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MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
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MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
MNI _ Media Networks Inc.
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MNI _ Media Networks Inc.

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MNI is the targeted marketing division of Time Inc. and also one of the largest media companoies in the industry. It delivers more ad pages per year than any single publisher in the world.

MNI is the targeted marketing division of Time Inc. and also one of the largest media companoies in the industry. It delivers more ad pages per year than any single publisher in the world.

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  • 1. The source for targeted advertising.
  • 2. Our MissionTargeted Media: Envelop target audiences, whoeverand wherever they may be, in the most powerful brandenvironments in the industry.Cross-Platform Efficiency: Bring efficiency,simplicity, and efficacy into the targeted mediaplanning and buying process.MNI provides solutions that help National advertisers isolate their most valuable audiences, and tailor their message to be relevant where the audience is most highly concentrated. Large regional advertisers blend national and local media throughout their footprint, for optimal efficiency and localization. Local advertisers boost brand image with national credibility.
  • 3. Who is MNI?MNI is the targeted marketing division of Time Inc.MNI is also one of the largestmedia companies in the industry: Some of our prestigious partnerships include With 30 offices throughout the United States Serving nearly 1,000 clients per year Serving billions of advertising impressions across multiple media platforms and through thousands of premier publishing partners Delivering more ad pages per year than any single publisher in the world
  • 4. What Sets us Apart?Only MNI combines the right audience with the rightenvironment, delivering multiple media touch-points andunparalleled reach in your select markets.Providing advertisers with Strong coverage to a target audience with very limited waste Built-in-frequency, delivering multiple media touch-points to your target Significantly more coverage than any single niche website, ad network, or publication can deliver in your defined market area A more targeted audience than any other local media option More GRPs than the largest television programs
  • 5. Very Targeted. Very Simple.MNI partners with the finestbrands in the industry–across platforms.
  • 6. ClientsMNI serves hundreds of national, regional, and localclients, through hundreds of agencies each year.
  • 7. MNI Magazines MNI makes top-tier national magazines targeted.  Forty-four premier national titles from 14 publishing companies  Available in more than 180 markets at or below DMA level  Customized programs for innovative database marketing
  • 8. MNI Online MNI partners with top-tier national and local online media brands for highly targeted online campaigns on the most desirable properties.  Efficient, customized campaigns  Transparent and effective national and local content networks  Simplicity of execution, monitoring, and reporting
  • 9. MNI Mobile Deliver your message right into the consumers’ hands, through highly targeted mobile campaigns.  WAP/in-app display  Hyper-targeted latitude/longitude, ZIP-code, DMA-level  Simplicity of execution, monitoring, and reporting
  • 10. Advanced Audience TargetingMNI provides multimedia solutions to reach your targetaudience based on editorial content, demographics,lifestyle characteristics, behaviors, and more.MNI provides a product to reach Affluent men and women Beauty and fashion influentials Business professionals Entertainment enthusiasts Exclusive databases Foodies Health-conscious adults Hispanics Luxury consumers Moms Opinion leaders
  • 11. Advanced Geographic TargetingGeographic targeting allows you to focus your advertisingdollars to the precise area where your consumers are likely tolive, eliminating waste and maximizing reach and frequency.Benefits of localized marketing strategies Greater customer relevance, response, and return Increased brand recall and engagement Lower out-of-pocket cost by allocating marketing dollars in areas most likely use your product Highly concentrated SOV and reach/frequency Maximize ROIMNI geographic capabilities Media markets (DMA and below) ZIP-code and sectional centers Latitude and longitude Nationally, regionally, and by state Custom geographic options
  • 12. High Impact Executions Memorable Digital Ad Units Eye-Catching Magazine UnitsHomepage Pushdown Full Video Player Post-it® Note Custom Die-cut BRC Section Roadblocks Interactive Widget Mini Booklet Cover Wrap Scratch-off Card Interstitial Skinning
  • 13. Insight, Accountability, and PerformanceFrom audience and marketintelligence and complex campaignexecution to campaign analysis andoptimization, MNI delivers.MNI’s proprietaryOmnipoint suite includes A campaign portal for analyzing and optimizing digital campaigns ™ Historical campaign-performance data, including ad category segmentation and Research Partners geographic subtleties for media planning Aggregated and distilled third-party audience and market research for pre-planning and strategy
  • 14. Simple and Effective SolutionsMNI provides effective, integrated solutions to increase coverage ofyour target audience–in the right environment, in the right geography,in the right medium–to best meet your marketing objectives. Integrated • Envelop your target audience across Campaigns multiple platforms simultaneously. Powerful • Leverage the best editorial content Environments through a single source. Precise • Target by geography, audience, platform, Targeting content, and more. Efficient • Deliver coverage of your target audience Reach in your priority markets.
  • 15. APPENDIX
  • 16. MNI Magazine Packages CreativeCase Studies
  • 17. How it Works
  • 18. MNI businessMNI Business readers are influentialdecision makers who invest for success. READER PROFILE Median Age: 46 Male/Female: 63%/37% MNI Business readers are Median HHI: $90,172  Top management/executives at businesses of all sizes  Decision makers for business purchases $1 million+  Frequent travelers for both business and leisure  Affluent investors  Avid golfers Reach more business leaders. Target: Top Management % Reach (6 insertions) 39% NY Metro MNI BUSINESS San Diego 10% The Wall Street Journal Milwaukee 8% The Economist 5% Inc. Source: GfK MRI, Doublebase 2011.
  • 19. MNI newsMNI News readers are influentialconsumers who stay informed. READER PROFILE Median Age: 44 Male/Female: 64%/36% MNI News readers are Median HHI: $75,333  Professional/managerial  Influentials who others turn to for information and advice  Actively involved in their communities, both politically and civically  Leisure travel decision makers  Affluent investors who are heavily involved in financial decisions Reach a business and culturally-savvy audience. Target: Influential % Reach (6 insertions) NY Metro 53% San Diego MNI NEWS Milwaukee 8% The Economist 7% The Wall Street Journal 7% USA Today Source: GfK MRI, Doublebase 2011.
  • 20. MNI thought leaderThe MNI Thought Leader audienceis authoritative and influential. READER PROFILE Median Age: 48 MNI Thought Leaders are Male/Female: 55%/45% Median HHI: $79,219  Tech-savvy early adopters  Decision makers for business and home purchases  Frequent travelers for both business and pleasure  Affluent and college educated  Relied upon for financial and investing advice Reach more influential consumers. Target: Influential Opinion Leader % Reach (6 insertions) 53% NY Metro MNI THOUGHT LEADER San Diego 12% Meet the Press (TV) Milwaukee 8% The Economist 7% Face the Nation (TV) Source: GfK MRI, Doublebase 2011.
  • 21. MNI beautyMNI Beauty readers are fashionablewomen focused on looking and feelingtheir best. READER PROFILE Median Age: 36 MNI Beauty readers are Male/Female: 10%/90%  Influentials others turn to for fashion and beauty advice Median HHI: $72,631  Currently attending college or working toward a post-graduate degree  Frequent spa visitors  Green advocates who regularly eat organic food and participate in environmental causes  Style conscious, spending $500+ on clothing in the past year Reach young, affluent trendsetters. Target: Women Ages 18–34 %Reach (6 insertions) NY Metro 47% San Diego MNI BEAUTY 17% Milwaukee Self 16% Vanity Fair 9% Lucky Source: GfK MRI, Doublebase 2011.
  • 22. MNI entertainmentMNI Entertainment readers arered-carpet consumers withspending power. READER PROFILE Median Age: 40 MNI Entertainment readers are Male/Female: 33%/67%  Influentials others turn to for shopping, beauty, and fashion advice Median HHI: $68,114  Travelers who visit health spas and retreats while on vacation  Culture mavens, frequently attending local events – theater, nightclubs, concerts, etc.  Movie enthusiasts, frequently watching pay-per-view movies and events  Shopping enthusiasts who spent $500+ on clothing in the past year Reach trendsetters. NY Metro Target: Entertainment Influential %Reach (6 insertions) San Diego 41% MNI ENTERTAINMENT Milwaukee 19% Us Weekly 18% Rolling Stone 3% Spin Source: GfK MRI, Doublebase 2011.
  • 23. MNI hispanicMNI Hispanic readers are dynamic,vibrant, style-conscious spenders. READER PROFILE Median Age: 37 Male/Female: 35%/65% MNI Hispanic readers are Median HHI: $41,445  Have children living in the home  Are influentials whom others trust for personal care and health information  Intend to purchase their first home within the next year  Are among the first of their friends to try new products  Buy new clothes at the beginning of each season Reach young, influential consumers. Target: Women, Under Age 40 Index (Adults = 100) 187 MNI HISPANIC 163 Spanish Language Websites 138 Spanish Language Radio 127 Spanish Language TV Source: GfK MRI, Doublebase 2011.
  • 24. MNI luxuryMNI Luxury readers are affluentconsumers who live the good life. READER PROFILE Median Age: 46 MNI Luxury readers are Male/Female: 24%/76% Median HHI: $78,304  Discerning consumers, spending more for higher quality  Health conscious, making healthy purchases a priority  Frequent entertainers, hosting both family and friends for extravagant soirees and casual get-togethers  Cultural enthusiasts, attending theater, music, and dance performances, and visiting museums  Foodies who enjoy dining out, cooking, and entertaining for fun Reach a first-class and five-star audience. Target: Women, HHI $150,000+ % Reach (6 insertions) NY Metro 59% San Diego MNI LUXURY 13% Milwaukee Architectural Digest 8% Wine Spectator 7% Veranda Source: GfK MRI, Doublebase 2011.
  • 25. MNI familyMNI Family readers are householddecision makers with purchasing power. READER PROFILE Median Age: 35 Male/Female: 18%/82% MNI Family readers are Median HHI: $59,294  Moms with 2+ children at home  Primary grocery shoppers for the household  Influentials whom others rely on for health care information  Sought-after for beauty, fashion, and shopping advice  Saving for college with 529 accounts Reach active and educated spenders. Target: Moms Index (Adults = 100) NY Metro 290 MNI FAMILY San Diego 107 Heavy Radio Listeners Milwaukee 73 Heavy TV Viewers 71 Heavy Newspaper Readers Source: GfK MRI, Doublebase 2011, Adults= 100.
  • 26. MNI healthy livingMNI Healthy Living readerslead healthy, active lives. READER PROFILE Median Age: 45 MNI Healthy Living readers are Male/Female: 18%/82% Median HHI: $70,798  Foodies, trying new ingredients and gourmet gadgets  Green advocates, buying environmentally friendly products  Dieting influentials who experiment with various cookbooks and methods  Fashionistas who regularly visit salons and spas  Health care influencers who offer advice and recommendations Reach Affluent, active readers who spend. Target: Health-Conscious Women Reach % (6 insertions) NY Metro 38% MNI HEALTHY LIVING San Diego 18% Milwaukee Women’s Health 14% Self 11% Whole Living Source: GfK MRI, Doublebase 2011.
  • 27. MNI menMNI Men readers are affluent guyswho work hard, but play harder. READER PROFILE Median Age: 40 Male/Female: 76%/24% MNI Men readers are Median HHI: $72,717  Sports and automotive enthusiasts  Influentials others rely on for home electronics and new technology advice  Avid investors  Active adventure travelers  Luxury consumers, spending $500+ on clothing in the past year Reach an active and adventurous audience. NY Metro Target: Men Ages 25-54 % Reach (6 insertions) 42% San Diego MNI MEN Milwaukee 24% ESPN The Magazine 17% Men’s Fitness 11% GQ Source: GfK MRI, Doublebase 2011.
  • 28. MNI style & designMNI Style & Design readers arecontemporary women withsophisticated style. READER PROFILE MNI Style & Design readers are Median Age: 50  Frequent entertainers, who enjoy showing off their homes to Male/Female: 25%/75% family and friends Median HHI: $72,504  Culture enthusiasts, frequently attending dance performances, opera, live theater, museums, and art galleries  Influential for education  Actively involved in personal finance management  The travel planner for the family, researching hotels, airfare, activities, resorts, and more Reach more female decision makers. Target: Women, HHI $75 thousand+, ages 25-54 % Reach (6 insertions) NY Metro 45% San Diego MNI STYLE & DESIGN Milwaukee 23% Martha Stewart Living 18% Redbook 14% Woman’s World Source: GfK MRI, Doublebase 2011.
  • 29. MNI magazines: NEWS & BUSINESSMNI BusinessMNI NewsMNI Thought Leader
  • 30. MNI magazines: STYLE & ENTERTAINMENTMNI BeautyMNI Entertainment MNI HispanicMNI Luxury
  • 31. MNI magazines: LIFESTYLEMNI Family MNI Healthy LivingMNI MenMNI Style & Design
  • 32. MNI magazines: FLEX
  • 33. Custom On-Page ConceptsHigh Impact Units Custom Perforation BRC Custom Die-cut Post-it® Note Scented Varnish Eco Label One-Third Gatefold Mini Booklet •Barbecue •Burnt Rubber •Buttered Popcorn •Coffee •French Fries •Fruit scents •Frosted Cake •Grass •Leather •Marijuana •PB & J •Stinky Cheese •Suntan Lotion •And MANY, MANY MORE
  • 34. Targeted Cover Wraps Reach Key Decision Makers in the Magazines They Rely On Connect with your audience in a unique and memorable way with an attention-grabbing cover wrap campaign.  Customized, hyper-targeted communication  Build relationships and showcase your brand in a welcomed, valued medium  Campaign effectiveness study proves ROI SEE HOW Your message IT WORKS on the cover and throughout a 4- or 6-page cover wrap.Case Studies
  • 35. Targeted OnlineMNI partners with the most prominentnational and local content brands in the industry.We envelop consumers with the most effective targeted nationaland local content, through custom and network site aggregation. National Sites Local Sites
  • 36. National SitesMNI offers two options for precisely targeteddigital inventory across our premier national brands. Custom NetworkBenefits Benefits• Complete control and transparency • Precise targeting through BT, CT,• Efficiency through aggregation DT, and retargeting• High impact executions from rich • Exclusively top-tier placements on media to video premier sites • Front and back end transparencyCase Studies
  • 37. MNI Ad Network The MNI Ad Network offers a simple solution MNI Ad Network Snapshot to reaching your audience in the markets you  Monthly Unique Visitors: want, at a cost effective price. 137 million  Monthly Page Views: The MNI Ad Network Provides 5.6 million  Demographic and behavioral targeting  Number of Sites: 2,000  Top-tier sites, above-the-fold placement  Male/Female: 50%/50%  HHI $75,000+: 37%  Fully transparent reporting Source: Omnipoint, November 2011.  Retargeting technology included for increased ROI  Interactive creative to drive traffic  High impact units available Benefits of the MNI Ad Network  Effective coverage of your target audience  Access to every market you need, all in one place  Complete site transparency  Full-service media planning, buying, trafficking, serving, reporting, optimization, post-campaign analysis, and recommendations Creative Behavioral Contextual Daypart Demographic Geographic Retargeting Categories
  • 38. Local SitesMNI offers two options for precisely targeteddigital inventory across our premier local brands. Custom Network Benefits Benefits • Access to 100% of local media • Complete market coverage inventory in U.S. throughout the U.S. • Complete control and transparency • Network efficiency and targeting • Efficiency through aggregation • Front and back-end transparencyCase Studies
  • 39. MNI Local Network MNI Local Network: MNI Local Network Snapshot Make the Local Connection  Reaches 129 million users per month, 59% of the entire Reach consumers close to home, and close to your business. internet population  MNI makes it easy to connect with consumers where  The average visitor spends 33 minutes on local sites and comes they live, work, and travel. back 8.5 times per month  Ages 18-39: 50%; Broad reach across market-specific sites  Ages 25-49: 53%  All the benefits of a network buy, with the  HHI $60,000+: 50% reporting of a site-by-site campaign Source: comScore, November 2011.  Strong performance to maximize ROI  Competitive and efficient CPMs
  • 40. Targeted MobileMNI partners with the most prominent nationaland local content brands in the industry.We pinpoint consumers with most efficient targeted national andlocal content through custom and network site aggregation. National Sites Local Sites
  • 41. National Sites and AppsMNI offers two options for precisely targeted digital inventoryacross our premier mobile brands with powerful mobile weband in-app options. Custom NetworkBenefits Benefits• Complete control and transparency • Precise hyper-targeting• Efficiency through aggregation through geo-fencing• High impact executions from • Exclusively top-tier placements interstitials to video to interactive units on premier sites and apps • Network efficiency and transparencyCase Studies
  • 42. MNI Mobile Network Benefits you can count on MNI Mobile Network The MNI Mobile Network helps advertisers take advantage Audience Snapshot of the growing mobile marketplace with location-based  97.3 Million mobile web users* consumer targeting with top quality national brands.  52% Male/48% Female† The MNI Mobile Network Provides  Median Age: 34†  Adults 25-54: 67%†  Access to your audience wherever they go  Median HHI: $83,790†  Opportunity to offer coupons and promote sales Source: *2011 emarketer; †MRI 2011.  Eye-catching and memorable rich media creative  Pinpoint targeting by category Efficient and Effective Mobile  High impact mobile display  WAP and in-app  Hyperlocal targeting through geo-fencing  Dynamic ad and landing pages Carrier Device Daypart Keyword Location Platform Publisher Capabilities Categories Geo-fencing
  • 43. Local Sites and AppsMNI offers two options for precisely targeted digital inventoryacross our premier mobile brands with powerful mobile weband in-app options. Custom NetworkBenefits Benefits• Complete control and transparency • Top local news WAP and apps• Efficiency through aggregation • Network efficiency and transparency• High impact executions from • Simplified multi-market executions interstitials to video to interactive units
  • 44. MNI Local Mobile Network Reach Your Audience. Reach Your Objectives. MNI Local Mobile Network Pinpoint your audience using MNI’s cutting edge technology, Audience Snapshot placing your message right in the palm of their hands on their  97.3 Million mobile web users* mobile device through a plethora of local sites.  52% Male/48% Female† The MNI Local Mobile Networks Provide  Median Age: 34†  Adults 25-54: 67%†  Access to your audience wherever they go  Median HHI: $83,790†  Opportunity to offer coupons and promote sales Source: *2011 emarketer; †MRI 2011.  Eye-catching and memorable rich media creative  DMA level targeting Local Content. Mobile Impact.  Local media WAP display  Local media in-app display  Network efficiency  Front-end transparency Carrier Device Daypart Keyword Location Platform Publisher Capabilities
  • 45. Site Selection ProcessMNI utilizes industry-leading research and adds relevance.Omnipoint, the proprietary research tool developed by MNI, offers complexaudience and market intelligence, campaign execution, and campaignanalysis and optimization, yielding powerful results to help you boostawareness and drive demand. National Local
  • 46. Targeted Cover Wraps Four Simple Steps to a Successful Targeted Cover Wrap Campaign 1 Identify your target audience • Provide your own list, or access our exclusive database 2 Select your magazine and announce the program to recipients 3 Build relationships through constant communication • Creative can change monthly • Your message is delivered directly to your intended audience 4 Measure ROI • Survey select recipients • Garner direct feedback and gain insights into program effectiveness
  • 47. Targeted Cover Wraps Precise Targeting of an Influential Audience Use your custom list, or select from the comprehensive categories in the MNI database to connect with and influence your most important clients. 1. CEO (Chief Executive Officer) 20. Targeted Hospital 37. Community Center Directors in 2. CFO (Chief Financial Officer) CEO/C-level Executives Target Markets 3. CIO (Chief Information Officer) 21. Hospital Administrators of Hospitals 38. Food Ingredient Buyers with 500+ beds 39. Farmers 4. CTO (Chief Technology Officer) 22. Healthcare Opinion Leaders 40. Purchasing Agents at Retails Stores in 5. CCO (Chief Compliance Officer) 23. Benefit Managers at Small Businesses Target Markets 6. CSO (Chief Security Officer) 24. Benefit Managers at Large Companies 41. New Businesses in Target Markets 7. COO (Chief Operating Officer) 25. Insurance Brokerage Firms 42. SOHO Technology Buyers (Small 8. CFP (Chief Financial Planner) 26. Travel and Event Managers Office/Home Office) in Target Markets 9. Chairman of Board 27. Meeting Planners 43. Decision Makers Responsible and Board Members for Prepaid Processing and 10. HR Managers 28. U.S. Policy Makers in Washington, DC Debit Processing 11. Facilities Managers 29. Union Leaders 44. Independent Insurance 12. Auditors 30. C-level Banking Decision Makers in and Financial Agents target markets/states 13. Attorneys at Largest 45. OEM (Original Equipment Corporate Law Firms 31. CEOs and Small Business Owners Manufacturers) Truck Dealers in target markets 14. Relocation Managers 46. Builders and Small Business Owners 32. Local Small Business Owners that Use Heavy Duty Trucks 15. Residential Contractors and in target markets Commercial Builders 47. Real Estate Investors in target markets 33. Wealth Management Advisors to Top 16. Contractors and Municipalities 48. Stock Brokers 10 Wealthiest Markets for Construction Equipment by 49. CPAs/Estate Planners in Target Market 34. Golf Course Superintendents and Golf Target Markets Course Managers 17. High Net Worth Individuals 50. Real Estate Agents and Brokers 35. Auto Part Shop Owners and Operators 18. Presidents - Media Companies 36. Logistic and Shipping Decision Makers 19. High School Guidance Counselors at Large Companies in the US, Canada, by State/District Asia, and Europe
  • 48. CASE STUDIES
  • 49. Case Study Carnival Challenge Carnival needed to sell tickets for cruises departing from their new port in Baltimore. They wanted a regional plan that would align with their national brand image, while encouraging sales for this exciting and lesser known departure destination. Magazine Package (Custom): Cooking Light, Cosmopolitan, Country Living, Elle, Food & Wine, Harper’s Bazaar, Health, House Beautiful, Marie Claire, People, Real Simple, This Old House, Time, Newsweek, U.S. News & World Report, Sports Illustrated, and The Week MNI Solution MNI ran research and helped Carnival’s agency build a custom package, aimed at women with specific HHI and a penchant for travel – and all located within a reasonable driving distance from Baltimore. Results Carnival’s print test proved that magazines work. Sales results were strong and booking agents reported a direct correlation back to print ads. Carnival continues to consider MNI for their less-than-national efforts.
  • 50. Case Study Del Monte Challenge Test the New Smoothie product in a trial market, to determine any needed product adjustments before the regional roll-out. MNI Solution The campaign ran in the MNI Style & Design, MNI Luxury, MNI Family and MNI Entertainment packages in the Boston area for three months, in 18 prestigious magazines including Elle Décor, Food & Wine, Parenting Early Years, People, and Real Simple. Results The targeted New Smoothie test was successful because it helped Del Monte recognize the need for product adjustments before rolling out on a regional or national level.
  • 51. Case Study Fidelity Challenge To reach affluent, college-educated women with young children who may be interested in college savings plans. The client also wanted the ability to measure results by market. MNI Solution The MNI Family and MNI News magazine packages, combined with Real Simple, provided Fidelity with a powerful way to reach their target audience. A Business Reply Card, coded by market and month, was a simple solution that provided reliable tracking information. Result The program has been very successful in generating awareness and leads, and Fidelity has been investing with MNI for the past nine years.
  • 52. Case Study Massachusetts General Hospital Challenge MGH needed to promote various specialty care centers in media environments that both resonate with their audience and highlight MGH’s credibility as a quality and trusted health care provider. Additionally, MGH has clearly defined key markets – either those around the hospital or those that feed patients to the hospital – and marketing on a geo-targeted level can make media selections that much more limited. MNI Solution MNI offers geo-targeted ads within the pages of the world’s most credible magazines, in the MNI News, MNI Men’s and MNI Beauty packages–often those featuring health editorial– which aide MGH’s branding efforts. Additionally, MNI’s magazine verticals allow MGH to pick the audience that suits each care center, allowing them to copy split across intended audience and geography. The result is a plan that carries efficiency across care centers and publishers, allowing for greater ROI. Result MGH has partnered with MNI for their various care centers and initiatives over the last 16 years.
  • 53. Case Study Mass Mutual Challenge To increase sales for retirement planning and support MassMutual agents with a turnkey local program targeting affluent adults. MassMutual wanted to underscore the companys understanding of the real, practical issues consumers face when it comes to life insurance and retirement, while positioning their agents as the best local resource for investment-minded readers in each market. MNI Solution A customized, multi-tiered magazine campaign in more than 60 markets, with all ads localized to include each agent’s name, address and phone number – all without a single copy split charge. The MNI News and MNI Business packages saturated MassMutual’s target audience, giving agents a presence in 12 geo-targeted national magazines. Results The agents reported positive feedback on seeing their contact information in the pages of these magazines, and found the ads increased awareness for their firms.
  • 54. Case Study Advance Auto Parts Challenge Advance Auto Parts wanted to build brand awareness with professional parts suppliers and owners of auto shops. MNI Solution Wrap copies of Sports Illustrated magazine with a four-page communication piece delivered to Advance Auto Parts auto shop owners and operators. Result Auto shop owners expressed that the cover wrap program helped position Advance Auto Parts positively against competition. Participants felt they were “more aware in Seven-in-ten auto shop owners general” and “perception has changed for the better.” said they would be more likely to Survey results showed consider Advance Auto Parts • Increased brand awareness and enhanced perception products and services. • Increased purchase consideration and intent • Traffic to online service site
  • 55. Case Study Liberty Mutual Challenge Liberty Mutual wanted to acquire new clients, increase retention of current clients and deepen brand awareness of Liberty Mutual’s offerings with insurance decision makers. MNI Solution Wrap copies of Fortune magazine with a four-page communication piece delivered to a targeted list of current clients and prospective C-level and top management insurance decision makers during a 12 month period. Result Participants of Liberty Mutual’s cover wrap program were Nearly three-fifths of the cover happy to be included in their marketing effort. An impressive wrapped copies of Fortune magazines number of respondents felt that the program have an extended life beyond the • Increased brand awareness and favorability cover date: they’re saved, shared, or • Was an effective learning tool put in waiting areas. • Encouraged them to seek more information • Prompted them to make recommendations about Liberty Mutual’s products and services
  • 56. Case Study Orlando CVB Challenge Orlando CVB wanted to position themselves as the leading destination for corporate meetings and conventions. MNI Solution Wrap copies of Food & Wine magazine with a six-page communication piece delivered to a targeted list of meeting planners during a 12 month period. Result Orlando CVB’s cover wrap program increased awareness of services to meeting planners, positioning Orlando CVB favorably among competitors and other meeting destinations. “Great magazine – I read it every Over half of respondents expressed that they were month. Orlando CVB always does • Impressed with Orlando CVB’s communication vs. their the best job marketing its services competitor’s communication and making their presence known. • Interested in/find value in reading Food & Wine magazine I’ve used the CVB and they are one of the best, in my opinion.” • More likely to consider Orlando CVB in the future
  • 57. Case Study Andersen Windows Challenge Andersen Windows needed to promote their hurricane- proof windows along the Florida Coastline, in order to get their message in front of upscale home owners and snowbirds before the end of the season. MNI Solution A fully-integrated campaign, including the MNI Luxury magazines (Cooking Light, Food & Wine, Real Simple, Town & Country and Travel + Leisure) with a Post-it® Note to drive traffic. Combined with online banner ads on the AARP website, the MNI Digital Premium Network Lifestyle vertical, plus a search campaign, MNI surrounded Andersen’s target audience. Result Andersen Windows is pleased with the program and to date MNI is on track to deliver over 3.6 million impressions in an environment that will produce results.
  • 58. Case Study Boston University Challenge Boost brand awareness of Boston University’s MBA programs to drive inquiries, applications, and enrollments. MNI Solution MNI created a multiplatform program consisting of magazines, online display, and local search to demographically and geographically reach BU’s key prospects. The online display program consisted of national magazine sites, including the America’s Best Graduate Schools section of USNews.com, Businessweek.com, and DowJones.com. The print ad program in MNI Business and MNI News reaches business prospects in BU’s top feeder markets. Result Boston University is a regular MNI advertiser because of the success of the integrated program that MNI customized to their needs and objectives.
  • 59. Case Study Land Rover Challenge Develop a customized local online program to support Land Rover’s LR3. The campaign was centered on reaching adults ages 35-54, with a HHI $100K+, in key markets across the country. Each retailer group needed the opportunity to run on local media websites to enhance brand affinity in the local community, while ensuring local promotions were contained within the specific market. MNI Solution MNI managed this two-month online campaign that was national in scale, but local in scope, by aggregating local media websites and geo-targeted national websites to support each of the independent dealers. Results MNI’s effective use of local online sites not only aided the transition from print and spot TV to online, but also illustrated how MNI Digital can address the specific needs of the automotive industry. The MNI Digital team served as the single point of contact for all planning, buying, reporting, optimization, and billing.
  • 60. Case Study UNUM (Insurance) Challenge Test advertising’s impact on key indicators, while positioning UNUM’s suite of disability, life, and long-term insurance offerings to key decision makers and HR executives at corporations. Also, familiarize end-users/consumers with the UNUM brand and its extensive supplemental insurance offerings. MNI Solution A multimedia program in four key print markets, with MNI News and MNI Luxury, plus InStyle magazine. Combined with both national and local digital campaigns, MNI effectively targeted the B2B and B2C audience. Results Unum is very happy with the significant increases in awareness, preference, and consideration, both nationally and in each of the local test markets, that have resulted from this campaign.
  • 61. Case Study BMW Challenge To unseat another vendor as BMW’s partner of choice for local site aggregation. Develop a digital media plan in 12 markets nationwide, incorporating excellent customer service with quick turnaround on rates, actual planning impressions, and aggressive CPMs. MNI Solution A 12-market media plan, consisting of 25 local sites, as well as an ‘image’ layer of Time Axcess ,with a behavioral target (luxury auto intenders) to further the BMW brand. Results MNI executed this plan with over 44 million impressions in under one month. The campaign delivered 100% of planned impressions PLUS over delivery. As a result, MNI is now the partner of choice for BMW’s local site aggregation needs.
  • 62. Case Study Country Financial Challenge Reach key Prizm Clusters in a large footprint, to promote branding messages for their financial planning business. In addition to national sites, Country Financial needed to have a big presence on local sites in over 25 markets. The program needed to be planned by market, based on budget levels. MNI Solution MNI developed a two-tier program–including national sites with behavioral targeting and premier local sites─that effectively reached Country Financial’s key targets. Each of the 25 plans was developed based on market lifestyle habits, and top performing sites. Result The program has been successful for the past two years, delivering above-industry standard in click-through rate. The geo-targeted national sites with behavioral targeting reach their target audience and drive Country Financial’s branding message to new prospects. Country Financial continues to add additional campaign initiatives during the year.
  • 63. Case Study M&I Bank Challenge M&I Bank needed to execute a retail campaign promoting a new product offering and quickly increasing all deposits. They needed a local-site partner to manage their complex needs in over 15 markets, with two to three sites per market, featuring different creative. MNI Solution Having partnered with MNI in the past, they knew M&I could count on us to deliver. They handed over the complex details of this local- site campaign, and put our proprietary local-site expertise to work. We helped them secure high-quality placements on top local sites that provided them with premium exposure and guaranteed delivery. Result The campaign has been a huge success and M&I Bank has seen an increase in deposits. The quote from the Marketing Manager says it all: “Thanks to you and your team for navigating these changes. We are so appreciative of the quick turnaround on all of our requests, as well as being able to keep all campaign elements intact. We shared the final online schedule/results with several of our retail product managers, and they were very pleased. I have great confidence whenever MNI is involved in our media campaigns, as I know you are professionals from start to finish. Thank you!”
  • 64. Case Study Seneca Snacks Challenge Seneca Snacks launched a new oatmeal product and needed to support it in order to garner product trial. Having only run a small social media campaign, Seneca Snacks partnered with MNI to support the launch online. MNI Solution MNI Digital created a custom campaign for Seneca Snacks, designed to reach their target audience. Utilizing targeting techniques and Spongecell technology, MNI was able to deliver their ad to the client’s target audience. Result MNI executed this plan and delivered 100% of planned impressions, plus over delivery. The campaign received 329 coupon completions and 408 sweepstakes entries. As a result of this campaign, Seneca Snacks renewed the campaign for early 2012.
  • 65. Case Study State Farm Challenge Execute State Farm’s marketing strategy, personalizing and creating community awareness of its 800 local agents throughout California. MNI Solution OMD partnered with MNI as its single resource for their digital and print campaign. MNI executed, tracked, and trafficked over 300 different pieces of unique creative, equally rotating among an aggregate of trusted local online websites across California. The MNI News package was also used to target insurance decision makers in the country’s most prestigious newsmagazines. Result OMD effectively delivered an online program for State Farm that efficiently achieved local marketing objectives based on its partnership with MNI. As the single point of contact, MNI’s local market expertise streamlined the process for all online planning, buying, reporting, optimizing, and billing. Combining with the MNI News magazines provided a customized media mix of print and online to drive results.
  • 66. Case Study Arizona Tourism Challenge To drive awareness to Arizona’s adventurous, yet luxurious vacations by reaching potential tourists through a targeted mobile media campaign. The MNI Solution Arizona Tourism utilized the MNI Travel and Weather vertical network to reach potential visitors to Arizona in the Chicago market. Results The program performed extremely well, with a click-through rate two times higher than industry standards. The client is extremely pleased with the outcome of the campaign, feeling that mobile was an integral part of their overall marketing success. Arizona Tourism will be sure to include a mobile component to their campaign in years to come.
  • 67. Case Study First Citizens Bank Challenge To reach small to medium business owners for their business banking services and traditional clientele for their retail services. First Citizens constructed a landing page where a special rate was generated for each target. For the business target, the rate was geared around business real estate loans, and for the traditional retail consumer, the rate was geared around residential loans. The MNI Solution First Citizens Bank used MNI’s Mobile Network, focusing on Local News and Premium Business vertical networks in the North Carolina market. Results The campaign delivered over five million impressions in a six-month period, as well as posting a high click- through rate. First Citizens Bank felt that this campaign amped up their brand recognition, awareness and overall online and brick-and-mortar foot traffic.
  • 68. Case Study Greater Philadelphia Tourism Challenge To promote Philadelphia as an alternative vacation opportunity for families in the northeast through an interactive mobile advertising program. MNI Solution Greater Philadelphia Tourism ran a three-month campaign in the MNI Mobile Network, selecting apps with a focus on local media sites and information sites to drive web traffic and boost reservations. Potential Local Sites Included: Philly.com, Philadelphia Inquirer, Philadelphia Daily News, NBC Philadelphia, WPHL, MyPHL 17, Philadelphia FOX WTXF – Philadelphia City Search, CityComber, Mobile 10 Best Potential Apps: Go2, SeekitLocal, WHERE, Hopstop, 42 Restaurants, ActiveDiner BooRah Restaurant Search, iLocate, iMaps, MyTracks and Wheretogo Results The campaign demonstrated highly-effective targeting techniques, positively impacting Philadelphia tourism. GPT expressed that MNI’s dedicated team was a fundamental element contributing to their overall success.
  • 69. Case Study McDonald’s Challenge McDonald’s wanted to increase awareness of their 24-hour-service to drive business during non-peak hour times. MNI Solution McDonald’s ran in the MNI Mobile Network in the Sports, Men and Entertainment vertical networks to target a highly engaged mobile audience. Results The campaign, utilizing the MNI Mobile Network, was wildly successful in driving late-night foot traffic to McDonald’s locations. McDonald’s felt that the mobile platform served as the perfect reminder medium for top-of-mind awareness.
  • 70. PROFILE SHEETS
  • 71. MNI Business AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 19,212 100 8 100 Any College 15,040 78 12 142Men 12,115 63 11 130 Currently Attending College 2,083 11 11 132Women 7,096 37 6 72 College Graduate+ 9,989 52 16 192MEDIAN/AVERAGES OCCUPATIONMedian Age 46 Professional/Managerial 7,327 38 14 168Average Age of Children 10 Top Management 1,926 10 21 245Median Individual Employment Income $56,388 HOUSEHOLD STATUSMedian Household Income $90,172 Own a Home 14,168 74 9 105Medain Home Value $273,502 Married 11,486 60 9 109AGE Any Children 7,665 40 8 9818-23 1,930 10 7 79 RACE25-34 3,371 18 8 98 White Only 13,475 70 8 9335-44 3,752 20 9 107 Black/African American Only 3,044 16 12 14045-54 4,016 21 9 107 Hispanic 2,082 11 7 7955+ 6,143 32 8 101 Other 2,668 14 9 104Adults, 25-54 11,139 58 9 104 CATEGORY TARGETSMen, 25-54 7,005 36 11 132 Automotive Influential 1,924 10 12 147HOUSEHOLD INCOME Business-to-Business Decision Maker 3,591 19 19 223$50,000+ 14,562 76 11 130 Discuss Financial Knowledge with Others 1,998 10 15 181$75,000+ 11,291 59 13 151 Education Influential 2,034 11 13 153$100,000+ 8,514 44 15 176 Travel for Business 7,696 40 11 133$200,000+ 2,319 12 22 264 QUALITATIVE STATISTICSDual Income 6,153 32 10 121 Readers Per Copy 4.77 Average Time Spent Reading 43 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 72. MNI News AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 38,340 100 17 100 Any College 26,026 68 21 123Men 24,639 64 22 133 Currently Attending College 4,050 11 22 129Women 13,701 36 12 69 College Graduate+ 15,218 40 25 147MEDIAN/AVERAGES OCCUPATIONMedian Age 44 Professional/Managerial 11,824 31 23 136Average Age of Children 10 Top Management 2,351 6 25 150Median Individual Employment Income $44,605 HOUSEHOLD STATUSMedian Household Income $75,333 Own a Home 27,115 71 17 101Median Home Value $230,680 Married 20,376 53 16 97AGE Any Children 15,991 42 17 10318-24 6,243 16 22 129 RACE25-34 6,714 18 16 98 White Only 27,296 71 16 9535-44 7,300 19 18 105 Black/African American Only 5,758 15 22 13345-54 7,581 20 17 101 Hispanic 5,077 13 16 9655+ 10,501 27 15 86 Other 5,241 14 17 102Adults, 25-54 21,596 56 17 101 CATEGORY TARGETSMen, 25-54 13,985 36 22 132 Likely to Invest in Next 12 Months 9,098 24 21 122HOUSEHOLD INCOME Physical Fitness Influential 4,058 11 23 137$50,000+ 26,526 69 20 119 Politically Engaged 33,137 86 18 109$75,000+ 19,248 50 22 129 Sports Influential 4,442 12 30 177$100,000+ 13,382 35 23 138 Travel Influential 3,836 10 24 145$200,000+ 3,012 8 29 172 QUALITATIVE STATISTICSDual Income 11,124 29 18 110 Readers Per Copy 5.99 Average Time Spent Reading 38 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 73. MNI Thought Leader AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 32,145 100 14 100 Any College 24,147 75 19 137Men 17,630 55 16 113 Currently Attending College 3,188 10 17 121Women 14,515 45 12 87 College Graduate+ 15,331 48 25 176MEDIAN/AVERAGES OCCUPATIONMedian Age 48 Professional/Managerial 11,239 35 22 154Average Age of Children 10 Top Management 2,427 8 26 185Median Individual Employment Income $49,008 HOUSEHOLD STATUSMedian Household Income $79,219 Own a Home 23,745 74 15 105Median Home Value $247,232 Married 18,373 57 15 104AGE Any Children 11,654 36 13 8918-24 3,365 10 12 83 RACE25-34 5,043 16 12 88 White Only 23,790 74 14 9835-44 5,532 17 13 95 Black/African American 4,108 13 16 11345-54 6,633 21 15 106 Hispanic 3,552 11 11 8055+ 11,571 36 16 113 Other 4,209 13 14 98Adults, 25-54 17,208 54 14 96 CATEGORY TARGETSMen, 25-54 9,516 30 15 107 Business/Lesiure Travel Influential 3,764 12 24 170HOUSEHOLD INCOME Cultural Enthusiast 14,578 45 19 136$50,000+ 22,713 71 17 122 Education Influential 3,260 10 21 147$75,000+ 16,870 52 19 135 Healthcare Influential 4,513 14 19 131$100,000+ 12,142 38 21 150 Use Financial Management Services 4,330 13 21 150$200,000+ 3,104 10 30 211 QUALITATIVE STATISTICSDual Income 9,372 29 16 110 Readers Per Copy 5.07 Average Time Spent Reading 41 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 74. MNI Beauty AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 20,385 100 9 100 Any College 14,199 70 11 127Men 2,078 10 2 21 Currently Attending College 3,071 15 16 184Women 18,308 90 16 174 College Graduate+ 6,830 34 11 124MEDIAN/AVERAGES OCCUPATIONMedian Age 36 Employed 14,021 69 10 114Average Age of Children 10 Professional/Managerial 5,532 27 11 120Median Individual Employment Income $34,085 HOUSEHOLD STATUSMedian Household Income $72,631 Own a Home 12,964 64 8 90Median Home Value $243,969 Married 9,112 45 7 82AGE Any Children 10,114 50 11 12218-24 4,729 23 16 183 Principal Shoppers 14,683 72 10 11625-34 5,224 26 13 143 RACE35-44 4,130 20 10 111 White Only 13,540 66 8 8845-54 3,211 16 7 81 Black/African American 3,103 15 12 13555+ 3,092 15 4 48 Hispanic 3,573 18 11 127Adults, 25-54 12,564 62 10 111 Other 3,682 18 12 135Women, 25-54 11,116 55 17 194 CATEGORY TARGETSHOUSEHOLD INCOME Beauty Influential 2,407 12 27 306$50,000+ 13,572 67 10 114 Clothes Influential 2,890 14 26 287$75,000+ 9,846 48 11 124 Healthy Lifestyle Influential 2,414 12 14 153$100,000+ 6,969 34 12 136 Restaurants Influential 3,337 16 13 145$200,000+ 1,499 7 14 161 Shopping Influential 2,695 13 21 235Dual Income 5,285 26 9 98 QUALITATIVE STATISTICS Readers Per Copy 5.91 Average Time Spent Reading 40 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 75. MNI Entertainment AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 37,928 100 17 100 Any College 23,631 62 19 113Men 12,427 33 11 68 Currently Attending College 4,187 11 22 135Women 25,501 67 22 130 College Graduate+ 11,119 29 18 108MEDIAN/AVERAGES OCCUPATIONMedian Age 40 Employed 25,231 67 18 110Average Age of Children 10 Professional/Managerial 9,526 25 18 111Median Individual Employment Income $36,393 HOUSEHOLD STATUSMedian Household Income $68,114 Own a Home 25,454 67 16 95Median Home Value $216,269 Married 19,203 51 15 92AGE Any Children 17,806 47 19 11618-24 6,739 18 23 140 Principal Shopper 25,462 67 18 10825-34 7,919 21 19 117 RACE35-44 8,019 21 19 116 White Only 27,159 72 16 9545-54 7,180 19 16 97 Black/African American Only 5,402 14 21 12655+ 8,070 21 11 67 Hispanic 5,593 15 18 107Adults, 25-54 23,118 61 18 110 Other 5,311 14 17 104Women, 25-54 15,152 40 24 142 CATEGORY TARGETSHOUSEHOLD INCOME Entertainment Influential 9,266 24 22 130$50,000+ 24,382 64 18 111 Fashion Influential 3,848 10 30 179$75,000+ 17,000 45 19 115 Go to Bars/Night Clubs 8,993 24 21 124$100,000+ 11,601 31 20 121 Parenting Influential 4,426 12 22 132$200,000+ 2,068 5 20 119 Restaurant Influential 5,464 14 21 127Dual Income 10,732 28 18 107 QUALITATIVE STATISTICS Readers Per Copy 10.37 Average Time Spent Reading 31 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 76. MNI Hispanic AUD (000) COMP % INDEX AUD (000) COMP % INDEXGENDER EDUCATIONAdults 9652 100 100 Any College 3516 36 66Men 3379 35 72 Currently Attending College 963 10 122Women 6272 65 126 College Graduate+ 1296 13 50MEDIAN/AVERAGES OCCUPATIONMedian Age 37 Employed 5816 60 100Average Age of Children 10 Sales/Office 1284 13 93Median Individual Employment Income $25,673 Food Service Related 633 7 212Median Household Income $41,445 HOUSEHOLD STATUSMedian Home Value $171,100 Owns a Home 5043 52 74AGE Married 5480 57 10418-24 1963 20 161 Any Children 6645 69 16925-34 2410 25 140 Principal Shopper 5940 62 9935-44 2498 26 142 QUALITATIVE STATISTICS45-54 1729 18 92 Readers Per Copy 9.355+ 1051 11 34 Average Time Spent Reading 44 minutesAdults, 25-54 6637 69 124Women, 18-34 2840 29 194Women 25-54 4198 44 155HOUSEHOLD INCOME$50,000+ 4000 41 71$75,000+ 2122 22 56$100,000+ 1351 14 56$200,000+ 216 2 49Dual Income 2294 24 90 Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 77. MNI Luxury AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 32,138 100 14 100 Any College 23,649 74 19 134Men 7,708 24 7 50 Currently Attending College 2,837 9 15 108Women 24,430 76 21 147 College Gradute+ 13,443 42 22 154MEDIAN/AVERAGES OCCUPATIONMedian Age 46 Employed 21,728 68 16 112Average Age of Children 10 Professional/Managerial 10,605 33 20 145Median Individual Employment Income $42,853 HOUSEHOLD STATUSMedian Household Income $78,304 Own a Home 23,435 73 15 104Median Home Value $246,843 Married 18,380 57 15 104AGE Any Children 13,741 43 15 10518-23 3,076 10 11 76 Principal Shopper 24,022 75 17 12025-34 5,270 16 13 92 RACE35-44 6,817 21 16 117 White Only 23,390 73 14 9745-54 7,414 23 17 118 Black/African American Only 5,546 17 21 15355+ 9,561 30 13 94 Hispanic 3,265 10 10 74Adults, 25-54 19,501 61 15 109 Other 3,161 10 10 73Women, 25-54 14,761 46 23 164 CATEGORY TARGETSHOUSEHOLD INCOME Cooking Influential 6,930 22 21 151$50,000+ 22,797 71 17 122 Cultural Enthusiast 10,960 34 21 150$75,000+ 16,716 52 19 133 Health Care Influential 5,202 16 21 151$100,000+ 11,818 37 21 146 Household Furnishings Decision Maker 7,995 25 18 126$200,000+ 2,628 8 25 179 Vacation Travel Influential 3,439 11 23 166Dual Income 10,398 32 17 122 QUALITATIVE STATISTICS Readers Per Copy 5.59 Average Time Spent Reading 43 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 78. MNI Family AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 24,159 100 11 100 Any College 14,490 60 12 109Men 4,457 18 4 38 Currently Attending College 2,132 9 11 108Women 19,702 82 17 158 College Graduate+ 6,788 28 11 104MEDIAN/AVERAGES OCCUPATIONMedian Age 35 Employed 15,027 62 11 103Average Age of Children 9 Professional/Managerial 5,993 25 12 109Median Individual Employment Income $31,710 HOUSEHOLD STATUSMedian Household Income $59,294 Own a Home 14,729 61 9 87Median Home Value $193,153 Married 14,540 60 12 110AGE Any Children 18,839 78 20 19218-24 4,163 17 14 136 Principal Shoppers 18,217 75 13 12125-35 8,350 35 20 193 RACE35-44 6,384 26 15 145 White Only 16,258 67 9 8945-54 3,011 12 7 64 Black/African American Only 3,919 16 15 14355+ 2,250 9 3 29 Hispanic 4,395 18 14 132Adults, 25-54 17,745 73 14 132 Other 3,926 16 13 121Women, 25-54 14,380 60 22 212 CATEGORY TARGETSHOUSEHOLD INCOME Baby/Childrens Products Influential 3,135 13 35 327$50,000+ 13,986 58 11 100 Education Influential 3,068 13 20 184$75,000+ 9,300 38 10 99 Grocery Shopping Influential 2,786 12 16 156$100,000+ 5,840 24 10 96 Health Care Influential 3,370 14 14 130$200,000+ 883 4 8 80 Parenting Influential 4,658 19 23 219Dual Income 7,886 33 13 123 QUALITATIVE STATISTICS Readers Per Copy 4.18 Average Time Spent Reading 42 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 79. MNI Healthy Living AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 28,318 100 12 100 Any College 18,298 65 15 117Men 5,135 18 5 38 Currently Attending College 2,601 9 14 112Women 23,183 82 20 159 College Graduate+ 9,549 34 15 125MEDIAN/AVERAGES OCCUPATIONMedian Age 45 Employed 17,936 63 13 105Average Age of Children 9.7 Professional/Managerial 7,790 28 15 121Median Individual Employment Income $36,661 HOUSEHOLD STATUSMedian Household Income $70,798 Own a Home 20,758 73 13 104Median Home Value $229,662 Married 17,018 60 14 110AGE Any Children 12,929 46 14 11218-24 2,846 10 10 79 Principal Shopper 21,931 77 15 12425-34 5,380 19 13 106 RACE35-44 6,145 22 15 119 White Only 21,665 77 13 10245-54 5,919 21 13 107 Black/African American Only 3,400 12 13 10655+ 8,029 28 11 89 Hispanic 3,486 12 11 89Adults, 25-54 17,444 62 14 111 Other 3,225 11 11 85Women, 25-54 14,318 51 22 180 CATEGORY TARGETSHOUSEHOLD INCOME Beauty Influential 2,009 8 23 199$50,000+ 18,740 66 14 114 Cooking Influential 5,766 22 18 155$75,000+ 13,286 47 15 120 Grocery Shopping Influential 2,910 11 17 150$100,000+ 9,121 32 16 128 Healthy Lifestyle Influential 3,360 13 19 165$200,000+ 1,762 6 17 136 Restaurant Influential 2,960 10 19 152Dual Income 9,158 32 15 122 QUALITATIVE STATISTICS Readers Per Copy 4.88 Average Time Spent Reading 49 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 80. MNI Men AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 25,404 100 11 100 Any College 15,917 63 13 114Men 19,238 76 17 157 Currently Attending College 2,673 11 14 128Women 6,166 24 5 47 College Graduate+ 8,096 32 13 118MEDIAN/AVERAGES OCCUPATIONMedian Age 40 Employed 17,956 71 13 117Average Age of Children 10 Professional/Managerial 6,596 26 13 114Median Individual Employment Income $42,736 Top Management 1,332 5 14 128Median Household Income $72,717 HOUSEHOLD STATUSMedian Home Value $216,433 Own a Home 17,160 68 11 96AGE Married 12,592 50 10 9018-24 4,769 19 17 148 Any Children 11,604 46 13 11225-34 5,276 21 13 116 RACE35-44 5,408 21 13 117 White Only 17,291 68 10 9145-54 4,668 18 10 94 Black/African American Only 4,703 19 18 16455+ 5,282 21 7 65 Hispanic 3,511 14 11 100Adults, 25-54 15,352 60 12 109 Other 3,382 13 11 99Men, 25-54 11,630 46 19 166 CATEGORY TARGETSHOUSEHOLD INCOME Automotive Decision Maker 13,795 54 12 104$50,000+ 17,312 68 13 117 Go to Bars/Night Clubs 6,226 25 14 128$75,000+ 12,255 48 14 124 Physical Fitness 2,903 11 16 148$100,000+ 8,307 33 14 130 Sports 3,808 15 25 229$200,000+ 1,597 6 15 137 Video Game Influentials 4,588 18 17 149Dual Income 7,268 29 12 108 QUALITATIVE STATISTICS Readers Per Copy 5.98 Average Time Spent Reading 38 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 81. MNI Style & Design AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEXGENDER EDUCATIONAdults 29206 100 13 100 Any College 20049 69 16 125Men 7314 25 7 52 Currently Attending College 2023 7 11 84Women 21892 75 19 145 College Graduate+ 10790 37 17 136MEDIAN/AVERAGES OCCUPATIONMedian Age 50 Employed 18187 62 13 103Average Age of Children 10 Professional/Managerial 8412 29 16 127Median Individual Employment Income $41,243 HOUSEHOLD STATUSMedian Household Income $72,504 Own a Home 23233 80 14 113Median Home Value $225,382 Married 18734 64 15 117AGE Any Children 11350 39 12 9618-24 1841 6 6 50 Principal Shoppers 21697 74 15 11925-34 4003 14 10 77 RACE35-44 5628 19 14 106 White Only 23937 82 14 10945-54 6877 24 15 121 Black/African American Only 2763 9 11 8455+ 10857 37 15 117 Hispanic 2538 9 8 63Adults, 25-54 16508 57 13 102 Other 2484 9 8 63Women, 25-54 12305 42 19 150 CATEGORY TARGETSHOUSEHOLD INCOME Cooking Influential 5871 20 18 141$50,000+ 19946 68 15 117 Gardening Influential 3307 11 20 160$75,000+ 14013 48 16 123 Grocery Shopping Influential 3175 11 19 147$100,000+ 9666 33 17 131 Health Care Influential 4578 16 19 147$200,000+ 1908 7 18 143 Household Furnishings Decision Maker 7506 26 17 130Dual Income 9550 33 16 124 QUALITATIVE STATISTICS Readers Per Copy 4.24 Average Time Spent Reading 43 minutes Source: GfK MRI, Doublebase 2011, Adults = 100.
  • 82. MARKET SHEETS
  • 83. New York Metro
  • 84. San Diego Metro
  • 85. Milwaukee
  • 86. New York Metro
  • 87. San Diego Metro
  • 88. Milwaukee
  • 89. New York Metro
  • 90. San Diego Metro
  • 91. Milwaukee
  • 92. New York Metro
  • 93. San Diego Metro
  • 94. Milwaukee
  • 95. New York Metro
  • 96. San Diego Metro
  • 97. Milwaukee
  • 98. New York Metro
  • 99. San Diego Metro
  • 100. Milwaukee
  • 101. New York Metro
  • 102. San Diego Metro
  • 103. Milwaukee
  • 104. New York Metro
  • 105. San Diego Metro
  • 106. Milwaukee
  • 107. New York Metro
  • 108. San Diego Metro
  • 109. Milwaukee
  • 110. New York Metro
  • 111. San Diego Metro
  • 112. Milwaukee
  • 113. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Active Lifestyle  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  AthLinks.com  MapMyFitness.com  BigSoccer.com  MuscleandFitness.com  Bikepedia.com  RunnersWorld.com  Ironman.com  Shape.com  LetsRun.com  SkiReport.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 114. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Automotive  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  AutoForums.com  GasBuddy.com  AutoGuide.com  Motorcyle.com  CarandDriver.com  RoadandTrack.com  CarsDirect.com  TopSpeed.com  DealsOnWheels.com  Vehix.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 115. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Business/Finance  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Bizjournals.com  Kiplinger.com  BusinessInsider.com  Plaxo.com  CNBC.com  Quote.com  Forbes.com  Reuters.com  Hoovers.com  Salary.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 116. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Careers/Recruitment  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Beyond.com  Jobdoggy.com  CareerBliss.com  NowHiring.com  CareerBuilder.com  OnTargetJobs.com  EmploymentGuide.com  Salary.com  GotaJob.com  Snagajob.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 117. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Education  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Biography.com  FactMonster.com  Britannica.com  History.com  CliffNotes.com  NationalGeographic.com  Dictionary.com  Sparknotes.com  eHow.com  Wiki.answers.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 118. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Entertainment  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  ABCFamily.com  IMDB.com  AETV.com  Moviefone.com  BravoTV.com  TVGuide.com  Discovery.com  USANetwork.com  Fandango.com  WarnerBrothers.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 119. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Family  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  ABCFamily.com  FitPregnancy.com  About.com  FoodNetwork.com  AllRecipes.com  GoodHousekeeping.com  BabyCenter.com  Hallmark.com  BabiesRUs.com  Health.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 120. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Food/Cooking  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Allrecipes.com  Gourmandia.com  Citysearch.com  iChef.com  Cooking.com  MenuPages.com  Diet.com  SeriousEats.com  FoodNetwork.com  WeightWatchers.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 121. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Gaming  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  AddictingGames.com  GSN.com  CandyStand.com  IGN.com  EASports.com  Pogo.com  Gamespy.com  Pwned.com  GoNintendo.com  TheGamesReviews.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 122. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Green  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  AnimalPlanet.com  GreenOptions.com  Discovery.com  NationalGeographic.com  EcoGeek.org  TheDailyGreen.com  EcoSeek.net  TravelChannel.com  GreenLivingIdeas.com  Wunderground.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 123. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Health  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Care2.com  MensFitness.com  Diet.com  MuscleandFitness.com  Drugs.com  Shape.com  Health.com  WebMD.com  Livestrong.com  WomensHealth.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 124. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Hispanic  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Batanga.com  PeopleenEspanol.com  ElUniversal.com  QuePasa.com  LaMusica.com  SpanishDict.com  LaTeleNovela.com  Telemundo.com  Latinopeoplemeet.com  Univision.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 125. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Home  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Cooking.com  HGTV.com  DIYnetwork.com  Homes.com  FineLiving.com  HouseBeautiful.com  FoodNetwork.com  Realtor.com  GoodHousekeeping.com  TownandCountryMag.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 126. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Internet Service  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Charter.net  PeoplePC.com  Earthlink.net  RoadRunner.com  Everyone.net  Verizon.net  Fuse.net  Windstream.net  Juno.com  Yahoo.net Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 127. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Men  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  CarandDriver.com  Ironman.com  Digg.com  Motortrend.com  EASports.com  MuscleandFitness.com  Esquire.com  RottenTomatoes.com  Gamespy.com  WWE.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 128. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Music  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  AllAccess.com  Pandora.com  Billboard.com  Playlist.com  CountryWeekly.com  RadioCity.com  Grooveshark.com  Rhapsody.com  Listen.com  RollingStone.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 129. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency News  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Accuweather.com  MSNBC.com  CBSNews.com  Nasdaq.com  CNBC.com  NBC.com  Huffingtonpost.com  NYDailyNews.com  LATimes.com  USNews.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 130. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Pets/Animals  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Dogs4ever.com  NationalGeographic.com  Catster.com  NationalPetPharmacy.com  Gadzoo.com  Petfinder.com  Icanhascheezburger.com  PetMD.com  Ihasahotdog.com  Petsugar.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 131. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Politics  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  AndersonCooper.com  RealClearPolitics.com  Newsmax.com  Refdesk.com  Politico.com  TalkingPointsMemo.com  Politifact.com  Time.com  Prospect.org  WashingtonPost.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 132. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Real Estate  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Apartments.com  RealEstate.com  DirectHomes.com  Realtor.com  DoItYourself.com  RealtyTrac.com  Homes.com  Trulia.com  Move.com  Zillow.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 133. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Shopping  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  1800Flowers.com  Nextag.com  CitySearch.com  Overstock.com  DollarDays.com  Priceline.com  Gifts.com  Pronto.com  Lookbook.nu  Shopping.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 134. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Social Networking  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Classmates.com  MyYearbook.com  Facebook.com  OKCupid.com  hi5.com  Oovoo.com  Match.com  Wordpress.com  Myspace.com  Zoosk.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 135. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Sports  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  BleacherReport.com  MSG.com  EASports.com  NBCSports.com  FantasySportsCentral.com  NHL.com  Golf.com  Tennis.com  Livestrong.com  YESNetwork.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 136. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Technology  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  AppleInsider.com  LinuxInsider.com  DigitalTrends.com  Scripts.com  eHow.com  Tech.MSNBC.com  Gizmag.com  USAToday.com/Tech  Gizmodo.com  Wikihow.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 137. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Travel/Weather  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  Accuweather.com  Mapquest.com  CheapTickets.com  Priceline.com  CitySearch.com  TravelChannell.com  Frommers.com  Travelocity.com  Kayak.com  Wunderground.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 138. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Video/Photography  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  BoxOffice.com  StyleCaster.com  DirectorsLive.com  Tagged.com  FotoFlexer.com  TweetPhoto.com  MacObserver.com  Webshots.com  Photobucket.com  YouTube.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 139. MNI digitalMNI Ad NetworkThe MNI Ad Network offers a simple solution toreaching your audience in the markets you want,at a cost-effective price.  Top-tier sites, above-the-fold placement  Complete site transparency Women  Fully transparent reporting Sample Ad Network Sites:  Retargeting technology included for increased ROI  Spongecell interactivity to drive traffic  High impact units available  AllRecipes.com  Oxygen.com  Ancestry.com  Parenthood.com  BravoTV.com  RachaelRayShow.com  GoodHousekeeping.com  RealSimple.com  iVillage.com  TownandCountryMag.com Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 140. MNI geo-fencingGeo-Fencing Delivers Relevant Ads toConsumers Who are Near Target Locations.Through MNI Mobile, advertisers can take their local advertising to the nextlevel with geo-fencing technology. A highly relevant message, delivered directlyto consumers on their mobile devices, incentivizes audience with time- andlocation-sensitive offers and information.How it WorksMobile advertisers can select a geographic point and, using latitude/longitudecoordinates, a street address, or a point of interest, create a virtual fencearound that point, and any potential consumers in it.Advertisers can use this technology to define the geography that best meetstheir marketing objectives, such as • Radius of a location or point of interest • Radius of multiple locations or stores (e.g., 5 miles, 20 miles) • Retail trading zonesWhen a mobile user enters the geo-fenced area, they can be served an ad ontheir smartphone or tablet that relates to a specific product, a store locationthat’s close by, or even a coupon. It’s a powerful way to deliver relevantcontent to savvy consumers. When consumers on the mobile internet enter the geo-fenced area, they are served the client’s ad.
  • 141. Geo-Fencing Drives ConsumersMarketers looking to reach consumers who are geographically close to their storescan use geo-fencing to • Deliver ads that are targeted to the consumers’ location on content-rich mobile sites • Drive consumers to a specific location (a retail store, restaurant, supermarket, etc.) • Increase ROI and conversion rates Brands Win Big Geo-fencing technology is ideal for • CPG • Grocery stores • In-market events • Quick service restaurants • Retail • Special offers
  • 142. Choose the category thatbest meets your objectives
  • 143. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Android Appsvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  iWeather  WHERE  U.S. Traffic  Yellowbook Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 144. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Autovaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  Cab4Me  eHow Auto  Cab Forces Lite  Parking Near Me  Classic Cars Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 145. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Business & Financevaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  ABC News- Finance  Job Finder  Forbes  SharePrice  iStockManager Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 146. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Entertainmentvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  ABC Entertainment  Socialite Life  Billboard  TMZ  Hollywood Reporter Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 147. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Female & Momsvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  Glam.com  Woman’s Day  Elle  Women’sForum.com  eHow Parenting, Relationships, and Family Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 148. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Health & Fitnessvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  BMIPounds  iStayFit  eHow Health  RunKeeper Free  Food & Fitness Tracker Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 149. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Kids & Tweensvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  Ambiance  Mrs.Graprevine.com  Bump  Words with Friends Free  Kim Kardashian Blog Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 150. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Male & Sportsvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  Black Jack Free  NBC- Local Sports Channel  eHow Sports & Fitness  USA Today Games  ESPN Zoom Freeze Frame Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 151. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and News/Travel/Weathervaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  ABC News  Hop Stop  Blind Weather Content  World Now  Hearst News Publications Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 152. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audienceby providing custom ads that are relevant and Technology & Industryvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  AdWeek  SheGeeks  Mashable  The Apple Blog  MediaWeek Note: Site lists are for example only, and are subject to change. Actual based on available inventory.
  • 153. MNI mobileMNI Mobile: The Easy Wayto Connect with Your AudienceMNI Mobile helps advertisers take advantage ofthe growing mobile marketplace with location-based consumer targeting. Lifestyle-interestnetworks let you keep up with a savvy audience Utilities &by providing custom ads that are relevant and Social Networkingvaluable to consumers. Sample Ad Network Sites:MNI Mobile Networks provide Access to your audience wherever they go Opportunity to offer coupons and promote sales Eye-catching and memorable rich media creative  AirG  Photobucket  Mocospace  Photoshop Mobile  MySpace Note: Site lists are for example only, and are subject to change. Actual based on available inventory.

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