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Social Business - Pubcon Austin 2011
 

Social Business - Pubcon Austin 2011

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Presentation on Social Business given by Adam Proehl at Pubcon South in Austin, Tx on March 8, 2011

Presentation on Social Business given by Adam Proehl at Pubcon South in Austin, Tx on March 8, 2011

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    Social Business - Pubcon Austin 2011 Social Business - Pubcon Austin 2011 Presentation Transcript

    • Social Business Best Practices Presented by: Adam Proehl @adamproehl
    • About Me
      • Online marketer since 1998
      • Worked with a Gazillion different client large and small
      • Founding Partner – NordicClick Interactive
      • Glutton for punishment: - Hopeless MN Viking Fan
      • Twitter: @adamproehl
    • Topics
      • Social Business: What & Why?
      • Measurements
      • Real Life Examples
      • Practical Advice & Tools
      • Traps to Avoid
    • Social Business – What it isn’t Tweeting all day does NOT make your business social
    • Social Business – What it isn’t
      • Customers & employees checking in does NOT (necessarily) make your business social
    • Social Business – What it isn’t
      • A Facebook page with a ton of “Likes” does NOT make your business social
    • Social Business – What it is
    • Social Business – Why?
      • Large companies leveraging their online community to improve Customer Service:
      • 2010........................5%
      • 2012………………………………30%
      Source: Gartner, Inc February 2011
    • Social Business – Why?
      • Retailers – Holiday 2010
      • 68% who posted a negative review got a response.
      • Of the 68%:
      33% reposted a POSITIVE review 34% DELETED their original negative review Source: Right Now & Harris Interactive January 2011
    • Examples
    • Example : AT&T
    • Free Tool: Geo Tweets
      • Applications:
      • Delivery Services
      • Utilities
      • Franchises
      • Chains (retail, food, etc)
      • Service Industries
      • www.geotwt.com
    • Example: GoMockingBird
      • Description:
      • Small Shop (2)
      • No big support budgets
      • They code
    • Example: GoMockingBird Crowdsource market research Simple Twitter Conversations
    • Cheap Tool: User Voice Between $5 & $35 / mo Listen & Interact with your customers Support Features www.uservoice.com
    • Example: Crashplan Support Thanks
    • Example: Crashplan Prospecting:
    • Example: Crashplan
      • 90% @replies
      • Simple tools
    • Example: Crashplan Their fancy tool: Cost: $0
    • (Non-Social Business) Example: iTunes Music
    • (Non-Social Business) Example: iTunes Music (Frequent) Broadcast No interaction No @replies
    • “ Well, they’re trying” example: Southwest At 30k feet?
    • Example: Reviews
      • Highly Measurable
      • Great interaction opportunity
      • SEO Benefits – Crowdsource your longtail
    • Review Tools $50 a year www.review-script.com Free www.citricle.com www.bazaarvoice.com www.powerreviews.com Cheap Enterprise
    • Quick Audit Tools: Website Grader www.websitegrader.com
    • Quick Audit Tools: Heardable www.heardable.com Quick Audit Tools:
    • Tools: 48ers
      • Search & Filter Multiple Networks
      http://48ers.com
    • Tools: Who’s Talkin
      • Search Multiple platforms
      • Narrow/Filter by platform
      www.whostalkin.com
    • Tools: BackType
      • Engagement Comparisons Chart
      • Audience / Link Metrics
      www.backtype.com
    • Tools: Keotag
      • Multiple Engines
      www.keotag.com
    • Thank You
      • Adam Proehl
      • @adamproehl
      • [email_address]