The Moving Target of Nutrition

The Moving Target of Nutrition Annette Maggi, MS, RD, LD, FADA Sr. Director of Nutrition NuVal LLC

“Eat food, not too much, mostly plants.” -Michael Pollan 2

Sounding the Alarm1990 1998 2010 Obesity Rates: 7

The Quality of the Calories We Consume

The Quality of the Calories We Consume• The AVERAGE ADULT (19+) gets 394 calories a day from beverages: – 114 from soda – 108 from alcohol (someone is getting my share on most days!) – 80 from fluid milk – 67 from 100% fruit juice and juice drinks – 26 from coffee and tea• KIDS aged 2-18 get 400 calories a day from beverages: – 162 from milk – 121 from soda – 112 from 100% fruit juices and fruit drinks – In kids age 14-18, soda, sports and energy drinks are the highest contributor of calories.

Sweeteners: Natural vs. Added• Table sugar is the common, powdered white stuff. Structurally, it is called a disaccharide, a double sugar. In the body, it is broken down to 50% glucose and 50% fructose.• High fructose corn syrup (HFCS) has been more vilified than any other food ingredient and without solid reasoning. This sweetener is processed from corn, and is about 45-55% glucose and 45-55% fructose. While it has been suggested that HFCS has contributed to obesity, science does not support this claim.• Agave nectar typically comes from a blue agave plant, grown in the Southern part of the US, Mexico and northern South America. The starchy part of the plant is made into a slurry and then processed so the starch is converted to fructose and glucose. Agave nectar can range from 55-90% fructose with the remaining being glucose. It has been given a “health halo” as it’s perceived to be a natural sweetener.

Sugars: Natural vs. Added

The NuVal® AlgorithmNumerator ÷ Denominator = Score of 1 to 100 =

Use of one algorithm allows shoppers to compareproducts both within a product category and across an eating occasion, even if in different areas of the store 14

NuVal® Scores ClarifyCommonly Held Myths 15

NuVal® Scores on Shelf Tags 16

NuVal’s Reach Across the US IL CA, NV NY CO MA, CT, VT, N CA, NV H, NY, PA SD, NE, KS, WI MO, IA, MN, IL, WI MI, IN, IL, OH, MN KY TX MA, CT TX, AR, LA WI KY, VA, TN NY, PA 24 Pilot Stores NC, SC, VA in Lexington KY Pilot Program MO In Maryland and Ohio ®

The Role of the Retailer in Health Promotion and Education

Other Hot Topics in Nutrition• Food advertising to Kids• Gluten Free• Celebrity chefs

http://www.agrigrowth.org	387
http://test.pangi.org	46
http://paper.li	37
http://blackboard.algonquincollege.com	24
http://localhost	9
http://www.onlydoo.com	2
http://a0.twimg.com	2
http://online.algonquincollege.com	2
http://us-w1.rockmelt.com	1
http://agrigrowth.org	1

The Moving Target of Nutrition

by Minnesota Agri-Growth Council on Nov 22, 2011

Accessibility

Categories

Upload Details

Usage Rights

10 Embeds 511

Statistics

The Moving Target of Nutrition — Presentation Transcript