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Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
Feeding 9 billion - Maintaining the Planet
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Feeding 9 billion - Maintaining the Planet

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  • Sources for income and population figures: UN (United Nations)
  • Transcript

    • 1. Jason Clay maintainingSVP Markets, WWF-US the planet
    • 2. “You can’t wake a personwho’s pretending to sleep” Oromo proverb
    • 3. global food 40 years =8,000 years
    • 4. Global trends by 2050 200 Income 180 160 140 percent increase 120 100 Consumption 80 60 40 20 Population 0 2010 2050Source: United Nations
    • 5. Countries with 5-7% GDP growth (2010-2011)Countries with >7% GDP growth (2010-2011)
    • 6. FAO Food Price Index 2002 - 2004 = 100250 Nominal210170130 Real*9050 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 *The real price index is the nominal price index deflated by the World Bank Manufacturers Unit Value Index (MUV)
    • 7. Top food exporting countries, 2002-12 (oilseed & cereals)
    • 8. Drought-affected countries, 2012
    • 9. on a finite planet, should consumers have a choice about sustainable products? or should all choices be sustainable?
    • 10. Selected products, water use and farmer income Raw material Water to Farm gate price input produce input 1 4 oz 500 to 2,000 US $0.18 cotton t-shirt ginned liters of water (US) 1 6T 175-250 US $0.04 liter of soda sugar liters of water (World) 1 oz 6 oz 40 US $0.07 slice of cheese milk liters of water (US) 1 double 8 oz 3,000 to 15,000 US $0.92quarter-pounder hamburger liters of water (US) Source: USDA
    • 11. Food as a % of U.S. disposableincome28%24%20%16%12%8% 1930 1940 1950 1960 1970 1980 1990 2000 2010 Source: USDA
    • 12. 33% for food
    • 13. Countries with parksbeing taken off the books
    • 14. we mustintensify production
    • 15. to eliminateagricultural sprawl
    • 16. WWF’s 35 Priority Places
    • 17. 2 1 1 2 4 3 1 1 5 palm oil cotton biofuels sugarcane pulp & paper1 10 3 1 3 5 1 5 1 sawn wood dairy beef soy low trophic level species 1 1 3 6 6 1farmed salmon farmed shrimp tropical shrimp tuna whitefish Priority commodities 1 China 1 India
    • 18. 7 BILLION consumers300-500 control 70% trade of eachCOMPANIES commodity 1.5 BILLION producers
    • 19. palm whitebeef cocoa coffee sugar soy cotton shrimp oil fish
    • 20. 25%of demand pulls40-50% of production
    • 21. by 2050need twice as much food
    • 22. Food wedges urban waste agriculture carbon geneticsover & under technologyconsumption property better rights practices degraded land
    • 23. waste1 out of 3 calories
    • 24. Food and fiber waste • A green energy issue • First point of aggregation • Sugar, pulp, palm oil, timber, CAFOs • New England dairyPhoto: Gills Onion Power Plant
    • 25. genetics “dance with the one that brung you”
    • 26. World daily caloric intake wheat 560 rice 540 corn 375sugarcane/beet 245 soybeans 185 potatoes 65 palm oil 60 barley 50 sorghum 45 sunflowers 44 cassava 43 Direct Consumption rapeseed 42 Indirect Consumption peanuts 40 (animal feed) cotton seed oil 12 0 100 200 300 400 500 600 Daily calories per capita
    • 27. SugarBananas Corn
    • 28. Mars won’t buycertified poverty
    • 29. Greening & Citrus• Every major growing area infected• 5-10% of trees lost/year• No company can solve the problem alone• Map the genome of citrus & the disease• Global trade and disease
    • 30. today’s technologyagriculture is 70% of water use
    • 31. 1 liter of water = 1calorie
    • 32. Global drought 11/2012Source: UCL Department of Space & Climate Physics - Nov 2012
    • 33. Global drought forecast 2030-2039Source: UCAR, PDSI 2012
    • 34. better practices 100 times better
    • 35. Performance curve government voluntary regulation standardsnumber of producers performance shift worse average better
    • 36. 21 st century supply chainsproducers traders manufacturers brands retailers consumers
    • 37. 21st Century supply chains• More global but more redundancy• Longer-term contracts• Data and transparency• Manufacturing sites
    • 38. IKEA and BCI Cotton—2005-10IKEA Cotton Use• 100,000 MT/yr (24% certified)• 400,000 producers (10% certified)Producer Impacts of BCI & BMPs• 60% less pesticide• 40% less water• 30% less synthetic fertilizer• 15-20% more income
    • 39. 35,000 farmers3,000 employees
    • 40. Unilever’s commitment: 100%sustainable ingredients
    • 41. But, one company at a time is not fast enough
    • 42. CGF – Precompetitiveapproaches• 57 companies• Deforestation out of supply chains• 4 commodities, 4 countries• By 2020
    • 43. Banking EnvironmentInitiative (BEI)• 10 banks• Deforestation & lending portfolios• Palm oil in Indonesia• Banks in Brazil – soy & beef
    • 44. commodities & externalitiessugar coffee beef cocoa
    • 45. Carbon emissions in Tetra Pak supply chain 2020 Goal = 10.8 MT CO₂ raw materials, brands, retailers, end of production, processing consumer use life 45% 38% 10% 6% Tetra Pak direct emissions
    • 46. Traded commodities – then and now physical values intangible valuesweights and measures organic quality non-GMO color water foreign matter no child labor health and safety carbon
    • 47. Commodities andSupply Chains• Global trade doubled, but barriers persist• Maintain efficiency• More data and transparency• Redefine collusion and precompetitive• New role for traders
    • 48. Reduce transactionspurchases Year 1 Year 2 Year 3 Year 4 Year 5
    • 49. Pool commitmentspurchases Year 1 Year 2 Year 3 Year 4 Year 5
    • 50. illegal illegal SPECIES MINERALS FISH FOREST PLANTATIONtigers gold bluefin tuna pulp palm oilelephants coltan demersal fishes timber soyrhinos diamonds shrimp and prawns mangroves beef
    • 51. “If you don’t know where you’re going, any road will get you there.”
    • 52. think about it

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