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SEMPO Atlanta 10/01/10 Social Media Presentation
 

SEMPO Atlanta 10/01/10 Social Media Presentation

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Adam Proehl's social media presentation from Atlanta SEMPO on 10/1/10. The presentation includes approximately 30 free social media monitoring tools.

Adam Proehl's social media presentation from Atlanta SEMPO on 10/1/10. The presentation includes approximately 30 free social media monitoring tools.

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    SEMPO Atlanta 10/01/10 Social Media Presentation SEMPO Atlanta 10/01/10 Social Media Presentation Presentation Transcript

    • Social Media
      Adam Proehl
    • About Me
      Internet Marketer since 1997
      Currently Managing Partner of NordicClick Interactive in Minneapolis
      Best Practices Coach
      Hopeless Viking Fan….. Glutton for Punishment
    • Topics
    • Social Media
      A humorous view:
      Courtesy: HubSpot
    • Measurements & Signals
    • Monitoring 101
    • Measurements & Signals
      Limitations:
      • Impossible for any one tool to measure everything
      • Data is not absolute
      • Manual Review constantly needed
      • Closed Profiles
      • Keywords
    • The numbers alone NEVER give the full story
      “Love the iphone, but AT & T sucks.”
      “Successful call on 3rd try…. Nice network AT & T!”
      “The new iphone is SICK!!!”
      “The Fallacy
      of Sentiment”
      You need to fill in the blanks………
    • “Use Context of an Action”
      “What’s my motivation?”
    • “Like” a Company Motivation
      Source: Exact Target / Co-Tweet X-Factor Study 2010
    • “I’m Having a Cheeseburger”
      ..............I don’t care!
    • “At Five Guys inhaling a cheeseburger”
      “Gut bombs…. Awesome!”
      “The Cajun Fries kick ass!”
      “Gotta get back there”
      “Your doctor’s gonna get rich!”
    • The Check In
      By itself, not interesting….
    • Content Driven Products
    • Follow/Like Does Not Equal Engaged
    • Authenticity
    • OK……. So What About ROI?
      Three Schools of Thought:
      “Last Click” Analytics makes it even more difficult to measure & quantify
    • The Future
    • Email
      Direct Mail
      Social
    • Back to the Future
      Network Banners (1996)
      Email Response Rates (1999)
      Social Media?
    • Overload Risks
    • Permission Profiles
    • Advanced Profiling
    • Measuring Tools’ Challenges
    • Virtual World  Real Currency
    • Cool (and Free) Tools
    • Metricly
      Track your metrics in one place
      Pulls in Multiple Sources
      Build Custom Dashboard
      http://metricly.com/
    • Snip-n-Tag (Firefox Add On)
      Shorten URL (bit.ly, ow.ly, etc)
      Make it trackable in Google
      Analytics
      All in one interface from a Firefox sidebar
      /bH9tYH
    • Twitter Tools
    • CrowdEye
      Tweets
      Links
      Volume
      Sentiment
      Locations
      http://www.crowdeye.com
    • Twitter Sentiment
      Quick Snapshot
      Accuracy so-so
      Manual Review
      Good Starting Point
      http://twittersentiment.appspot.com
    • Twittrratr
      Quick Snapshot
      Numbers
      Sentiment Highlighted
      http://twitrratr.com
    • Foller
      User Info
      Topics
      Hashtags
      Mentions
      Geography
      http://foller.me
    • Mentionmap
      Visual, Interactive tool of mentions
      Networking & Degrees of Separation
      http://apps.asterisq.com/mentionmap
    • Twilert
      Get Regular email updates on a keyword, hashtag, or user
      www.twilert.com
    • Twitalyzer
      Done as a society?
      Link up with Analytics
      Free and paid editions
      www.twitalyzer.com
    • Chatterscope
      Sentiment Analysis
      Benchmarking (time, competitive, geo, etc.)
      www.chatterscope.com
    • ReTweetist
      Tracks Retweets for a user or link
      www.retweetist.com
    • Hashtags.org
      Track volume & trends
      Charts
      List of Tweets & Users
      www.hashtags.org
    • Open Book
      Searches posts for keywords
      Check your privacy settings!
      Great info for a quick pulse
      www.openbook.org
    • Open Facebook Search
      Similar functionality to Open Book, only not as pretty
      www.openfacebooksearch.com
    • Face Pinch
      Topics, people, popular searches
      Annoying Ads
      www.facepinch.com
    • It’s Trending
      Top Links being shared
      www.itstrending.com
    • Booshaka!
      Search Keywords
      Featured Topics
      http://www.booshaka.com
    • Multiple Platforms
    • Kurrently
      Facebook & Twitter
      Get Stream
      www.kurrently.com
    • Addictomatic
      Pulls from multiple sources
      Creates Dashboard
    • Folowen
      Quickly view and interact with a companies social network
      www.folowen.com
    • 48ers
      Search & Filter Multiple Networks
      http://48ers.com
    • Who’s Talkin
      Search Multiple platforms
      Narrow/Filter by platform
      www.whostalkin.com
    • Website Grader
      How search & social friendly is your site?
      www.websitegrader.com
    • One Riot
      See what links containing a particular keyword are being shared
      Twitter, Facebook, MySpace, and Digg
    • PRmetrics
      Images
      Videos
      Blogs
      Twitter
      Slideshare
      www.prmetrics.com
    • Keotag
      Multiple Engines
      www.keotag.com
    • Heardable
      Scoring Algorithm
      Category & Local Benchmarks
      Free (for now)
      www.heardable.com
    • BackTweets
      Pro & Limited Free Edition
      Type in URL to see who’s sharing links
    • BackType
      Engagement Comparisons Chart
      Audience / Link Metrics
      www.backtype.com
    • TimeTube
      Video Timeline based on keyword search
    • Fablistic
      Follow all of a users likes, reviews, interests, etc
      Context, not just a “like”
    • Google Analytics – Tag Facebook Page
      Give your Facebook page a GA account profile
      How To:
      Set up a new GA profile
      Paste this line at the top of your FBML code:
      <fb:google-analytics uacct="UA-9999999-99" /> 
      Source: www.hongkiat.com
    • Key Takeaways
    • Thank You
      Adam Proehl
      adam@nordicclick.com
      www.nordicclick.com
      @adamproehl