lead Generation DM

To increase awareness and influence within ...
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Marketing Options International Credentials

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Marketing Options International - a fully integrated B2B marketing agency fluent in the language of technology marketing success. Find out more by viewing their 2010 Credentials.

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  • Marketing Options International Credentials

    1. 1. Credentials 2010 www.mointernational.com LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    2. 2. The B2B Technology Marketing People Just like You Fully integrated B2B Technology Marketing agency with over 23 years’ experience International presence – offices in London, San Francisco, Singapore and Sydney Three core centres of service excellence – MOI Digital, MOI Live, MOI Direct – delivering results-driven brand awareness, lead generation and business retention campaigns Trusted partner for over 25 active technology clients – average 5+ year relationship, 100% repeat business A talented team of 30 experienced technology marketers – intelligent and imaginative people who can act as an extension of your marketing team Solid and stable business infrastructure – voted the 6th fastest growing B2B marketing agency for 2009* Industry recognition – finalists in the B2B Marketing Agency of the Year 2010 awards * 2009 B2B Marcom Agencies League Table Credentials 2010 | Version 1.0 | Page 1 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    3. 3. International Capability Combining global reach with local understanding Global infrastructure – people, processes, presence Advising and supporting clients with planning, management and delivery of global, regional and local marketing campaigns. • Brand and message consistency • Campaign management and delivery efficiencies • Understanding of social, economic and cultural differences • Multi-lingual services – localisation, translation, telemarketing • Scalable resource – react quickly and flexibly Credentials 2010 | Version 1.0 | Page 2 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    4. 4. Service Excellence Influencing your audience in the most effective and engaging ways MOI Digital Strategic advice & planning MOI Direct Creativity and Content End-to-end project management MOI Live Credentials 2010 | Version 1.0 | Page 3 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    5. 5. Reaching and Influencing Customers Online When and where it counts MOI Digital Digital & Social Media Services Email marketing (HTML , SMS) eZines and eBooks Banner advertising & advertorial Video content and streaming Flash animations, webinars, Search marketing (PPC) webcasts, podcasts, video Search Engine Optimisation Surveys, polls, forms Websites, microsites, Social media strategy – landing pages –design, advice, listening reports, buzz build & maintenance monitoring, releases Tracking, measurement and Social media engagement – analytics blogs, forums, LinkedIn, Twitter, Facebook Credentials 2010 | Version 1.0 | Page 4 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    6. 6. End-to-End Event Expertise Memorable engagement, carefully tailored MOI Live Delegate & Event Management Services Audience generation Venue search & negotiation Conferences & seminars Registration & confirmation services Trade exhibitions Travel & accommodation Breakfast briefings Speaker management Executive networking dinners Theming & entertainment Drinks receptions On-site management Multi-city roadshows Delegate badges, packs, collateral Gala dinners & award ceremonies Technical production & AV Hospitality & reward incentives Stand build, graphics, traffic drivers Product launches Merchandise, giveaways, AGM’s competitions Sales kick-offs & internal training Questionnaires, feedback forms Christmas & Summer parties Follow up – attendee reports, speaker presentations Credentials 2010 | Version 1.0 | Page 5 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    7. 7. Direct Marketing & Customer Nurture Generating demand. With a personal touch. MOI Direct Brand Awareness, Lead Generation & Thought Leadership Services Brand build, identity Sales collateral – white papers, & development brochures, case studies Data intelligence, build Print and mailing fulfillment & validation Direct Mail – DM, eDM, eZines Surveys, Questionnaires, Polls Content creation, copywriting , Telemarketing Copyediting Creative design and artwork 1-2-1 Nurture Programmes, – high impact CRM List research and purchase Media advertising and lead capture –online and offline Credentials 2010 | Version 1.0 | Page 6 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    8. 8. Integrated Marketing Expertise Maximising the reach & return from your marketing budget Direct Marketing Targeted DM, eDM, e-Zines, telemarketing Online reach & influence Webinars, websites, SEO, social media COLD HOT Leads WARM Event Engagement Building Brand Private, 3rd party £ & Message Awareness and virtual event marketing Fed to Sales Online/offline advertising, (hot/warm/cold) social media, for direct sponsorship and PR follow-up Relationship WARM Nurture 1-2-1 DM, newsletters, COLD executive events newsletters, hospitality Database Definition, Development & Refinement Quantify prospect status and contact information through tele-validation and response-driven marketing (hot/warm/cold) Credentials 2010 | Version 1.0 | Page 7 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    9. 9. Reaching and influencing customers online When and where it counts Vertical Knowledge Technical Understanding Examples of media associations Public sector SOA and publications we partner Financial services and banking Content management with to integrate into your Telecommunications Business intelligence and analytics marketing activities: Healthcare BPM Insurance IT Consultancy Retail Data warehousing Manufacturing Information security & identity management Life sciences Governance, risk and compliance Professional services CRM Media and entertainment Testing Technology ERP Utilities Systems integration Construction Cloud computing Transport and logistics OnDemand/Hosted Services Travel and hospitality IT Infrastructure Services (IT IS) Credentials 2010 | Version 1.0 | Page 8 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    10. 10. Our Approach, Our Difference The B2B Technology Marketing People. Just Like You. We develop partnerships with you, not your organisation Added value B2B technology marketing insight and understanding Services managed and delivered in-house One senior point of contact throughout Understand the importance of reliability and accountability People – professional & dedicated marketing experts who love what they do (0% Staff turnover*) * March 2008 to date Credentials 2010 | Version 1.0 | Page 9 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    11. 11. Client Engagement Supporting the worlds leading technology organisations LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    12. 12. The MOI Management Team Phil Payne David Haward Vanessa Cheal Barry Killick Chairman CEO Managing Director Creative Director Lilah Walker Jo Smith Andrea Allen Phyllis Van Houten Stuart Morgan International Strategic Business Business & Operations Client Services Digital Marketing Director of Events Director Director Director, APAC Director Client Services Team Creative Studio Accounts Payable (MOI Digital, MOI Live, MOI Direct) LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    13. 13. Learn more about MOI Tel: + 44 (0) 1932 233000 Email: vanessa.cheal@mointernational.com Visit: www.mointernational.com LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    14. 14. Appendices Marketing Options International works with intelligence and passion to deliver the best possible outcomes for our clients. Here are some recent examples of how we have successfully addressed their challenges… LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    15. 15. Case Study Examples Client: Oracle Corporation UK Campaign: Public Sector eMedia Campaign – Lead Generation Oracle's Policy Automation solution for the Public Sector is an innovative, scalable product family designed to enable fairness, consistency and cost-efficiency in a key area, for government agencies throughout the world. With new releases in 2010 Oracle wanted to raise awareness, evoke interest and generate sales pipeline amongst UK Public Sector decision makers. Marketing Options International devised a themed, tactical online campaign offering free download of an exclusive Policy Automation Crisis report, produced by the Economist Intelligence Unit. We ran off-page advertising, advertorial, text links, newsletter alerts and banners. Results were exceptional: 1000+ click- throughs in 1 month and the lead generation target exceeded by 300%. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    16. 16. Case Study Examples Client: Cognizant Campaign: Gartner BI Summit, The Hague Cognizant needed a high profile exhibition stand, drinks reception and evening gala dinner. Marketing Options International provided both strategic and practical solutions to develop a completely integrated exhibition campaign encompassing both electronic and physical invitations to a highly targeted database, pre-event planning and execution of the exhibition space and evening dinner. We worked with Cognizant to develop a theme that provided a ‘high performance’ message which tied perfectly to the brand. This ran through all pre-event communications and allowed for eye-catching graphics and activities on site – complete with a snow machine and snow bar! The event directly generated 127 pan- European leads which developed into valuable business opportunities. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    17. 17. Case Study Examples Client: Crystal CG International Campaign: Summer Networking Party Following our successful launch of their international brand in the UK, Crystal CG International wanted to host a networking event to display their ground-breaking 3D visualisation capabilities to their target audiences. We designed a creative audience generation campaign featuring a stunning 3D grasshopper image, warm colours from the brand palette and a light, summery copy theme. 100 guests joined Crystal CG for the Open House event at their London Office. An initial engagement invite emailed to 196 existing customers and prospects achieved a 45% open rate with 12% response. An equally successful, targeted follow-up mailing resulted in 77% of the required numbers being reached – topped up by a third email to a new list. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    18. 18. Case Study Examples Client: Careline Services Ltd Campaign: Brand Re-design & launch Careline Services recruited Marketing Options International to develop a powerful new brand identity. The company had become a leading UK provider in its field, but the brand had little marketplace recognition despite an impressive blue-chip client list. Business opportunities were generally limited to word-of-mouth, because the value proposition was misunderstood. Working closely with senior management, we designed a new visual style and strapline that is instantly clear and recognisable by the audience. We developed a search- optimised website and collateral materials including sales brochures, case studies, stationery and brand guidelines. Launched in 2009, the new brand has received positive acclaim from prospective clients and the media. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    19. 19. Case Study Examples Client: Oracle Corporation US Campaign: “Get Productive” Webinar Lead Generation Programme Oracle User Productivity Kit (UPK) is a collaborative platform that enables enterprises to accelerate the new software adoption among end users. Following an acquisition, Oracle launched a new version of UPK with a more extensive feature-set that could generate vast up-sell and cross-sell opportunities. Marketing Options International were briefed to raise awareness throughout key global markets. Using the creative theme ‘Get Productive from Day One’, we developed a targeted email marketing campaign with the objective of driving the audience to register and attend a live interactive UPK webinar. During a 4-week period, the email campaign achieved an average 17% click- through rate, leading to 680 prospects registering to attend the live webinar, resulting in a 64% show rate. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    20. 20. Case Study Examples Client: Oracle Corporation EMEA Campaign: WoHIT 2010 Exhibition, Barcelona Following their recent acquisition, Oracle and Sun had to ensure their two exhibition spaces at Healthcare trade show WoHIT 2010, originally planned as separate entities, became a complementary presence. Using the very latest 3D exhibition planning technology, Marketing Options International developed two eye-catching stands, reflecting each brand while ensuring consistency between designs. Our on-site team ensured a quality experience throughout the show – managing collaterals and using multi-faceted messaging to drive delegates between both stands. We also organised an executive networking dinner at an exclusive venue, where delegates dined al fresco high above Barcelona, which was a huge success with 80+ attendees. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    21. 21. Case Study Examples Client: Oracle Corporation EMEA Campaign: WoHIT 2010 Exhibition, Barcelona Following their recent acquisition, Oracle and Sun had to ensure their two exhibition spaces at Healthcare trade show WoHIT 2010, originally planned as separate entities, became a complementary presence. Using the very latest 3D exhibition planning technology, Marketing Options International developed two eye-catching stands, reflecting each brand while ensuring consistency between designs. Our on-site team ensured a quality experience throughout the show – managing collaterals and using multi-faceted messaging to drive delegates between both stands. We also organised an executive networking dinner at an exclusive venue, where delegates dined al fresco high above Barcelona, which was a huge success with 80+ attendees. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    22. 22. Case Study Examples Client: EMC Campaign: Government Networking Lunch, Canberra EMC wanted a senior level lunch for Government sector IT executives. We were briefed to provide event management, external speaker sourcing, partner sponsorship and event communications. We developed a series of creative elements from tactical emails and web banners through to onsite branding and collaterals – and sourced Peter Costello, MP, as the relevant speaker. The event achieved 96 registrations with 85 attending on the day. Every delegate who filled out their feedback form received a signed copy of Peter Costello’s book, hand-delivered via a one-to-one meeting set up by the account manager or sponsoring partner as part of the event follow-up. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    23. 23. Case Study Examples Client: Verint Campaign: “ Survival Skills in Tough Economies” eNewsletter Series Verint asked Marketing Options International to help launch a business development campaign within their partners, BT. The campaign aimed at increasing awareness of the join Verint/BT proposition to drive opportunities, targeting IT and Operations decision-makers in UK Contact Centres. We designed a series of eNewsletters on the topical theme ‘Survival Skills for Tough Economies’. The eNewsletters were sent over 2 months and offered latest tips, best practices and technology advice on running contact centres efficiently during economic turmoil, with supporting brochures and white papers also provided. The campaign culminated with an executive breakfast briefing at BT Centre. Overall we generated 300+ leads and attracted 75 high quality delegates to the event. LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    24. 24. Case Study Examples Client: Salesforce.com Campaign: 1-2-1 Lead Generation DM To increase awareness and influence within the UK FTSE 100, salesforce.com wanted to launch a new marketing initiative that inspired 250 targets to book a personal meeting to discuss their CRM requirements. Marketing Options International were briefed to develop a highly creative 1-2-1 campaign that would gain the attention of senior decision makers in these organisations. Using a large toy dinosaur for impact, we rolled out a highly targeted multi-touch DM, eDM and telemarketing campaign on the theme ‘CRM systems on the edge of extinction’. The campaign was extremely successful and resulted in a series of meeting appointments being booked and a $250k contract secured. Oracle Update | Version 1.0 | Page 23 LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved
    25. 25. Recent Client Testimonies “ Marketing Options International have been excellent in providing support across tight budgets and other operational constraints without any compromise in marketing outcomes. They have become a trusted partner, extending our marketing bandwidth, skills and capabilities.” Ian Gardner, Senior Director Marketing, APAC, Enterprise Market Group, Alcatel-Lucent “ It is always a pleasure working with Marketing Options International. They are always 100% available to support me in my event needs. They raise the bar for customer service.” Arianne Hardt, Senior Marketing Manager, Oracle Corporation. “Knowledgeable and responsive from the outset, Marketing Options International have quickly got to grips with our business and website requirements.” Lucy Freeman, Marketing Manager, Crystal CG International Marketing Options International always keep sight of the objective: greater awareness means increased client base.” David Cotterill, UK Marketing Director, Steria “ Everyone said our event was the best they've ever attended. I have to say: A major team effort. I couldn't have done it without you. Marketing Options Rocks!”. Brendan McErlain, Head of UK Marketing, Software AG. “I would recommend Marketing Options' down-to-earth approach. They understood our requirements, drove the process and supported us throughout.” Roger Beadle, Marketing Manager, Careline Services “Marketing Options are professional, detailed and responsive. Not only did I enjoy working with the team but our event went extremely well – surpassing the goals we had set out to accomplish.” Nicola Bogle, UK Marketing Manager, Software AG (UK) Ltd LONDON • SAN FRANCISCO • SINGAPORE • SYDNEY © 2010 Marketing Options Limited. All rights reserved

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