22 July 2014:Growth by Design presentation

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Presentation by Design Council at the CDE Innovation Network event held on 22 July 2014 in London.

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22 July 2014:Growth by Design presentation

  1. 1. Science and Innovation: Growth by Design NeilGridley,DesignAssociate 22July2014
  2. 2. Our history 1944 Council for Industrial design 1924 Royal Fine Art Commission 1999 CABE 2011-14 Design Council (inc. Cabe) 1970 Design Council
  3. 3. Championing great design to improve lives
  4. 4. Design Council
  5. 5. Design Council Brand&Comms Space / Interior Web Service Packaging Product / UI
  6. 6. Innovating through design Deliver Solutions which work Develop Potential solutions
  7. 7. Innovating through design Deliver Solutions which work Develop Potential solutions Define The area to focus upon Discover Insight into the problem
  8. 8. Innovating through design Deliver Solutions which work Develop Potential solutions Define The area to focus upon Discover Insight into the problem Being people centred
  9. 9. Innovating through design Deliver Solutions which work Develop Potential solutions Define The area to focus upon Discover Insight into the problem Being people centered Being visual
  10. 10. Innovating through design Deliver Solutions which work Develop Potential solutions Define The area to focus upon Discover Insight into the problem Being people centred Being visual Being collaborative & iterative
  11. 11. Design Thinking
  12. 12. Innovation Infrastructure
  13. 13. Design Councilworking withgovernment: theimpact of design “Designcanhelp organisationstransform their performance,from businessproductinnovationto the commercialisationof scienceandthe delivery of services. RtHonDavidWillettsMP MinisterforUniversitiesandScience
  14. 14. Government funds the innovation infrastructure
  15. 15. Our support for science and innovation helps: —British entrepreneurs turn their scientific and technological ideas into innovative and profitable products and services with the potential to compete in the global marketplace —UK companies grow by helping them turn their innovative ideas into profitable products and services which are competitive on the world stage; thus creating more jobs and increasing government revenue
  16. 16. Why design? —Creativity is the generation of new ideas —Innovation is the successful exploitation of new ideas —Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers
  17. 17. Support for science and innovation SMEsResearch Pre start up Start up Supply Chains Prime Customer Supply chain businesses
  18. 18. Research and early stage ventures
  19. 19. How design adds value to research Design is an effective mechanism for maximising research impact; it helps to find practical applications for research and accelerates the route from research idea to market proposition.
  20. 20. “The support we received from the Design Council gave us the confidence to apply the same thinking we use in product design to designing the business – develping a concept, testing it with users, refining it and staying flexible enough to keep modifying it as the market develops” “Introducing a Strategic Design approach is having a significant impact across a growing number of projects as we move forward” Dr George Rice, Tech Transfer Manager, The University of Nottingham
  21. 21. Heartlight
  22. 22. Heartlight  Identified lots of potential – added value to IP  Strengthened VC funding case, raised £  Activity in various sectors  Miniaturisation– critical for most applications  Refocused team, new energy  Now set up JV Heartlight Systems Limited
  23. 23. “What we learned continues to benefit the business, it enabled Owlstone to communicate the value and potential of its technology and clarify the best route to market. It reduced risk and accelerated revenue generation, so boosting investors’ confidence.” Billy Boyle, CEO, Owlstone Nanotech
  24. 24. What happened? —Immediate additional investment raised ($2.3m) —First product launched was a success —Repeat order from major customer within first year —Four new products active in three markets today —User-centred approach now core to Owlstone’s strategy and management
  25. 25. What has been achieved - 2010 to2014 — Investments of £10K - £4M — New licences and partnerships — Compelling propositions and brands — Accelerated commercialisation
  26. 26. SMEs in manufacturing sector
  27. 27. “Design is not just about aesthetics. It’s the creative process within the business. Design is fundamental, creating brands, products and an environment for businesses to move forward” Naylor Industries, SME
  28. 28. Naylor Industries, SME
  29. 29. What happened? — New product development process — New brand became market leader — Sales grew £500k to £5m in 3 years — 20% of overall business output — Jobs saved — Export potential — Offset the worst effects of recession
  30. 30. Over a decade of impact Direct return for business for every £1 spent on design:
  31. 31. Feedback said design was integral or important to their businesses
  32. 32. Supply chain innovation
  33. 33. Supply chain innovation

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