Your SlideShare is downloading. ×
0
30 Social Media Tools<br />Adam Proehl<br />Managing Partner, NordicClick Interactive<br />@adamproehl<br />and how to use...
About Me<br />14 years of online marketing experience<br />Principle at NordicClick Interactive – a full service Digital M...
Agenda<br />30 Social Media Tools <br />28 free & 2 cheap<br />How they may apply to your business<br />
Notes<br />A gazillion social media tools out there<br />They come and go<br />They’re only as good as the user<br />
Uses for these tools<br />
Customer Support Tools<br />
Customer Support Tools<br />Large companies leveraging their online community to improve Customer Service: <br />2010........
Customer Support ToolsExample: GoMockingbird<br />Description:<br /><ul><li>Small Shop (2)
No big support budgets
They code</li></li></ul><li>Customer Support Tools<br />#1: Cheap Tool: UserVoice<br />Crowdsource market research<br />Se...
Customer Support Tools<br />#2: Customer Support Tool: Get Satisfaction<br /><ul><li>Moderator capabilities
Google Analytics Integration
3rd Party Logins</li></ul>Price: Starts free; $19/mo for cool stuff<br />www.getsatisfaction.com<br />
Customer Support Example: AT&T<br />
Customer Support Tools<br />#3: Free Tool: GeoTwt.com<br />Applications:<br /><ul><li>Delivery Services
Utilities
Franchises
Chains (retail, food, etc)
Service Industries</li></ul>www.geotwt.com<br />
Customer Suport (& Karma) Tools Example: Crashplan<br />Support<br />Thanks<br />
Customer Support Example: Crashplan<br />#4. Their fancy tool: Hootsuite<br />Cost: $0 <br />
Engaging Influencers<br />15<br /><ul><li>Finding
Reaching
Influencing</li></li></ul><li>The Keys<br />Who influences the influencer?<br />Whose message is he/she spreading now?<br ...
17<br />Engaging Influencers<br />#5 Free Tool: Foller<br />User Info<br />Topics<br />Hashtags<br />Mentions<br />Geograp...
#6 Free Tool: Mentionmap<br />18<br />Engaging Influencers<br />http://apps.asterisq.com/mentionmap<br />
Engaging Influencers<br />#7 Free Tool: Retweetrank<br />Simple Premise: <br />Who’s likely to get retweeted<br />www.retw...
Engaging Influencers<br />#8 Free Tool: KLOUT<br />Simple Premise: <br /><ul><li>Scoring Algorithm
Topics</li></ul>www.klout.com<br />
Measurements <br />
Measurements <br />Applications<br /><ul><li>Reputation Monitoring
Competitive  Analysis
Traffic Sources
Share metrics
Broadcast effectiveness
Integrated marketing metrics</li></li></ul><li>Measurements<br />#9 Free Tool: Snip-n-Tag<br />Shorten URL (bit.ly, ow.ly,...
Twitter Sentiment<br />#10 Free Tool: Twitter Sentiment<br />Quick Snapshot<br />Accuracy so-so<br />Manual Review<br />Go...
Measurements<br />#11 Free Tool: backtweets<br />Pro & Limited Free Edition<br />Type in URL to see who’s sharing links<br...
Measurements<br />#12 Free Tool: Backtype<br />Engagement Comparisons Chart<br />Audience / Link Metrics<br />Free & Paid ...
Measurements<br />#13 Free Tool: Social Mention<br />Metrics<br />Multiple Platforms<br />Keywords<br />Hashtags<br />User...
Measurements<br />#14 Free Tool: Website Grader<br />SEO<br />Social<br />General Website Measurements<br />Competitive Co...
Measurements<br />#15 Free Tool: Metricly<br />Social Stats<br />Integrations (Analytics, CRM, email, etc)<br />Dashboard ...
Topics & Brands<br />
Topics & Brands <br />Applications<br /><ul><li>Monitoring
Competitive  Analysis
Research
Broadcast effectiveness
Alerts</li></li></ul><li>Topics & Brands<br />#16 Free Tool: Hashtags.org<br />Track volume & trends <br />Charts<br />Lis...
Upcoming SlideShare
Loading in...5
×

30 Social Media Tools - OMS 2011 LA

787

Published on

Social Media Tools Presentation given by Adam Proehl of NordicClick Interactive at the Online Marketing Summit in LA on 6/14/11.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
787
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "30 Social Media Tools - OMS 2011 LA"

  1. 1. 30 Social Media Tools<br />Adam Proehl<br />Managing Partner, NordicClick Interactive<br />@adamproehl<br />and how to use them<br />6/14/2011<br />
  2. 2. About Me<br />14 years of online marketing experience<br />Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis<br />Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA<br />All around “Data Driven Kinda Guy”<br />Unapologetic Viking Fan (don’t take my team, LA!)<br />
  3. 3. Agenda<br />30 Social Media Tools <br />28 free & 2 cheap<br />How they may apply to your business<br />
  4. 4. Notes<br />A gazillion social media tools out there<br />They come and go<br />They’re only as good as the user<br />
  5. 5. Uses for these tools<br />
  6. 6. Customer Support Tools<br />
  7. 7. Customer Support Tools<br />Large companies leveraging their online community to improve Customer Service: <br />2010............................................5%<br />2012………………………………30% <br />Source: Gartner, Inc<br /> February 2011<br />
  8. 8. Customer Support ToolsExample: GoMockingbird<br />Description:<br /><ul><li>Small Shop (2)
  9. 9. No big support budgets
  10. 10. They code</li></li></ul><li>Customer Support Tools<br />#1: Cheap Tool: UserVoice<br />Crowdsource market research<br />Service & support<br />Price: Starting at $15/mo<br />www.uservoice.com<br />
  11. 11. Customer Support Tools<br />#2: Customer Support Tool: Get Satisfaction<br /><ul><li>Moderator capabilities
  12. 12. Google Analytics Integration
  13. 13. 3rd Party Logins</li></ul>Price: Starts free; $19/mo for cool stuff<br />www.getsatisfaction.com<br />
  14. 14. Customer Support Example: AT&T<br />
  15. 15. Customer Support Tools<br />#3: Free Tool: GeoTwt.com<br />Applications:<br /><ul><li>Delivery Services
  16. 16. Utilities
  17. 17. Franchises
  18. 18. Chains (retail, food, etc)
  19. 19. Service Industries</li></ul>www.geotwt.com<br />
  20. 20. Customer Suport (& Karma) Tools Example: Crashplan<br />Support<br />Thanks<br />
  21. 21. Customer Support Example: Crashplan<br />#4. Their fancy tool: Hootsuite<br />Cost: $0 <br />
  22. 22. Engaging Influencers<br />15<br /><ul><li>Finding
  23. 23. Reaching
  24. 24. Influencing</li></li></ul><li>The Keys<br />Who influences the influencer?<br />Whose message is he/she spreading now?<br />Who is the he/she influencing?<br />Degrees of separation between you and the influencer<br />May first have to go through others<br />16<br />Engaging Influencers<br />
  25. 25. 17<br />Engaging Influencers<br />#5 Free Tool: Foller<br />User Info<br />Topics<br />Hashtags<br />Mentions<br />Geography<br />www.foller.me<br />
  26. 26. #6 Free Tool: Mentionmap<br />18<br />Engaging Influencers<br />http://apps.asterisq.com/mentionmap<br />
  27. 27. Engaging Influencers<br />#7 Free Tool: Retweetrank<br />Simple Premise: <br />Who’s likely to get retweeted<br />www.retweetrank.com<br />
  28. 28. Engaging Influencers<br />#8 Free Tool: KLOUT<br />Simple Premise: <br /><ul><li>Scoring Algorithm
  29. 29. Topics</li></ul>www.klout.com<br />
  30. 30. Measurements <br />
  31. 31. Measurements <br />Applications<br /><ul><li>Reputation Monitoring
  32. 32. Competitive Analysis
  33. 33. Traffic Sources
  34. 34. Share metrics
  35. 35. Broadcast effectiveness
  36. 36. Integrated marketing metrics</li></li></ul><li>Measurements<br />#9 Free Tool: Snip-n-Tag<br />Shorten URL (bit.ly, ow.ly, etc)<br />Make it trackable in Google<br />Analytics <br />All in one interface from a <br />Firefox sidebar <br />
  37. 37. Twitter Sentiment<br />#10 Free Tool: Twitter Sentiment<br />Quick Snapshot<br />Accuracy so-so<br />Manual Review<br />Good Starting Point<br />http://twittersentiment.appspot.com<br />
  38. 38. Measurements<br />#11 Free Tool: backtweets<br />Pro & Limited Free Edition<br />Type in URL to see who’s sharing links<br />www.backtweets.com<br />
  39. 39. Measurements<br />#12 Free Tool: Backtype<br />Engagement Comparisons Chart<br />Audience / Link Metrics<br />Free & Paid Edition<br />www.backtype.com<br />
  40. 40. Measurements<br />#13 Free Tool: Social Mention<br />Metrics<br />Multiple Platforms<br />Keywords<br />Hashtags<br />Users<br />www.socialmention.com<br />
  41. 41. Measurements<br />#14 Free Tool: Website Grader<br />SEO<br />Social<br />General Website Measurements<br />Competitive Comparisons<br />www.websitegrader.com<br />
  42. 42. Measurements<br />#15 Free Tool: Metricly<br />Social Stats<br />Integrations (Analytics, CRM, email, etc)<br />Dashboard Data<br />www.metricly.com<br />
  43. 43. Topics & Brands<br />
  44. 44. Topics & Brands <br />Applications<br /><ul><li>Monitoring
  45. 45. Competitive Analysis
  46. 46. Research
  47. 47. Broadcast effectiveness
  48. 48. Alerts</li></li></ul><li>Topics & Brands<br />#16 Free Tool: Hashtags.org<br />Track volume & trends <br />Charts<br />List of Tweets & Users<br />www.hashtags.org<br />
  49. 49. Topics & Brands<br />#17 Free Tool: Who’s Talkin<br />Search Multiple platforms<br />Narrow/Filter by platform<br />www.whostalkin.com<br />
  50. 50. Topics & Brands<br />#18 Free Tool: Open Book<br />Searches posts for keywords<br />Check your privacy settings!<br />Great info for a quick pulse<br />www.openbook.org<br />
  51. 51. Topics & Brands<br />#19 Free Tool: Monitter<br />Create your own monitoring columns<br />Hashtags <br />Keywords<br />Easy Setup – No account<br />Geo settings<br />www.monitter.com<br />
  52. 52. Topics & Brands<br />#20 Free Tool: Open Facebook Search<br />Similar functionality to OpenBook.org, only not as pretty<br />www.openfacebooksearch.com<br />
  53. 53. Topics & Brands<br />#21 Free Tool: Trendistic<br /><ul><li>Keyword
  54. 54. Hashtag
  55. 55. 1, 7, 30 days
  56. 56. Current Tweets</li></ul>www.trendistic.com<br />
  57. 57. Topics & Brands<br />#22 Free Tool: Kurrently<br />Facebook & Twitter<br />Streaming<br />Keyword <br />Hashtag<br />www.kurrently.com<br />
  58. 58. Topics & Brands<br />#23 Free Tool: twilert<br />Get Regular email updates on a keyword, hashtag, or user<br />www.twilert.com<br />
  59. 59. Topics & Brands<br />#24 Free Tool: Addict-o-matic<br />Pulls from multiple sources<br />Creates quick snapshot dashboard<br />www.addictomatic.com<br />
  60. 60. Topics & Brands<br />#25 Free Tool: 48ers<br />Search & Filter Multiple Networks<br />http://48ers.com<br />
  61. 61. Topics & Brands<br />#26 Free Tool: Keotag<br />Multiple Platforms<br />Keywords<br />Hashtags<br />www.keotag.com<br />
  62. 62. Topics & Brands<br />#27 Free Tool: SocialSeek<br />Multiple Platforms<br />Keywords<br />Hashtags<br />Clean Display<br />www.socialseek.com<br />
  63. 63. Topics & Brands<br />#28 Free Tool: twazzup<br />News<br />Twitter<br />Keywords<br />Clean Display<br />www.twazzup.com<br />
  64. 64. Topics & Brands<br />Images<br />Videos<br />Blogs<br />Twitter<br />Slideshare<br />#29 Free Tool: PR Metrics<br />www.prmetrics.com<br />
  65. 65. Topics & Brands<br />#30 Free Tool: TweetActive<br />Current Tweets<br />Competitive Snapshot<br />Real-Time Stream<br />www.tweetactive.com<br />
  66. 66. Takeaway Points<br />Many, many, many tools out there<br />Impossible for any one tool to do everything<br />Understand your business objectivesand pick the right tool<br />
  67. 67. Thank You<br />Adam Proehl<br />Managing Partner, NordicClick Interactive<br />adam@nordicclick.com<br />952-261-2205<br />@adamproehl<br />www.linkedin.com/in/adamproehl<br />30 Social Media Tools<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×